scholarly journals Study on Consumer Perception and Purchase Behavior of Computer in Salem District, Tamil Nadu

2021 ◽  
Vol 10 (1) ◽  
pp. 36-43
Author(s):  
A. Chitra ◽  
R. Gopinath
Keyword(s):  
Tamil Nadu ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Purchase Behavior ◽  
Equal Weight ◽  
Online Purchase ◽  
Factors Influencing ◽  
Email Address ◽  
Buying In ◽  
Salem District

Computer is the integral part of every individual’s life in present era. That too in present scenario everybody needs their computer to carries over their daily operations. This increased need of computers need the customer’s opinion and factors influencing the decision on computer purchase. This paper elucidates the consumer’s behavior and perception during computer purchase in Salem district. The study has conducted with the objective of analyzing the perception of consumer during computer purchase and the factors influencing the computer purchase, and to suggest the factors to be considered while marketing the computers. The list of computer users is obtained from various sources and 300 samples were selected for this study based on stratified random sampling technique with equal weight age to each statra. The data was collected by send structured questionnaire to the customer’s email address which is collected from various selling outlets. The collected data were analyzed using descriptive analysis and chi squire analysis. Analysis explains certain demographic factors have influence on the perception on computers and family and other close circle, monthly income, occupation are also has role in determining the purchase. Even though we have tailor made computers, branded one is the choice of the customer that too the customers prefer buying in stores rather than online purchase.

scholarly journals A study on customers purchase decesion making green marketing products in tamil nadu with special reference to coimbatore city

2015 ◽  
Vol 1 (4) ◽  
pp. 316-322
Author(s):  
MARAGATHAM V
Keyword(s):  
Tamil Nadu ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Primary Data ◽  
Environmental Threats ◽  
Factors Influencing ◽  
Environmentally Responsible ◽  
Environmentally Safe

First of all, environment and environmental problems, one of the reason why the green marketing emerged. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe, To analyse the factors influencing the green marketing products in Coimbatore city.Objectives of the study, To analyse the factors influencing the green marketing products in Coimbatore city. The describptive research has used this study. Primary as well as secondary data has been used in this study. Primary data collected from structured questionnaire. Secondary data were collected from journals, magazines, news paper etc. Simple random sampling technique adopted in this study.Suggested this study, Consumer needs to be made more aware about the merits of Green products. The consumer needs to be educated and made aware of the environmental threats. It should be made sure that the consumer is aware of and concerned about the issues that your product attempts to address. Green Marketing campaign and green advertising is good step toward it. Conclude this study, an environmental committed organization may not only produce goods that have reduced their detrimental impact on theenvironment, they may also be able to pressure their suppliers to behave in a more environmentally responsible fashion.

scholarly journals Pre-Purchase Behavior of Consumer with Reference to Car in Nepal

2017 ◽  
Vol 3 (2) ◽  
pp. 138-146
Author(s):  
Surendra Neupane
Keyword(s):  
Reference Group ◽  
Descriptive Analysis ◽  
Academic Research ◽  
Primary Source ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Behavior ◽  
Time Gap ◽  
Information Consumers

The purpose of this study is to investigate the pre purchase behavior of car consumers in Nepal. In order to accomplish the objectives of the study, a sample of 400 consumers were taken by using simple random sampling technique. The data was collected by means of a questionnaire. Both primary and secondary data were explored and analyzed through descriptive analysis. From the analysis, it was concluded that the respondents owned a car as a necessity item, they had a cause need to manage money for time gap between car purchase and need assessment, friends and relatives were the primary source of information. Consumers paying more attention to relevant factors before deciding the brand such as pre purchase search, reference group and self opinion.Journal of Advanced Academic Research Vol. 3, No. 2, 2016, Page: 138-146

scholarly journals PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember)

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Indra Bayu Baskara
Keyword(s):  
Linear Regression ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Department Store ◽  
Impulse Buying ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Results

