scholarly journals The Commentary of City Promotional Films Based on Transitivity Theory: A Case Study of Xi’an and San Francisco

2022 ◽  
Vol 12 (1) ◽  
pp. 42
Author(s):  
Yihan Weng
Keyword(s):  
San Francisco ◽  
Language Skills ◽  
City Image ◽  
Social Functions ◽  
City Brand ◽  
Behavioral Process ◽  
Textual Structure ◽  
Material Process ◽  
The City

Based on Halliday’s theory of ideational function, this paper selects the commentary of city promotional films of Xi’an and San Francisco and analyzes them from the perspective of the transitivity system. The main purpose of this paper is to analyze the language skills of the two commentaries and to provide ideas and methods for the audience to understand such explanatory texts. This paper focuses on the following two questions: 1) How do the six processes of the transitivity system distribute in the two commentaries? 2) What are the specific functions of the six processes in the two commentaries? The results show that 1) there are two kinds of processes frequently used in explanatory texts, namely material process and relational process; 2) the frequency of mental, verbal and existential processes is relatively low; 3) behavioral process has no occurrence. The reason may be that although the textual structure and description focus of the two commentaries are different, they both belong to the applied style of oral explanation, so that they share the same social functions of shaping the city image, highlighting the city connotation and managing the city brand.

EXPLORING EX-ANTE IMPACTS AND SOCIAL AND SPORTIVE CHALLENGES OF HOSTING A FUTURE NEW INTERNATIONAL MAJOR EVENT: A CASE STUDY OF THE WORLD ROLLER GAMES IN BARCELONA

2020 ◽  
Author(s):  
Albert Saló ◽  
Laia López
Keyword(s):  
Social Economic ◽  
Research Question ◽  
City Image ◽  
Local Council ◽  
The World ◽  
Future Consequences ◽  
Mega Event ◽  
The City ◽  
The Postponement

Research Question: This analysis arises from the decision of the current local council of Barcelona regarding the postponement of the sporting mega-event ‘World Roller Games’, due to a lack of a social and sportive implication in this event. This research tries to shed some light on the matter and give evidence to the local council to become the world capital of skating. The research question is to analyse whether non-economic impacts could be relevant enough to organise a mega-event.Research Methods: The methodology is based on the perception and experience of spectators and participants on four main impacts (social, economic, sports city image and sports practice) using a survey from a National Roller Skating Championship in Spain, considering that this profile of respondents have a better knowledge of the current situation of this sport.Results and Findings: There are positive expected future consequences of this mega-event to be held in Barcelona in social and sportive terms. We can also conclude that the local council must still introduce some social and sportive policies in the city in order to improve the chances of success in social, sports practice and sportive brand image development.Implications: It is demonstrated that a mega-event should not be seen purely from a perspective of business generation, especially with minority sports like roller skating. There is a clear opportunity to develop social and sportive practice initiatives that can push social cohesion throughout the city thanks to a mega-event such as this one.

scholarly journals Territorial and Temporal Factors of Urban Identity

2020 ◽  
Author(s):  
Anna Ozerina ◽  
Keyword(s):  
Urban Space ◽  
Psychological Research ◽  
Place Of Birth ◽  
City Image ◽  
Urban Identity ◽  
City Brand ◽  
Cognitive Component ◽  
Temporal Factors ◽  
Student’S T ◽  
The City

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.

scholarly journals A Systemic Approach to City Image Building. The Case of Katowice City

2019 ◽  
Vol 11 (16) ◽  
pp. 4470 ◽  
Author(s):  
Anna Adamus-Matuszyńska ◽  
Jerzy Michnik ◽  
Grzegorz Polok
Keyword(s):  
Real Life ◽  
City Image ◽  
City Development ◽  
Sustainable City ◽  
Causal Mapping ◽  
Novel Approach ◽  
Image Building ◽  
The City

Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

scholarly journals City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

2021 ◽  
Vol 12 ◽  
Author(s):  
Yingji Li ◽  
Penghang Hsü ◽  
Guanghui Hao ◽  
Kaiyang Sun ◽  
Yahong Wang
Keyword(s):  
Influencing Factors ◽  
Public Transportation ◽  
Brand Image ◽  
Nationwide Survey ◽  
Cultural Construction ◽  
City Image ◽  
Educational Levels ◽  
City Brand ◽  
City Culture ◽  
The City

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

scholarly journals Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang
Keyword(s):  
Projection Method ◽  
Economic Benefits ◽  
Growth Potential ◽  
Intangible Asset ◽  
City Branding ◽  
City Image ◽  
Projection Technique ◽  
City Brand ◽  
The City ◽  
Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

scholarly journals Research on Urban Brand Image Design Integrating Regional Culture

2021 ◽  
Vol 8 (8) ◽  
pp. 21-23
Author(s):  
Jia You ◽  
Keyword(s):  
Brand Image ◽  
Regional Culture ◽  
City Image ◽  
City Brand ◽  
The Core ◽  
Culture Extract ◽  
Development Concept ◽  
The City

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.

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