scholarly journals A study on customers purchase decesion making green marketing products in tamil nadu with special reference to coimbatore city

2015 ◽  
Vol 1 (4) ◽  
pp. 316-322
Author(s):  
MARAGATHAM V

First of all, environment and environmental problems, one of the reason why the green marketing emerged. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe, To analyse the factors influencing the green marketing products in Coimbatore city.Objectives of the study, To analyse the factors influencing the green marketing products in Coimbatore city. The describptive research has used this study. Primary as well as secondary data has been used in this study. Primary data collected from structured questionnaire. Secondary data were collected from journals, magazines, news paper etc. Simple random sampling technique adopted in this study.Suggested this study, Consumer needs to be made more aware about the merits of Green products. The consumer needs to be educated and made aware of the environmental threats. It should be made sure that the consumer is aware of and concerned about the issues that your product attempts to address. Green Marketing campaign and green advertising is good step toward it. Conclude this study, an environmental committed organization may not only produce goods that have reduced their detrimental impact on theenvironment, they may also be able to pressure their suppliers to behave in a more environmentally responsible fashion.

2020 ◽  
Author(s):  
Pahrizal

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.


2020 ◽  
Vol 3 (1) ◽  
pp. 87-105
Author(s):  
Lilis D Hadaliah ◽  
Sri Maryani

This research aims to analyse the practice of halal labels as well as the process of consumer choice when choosing Halal products at Indomart Panumbangan. The data used in the study is primary data and secondary data. Primary Data is obtained directly from the survey dissemination to the research respondent. Secondary data is derived from literature, journals, or data related to research purposes. The population in this study is the consumer of Indomart Panumbangan, a sampling technique is a simple random sampling, a sampling of 50 people. Methods for collecting data using questionnaire or poll. The data analysis techniques in this study are validity and reliability tests, simple linear regression analyses as well as linear coefficient (R) analyses and determinations (R2).  The results of the study showed the halal Label on each packaged food product offered at Indomart Panumbangan 90% of the official halal Label, the rest of which are labeled halal but not in accordance with the provisions of LPPOM MUI. The selection process on products labeled halal, consumers influenced cultural factors. From a variable X R2 test (Halal label) it affects 29.8% against Y (consumer choice). From simultaneous test results and variable X partial tests significantly affect the consumer's preference (Y).


2020 ◽  
Vol 4 (1) ◽  
pp. 164
Author(s):  
Sutriayu Sutriayu ◽  
Makhdalena Makhdalena ◽  
Sumarno Sumarno

Learning entrepreneurship is very important for special students in vocational high schools (SMK). However, there are still many students getting entrepreneurial grades under the standard (KKM). It can be said that student achievement in entrepreneurship subjects is low, this is inseparable from the factors that influence learning achievement such as: family environment, education costs, and reading interest. The research objective is to look at the effect of family environment and educational costs on student achievement both simultaneously and partially and to see the influence of family environment, education costs, and reading interest on learning achievement both simultaneously and partially. The population in this study was the entire class XI Pharmacy Pharmacy Ikasari Pekanbaru with 249 students. The sampling technique used Simple Random Sampling with a sample size of 153 students. The data in this study were secondary data obtained from school documents in the form of student daily test scores and primary data obtained from questionnaires filled out by students. The results showed that family environment and education costs had a positive and significant effect on learning achievement both 43.4% simultaneously and partially with a large coefficient of peht 43.6% and 39.7% and family environment, education costs, and reading interest positive and significant effect both simultaneously at 56.3% and partial with a peht coefficient of 16.5%, 13.2%, and 57.3%.


