scholarly journals Digital information marketing initiatives

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Hauminlun ◽  
Ch. Ibohal Singh
Keyword(s):  
Social Networking Sites ◽  
Northeast India ◽  
General Information ◽  
Full Potential ◽  
Digital Information ◽  
University Libraries ◽  
Information Products ◽  
Effective Use ◽  
Library Websites ◽  
The University

Purpose: The purpose of this paper is to analyze the digital marketing initiatives taken up by the central universities of northeast India through their library websites to promote the use of their information products and services by their clienteles.Methodology: For the present study, websites of nine central universities of northeast India have been surveyed for evaluation. All features of the websites have been examined. A checklist has been designed for collecting the necessary data. To analyze the results, simple statistical calculations were used.Findings: It is found that the majority of the library websites (66.69%) have a direct link to the parent website, and they provide general information, such as library rules, library team/staff, about library, library staff directory, timing, library notices, news, and events. With regard to language, 77.77% of the websites used both English and Hindi languages. The majority of them also provide information about services such as OPAC, internet access, circulation, membership, current awareness service, reprographic service, anti-plagiarism, library orientation, and newsletter. However, the University Libraries under study are yet to exploit the full potential of the website as the clienteles are lagging behind the effective use of the same. The use of social networking sites by the libraries, as the study shows, is also not much encouraging.Research limitations: The paper is limited to nine central university libraries of northeast India. Researchers in the future can take up other problems associated with private and state-owned universities in this regard.Practical implications: Central universities of northeast India must come forward to improve their library websites featuring other portals and provisions to enhance in marketing their information products and other services in the digital environment to serve the community effectively.

Accessibility of Internet Based Electronic Resources: A Content Analysis of Public and Private University Library Websites in Bangladesh

2019 ◽  
Vol 9 (2) ◽  
pp. 28-33
Author(s):  
Shamima Yesmin .
Keyword(s):  
Content Analysis ◽  
Early Stage ◽  
Private University ◽  
Easy Access ◽  
University Libraries ◽  
Electronic Resources ◽  
Public And Private ◽  
University Library ◽  
Library Websites ◽  
The University

The purpose of this paper is to analyze the websites of university libraries to ascertain that libraries are effectively utilizing their respective websites to provide easy access to all electronic resources available in the library. The objective was also to a represent a comparative analysis between public and private university library websites regarding the presence of electronic resources with their easy access via the internet. For the purpose of this study, a research instrument in the form of comprehensive checklist of eighteen e-resources was developed to evaluate their accessibility in the websites of public and private university libraries. Twenty university library websites, comprised of ten top-ranked public and ten top-ranked private universities in Bangladesh, were studied for data collection using content analysis method. The findings demonstrate that the presence of e-resources on selected university library websites is still in its early stage, but it has been growing rapidly. The private university library websites are ahead of public university libraries in terms of the integration of web-resources. It is hoped that the findings of this paper will serve to assist the University librarians and other similar institutions in choosing, selecting and acquiring the most appropriate format of information resources, and making these available to their websites, which will both satisfy the needs of their library users and fit within their library budget.

scholarly journals Use of University’s Library Websites in Pakistan: An Evaluation

2013 ◽  
Vol 14 ◽  
pp. 3-8
Author(s):  
Muhammad Ijaz Mairaj
Keyword(s):  
State Of The Art ◽  
Public Access ◽  
The Internet ◽  
University Libraries ◽  
University Websites ◽  
Academic Role ◽  
Education Commission ◽  
Library Websites ◽  
The University ◽  
Purposive Sample

This study presents findings from a user-based evaluation of the use of Pakistani university's library websites. A questionnaire [printed and electronic] was used to collect the data from 17 universities. A purposive sample of 60 users from each university based on their academic role difference [faculty, researchers, graduates and undergraduates] was drawn. The findings of the study show that use of university library websites in Pakistan was satisfactory. Patrons who frequently used the Internet and library were found as frequent users of the library websites. University websites were found to be vital sources of awareness about the presence of the library websites and computers physically available at the university libraries were the significant places to use the library websites. Regarding users' academic role difference, faculty connected to the library websites from departments/faculties, while researchers and students preferred to use them from university libraries. The library websites were mainly used to find course related materials or search in online public access catalogue (OPAC). However, on the basis of users' academic role difference, faculty used the library websites to search in Higher Education Commission (HEC) Digital Library offering international scholarly literature; researchers accessed them to search in OPAC, while students preferred them to find course-related materials. The study recommends creating dynamic websites in all university libraries of Pakistan with useful content and state-of-the-art services for wider use

scholarly journals Realitas Penerapan Literasi Digital bagi Mahasiswa FKIP Universitas Muhammadiyah Sidoarjo

