Factors Influencing Milk Producers' Preference for Dairy Husbandry Services- A case of Salem District of Tamil Nadu

2018 ◽  
pp. 1
Author(s):  
Sangameswaran Rajendran ◽  
Sunitha Prasad
Keyword(s):  
Tamil Nadu ◽  
Factors Influencing ◽  
Salem District

scholarly journals Study on Consumer Perception and Purchase Behavior of Computer in Salem District, Tamil Nadu

2021 ◽  
Vol 10 (1) ◽  
pp. 36-43
Author(s):  
A. Chitra ◽  
R. Gopinath
Keyword(s):  
Tamil Nadu ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Purchase Behavior ◽  
Equal Weight ◽  
Online Purchase ◽  
Factors Influencing ◽  
Email Address ◽  
Buying In ◽  
Salem District

Computer is the integral part of every individual’s life in present era. That too in present scenario everybody needs their computer to carries over their daily operations. This increased need of computers need the customer’s opinion and factors influencing the decision on computer purchase. This paper elucidates the consumer’s behavior and perception during computer purchase in Salem district. The study has conducted with the objective of analyzing the perception of consumer during computer purchase and the factors influencing the computer purchase, and to suggest the factors to be considered while marketing the computers. The list of computer users is obtained from various sources and 300 samples were selected for this study based on stratified random sampling technique with equal weight age to each statra. The data was collected by send structured questionnaire to the customer’s email address which is collected from various selling outlets. The collected data were analyzed using descriptive analysis and chi squire analysis. Analysis explains certain demographic factors have influence on the perception on computers and family and other close circle, monthly income, occupation are also has role in determining the purchase. Even though we have tailor made computers, branded one is the choice of the customer that too the customers prefer buying in stores rather than online purchase.

scholarly journals A cross sectional study on alcoholism and its comorbidity patterns among urban adult population in Salem Tamil Nadu

2019 ◽  
Vol 6 (7) ◽  
pp. 2861
Author(s):  
Dhanasekar Gurupatham ◽  
Jeevithan Shanmugam
Keyword(s):  
Alcohol Use ◽  
Tamil Nadu ◽  
Adult Population ◽  
Data Entry ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Cross Sectional ◽  
Co Morbidity ◽  
Study Participants ◽  
Salem District

Background: Alcohol use is associated with serious public health problems thereby raising the global morbidity and mortality. The main aim of this study is to estimate the prevalence of alcoholism and its co morbidity pattern among urban adult population in Salem district, Tamil Nadu.Methods: A community based cross-sectional study was carried out among urban adult population in Salem district involving 493 participants. Convenient sampling method was used. Informed consent was obtained from each participant and information was collected by using a predesigned structured questionnaire. Microsoft Excel 2007 was used for data entry and SPSS version 24 was used for data analysis.Results: It was found from the study that the prevalence of alcoholism was high. Alcohol use in any form was found in 38% of the study participants. 8% of the participants confessed that alcohol is an eye opener to them. 6% of the participants lost their job and 15% of the participants were hospitalised due to alcohol.Conclusions: The study showed higher prevalence of alcohol use among urban adult population in Salem district. Awareness about the ill effects of alcoholism among the population and necessary rehabilitation will help to reduce alcoholism consumption and its related disorders.

scholarly journals A study on customers purchase decesion making green marketing products in tamil nadu with special reference to coimbatore city

2015 ◽  
Vol 1 (4) ◽  
pp. 316-322
Author(s):  
MARAGATHAM V
Keyword(s):  
Tamil Nadu ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Primary Data ◽  
Environmental Threats ◽  
Factors Influencing ◽  
Environmentally Responsible ◽  
Environmentally Safe

First of all, environment and environmental problems, one of the reason why the green marketing emerged. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe, To analyse the factors influencing the green marketing products in Coimbatore city.Objectives of the study, To analyse the factors influencing the green marketing products in Coimbatore city. The describptive research has used this study. Primary as well as secondary data has been used in this study. Primary data collected from structured questionnaire. Secondary data were collected from journals, magazines, news paper etc. Simple random sampling technique adopted in this study.Suggested this study, Consumer needs to be made more aware about the merits of Green products. The consumer needs to be educated and made aware of the environmental threats. It should be made sure that the consumer is aware of and concerned about the issues that your product attempts to address. Green Marketing campaign and green advertising is good step toward it. Conclude this study, an environmental committed organization may not only produce goods that have reduced their detrimental impact on theenvironment, they may also be able to pressure their suppliers to behave in a more environmentally responsible fashion.

Evaluation of tomato hybrids in salem district of Tamil Nadu

2021 ◽  
Vol 10 (1) ◽  
pp. 328-331
Author(s):  
G. Malathi ◽  
P. Kohila
Keyword(s):  
Tamil Nadu ◽  
Salem District
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