scholarly journals Website Design and Trust Elements: A/B Testing on a Start-up's Website

2021 ◽  
Vol 7 (1) ◽  
pp. 170-180
Author(s):  
Lars Schmitt ◽  
Isabel Haupenthal ◽  
Faisal Bin Ahmed
Keyword(s):  
Real Life ◽  
New Product ◽  
Website Design ◽  
Creative Commons ◽  
Start Up ◽  
Life Context ◽  
Founding Team ◽  
Start Ups ◽  
Potential Customers ◽  
Respective Product

Start-ups are young companies that are hardly known, especially during their early stages, by the relevant stakeholders. A start-up's website is, therefore, often the first point of contact for potential customers, investors, or partners. Such a website usually explains the new product or service and presents the founding team with its competencies. The user's perception of the website and its design can be crucial in determining whether the user is interested in getting in touch with the start-up or even considering the purchase of the respective product or service. User’s trust in the website and its operator is essential for this. The so-called trust elements, such as logos, testimonials, or seals, are intended to create trust on websites. So far, the influence of these elements on user behaviour has hardly been empirically proven in a real-life context. Therefore, we have applied the method of A/B testing to the website of a fictive start-up. Trust elements were placed on one variant of the website (A), whereas on the other variant, there were none (B). The experiment shows that the duration of the user sessions does not differ between the two variants. However, more requests were made on the website variant with trust elements. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

scholarly journals Start-ups, job creation, and founder characteristics

2019 ◽  
Vol 28 (6) ◽  
pp. 1637-1672
Author(s):  
J David Brown ◽  
John S Earle ◽  
Mee Jung Kim ◽  
Kyung Min Lee
Keyword(s):  
Gender Gap ◽  
Financial Constraints ◽  
Team Size ◽  
Firm Age ◽  
Team Diversity ◽  
Graduate Degrees ◽  
Start Up ◽  
Founding Team ◽  
Firm Birth ◽  
Start Ups

Abstract Analyzing data on all US employers in a cohort of entering firms, we document a highly skewed size distribution, such that the largest 5% account for over half of cohort employment at firm birth and more than two-thirds at firm age 7. Analyzing linked survey-administrative data, we find that female, African–American, and younger founders are initially less likely to start large firms. The gender gap persists through firm age 7, while racial and age gaps do not. Education is positively associated with start-up size, except for graduate degrees. Prior entrepreneurship and founding team size are positively associated, but team diversity is not. Specifications with capital and industry controls illuminate roles of financial constraints and sectoral choice.

scholarly journals Whom should you start a company with?

2017 ◽  
Vol 30 (1) ◽  
pp. 49-76
Author(s):  
JaeYoon Lee ◽  
SooJin Oh ◽  
MyungUn Kim
Keyword(s):  
Time Perspective ◽  
Deep Level ◽  
Related Factors ◽  
Team Members ◽  
Work Related ◽  
Start Up ◽  
Big Picture ◽  
Founding Team ◽  
The Right ◽  
Start Ups

Start-ups organizations are increasing rapidly. To overcome “liability of newness,” it is essential for entrepreneurs to compose the right co-founding team. Based on the review of 57 journal articles on start-up co-founding teams and new venture teams, we found that the composition of the team, especially diversity among team members, was frequently studied. However, previous research has only focused on surface-level diversity such as gender, age, functional background, previous experience. Only a very few studies investigated deep-level diversity such as co-founding team members’ value, personality or thinking style. The present study explored what type of diversity is required in start-ups. Since this topic is rarely studied, we first conducted a qualitative study by interviewing with nineteen start-up founders and venture capitalists in Study 1. As a result we found that four individual characteristic factors (extraversion, agreeing to different idea, risk taking, optimism) and four work-related factors (business opinion, speed oriented, big-picture oriented, time perspective) were the key component of deep-level diversity. In Study 2, we conducted a quantitative study to empirically investigate these aspects by a survey to thirty start-up related individuals. The result confirmed that the diversity were required for six aspects deducted from Study 1. For the other factors of optimism and speed orientation, frequency tendency supported Study 1’s result.

scholarly journals Research on Value Investment of Start-up Companies

2021 ◽  
Vol 13 ◽  
pp. 199-208
Author(s):  
Yahong Jiang
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Patent Data ◽  
Web Traffic ◽  
Internal Factor ◽  
Qualitative And Quantitative ◽  
Reference Information ◽  
Start Up ◽  
Founding Team ◽  
Start Ups

