scholarly journals Exploring motives behind Generation Y’s smartphone purchase

2018 ◽  
Vol 16 (1) ◽  
pp. 284-291
Author(s):  
Nkosivile Welcome Madinga ◽  
Hilda Bongazana Dondolo
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
South African ◽  
Generation Y ◽  
Purchase Decisions ◽  
Research Paradigm ◽  
Focus Group Interviews ◽  
Group Members ◽  
Group Interviews ◽  
Technical Features

Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm. Focus group interviews were selected as the method of data collection. Focus group members ranged from seven to ten. A total of 81 (N = 81) South African Generation Y were interviewed. The findings indicate that Generation Y consider quality and technical features when buying smartphones. Additionally, this study also observed that this cohort is status conscious and easily influenced by their friends when making purchase decisions.

scholarly journals Psychological Aspect of Pre-competition Warm-up: Motivational Process and Outcomes

2021 ◽  
Vol 7 (1) ◽  
pp. 431
Author(s):  
Eylem Gencer
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Focus Group ◽  
Psychological Aspect ◽  
Focus Group Interviews ◽  
Warm Up ◽  
Motivational Process ◽  
Psychological Influences ◽  
Group Interviews

Pre-competition warm-up has mostly been examined physically in the literature, focusing on its effect on performance and protection from injuries. However, there is a lack of studies regarding the psychological influences of warm-up. Therefore, in this study it was aimed to explore the psychological reflections of pre-competition warm-up in terms of motivational process and outcomes. The research was designed in qualitative research, and phenomenology was employed. Participants were 10 international wrestlers whose age differentiated between 20 and 25 years. They have a sports career ranging from 8 to 12 years. The data were collected via focus group interviews and analyzed via content analysis. Results showed that wrestlers need pre-competition warm-up as they perceive it improves their performance and protects them from injuries. However, perception of the opponent as stronger or weaker, guides whether the warm-up is needed or not. In addition, pre-competition warm-up motivates wrestlers through stimulating, goal-directing (e.g., adaptation, concentration, awareness), and encouraging them to the competition. In conclusion, pre-competition warm-up not only physically prepares athletes for the competition, but also prepares them psychologically with its motivating influences.

Relationships and Expectations

2021 ◽  
pp. 147-162
Author(s):  
Oscar H. Gandy Jr.
Keyword(s):  
Focus Group ◽  
Third Parties ◽  
Focus Group Interviews ◽  
Small Minority ◽  
The Public ◽  
Marketing Activities ◽  
Group Members ◽  
Broad Variety ◽  
Group Interviews ◽  
The U.S

This chapter is focused on the perceptions of the public about the panoptic sort and its likely influence on society. Although the focus within the scholarly community was on surveillance, the term was not in broad use within the population, and as a result, estimates of public opinion at the time were limited to a focus on privacy as an issue of public concern. A broad variety of issues and concerns were explored in previously published and specially designed surveys of the U.S. public. The approach taken to understand the views of the public was shaped by the analysis of a series of focus group interviews that are described within this chapter. In addition to seeking discussants’ understanding of the generation and use of consumer and citizen profiles, the members of these focus groups were also invited to share their views about the kinds of limits they thought needed to be established to govern the use of profiling technologies. Of particular importance were their views about the sharing of personal and transaction-generated information with third parties. Most of these focus group members were quite knowledgeable about marketing activities, and only a small minority expressed strong criticism of their use.

Listening to People: Views about the Bathroom

1997 ◽  
Vol 41 (1) ◽  
pp. 500-504
Author(s):  
Abir Mullick
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Research Method ◽  
User Performance ◽  
Focus Group Interviews ◽  
Design Features ◽  
Qualitative Research Method ◽  
Group Interviews ◽  
The Impact ◽  
At Home

The study focused on the impact of bathroom design on user performance. It used a qualitative research method, focus group interviews, to learn from users about their bathroom needs and preferences. It examined the need for universal bathroom design features that have inclusive applications. It offers design suggestions for use by all people living at home.

Focus Group Interviews: A qualitative research approach for nursing

Pflege ◽  
2000 ◽  
Vol 13 (3) ◽  
pp. 145-151 ◽  
Author(s):  
Susanne Kean
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Research Approach ◽  
Focus Group Interviews ◽  
Group Interviews

Focus Group Interviews als qualitativer Forschungsansatz in der Pflegeforschung sind derzeit im englischsprachigen Raum sehr populär. In diesem Artikel wird dieser Forschungsansatz vorgestellt und mit einem Beispiel aus der Pflegeforschung verdeutlicht. Es werden dabei Fragen des allgemeinen und speziellen Studiendesigns angesprochen.

scholarly journals Critical care nurses’ perceptions of stress and stress-related situations in the workplace

