A Study on Correlation between the Color of Identity Design in the City Brand of BUCHON and the City Image

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.

Download Full-text

City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

Frontiers in Psychology ◽

10.3389/fpsyg.2021.717303 ◽

2021 ◽

Vol 12 ◽

Author(s):

Yingji Li ◽

Penghang Hsü ◽

Guanghui Hao ◽

Kaiyang Sun ◽

Yahong Wang

Keyword(s):

Influencing Factors ◽

Public Transportation ◽

Brand Image ◽

Nationwide Survey ◽

Cultural Construction ◽

City Image ◽

Educational Levels ◽

City Brand ◽

City Culture ◽

The City

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

Download Full-text

Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

Business Prospects ◽

10.52288/bp.27089851.2021.12.12 ◽

2021 ◽

Vol 2 (2) ◽

pp. 71-77

Author(s):

Yi-Han Yang ◽

Ying Wang ◽

Jing Wang

Keyword(s):

Projection Method ◽

Economic Benefits ◽

Growth Potential ◽

Intangible Asset ◽

City Branding ◽

City Image ◽

Projection Technique ◽

City Brand ◽

The City ◽

Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

Download Full-text

The Commentary of City Promotional Films Based on Transitivity Theory: A Case Study of Xi’an and San Francisco

English Language and Literature Studies ◽

10.5539/ells.v12n1p42 ◽

2022 ◽

Vol 12 (1) ◽

pp. 42

Author(s):

Yihan Weng

Keyword(s):

San Francisco ◽

Language Skills ◽

City Image ◽

Social Functions ◽

City Brand ◽

Behavioral Process ◽

Textual Structure ◽

Material Process ◽

The City

Based on Halliday’s theory of ideational function, this paper selects the commentary of city promotional films of Xi’an and San Francisco and analyzes them from the perspective of the transitivity system. The main purpose of this paper is to analyze the language skills of the two commentaries and to provide ideas and methods for the audience to understand such explanatory texts. This paper focuses on the following two questions: 1) How do the six processes of the transitivity system distribute in the two commentaries? 2) What are the specific functions of the six processes in the two commentaries? The results show that 1) there are two kinds of processes frequently used in explanatory texts, namely material process and relational process; 2) the frequency of mental, verbal and existential processes is relatively low; 3) behavioral process has no occurrence. The reason may be that although the textual structure and description focus of the two commentaries are different, they both belong to the applied style of oral explanation, so that they share the same social functions of shaping the city image, highlighting the city connotation and managing the city brand.

Download Full-text

Research on Urban Brand Image Design Integrating Regional Culture

Journal of Innovation and Social Science Research ◽

10.53469/jissr.2021.08(08).06 ◽

2021 ◽

Vol 8 (8) ◽

pp. 21-23

Author(s):

Jia You ◽

Keyword(s):

Brand Image ◽

Regional Culture ◽

City Image ◽

City Brand ◽

The Core ◽

Culture Extract ◽

Development Concept ◽

The City

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.

Download Full-text

PENGARUH PEMEREKAN KOTA “ENJOY JAKARTA” TERHADAP CITRA KOTA

Journal of Business & Applied Management ◽

10.30813/jbam.v9i2.861 ◽

2017 ◽

Vol 9 (2) ◽

Author(s):

Chandra Wibowo Widhianto ◽

Henilia Yulita

Keyword(s):

Image Data ◽

City Image ◽

City Brand ◽

The Republic ◽

First Time ◽

The City

Jakarta, as the capital of the Republic of Indonesia, finally for the first time launched the "Enjoy Jakarta" on March 21, 2005. The main reason for the launched program is to increase the number of foreign tourists as many as 2.2 million visitors or twice as compared to year 2014. This study examines the effect of Jakarta‟s city brand: “Enjoy Jakarta” to city image. Data were obtained from 110 respondents who are citizens of Jakarta and outside Jakarta. This type of research is associative research conducted to link the variable with other variables. The results showed that the ANOVA (F test) simultaneously variables city brand has a significant effect on the image of the city indicated variables of the Sig. 0,000 <Alpha 5%. Variables city brands accounted for 51.9% of the variables change the image of the city, while the remaining 48.1% is explained by other variables outside the model. Keywords: City Brand, City Image

Download Full-text

Cultural and historical heritage: An asset for city branding

Spatium ◽

10.2298/spat1330023c ◽

2013 ◽

pp. 23-27 ◽

Cited By ~ 2

Author(s):

Sinisa Cvijic ◽

Jasna Guzijan

Keyword(s):

Cultural Influences ◽

Historical Change ◽

City Branding ◽

City Image ◽

City Brand ◽

Development Agenda ◽

Two Cities ◽

Historical Heritage ◽

Struggle For Recognition ◽

The City

Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material heritage which helped the formation of Trebinje?s identity, is analysed. The Mediterranean region in which it is located, its rich history, authentic architecture and different cultural influences, including the national poet Jovan Ducic, have all helped create Trebinje?s genius loci. The same factors may be used to communicate its new image. After that, the paper outlines models of the possible use of the recognised assets to brand the city and emphasise the importance of the effective presentation of these assets for creating a recognisable city image. It also proposes specific actions and interventions that may contribute to branding the city.

Download Full-text

Book reviews

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.398 ◽

2016 ◽

Vol 4 (2) ◽

pp. 159-162

Author(s):

Evinc Dogan ◽

Efe Sevin

Keyword(s):

Food Culture ◽

City Image ◽

Culture Consumption ◽

The City

Corvo, Paolo (2015). Food Culture, Consumption and Society. Basingstoke: Palgrave Macmillan (ISBN: 9781137398161)Dogan, Evinc (2016). Image of Istanbul: Impact of ECOC 2010 on the City Image, London: Transnational Press London (ISBN: 978-1-910781-22-7)

Download Full-text

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

BORDER CROSSING ◽

10.33182/bc.v3i1.524 ◽

2013 ◽

Vol 3 (1) ◽

pp. 29-50 ◽

Cited By ~ 2

Author(s):

Evinç Doğan ◽

Ibrahim Sirkeci

Keyword(s):

Visual Analysis ◽

Place Branding ◽

World City ◽

City Branding ◽

City Image ◽

European Capital Of Culture ◽

National Boundaries ◽

Symbolic Production ◽

The Impact ◽

The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships.

Download Full-text

Book Review

BORDER CROSSING ◽

10.33182/bc.v6i2.503 ◽

2016 ◽

Vol 6 (2) ◽

pp. 386-389

Author(s):

Eduardo Oliveira

Keyword(s):

Urban Planning ◽

Urban Design ◽

Olympic Games ◽

City Image ◽

European Capital Of Culture ◽

The Arts ◽

The World ◽

The City ◽

The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition.

Download Full-text