scholarly journals A Qualitative Research On The Expectations Of Generation Y Hospiial Managers

2018 ◽  
Vol 5 (2) ◽  
pp. 154
Author(s):  
Nilay Gemlik ◽  
Pınar İlter ◽  
Gülfer Bektaş
Keyword(s):  
Qualitative Research ◽  
Generation Y

Motivation of Generation Y Members working in their Parents’ Businesses

2020 ◽  
Vol 25 (1) ◽  
pp. 35-54
Author(s):  
Ondřej Hradský ◽  
Tomáš Sadílek
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Family Business ◽  
Generation Y ◽  
Work Life ◽  
Life Balance ◽  
Qualitative Research Design ◽  
Family Tradition ◽  
The Family ◽  
The Future

This article looks at the working expectations and motivations of Generation Y members working in their parents’ businesses. The goal of this article is to identify how the working expectations and motivations of Generation Y members working in their parents’ businesses differ from the working expectations and motivations of Generation Y overall. Qualitative research design and in-depth unstructured interviews with 31 respondents were used to obtain the opinions of Generation Y members working in their parents’ businesses. Three main dimensions of working motivation were surveyed: the reasons for entering a family business, what work in a family business means, and general motivation to work. The principal findings of the article are the importance of work-life balance, flexibility, the opportunity for career development and the drive to continue one’s family tradition for Generation Y members working in their parents’ businesses. A sample of respondents added that they expect to be more involved in the operation of the family business in the future. A sample of our respondents also expected to be more involved in the operation of the family business in the future.

scholarly journals Does “Y” Generation Managers Attributes is Associated with Technology Adoption Behavior?

2013 ◽  
Vol 5 (6) ◽  
pp. 292-299
Author(s):  
Normala Normala ◽  
Dileep Kumar M. .
Keyword(s):  
Qualitative Research ◽  
Generation X ◽  
Generation Y ◽  
Business Performance ◽  
Work Life ◽  
Adoption Of Technology ◽  
Technology Application ◽  
Business Operations ◽  
Qualitative Research Methodology ◽  
The Relationship

It is a dilemma to professionals that whether they should adopt technology to improve their functional contributions and thereby enhance business performance. Changes in the generations have different approaches to adopt technology application in their work life. As we see the differences in Generation X and Generation Y, in their features and characteristics, it is hypothesized that such differences also expect in professional approach in the adoption of technology for effective functional dissemination. This particular study follows a qualitative research methodology that to explore the relationship between Generation Y professionals in their attitude towards adoption of technology in business operations.

scholarly journals The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision

2015 ◽  
Vol 63 (2) ◽  
pp. 667-673 ◽  
Author(s):  
Jitka Veselá ◽  
Robert Zich
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Generation Y ◽  
Consumer Behaviour ◽  
Group Discussion ◽  
Country Of Origin ◽  
Wine Industry ◽  
The Czech Republic ◽  
Consumer Ethnocentrism ◽  
Origin Effect

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

scholarly journals APARTMENT SEWA SMART LIVING DI JATINEGARA

2020 ◽  
Vol 1 (2) ◽  
pp. 1243
Author(s):  
Kevin Fernando ◽  
Martin Halim
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Data Processing ◽  
Generation Y ◽  
Millennial Generation ◽  
Research Method ◽  
The World ◽  
Collection Data ◽  
Smart Living ◽  
And Behavior

This research is to learn about the behavior and needs of the Millennial generation or generation Y that born between 1981-1994. The character and behavior of the Millennial Generation is formed from the development of technology and information that they use during their lifetime. The Millennial generation curently in a productive age where the Millennials are already married and or planning to have a family so they need a place to live. So it is necessary to make a Smart housing that suitable for Millennial Generation that familiar with technology and prefers things that are simple and efficient.            So it is necessary to build a Smart living Apartment that can control their house using technology and the use of multifunctional furniture that makes efficient use of space. The method used in this study is a qualitative research method consisting of the stages of data collection, data processing, discussion, and conclusions. Data collection is done by direct observation or review into the field and study of documents. From the results of these data, the chosen location is in the East Jakarta area because it has the highest number of Millennials in Jakarta. This generation can bring changes to the world and also changes in the building. Therefore this study is expected to provide smart living rent apartment designs that can fulfill the needs of the Millennial generation. Abstrak Penelitian bertujuan untuk mempelajari tentang perilaku dan kebutuhan Generasi Milenial atau generasi Y yang merupakan generasi yang lahir antara tahun 1981-1994. Sifat dan perilaku Generasi Milenial terbentuk dari berkembangnya ilmu teknologi dan informasi yang digunakannya selama masa hidupnya. Generasi Milenial yang saat ini sedang berada di usia produktif dimana generasi Milenial sudah berkeluarga maupun baru berencana untuk berkeluarga sehingga membutuhkan tempat tinggal. Maka perlu dibuat hunian yang Smart sesuai dengan generasi Milenial yang  dekat dengan teknologi dan lebih memilih hal yang simpel dan efisien. Maka dari itu perlu dibuat Apartment smart living yang dapat mengatur hunian mereka menggunakan teknologi dan penggunaan perabotan multifungsi yang membuat efisiensi penggunaan ruang. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif yang terdiri dari tahap pengumpulan data, pengolahan data, pembahasan, dan kesimpulan. Pengumpulan data dilakukan dengan cara observasi atau tinjauan langsung ke lapangan dan studi dokumen. Dari hasil data tersebut, lokasi yang dipilih adalah di daerah Jakarta Timur karena memiliki jumlah Generasi Milenial terbanyak di Jakarta. Generasi ini dapat membawa perubahan terhadap dunia dan juga terhadap perubahan pada bangunan. Maka dari itu penelitian ini diharapkan dapat memberikan rancangan apartment sewa smart living yang dapat memenuhi kebutuhan generasi Milenial.

scholarly journals Exploring motives behind Generation Y’s smartphone purchase

2018 ◽  
Vol 16 (1) ◽  
pp. 284-291
Author(s):  
Nkosivile Welcome Madinga ◽  
Hilda Bongazana Dondolo
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
South African ◽  
Generation Y ◽  
Purchase Decisions ◽  
Research Paradigm ◽  
Focus Group Interviews ◽  
Group Members ◽  
Group Interviews ◽  
Technical Features

Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm. Focus group interviews were selected as the method of data collection. Focus group members ranged from seven to ten. A total of 81 (N = 81) South African Generation Y were interviewed. The findings indicate that Generation Y consider quality and technical features when buying smartphones. Additionally, this study also observed that this cohort is status conscious and easily influenced by their friends when making purchase decisions.

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