The purpose of this research was to analyze the response of impulse buying, response to discount on Matahari Department store and  the effect of  discount on impulse buying on visitors. The population in were the visitors at Matahari Department Store, the number of samples 100 visitors who were collected by using purposive sampling technique. The analysis technique was descriptive analysis and the simple linear regression. The result of descriptive analysis shows that the response of impulse buying was positive and the response of discount was also positive. The result of simple linear regression show that impulse buying was influenced by discounted price (discount) on Matahari Department Store. The positive results  tend to be weak indicated by the results of adjusted R-square. This mean that  the impulse buying in Matahari Department Store was also  influenced by other variables outside of this research

scholarly journals The implementation of sharia audit process, implication of sharia regulatory and human resource aspects

2020 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Dian Rizqiani ◽  
Agung Yulianto
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Supervisory Board ◽  
Sampling Technique ◽  
Islamic Finance ◽  
Business Unit ◽  
Audit Process ◽  
Central Java ◽  
Factors Influencing ◽  
Research Type

<p class="IABSSS"><strong>Purpose</strong> - Audit in Islamic Finance Institute (IFI) is important factor to ensure sharia compliance. This study aims to analyze the factors influencing the process of sharia audit in the IFI.</p><p class="IABSSS"><strong>Method </strong>- The population of this research is all of the intern auditor board Sharia Business Unit in Bank Jateng as many as 22 auditors. Sampling technique in this research is census sampling. The method of data collection used is  questionnaire. The data analysis used  are regression square linear and percentage descriptive analysis. There are three variables in this research which are regulation aspect, sharia resource development, and sharia audit.</p><p class="IABSSS"><strong>Result</strong> - The square linear regression analysis used SPSS for Windows Version 20 obtained the equation. The conclusion of this research is regulation toward the influence to the sharia audit, but sharia resource aspect is not. regulation and sharia resourch development toward the influence to the sharia audit.</p><p class="IABSSS"><strong>Implication</strong> - The suggestions for the next reseacher is multiply the sample and refference of research and choose Sharia Supervisory Board (SSB) as the respondent for get the relevant result.</p><strong>Originality</strong> - This research empirically examines the factors that influence the implementation of sharia audits at the Central Java Islamic bank. The type of research used is quantitative, because from a number of references found, the topic of sharia auditing that is widely studied is the level of concept with qualitative research type.

scholarly journals Analysis on knowledge level of recommended plant protection technologies in areca nut (Areca catechu) cultivation in Salem district of Tamil Nadu

2021 ◽  
Vol 13 (SI) ◽  
pp. 105-109
Author(s):  
V. Mohanraj ◽  
R. Velusamy ◽  
K. Prabakaran ◽  
A. Beaulah
Keyword(s):  
Tamil Nadu ◽  
Plant Protection ◽  
Sampling Technique ◽  
Social Characteristics ◽  
Areca Nut ◽  
Knowledge Level ◽  
Areca Catechu ◽  
Level Of Knowledge ◽  
High Level ◽  
Salem District

Areca nut (Areca catechu) is one of the important cash crops in India. India ranks first in terms of area and production of areca nut and accounts of 54.07 per cent of its world production. The harvesting of nuts commence on the Tamil month of ‘Thai’ (Mid-January to Mid-February) and spread over six months in carrying out the post-harvest practices and marketing of nuts. This study was purposively conducted in Salem district 2018-2019 and occupies first position in area (2,421 hectares) of areca nut in Tamil Nadu. The Peddanackenpalyam, Valapddy, Gengavalli and Attur blocks were selected based on the 87.28 per cent of the area under areca nut in this district with a sample size of 120 areca nut farmers selected by using a proportionate random sampling technique. Most of the respondents (80.00 per cent) had knowledge level of medium to high level of knowledge on the recommended plant protection technologies in areca nut cultivation. It was mainly due to the medium to the high level of information seeking behaviour and social participation. The study revealed that the areca nut growers differed widely in their social characteristics. Most of the respondents had a medium to a high level of knowledge on recommended technologies in areca nut cultivation. This finding stressed the importance of formulating different extension strategies for different audiences by the change agency system.  

scholarly journals FACTORS INFLUENCING OF PURCHASE BEHAVIOR: A STUDY CONDUCTED AMONG THE PURCHASERS OF FLAT IN CHIDAMBARAM

2020 ◽  
Vol 8 (7) ◽  
pp. 330-334
Author(s):  
P. Balathandayutham ◽  
R. Sritharan
Keyword(s):  
Regression Analysis ◽  
Sampling Technique ◽  
Purchase Behavior ◽  
Sample Population ◽  
Factors Influencing ◽  
Data Regression ◽  
Buyer Behaviour ◽  
Convenience Sampling ◽  
Post Purchase ◽  
Structured Questionnaire