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
Vevy Liansari ◽  
Ermawati Z. Nuroh
Keyword(s):  
Information Literacy ◽  
Digital Technology ◽  
Social Networking Sites ◽  
Digital Literacy ◽  
Internet Usage ◽  
Digital Information ◽  
Digital World ◽  
Internet Users ◽  
Academic Information ◽  
The University

The development of the digital world can be used to further enhance the ability to find, use, summarize, evaluate, create and communicate information using digital technology. Digital literacy also with digital information literacy is the ability to understand and use information from a variety of digital sources. This article was motivated by difficulties in the implementation of student literacy and PEDAGOGY at the University of Muhammadiyah Sidoarjo. The fact of the current internet users has increased and the majority of the teenager. Internet usage by teenagers vary, not just used to looking for academic information, but also to build relationships through social networking sites. Therefore, this article will discuss the reality of the implementation of digital literacy in FKIP University of Muhammadiyah Sidoarjo.

Library Websites During the COVID-19 Pandemic

2022 ◽  
pp. 095574902110588
Author(s):  
Ester E Mnzava ◽  
Annajoyce S Katabalwa
Keyword(s):  
Practical Implication ◽  
Relevant Information ◽  
Business Environment ◽  
Working Environment ◽  
Research Library ◽  
Analyse Data ◽  
Opening And Closing ◽  
Effective Use ◽  
Library Websites ◽  
The University

The outbreak of the COVID-19 pandemic has been shown to impact the business environment in different ways. The current paper presents how the university and research library websites in Tanzania responded to the changes in the working environment and style following the outbreak of COVID-19. This study employed a content analysis method to collect and analyse data from academic and research library websites in Tanzania. This study focuses on how library websites in Tanzania were used to update and connect library users with relevant information resources and services during the outbreak of the COVID-19. The findings show that 12 of the 24 library websites had the opening and closing hours, two university library websites had information related to the outbreak of the COVID-19 and 12 had no information related to the outbreak of the COVID-19. This study has an important practical implication for the academic and research librarians on the effective use of library websites for information sharing and communication.

scholarly journals Provision of Assistive Technology for Students with Visual Impairment in University Libraries in India

2019 ◽  
Vol 39 (3) ◽  
pp. 104-108 ◽  
Author(s):  
Anand M Dodamani ◽  
Sukanya M Dodamani
Keyword(s):  
Assistive Technology ◽  
Visual Impairment ◽  
Students With Disabilities ◽  
Library Services ◽  
University Libraries ◽  
Staff Members ◽  
Systematic Exploration ◽  
The Status ◽  
Library Websites ◽  
The University

The use of advanced IT applications has enabled the university libraries to provide innovative library services to their patrons. While the general students are getting all required services from the libraries, the students with visual impairment have continued to face challenges in accessing the library collection. The technology to help overcome these challenges is available today in the form of assistive technology (AT). Unfortunately, a majority of the university libraries in the country do not have this technology in their libraries due to which a huge amount of information stored in the books and journals subscribed by them has become out of reach of the students with visual impairment. The present study was conducted to ascertain the status of AT to support students with visual impairment in university libraries. The study which has covered around 185 universities, provides the first systematic exploration of the status of AT in university libraries in India. The major findings of the study in context of university libraries in India are: 12.97 per cent having Braille Books in their collection; 22.70 per cent have made provision for AT for students with visual impairment; 22.70 per cent have accessible library websites; 21.08 per cent have designated staff members to serve the students with disabilities; 22.70 per cent have ‘written disability policy or ‘documented minutes’ related to the ‘library services for the students with disabilities’.

