scholarly journals Research on Urban Brand Image Design Integrating Regional Culture

2021 ◽  
Vol 8 (8) ◽  
pp. 21-23
Author(s):  
Jia You ◽  
Keyword(s):  
Brand Image ◽  
Regional Culture ◽  
City Image ◽  
City Brand ◽  
The Core ◽  
Culture Extract ◽  
Development Concept ◽  
The City

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.

scholarly journals City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

2021 ◽  
Vol 12 ◽  
Author(s):  
Yingji Li ◽  
Penghang Hsü ◽  
Guanghui Hao ◽  
Kaiyang Sun ◽  
Yahong Wang
Keyword(s):  
Influencing Factors ◽  
Public Transportation ◽  
Brand Image ◽  
Nationwide Survey ◽  
Cultural Construction ◽  
City Image ◽  
Educational Levels ◽  
City Brand ◽  
City Culture ◽  
The City

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

scholarly journals Territorial and Temporal Factors of Urban Identity

2020 ◽  
Author(s):  
Anna Ozerina ◽  
Keyword(s):  
Urban Space ◽  
Psychological Research ◽  
Place Of Birth ◽  
City Image ◽  
Urban Identity ◽  
City Brand ◽  
Cognitive Component ◽  
Temporal Factors ◽  
Student’S T ◽  
The City

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.

scholarly journals City brand image formation by urban heritage initiatives

2020 ◽  
Vol 25 ◽  
pp. 29-42
Author(s):  
Miglė Černikovaitė ◽  
Žaneta Karazijienė
Keyword(s):  
Content Analysis ◽  
Brand Image ◽  
Qualitative Content Analysis ◽  
Business Development ◽  
Economic Factors ◽  
Structured Interviews ◽  
City Brand ◽  
Effective Strategies ◽  
Urban Heritage ◽  
The City

In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. The truth is, the image of a city is shaped by different historical, political, demographic, sociological, and economic factors which make up what we perceive as the brand image of a city. However, one of the most noticeable elements of the brand image of a city is the urban heritage based on national traditions. The aim of this article is to evaluate the effects of urban heritage initiatives in the creation of the brand image of the city of Vilnius. Research methods used in this article are qualitative content analysis and expert semi-structured interviews. Main conclusions stimulate debate, hesitation and criticism from communities and city researchers for using new heritage object and culture initiatives in order to create the brand image of Vilnius. The influence of urban heritage is inevitable when modelling the brand image of Vilnius, but there are no effective strategies to deal with the new urban heritage initiatives by creating the brand image of Vilnius yet.

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Eva Tusti Anggraini ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Data Collection ◽  
Infinite Number ◽  
User Satisfaction ◽  
Brand Image ◽  
Sampling Technique ◽  
Likert Scale ◽  
City Brand ◽  
The Relationship ◽  
The City

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

Urban Planning and Design Under The Strategy of Fusion of Visual Semantic Theory and Urban Cultural Brand Image

2021 ◽  
Vol 7 (5) ◽  
pp. 3485-3492
Author(s):  
Hui Huang ◽  
Junjian Liu
Keyword(s):  
Urban Planning ◽  
Brand Image ◽  
Visual Image ◽  
Semantic Theory ◽  
Intangible Asset ◽  
City Image ◽  
Image Integration ◽  
Urban Planning And Design ◽  
New City ◽  
The City

Objectives: the city cultural brand image is to excavate from a city’s depth, integrate the city’s history, culture, economic development and other urban planning, and create a new city image under the strategy of city cultural brand image integration. Methods: A good city image is an intangible asset for a city, which can enhance the core competitiveness of the city. Results: Based on the theory of visual semantics and the strategy of urban cultural brand image integration, this paper proposes the overall planning of Nanchang brand design and the application design of urban visual image after the specific analysis of Nanchang. Conclusion: so as to enhance the cultural identity of urban residents and strengthen the economic connection with the city.

scholarly journals Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang
Keyword(s):  
Projection Method ◽  
Economic Benefits ◽  
Growth Potential ◽  
Intangible Asset ◽  
City Branding ◽  
City Image ◽  
Projection Technique ◽  
City Brand ◽  
The City ◽  
Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

scholarly journals The Commentary of City Promotional Films Based on Transitivity Theory: A Case Study of Xi’an and San Francisco

2022 ◽  
Vol 12 (1) ◽  
pp. 42
Author(s):  
Yihan Weng
Keyword(s):  
San Francisco ◽  
Language Skills ◽  
City Image ◽  
Social Functions ◽  
City Brand ◽  
Behavioral Process ◽  
Textual Structure ◽  
Material Process ◽  
The City

Based on Halliday’s theory of ideational function, this paper selects the commentary of city promotional films of Xi’an and San Francisco and analyzes them from the perspective of the transitivity system. The main purpose of this paper is to analyze the language skills of the two commentaries and to provide ideas and methods for the audience to understand such explanatory texts. This paper focuses on the following two questions: 1) How do the six processes of the transitivity system distribute in the two commentaries? 2) What are the specific functions of the six processes in the two commentaries? The results show that 1) there are two kinds of processes frequently used in explanatory texts, namely material process and relational process; 2) the frequency of mental, verbal and existential processes is relatively low; 3) behavioral process has no occurrence. The reason may be that although the textual structure and description focus of the two commentaries are different, they both belong to the applied style of oral explanation, so that they share the same social functions of shaping the city image, highlighting the city connotation and managing the city brand.

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