This study investigates how investors can strengthen their value investment by applying the SWOT analysis in the Start-up company context. By conducting a constructive study with two cases, we develop a construction for qualitative and quantitative reference information with the help of the literature on Start-ups and value investment, the data on CB insights.com. This reference information for two Start-ups comprises funding data, investors, web traffic, news articles, patent data, and regulatory filings. This study also associates each information element to the internal factor assessment and external factor assessment of two Start-ups and accordingly develops metrics regarding the value investment. In addition, it demonstrates the different nature of two Start-ups for operating business to highlight the divergent value metrics. The key contributions of this study are the developed construction for qualitative and quantitative reference information and concluding that the founding team, market, product, business model, and competition are important factors for the development of Start-up company and investors' decision-making. The results of this study, and particularly the developed criterion, build avenues for further research on Start-ups and value investment.

Risk analysis in introduction of new technologies by start-ups in the Brazilian market

2018 ◽  
Vol 56 (1) ◽  
pp. 64-86 ◽  
Author(s):  
Pedro Marins Freire Teberga ◽  
Fábio Lotti Oliva ◽  
Masaaki Kotabe
Keyword(s):  
Risk Management ◽  
Case Studies ◽  
New Technologies ◽  
New Product ◽  
Content Type ◽  
Start Up ◽  
Comparative Case Studies ◽  
Start Ups ◽  
Practical Implications ◽  
Level Of Risk

Purpose The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process. Design/methodology/approach The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked. Findings Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM). Practical implications The authors propose a matrix for the management of uncertainties and risks in start-ups. Social implications The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups. Originality/value As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

El método Lean Startup. Cómo crear empresas de éxito utilizando la innovación continua de Eric Ries

2019 ◽  
Vol 1 (1) ◽  
pp. 83-88
Author(s):  
Ysmael Jesús Ayala Colqui
Keyword(s):  
A Priori ◽  
El Paso ◽  
Start Up ◽  
Start Ups ◽  
Lean Startup

Una start-up es definida como una empresa destinada solucionar problemas de maneras no obvias, donde el éxito no está garantizado de antemano y, solo en los casos de éxito efectivo, se adquiere un crecimiento rápido y significativo (Robehmed, 2013). Ejemplos clásicos de start-ups serían Facebook, Uber o AirBnB que, con comienzos modestos, pero con ideas innovadoras, se convirtieron con el paso del tiempo en empresas de ingresos millonarios. Una de las tantas preguntas al respecto sería la siguiente: ¿cómo lograr una start-up de éxito a sabiendas que el éxito no está garantizado a priori y, aún más, que la gran mayoría de estas fracasan?

Wer gewinnt den ‚War for Talent’: Konzerne oder Start-ups?

2015 ◽  
Vol 12 (4) ◽  
pp. 24-31 ◽  
Author(s):  
Rabea Laugemann ◽  
Christopher Buschow ◽  
Beate Schneider
Keyword(s):  
Start Up ◽  
Soziale Beziehungen ◽  
Start Ups ◽  
War For Talent

Im ‚War for Talent‘ konkurrieren heutzutage große Konzerne mit innovativen Start-ups um vielversprechenden Nachwuchs. Was bestimmt die Attraktivität von Arbeitgebern bei Medien- und Kommunikationsstudierenden? Diese Frage wird im Rahmen einer quantitativen Online-Befragung untersucht, vor allem im Hinblick darauf, ob Start-ups oder Konzerne als erste Arbeitgeber präferiert werden. Befragte, denen Prestige wichtig ist, bevorzugen eher Konzerne als Arbeitgeber. Wer Wert auf ein innovatives Arbeitsumfeld und soziale Beziehungen legt, entscheidet sich vermehrt für ein Start-up. Im Wettbewerb um die besten Köpfe sind damit junge Unternehmensgründungen inzwischen eine ernst zu nehmende Konkurrenz für Konzerne.

scholarly journals Innovation Capabilities and the Performance of Start-Ups in Korea: The Role of Government Support Policies

2021 ◽  
Vol 13 (11) ◽  
pp. 6009
Author(s):  
Se-Kyoung Choi ◽  
Sangyun Han ◽  
Kyu-Tae Kwak
Keyword(s):  
Firm Performance ◽  
Financial Support ◽  
Political Support ◽  
Sustainable Growth ◽  
Government Support ◽  
Role Of Government ◽  
Positive Effects ◽  
Start Up ◽  
Start Ups

