scholarly journals Creating Shared Value: the Fundamental Ontology of Establishing and Movement in Business

2016 ◽  
Vol 9 (5) ◽  
pp. 112
Author(s):  
Nishchapat Nittapaipapon ◽  
Thithit Atchattabhan

<p>The creation of CSV concept of Porter and Kramer (2011) has uncovered in empirical evidence to both of academic and business practical which a concept prominently manifested currently and future of business prospect. The anticipation and challenge manipulating have become meaningful and sophisticated hence; this article aims to explore a new aspect of CSV as the fundamental ontology of business creation and examine the movement in the business founded on the opportunity to create social value. The resulting proposes creating shared value (CSV) indeed defined as the fundamental of business procreation where business can express manifesting to establish the competitive advantage particularly the transformation changed reciprocated to social value. The three case studies enlighten the significant of focused strategy and the adaptability direction of business needed to engage shareholder anticipation which seems to be crucial for social value creation. In addition, manipulation of CSV-single value focused strategy deals with business operation and social value creation as a favorable arrangement.</p>

2018 ◽  
Vol 10 (11) ◽  
pp. 4216 ◽  
Author(s):  
Wenyuan Li ◽  
Mohammed Abubakari Sadick ◽  
Abdul-Aziz Ibn Musah ◽  
Salisu Mustapha

This paper presents a survey study of how social innovation moderates social and economic value from the perspective of shared value creation. Specifically, the study addresses the following questions: Does economic value lead to social value creation in shared value creation? Does social innovation moderate social and economic value in the creation of shared value? The questions are addressed through an empirical investigation of 250 social enterprise organizations that apply social objectives and a market-based approach to attain social and economic goals in Ghana. The study used SmartPLS software version 3.0 to evaluate the data collected. The results indicated that economic value influences the creation of social value in shared value creation. Study results also revealed that social innovation is a driver of shared value creation via social value in the educational sector of Ghana. However, social innovation could not play a moderating role in economic value to shared value creation.


2021 ◽  
pp. 1503
Author(s):  
Henny Henny ◽  
Olivia Dorothea Husin

The company as an entity that does business in producing and selling its products to consumers, cannot be separated from the environment around the company. This is because the company will produce products that will be sold for the desired profitability and affect the surrounding environment, so the company is also required to creating shared value, which have an impact on the problem of business sustainability. The purpose of this study was to obtain empirical evidence of customer perceptions about the benefits of creating shared value activities and business sustainability of PT Unilever Indonesia Tbk on the products purchased. The population to be sampled is a randomly selected Unilever product customer in West Jakarta, who has the same chance of being selected as a sample. The research sample was 30 samples. Customers have responded well to the benefits of creating shared value for their own customers and have a positive impact on the company because it will benefit the sustainability of PT Unilever Indonesia Tbk. The result of the customer's perception of the benefits of creating shared value is a higher percentage of agree that the product is easy to find because it has a good logistics system and competitive advantage over Unilever's product innovations. The samples were taken only from West Jakarta, so the results cannot be generalized to all Unilever product customers in Indonesia. This research is expected to improve the company's reputation for the benefits of creating shared value activities and their impact on the business sustainability of PT Unilever Indonesia Tbk.Perusahaan sebagai entitas yang melakukan bisnis dalam memproduksi dan menjual produknya terhadap konsumen, tidak terlepas dari lingkungan sekitar perusahaan berada.  Hal ini dikarenakan perusahaan akan memproduksi produk yang akan dijual untuk profitabilitas yang diinginkan dan mempengaruhi lingkungan sekitar, maka perusahaan pun dituntut untuk melakukan creating shared value, yang berdampak pada masalah keberlanjutan usahanya.  Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris persepsi pelanggan tentang manfaat kegiatan creating shared value dan keberlanjutan usaha PT Unilever Indonesia Tbk terhadap produk yang dibeli. Populasi yang akan dijadikan sampel adalah pelanggan produk Unilever di Jakarta Barat yang dipilih secara acak, yang memiliki peluang yang sama untuk dipilih menjadi sampel. Sampel penelitian sebanyak 30 sampel. Pelanggan telah merespon dengan baik manfaat kegiatan creating shared value bagi pelanggannya sendiri serta berdampak positif bagi perusahaan karena akan bermanfaat bagi keberlanjutan PT Unilever Indonesia Tbk. Hasil dari persepsi pelanggan terhadap manfaat kegiatan creating shared value lebih tinggi persentase setujunya terletak pada produk yang mudah dicari karena memiliki sistem logistik yang baik dan keunggulan kompetitif atas inovasi produk Unilever. Sampel yang diambil hanya dari Jakarta Barat, sehingga hasilnya tidak bisa dijadikan generalisasi untuk semua pelanggan produk Unilever di Indonesia. Penelitian ini diharapkan dapat meningkatkan reputasi perusahaan atas manfaat kegiatan creating shared value dan dampaknya terhadap keberlanjutan usaha PT Unilever Indonesia Tbk.


2021 ◽  
Vol 30 (2) ◽  
pp. 109-115
Author(s):  
Ahmad Arslan ◽  
Lauri Haapanen ◽  
Shlomo Tarba

2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.


ECONOMICS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 109-124
Author(s):  
Ishak Kherchi ◽  
Fellague Mohamed ◽  
Haddou Samira Ahlem

Abstract Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value. Design/methodology/approach: The authors analyze a single case study of Volvo corporation. The objective is to evaluate whether the corporate social strategies can yields to a shared value creation. Findings: We found that corporate social strategies followed by Volvo Corporation yields to a shared value creation. Research limitations/implications: This single case study provides an entrance to create shared value; however, more research is needed to find other entrances. Practical implications: The paper has practical implications that relate to the design of shared value model. We provide practical well known strategies that could be apply by corporations to reach shared value creation. Originality/value: A unique view of corporate social strategy and creating shared value concept.


2020 ◽  
Vol 8 (2) ◽  
pp. 948-956
Author(s):  
Nur Syuhada Jasni ◽  
Haslinda Yusoff

Purpose: The purpose of this study is to investigate the business practices in both; accelerating digitalisation and addressing social issues among Malaysian companies. Methodology: This study uses a sample consisting of four top telecommunication companies listed in the Bursa Malaysia. This study provides relevant literature on the social value creation concept from the corporate perspective. Besides, content analysis is used to extract relevant information from the particular sustainability report of the companies. Results: Results indicate that three out of four companies in the sample are very proactive in embracing the social value creation concept that aligned with national objectives and Sustainability Development Goals (SDG). Although, similarly, all companies addressed providing rural and urban poor communities’ digitalisation assistance as their social contributions. Implications: These results reveal input on the integration of accelerating digitalisation and addressing social issues, that focusing on social value creation. Management should understand that the financial implications has become an important component of social projects in line. Hence should establish effective strategic business strategy towards Integrated Reporting (IR) 4.0 that in reality has significant impact on the society and country.


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