University Library Portal

2016 ◽  
pp. 66-75 ◽  
Author(s):  
Manisha B. Mane ◽  
Bhausaheb Panage
Keyword(s):  
Information Services ◽  
Library Services ◽  
Digital Information ◽  
International Level ◽  
University Libraries ◽  
Literature Study ◽  
Maximum Extent ◽  
University Library ◽  
The University

ABSTRACT: In today's modern digital information environment, a well-defined e-platform is needed to organize, store, retrieve and dissemination of information effectively. A library portal is highly beneficial tool for web-enabled information services. Most of the university libraries are adding e-resources to their collection. The utility of these e-resources will be limited in the absence of an effective library portal that facilitates the users to exploit these to the maximum extent. Web portals are the tools that enhance access to the e-resources by providing visibility to various e-resources. This paper highlights the role of a library portal in providing effective library services in electronic environment. An attempt has been made to explain the term ‘library portal', need of university library portal, Role of Librarian in designing library portal and development of library portal literature study at national and international level.

scholarly journals The Usage of Web 2.0 as a Media Promotion in Indonesia University Libraries

2018 ◽  
Vol 1 (1) ◽  
pp. 77
Author(s):  
Nove E. Variant Anna
Keyword(s):  
Young People ◽  
Web 2.0 ◽  
Information Literacy ◽  
Digital Library ◽  
General Information ◽  
Library Services ◽  
University Libraries ◽  
Research Population ◽  
The University ◽  
The Web

The usage of web 2.0 has become popular among young people in Indonesia. One of the purpose of using web 2.0 is for promotion in some university libraries. The emerging of the web 2.0 as promotional media is corelating with the development of digital library. The paper aims are (1) to describe the usage of web 2.0 for academic libraries promotion. (2) to describe the information / content of those web 2.0. (3) to describe the promotion activity through web 2.0. This research population is all university libraries in Indonesia, but only 40 university librraries that conduct promotion through web 2.0. The website observation is done between May-July 2013. The research results are (1) the university libraries in Indonesia are use facebook, twitter, and flikr to promote library programs and interaction with users. The web 2.0 consist of information about new book release, user education, general information about library services, and information literacy. (3) some of univerity libraries taking seriously and actively promote their library services, but some of them are don’t use the web 2.0.

scholarly journals The Usage of Web 2.0 as a Media Promotion in Indonesia University Libraries

2015 ◽  
Vol 1 (1) ◽  
pp. 77
Author(s):  
Nove E. Variant Anna
Keyword(s):  
Young People ◽  
Web 2.0 ◽  
Information Literacy ◽  
Digital Library ◽  
General Information ◽  
Library Services ◽  
University Libraries ◽  
Research Population ◽  
The University ◽  
The Web

The usage of web 2.0 has become popular among young people in Indonesia. One of the purpose of using web 2.0 is for promotion in some university libraries. The emerging of the web 2.0 as promotional media is corelating with the development of digital library. The paper aims are (1) to describe the usage of web 2.0 for academic libraries promotion. (2) to describe the information / content of those web 2.0. (3) to describe the promotion activity through web 2.0. This research population is all university libraries in Indonesia, but only 40 university libraries that conduct promotion through web 2.0. The website observation is done between May-July 2013. The research results are (1) the university libraries in Indonesia are use facebook, twitter, and flicker to promote library programs and interaction with users. The web 2.0 consist of information about new book release, user education, general information about library services, and information literacy. (3) some of univerity libraries taking seriously and actively promote their library services, but some of them are don’t use the web 2.0.

University Library Portal

2018 ◽  
pp. 545-555
Author(s):  
Manisha B. Mane ◽  
Bhausaheb Panage
Keyword(s):  
Information Services ◽  
Library Services ◽  
Digital Information ◽  
International Level ◽  
University Libraries ◽  
Literature Study ◽  
Maximum Extent ◽  
University Library ◽  
The University

In today's modern digital information environment, a well-defined e-platform is needed to organize, store, retrieve and dissemination of information effectively. A library portal is highly beneficial tool for web-enabled information services. Most of the university libraries are adding e-resources to their collection. The utility of these e-resources will be limited in the absence of an effective library portal that facilitates the users to exploit these to the maximum extent. Web portals are the tools that enhance access to the e-resources by providing visibility to various e-resources. This paper highlights the role of a library portal in providing effective library services in electronic environment. An attempt has been made to explain the term ‘library portal', need of university library portal, Role of Librarian in designing library portal and development of library portal literature study at national and international level.

Sign in / Sign up

Export Citation Format

Share Document