What kind of capacity is needed to improve the performance of start-ups? How effective are government support policies in improving start-up performance? Start-ups are critical firm group for ensuring the prospective and sustainable growth of an economy, and thus many countries’ governments have established support policies and they are likely to engage more widely in forward-looking political support activities to ensure further growth and expansion. In this paper, the effect of innovation capabilities and government support policies on start-up performance is examined. We used an unbalanced panel data analysis with a random effect generalized least squares. We investigated the effect of government support policies on 4368 Korean start-ups. The findings indicated that technology and knowledge capabilities had positive effects on the sales performance of start-ups, and government financial support positively affected the relationship between knowledge capability and firm performance. However, when government financial support increased, marketing capability was negatively associated with firm performance. These results demonstrate the significant role of government financial support, including its crowding in but also its crowding out effect. Practical implications: To be more effective, governments should employ innovation-driven entrepreneurship policy approaches to support start-ups. To improve their performance, start-ups need to increase their technology and knowledge capabilities. This study extends recent efforts to understand more fully the effect of government support policies on start-ups differing in their technology, knowledge, and marketing capabilities.

Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xinchun Wang ◽  
Xiaoyu Yu ◽  
Xiaotong Meng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Resource Constraints ◽  
New Ventures ◽  
New Products ◽  
New Product ◽  
Strategic Decision ◽  
Entrepreneurial Bricolage ◽  
Founding Team ◽  
Npd Performance

Abstract New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

scholarly journals A FUZZY FRONT-END PRODUCT DEVELOPMENT FRAMEWORK FOR START-UPS

2021 ◽  
Vol 1 ◽  
pp. 111-120
Author(s):  
Nuno Miguel Martins Pacheco ◽  
Anand Vazhapilli Sureshbabu ◽  
Masaru Charles Nürnberger ◽  
Laura Isabel Durán Noy ◽  
Markus Zimmermann
Keyword(s):  
Two Dimensions ◽  
Fuzzy Front End ◽  
Development Framework ◽  
Front End ◽  
Start Up ◽  
Extended Approach ◽  
Role Based ◽  
Definition Of ◽  
Clear Idea ◽  
Start Ups

AbstractStart-ups tend to form with a central idea that differentiates them from their competitors in the market. It is crucial for them to efficiently transform the idea into a marketable product. Prototyping helps to iteratively achieve a minimum viable product and plays a crucial role by enabling teams to test their ideas with limited resources early on. However, the prototyping process may have wrong focus leading to a suboptimal allocation of resources. Previously, we proposed role-based prototyping for fuzzy front-end development in small teams. It supports (1) resource allocation, (2) the definition of responsibilities, and (3) structuring the development process with milestones. In recent research this was a promising yet incomplete approach. We extend the previous work by refining the prototyping process by adding a prototyping matrix with two dimensions (purpose and lens), a prototyping cycle (plan, execute, test, reflect, assimilate), and a modified Kanban board (Protoban) for planning, managing, and reflecting cycles. This process, named PETRA was tested with a start-up developing an autonomous trash picking robot. The extended approach supported the team significantly in providing a clear idea of what to do at what time.

Fueling Spin-offs: Case Studies of University-based Technology Start-up Funding

2021 ◽  
Vol 22 (1) ◽  
pp. 29-40
Author(s):  
Julie Lenzer ◽  
Piotr Kulczakowicz
Keyword(s):  
Product Development ◽  
New Technologies ◽  
Early Stage ◽  
New Products ◽  
Academic Research ◽  
Real Life ◽  
Private Investment ◽  
Building Relationships ◽  
Start Up ◽  
Single Path

The new technologies born from academic research can be very promising, yet they are often very early stage. University spin-off companies are uniquely positioned to tackle the risks associated with new technologies emerging from academia by developing proofs of concept, functioning prototypes, and new products. While these enterprises start from a solid research and development foundation, they face their own unique set of challenges—they are strongly anchored in the scientific and technological expertise that is typically backed by intellectual property but often lack the business experience needed to develop and market products demanded by customers. University spin-offs have access to substantial non-dilutive funding that can be utilized for advancing product development. While the relentless pursuit of these funds builds a company's credibility and improves its position for negotiating future private investment, university spin-offs would greatly benefit from an early focus on complementing their technology teams with their business teams. These new enterprises should consider pursuing private investment in parallel to utilizing sources of non-dilutive funding. Timing of private investment is extremely important to maximize the value of the opportunity, and, therefore, building relationships with investors early on and getting ready for executing an investment round can greatly increase odds for success. While there is no single path to formulate, pursue, and adapt successful financing strategies, lessons can be learned from real-life cases of university spin-offs that continue their journeys towards ultimate success.

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