UFA CITY CULTURE AS A FACTOR OF THE IMAGE FORMATION OF THE REPUBLIC OF BASHKORTOSTAN

The article is devoted to the topical problem of image formation and enhancing the competitiveness of the Republic of Bashkortostan. Particular attention is paid to the main attractions and events of the city. The authors believe that the culture of the city of Ufa is one of the most effective tools to form the image of the region, since the capital acts as a brand of the republic.

Walking as a cultural practice of perceiving of the city space through corporeity (based on the work of Michel de Certeau “Walking the City”)

The topicality of the work is determined by the need to expand the theoretical base of the Ukrainian urbanism and the formation of the own problems of cultural studies of urban space. The purpose of the article is to comprehend the aspect of corporeity in the concept of Michel de Certeau’s walk (based on the work “Walking the City”) as a cultural practice. The methodology. The research was carried out on the basis of the analysis of the source base and scientific literature with the help of comparative analysis, semiotic and hermeneutic methods, as well as with the involvement of phenomenological and biographical approaches. Generalization was carried out using the modeling method within the framework of the cultural approach. The results. The peculiarities of the concept of Michel de Certeau’s walk as a form of attracting the subject of culture to the urban space are revealed. The walk is investigated as a cultural practice of urban space assimilation, realization of active civil position and formation of individuality. It is shown that corporeity acts as a way of interacting the subject of culture with the space of the city. It is shown that the subject’s corporeity combines spatial and semiotic practices of assimilation of urban space. Actions to form a symbolic dimension of the culture of the city are shown as equivalent to the practices of spatial activities of the subject. It is noted that the cultural practice of Michel de Certeau’s walk becomes consonant to the mechanics of forming the image of the city of Kevin Lynch. It is emphasized that the combination of spatial and semiotic practices in the activity of the subject leads to the formation of the cultural space of the city. The cultural practice of walking in Michel de Certeau’s “Walking the City” is shown as a form of subject integration into the city space. The isolation of the aspect of corporeity made it possible to see the walk as a holistic form of the subject’s activity, which combines spatial actions with practical assimilation of the city together with practices of constructing the image of the city. The formation of the culture of the city, therefore, is determined by the intensity of the subject’s practices in it. The scientific novelty. In this study for the first time we have explored the concept of Michel de Certeau’s “Walking the City” as a cultural practice. Also for the first time the corporeity aspect of the walk as a form of assimilation of the city space by the subject of culture is studied. The practical significance. The results of the study can be used in teaching courses on city culture, urban studies, museumification of urban space, corporeity of culture, semiotics of culture. Also scientific achievements can be included into urban projects of modern public spaces of residential areas of Ukrainian cities with the involvement of civil activists and local residents.

Social media supports tourism development in the COVID-19 normal era in Bandung

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

Pengenalan Teknologi Augmented Reality untuk Media Edukasi Koleksi Museum SMB II di Masa Pandemi Covid-19

The program carried out to introduce the existence and use of AR technology-based applications for the Palembang cultural education media at the Sultan Mahmud Badaruddin II Museum which was effectively used during the Covid-19 pandemic. During the pandemic, the SMB II museum was closed to the public. The Program consisted of application socialization and application testing carried out with the target of the public society, namely visitors to the SMB II Museum and the Educational environment such a campus for wider dissemination among Millennials. After being implemented, it was found that the activity was effective for increasing public knowledge and understanding about the existence and usefulness of the AR Museum SMB II application. Hopefully, with the support of the Palembang City Culture Department, the application can be widely used by the public society and support the role of the SMB II museum in Palembang cultural education to maintain the resilience and preservation of regional culture especially in Palembang. ===== Kegiatan pengabdian kepada masyarakat yang dilakukan dengan tujuan untuk memperkenalkan keberadaan dan kegunaan aplikasi berbasis teknologi augmented reality untuk media edukasi budaya Palembang di Museum Sultan Mahmud Badaruddin II yang efektif dimanfaatkan pada saat pandemic Covid -19. Pada masa pandemi museum SMB II ditutup untuk umum. Agenda kegiatan terdiri dari sosialisasi aplikasi dan pengujian aplikasi yang dilaksanakan dengan sasaran masyarakat umum, yaitu pengunjung Museum SMB II dan lingkungan kampus untuk penyebaran yang lebih luas di kalangan generasi Milenial. Setelah dilaksanakan diperoleh hasil bahwa kegiatan tersebut efektif meningkatkan pengetahuan dan pemahaman masyarakat tentang keberadaan dan kegunaan aplikasi AR Museum SMB II. Dengan dukungan dari Dinas Kebudayaan Kota Palembang, diiharapkan aplikasi AR dapat dimanfaatkan secara luas oleh masyarakat serta mendukung peran museum SMB II khususnya dalam pendidikan budaya Palembang sehingga dapat menjaga ketahanan dan kelestarian budaya daerah khususnya Palembang.