2016 ◽  
Vol 16 (1) ◽  
pp. 24
Author(s):  
Fitri Lestari

The development modes of transportation in Indonesia led to competition in the various modes such as by land; sea and air were increasing. Railway is one mode of transportation, especially as the most dominated by the passenger in Bandung. Due to higher competition pattern, efforts were made to improve passenger satisfaction. Various complaints can occur, and will increase if not addressed promptly so that the company should seek to restore service (service recovery) that passengers are satisfied. This study was conducted to determine how the implementation of the program service recovery Argo Gede Train, perceived satisfaction of passengers and how much influence the program service recovery on customer satisfaction.The object of this research was Argo Gede Train passenger route Bandung-Jakarta. The independent variable in this study was a service recovery program (X), and the dependent variable was customer satisfaction (Y). The type of research was descriptive verification, through explanatory survey method with simple random sampling technique, and 100 respondents were analyzed by linear regression analysis. The data used in this study are primary data and secondary data, with data collection through interviews, direct observations, and questionnaires' research, and literature studies. The results showed in the service recovery program, has improved the accuracy of the biggest scores. The results showed that the service recovery program has the effect of 47.80% on customer satisfaction to note that the service recovery program has a significant impact on customer satisfaction.  Keywords: Service Recovery, Customer Satisfaction    


1970 ◽  
Vol 10 (5) ◽  
pp. 618-628
Author(s):  
A.I. Bako ◽  
O.O. Agunloye

This study examined drivers’ perception of road traffic delay attributes and factors influencing road traffic delay with a view to assessing loss of man hours along Lagos-Abeokuta Expressway. This view translated to policy statements that can tremendously reduce the road traffic delay in the study area. Primary data were collected through questionnaire administration, traffic volume survey and direct field observation while the secondary data were obtained from past relevant journals, textbooks among others. The sample frame evolved from an average of 3 day traffic volume survey, which translated into 17,647 drivers between 7 am – 7 pm in the study area. The sample size was 117 (0.007%) as the purposive sampling technique was adopted. The frequency tables and likert scale outputs were adopted for data analyses.  The study found that most drivers along this road were majorly (75.2%) young educated working adults while the trips made accounted for the concentration of work and after-work trips along this road. The study revealed that traffic delay along the road was largely due to indiscreet use of bus-stops, bad roads condition, drivers’ recklessness with DAI values of 4.70, 3.77 and 3.41 respectively using a 5 Point Likert Scale. This study established that a total of 2,920 ‘man-hours’ was lost annually on this road as the daily accumulated estimate for man hour loss was estimated as 8 hours per day. The strict enforcement and monitoring of proper usage of bus-stops and prompt rehabilitation of bad roads are needed among other recommendations.Key Words: Road Traffic Delay, Drivers’ Perspectives, Man-Hour Loss


2020 ◽  
Vol 25 (4) ◽  
pp. 556-563
Author(s):  
Eti Suminartika

The majority of soybean supply is fulfilled by importation and the import of soybean tends to increase. The dependency of Indonesia on imported soybean indeed becomes a serious issue in maintaining food security and local production of soybean is low and quite decreasing. The low domestic soybean production might be caused by the inappropriate used of inputs. Many cases found in the field are the inefficient uses of input factors. The purpose of this study is to analyze the factors influencing the soybean production and to analyze the optimal level of input use in soybean production. The study was conducted in the Sukahurip Village, Pangatikan Sub-District, Garut District, West Java in July 2018. The research method used was a survey method. The data used consisted of primary and secondary data. Primary data were obtained from samples of soybean farmers and samples of farmers were taken by a simple random sampling. The data were analyzed by Cobb Douglass`s Production function (to analyze factors affecting soybean production) and the NPM that was equal to BKM formula was used to determine the optimal level of inputs use. Factors influencing soybean production are land and seeds. Land use, seeds, and ZA fertilizer have not been used efficiently because of the limited land use and the use of substandard inputs. The addition of inputs to the optimal level is 1.36 hectares of land use and 52.7 kg of seeds that will maximize the profits. Keywords: efficiency, input, optimal, production, soybean


2020 ◽  
Author(s):  
Dwi Handayani

The research is proposed to test the influence of individual characteristics and employee competencies on community service satisfaction. The population in this study was the Sungai Penuh City community who had received the last 1 year service at the Kantor Urusan Agama Kecamatan Sungai Penuh, amounting to 150 people. Furthermore, by using the Slovin formula, a sample size of 110 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the individual characteristics and competence of employees have a positive and significant effect on community service satisfaction. The results also show that employee competency variables act as intervening variables between individual characteristics and community service satisfaction.