Curationis ◽  
2008 ◽  
Vol 31 (2) ◽  
Author(s):  
S Moola
Keyword(s):  
South Africa ◽  
Qualitative Research ◽  
Critical Care ◽  
Focus Group ◽  
Critical Care Nurses ◽  
Research Approach ◽  
Focus Group Interviews ◽  
Working Environments ◽  
Group Interviews ◽  
Nurses Perceptions

Critical care nurses (CCNs) experience stressful situations in their daily working environments. A qualitative research approach (exploratory, descriptive and contextual) was used to explore and describe the stressful situations experienced by critical care nurses in the Tshwane metropolitan are of South Africa. Focus group interviews were conducted with critical care nurses.

scholarly journals Equity in Distance Education During COVID-19

2021 ◽  
Vol 6 (1) ◽  
pp. 1-24
Author(s):  
Tamika K Williams ◽  
Robert W McIntosh ◽  
William B. Russell
Keyword(s):  
Qualitative Research ◽  
Distance Education ◽  
Focus Group ◽  
Digital Divide ◽  
Phenomenological Approach ◽  
Focus Group Interviews ◽  
Technological Advances ◽  
Access To Technology ◽  
Group Interviews

The COVID-19 pandemic forced districts, schools, and teachers to mobilize in order to deal with the digital inequities that have existed for decades. At the beginning stages of technological advances in education, the so-called digital divide related more to access to technology and equipment. Utilizing the phenomenological approach to qualitative research, this study examines the experiences of educators who served students with differing experiences and needs during the COVID-19 pandemic. Total of 14 (N) educators (including adminstrators, teachers, and counselors) participated likert style questionaires. 11 of 14 participated in focus group interviews. Findings are shared and conclusions are drawn.  

Framing and switches at the outset of qualitative research interviews

2018 ◽  
Vol 19 (6) ◽  
pp. 635-652
Author(s):  
Liselott Aarsand ◽  
Pål Aarsand
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Of Attention ◽  
Activity Type ◽  
Structured Interviews ◽  
Focus Group Interviews ◽  
Research Interviews ◽  
Activity Types ◽  
Group Interviews ◽  
Contextualization Cues

The article focuses on the opening sequences in qualitative research interviews and in particular examines the interactive work of achieving ‘topic talk’. Using the concepts of activity types, activity frames and contextualization cues, a close-up analysis of eight focus-group interviews and 12 semi-structured interviews was conducted. The findings show that the interviewees display familiarity with the interview as an activity type and how it is to be socially organized. However, to create a joint focus of attention, thereby getting off to an adequate start, the participants also need to agree upon an activity frame and a distribution of positions to achieve a frame switch, which here emerges through the interactional work of announcing, customizing and approving. Accordingly, by highlighting the communicative and practical circumstances of qualitative research interviewing, the opening sequences are considered to be a delicate interactive affair, however, where the interviewer has to take the main responsibility.

scholarly journals Relationship between the socioeconomic, sociodemographic and Btl publicity factors in the incidence of childhood obesity in Cuenca-Ecuador

2019 ◽  
pp. 177-197
Author(s):  
Marco Antonio Rios Ponce ◽  
Juan Francisco Álvarez Valencia ◽  
Diana Carolina Arízaga Toledo ◽  
Joffre Sebastián Arteaga Huiracocha
Keyword(s):  
Qualitative Research ◽  
Childhood Obesity ◽  
Focus Group ◽  
Research Methods ◽  
Quantitative Research ◽  
Electronic Media ◽  
Overweight Children ◽  
Focus Group Interviews ◽  
Descriptive Research ◽  
Group Interviews

An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador

Management Strategy for Distributing Questionnaires and Interview Guidelines in the Research Data Collection Process

2018 ◽  
Vol 2 (2) ◽  
pp. 104-111
Author(s):  
Po. Abas Sunarya ◽  
George Iwan Marantika ◽  
Adam Faturahman
Keyword(s):  
Focus Group ◽  
Data Collection ◽  
Management Strategy ◽  
Research Data ◽  
Accurate Information ◽  
Focus Group Interviews ◽  
Good Management ◽  
Research Activities ◽  
Data Collection Process ◽  
Group Interviews

Writing can mean lowering or describing graphic symbols that describe a languageunderstood by someone. For a researcher, management of research preparation is a veryimportant step because this step greatly determines the success or failure of all researchactivities. Before a person starts with research activities, he must make a written plan commonlyreferred to as the management of research data collection. In the process of collecting researchdata, of course we can do the management of questionnaires as well as the preparation ofinterview guidelines to disseminate and obtain accurate information. With the arrangement ofplanning and conducting interviews: the ethics of conducting interviews, the advantages anddisadvantages of interviews, the formulation of interview questions, the schedule of interviews,group and focus group interviews, interviews using recording devices, and interview bias.making a questionnaire must be designed with very good management by giving to theinformation needed, in accordance with the problem and all that does not cause problems at thestage of analysis and interpretation.

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