Shanghai

From the opening of treaty ports in 1843, the modern history of performing arts in Shanghai traces more than 170 years of development. This history not only summarizes the modern development of Chinese performing arts; it is also representative of the historical development of Chinese urban space and city culture. Theatre arts, culture, and urban development intertwine, as they are refracted through the rise and fall of theatre buildings, yielding a fascinating legacy of cosmopolitan Shanghai.

The Portrait Of Good Governance Implementation Onto Padang City Government In The Development Of Sustainable Tourism

This article describes on how the implementation of good governance is carried out by Padang City Government in sustainable tourism management. This research is aimed to (1) Overseeing the good governance implementation in Padang City Government in term of the development of sustainable tourism destinations. (2) Analyzing the sustainable tourism management viewing it from agency theory by using three approaches of agency relationship; the relationship between executive and legislative; the relationship between legislative and public; and the relationship in budgeting context. It is a qualitative descriptive research, and performed in Padang City Culture and Tourism Office. More over, data collection utilizes observation, interview, and documentation. The good governance principle employed in this research are accountability, participation, and transparency. The result shows that the implementation of good governance at Padang City Culture and Tourism Office has been achieved well. It is as a result of the agency relationships occured within local government; the relationship with the executive in the role of Culture and Tourism Office, with the legislative in the role of Padang City Mayor, and with public as the community.

Enriqueciendo la educación en Escuelas Oficiales de Idiomas con proyectos Etwinning

Pese a la tradición de proyectos Etwinning en España, los que se realizan en Escuelas Oficiales de Idiomas no son tan conocidos ni numerosos como en la enseñanza primaria o secundaria. Sin embargo tienen mucho que aportar a la educación de adultos en diferentes aspectos. Tras una introducción sobre en qué consisten y cómo se interactúa en estos proyectos, este artículo se centra en los proyectos Etwinning que se han llevado a cabo en la EOI de A Coruña (Stories Time Capsule, AmbassadEUrs for promoting EU values, Miles of Meals, Nowhere feels like home: popular city culture) tomando como referencia su dimensión europea, justo cuando ahora hace falta afirmar las políticas de cooperación a nivel de docentes, alumnado y centros. Nuestro interés consiste en considerar Etwinning como una plataforma de aprendizaje colaborativo, trabajo transnacional y una ponderosa herramienta para internacionalizar a los centros, compartir nuevas metodologías y estandarizar la enseñanza. Pretendemos insistir en las diversas ventajas de Etwinning para educadores y alumnos en el escenario educativo europeo en plena pandemia y cuando todavía hay que evaluar los efectos del Brexit.

STUDI KEPEMIMPINAN TRANSFORMASIONAL, BUDAYA ORGANISASI DAN DAMPAKNYA TERHADAP KOMITMEN AFEKTIF Studi pada Pegawai Dikantor Dinas Pariwisata Dan Budaya Kota Yogyakarta

This study aims to determine and analyze the influence of transformational leadership and organizational culture and its impact on affective commitment to employees of the Yogyakarta City Culture and Tourism Office. The results of this study are expected to be used as a material or frame of reference for employees of the Yogyakarta City Tourism and Culture Office in increasing affective commitment to the installation. The research method used in this research is a questionnaire, which is a data collection technique by means of a series of questionnaires that have been compiled for respondents to be answered and assessed, the sampling technique uses probability sampling, which is a technique that provides equal opportunities or opportunities for each element or member of the population. to be selected to be the sample. Data collection will be carried out in 2021. The data analysis technique uses Path Analysis. The results of the descriptive analysis show that in general transformational leadership and organizational culture and affective commitment in the tourism and culture office of Yogyakarta are in good categories. The results of the verification analysis show that transformational leadership and organizational culture have a positive and significant effect on the affective commitment of employees in the tourism and culture office of the city of Yogyakarta. Keywords: Transformational Leadership; Organizational Culture; Affective Commitment.

ORTA ÇAĞ DÖNEMİ’NDE NEFESLİ ENSTRÜMANLAR SANATI

Medieval musical instruments are closely related to the types of palace and city culture that were active at that time. Church rituals, music, song, and dance styles of the urban settlements were based on the vocal and instrumental skills of the musicians. The emergence of new instrument types compared to the heritage of antiquity was due to several factors. The most important change in the social status of the musician: the traveling artists are replaced by an instrumentalist striving for "establishedness". This trend led to the formation of professional-musicians working in the service of the city magicians and performing their duties in terms of "music economy". The oldest medieval musical instrument was the human voice. The spread of Christianity in the Dark Ages and early Middle Ages led to the popularity of hymns and secular songs. Many musical instruments of the Middle Ages were the predecessors of modern musical instruments. Wind instruments are the oldest type of musical instruments from the Ancient Ages to the Middle Ages. However, in the process of development and formation of medieval Western civilization, the scope of application of wind instruments greatly expanded: for example, some instruments such as the olifant belonged to the palaces of the nobility, others - the flutes - were used both in the folk setting and among professional musicians, while others such as trumpets were only become military musical instruments.