Author(s):  
Frank Ogbomah ◽  
Okoko Sinizibe ◽  
Kakatei Juanita

Human resource is the heart of every organization because every other resources depend on the human resources for effective utilization. For the human resource to perform its activities effectively, there must be some level of motivation given to the workers. This paper examines motivation as a way of improving workers’ performance in Bayelsa State Polytechnic, Aleibiri. In this work, the meaning of motivation was conceptualized, its impacts on workers’ performance, factors that motivate workers, causes of poor workers performance among others are extensively discussed. To achieve the objective of the paper, primary and secondary data were used. The survey research design method was used to obtain the primary data. That is, questionnaire was designed and administered to the respondents. The simple random sampling technique was adopted to ensure that every member of the population is giving equal chance to be included for the study. Data collected from the field was analyzed witharithmetic. The secondary source of data includes textbooks and journal articles. The result from the findings revealed that non-implementation of staff promotion, inadequate staff training, unconducive working environment among others contribute to low workers’ performance. Furthermore, the study also revealed that, implementation of staff promotion, study leave with full pay, payment of promotion arrears, staff training motivate and enhance worker performance.Arising from the findings, the study recommend that government should implement staff promotion and as well pay all outstanding promotion arrears to workers. Also, staff should be granted study leave with full pay and regular staff training programme should be organized to help workers acquire new skills to enhance their job performance.


Author(s):  
Yetti Lusiani ◽  
Hasny Hasny ◽  
Sondang Sondang ◽  
Salwah Salwah

Smoking tends to be favored by men, including women. “89% of smokers are adolescences who are influenced by advertisement,” said the Secretary General of Child Protection, Arist Merdeka Sirait. The National Socio-Economic Survey in 2009 states that the highest adolescence group between 15 to 19 years old that smoke reaches to 63.7%.The research used analytic method with cross sectional  design.  The samples were 30 adolescences, taken by using simple random sampling technique. The data consisted of  primary and secondary data. Primary data were gathered by using questionnaires about the threat and effort to forestall the danger of smoking. The gathered data were analyzed by using univatriate analysis and bivatriate analysis with chi square statistic test. The result of the research showed that 22 respondents (73.3%) were threatened by the danger of smoking, and 8 respondents (26.7%) were not, while 8 respondents (26.7%) attempted to forestall the danger of smoking for dental health and 22 respondents (73.3%) did not.The result of chi square test showed that there was no significant correlation between the variable of threat and the variable of effort to forestall the danger of smoking for adolescences’ dental health (p = 3.55). The threat felt by adolescences did not influence their effort to forestall the danger of smoking for their dental health.


2021 ◽  
Vol 6 (4) ◽  
pp. 556-562
Author(s):  
Smriti Baral ◽  
Gaurab Luitel ◽  
Able Shrestha ◽  
Bibhusha Basnet

Turmeric is a popular spice in Nepalese households and a potential cash crop in the country's tropical areas; yet, due to limited study on production technologies and marketing channels, Nepalese farmers have struggled to earn a reasonable return from its production. For this study, 100 turmeric producers were selected by using simple random sampling technique from total turmeric growing population registered in PMAMP at Barahakshetra Municipality of the district. The research was carried out during January to May. Primary data were collected through field, survey, FGD, and KII while a literature review was carried out as the source of secondary data. Information collected from the field survey were coded, tabulated, and analyzed by using the statistical software of MS Excel 2010 and SPSS V26.0. It was found that majority of the respondent farmers had agriculture as their primary occupation. The average household turmeric area was 0.43 ha. The labor cost contributed 45.46% for the of cultivation with an average cost of cultivation pf NRs.110.63 per kg for dried turmeric. Moreover, the gross return of Rs.270057 per hectare and the BCR 1.35, indicate that turmeric farming is profitable. The average productivity of dry turmeric in the study area was 1800 kg per hectare. Insufficient technical services and low market price of the turmeric were main production and marketing problem faced by turmeric producing community This study suggests the adoption of innovative technology for farming, government intervention in price fixing and replacement of local seed by improved seed.


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