The current study was done to examine and investigate the factors that influence the purchase behavior among the flat purchaser in Chidambaram, Tamilnadu. Data were collected through structured questionnaire gleaned from the literatures. The respondents were selected using convenience sampling as it is the earliest and easiest method of implementing the sampling technique. The size of the sample population was determined as 100 and the questionnaire were used to collect the data.  SPSS package was used for statistical analyses of the data. Regression analysis was performed to assess the influence of factors on buyer behaviour. The result of the study shows that factors are significantly influence on post purchase behavior of flat purchaser.

scholarly journals To Buy or Not to Buy: Factors that Influence Consumers’ Intention to Purchase Grocery Online

2020 ◽  
Vol 19 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Sook Fern Yeo ◽  
◽  
Cheng Ling Tan ◽  
Kah Boon Lim ◽  
Jia Hui Wan ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Factors Influencing

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry. Keywords: website trust, online grocery, subjective norm, purchase intention, Malays

scholarly journals Perception Level of Small Medium Enterprises Employees and Their Environmental Corporate Social Responsibility Practices

2021 ◽  
Vol 2 (4) ◽  
pp. 40-54
Author(s):  
Arunmozhi M ◽  
Sumandiran C.S.P
Keyword(s):  
Structural Equation ◽  
Tamil Nadu ◽  
Statistical Tests ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Coimbatore District ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Purpose: The current study examines the perception level of environmental-oriented CSR practices among the employees of small-medium enterprises in the Coimbatore district of Tamil Nadu, India. Approach/Methodology/Design: It is a cross-sectional field study of environment CSR practices among SMEs employees of Coimbatore district, the western part of Tamil Nadu, India. A multistage random sampling technique is adopted. Sixty-one firms were approached to study the employees’ perception of CSR and environmental impact on CSR. The sample included 369 participants out of the total population of 9027 employees. This study follows the research methodology based on the Eco-labeling principles, designed by the European Commission 2005 Descriptive analysis, Chi-square test, Bartlett sphericity statistical tests, and Structural Equation Modeling in AMOS version 23 were used.. Findings: The results indicate the significance of SMEs employees’ perception level according to their age, gender and experience. The results reveal that CSR practices towards environments are related to employee perception level. CSR practices play a very predominant role in changing the mindset of the employees working in small-medium enterprises. Practical Implications: This study also paves a way to diverse thoughts in the exploration of the multimodal dimensions of the internal aspects and external CSR practices. Originality/value: The analysis presents the main directions of pro-environmental initiatives undertaken by enterprises and the perception of employees to understand environmental CSR. The results also indicate the differences in the most frequent pro-environmental activities of enterprises operating in the Coimbatore district of Tamil Nadu, India.

scholarly journals Market level characteristic factors influencing smallholder coffee marketers in Kogi State, Nigeria

1970 ◽  
pp. 28-30
Author(s):  
A. O. Akinpelu ◽  
A. F. Okunade ◽  
K. A. Oluyole
Keyword(s):  
Regression Analysis ◽  
Formal Education ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Farm Size ◽  
Level Characteristic ◽  
Factors Influencing ◽  
Coffee Farmers ◽  
Structured Questionnaire

The study assessed the market level characteristic factors influencing coffee marketing among coffee farmers in the study area. The study was carried out in Kogi State and purposive sampling technique was used to select eighty four respondents. Data were collected from the respondents with the use of structured questionnaire and the data collected were analyzed using descriptive statistics (frequency and percentages) as well as multi-variate regression analysis. Result of the descriptive analysis shows that the mean age of the farmers was 64 years while 60% of the farmers had no access to formal education. Regression analysis revealed that farm size, variety of coffee, marketing channels, trading experience, membership of association, price satisfaction and selling method constituted major characteristic marketing factors influencing coffee marketing in the study area and they all affected coffee marketing at 1% significant level. Based on the findings, the study therefore recommended that efforts should be made to assess variety of coffee that is more preferred by the buyers. Also, farmers should be given incentives to increase their farm holdings for higher productivity.

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