scholarly journals PERSEPSI PELANGGAN TERHADAP MANFAAT KEGIATAN CREATING SHARED VALUE DAN KEBERLANJUTAN USAHA PT UNILEVER INDONESIA TBK

2021 ◽  
pp. 1503
Author(s):  
Henny Henny ◽  
Olivia Dorothea Husin
Keyword(s):  
Competitive Advantage ◽  
Empirical Evidence ◽  
Positive Impact ◽  
Shared Value ◽  
Logistics System ◽  
Business Sustainability ◽  
Customer Perceptions ◽  
Product Innovations ◽  
Surrounding Environment ◽  
Creating Shared Value

The company as an entity that does business in producing and selling its products to consumers, cannot be separated from the environment around the company. This is because the company will produce products that will be sold for the desired profitability and affect the surrounding environment, so the company is also required to creating shared value, which have an impact on the problem of business sustainability. The purpose of this study was to obtain empirical evidence of customer perceptions about the benefits of creating shared value activities and business sustainability of PT Unilever Indonesia Tbk on the products purchased. The population to be sampled is a randomly selected Unilever product customer in West Jakarta, who has the same chance of being selected as a sample. The research sample was 30 samples. Customers have responded well to the benefits of creating shared value for their own customers and have a positive impact on the company because it will benefit the sustainability of PT Unilever Indonesia Tbk. The result of the customer's perception of the benefits of creating shared value is a higher percentage of agree that the product is easy to find because it has a good logistics system and competitive advantage over Unilever's product innovations. The samples were taken only from West Jakarta, so the results cannot be generalized to all Unilever product customers in Indonesia. This research is expected to improve the company's reputation for the benefits of creating shared value activities and their impact on the business sustainability of PT Unilever Indonesia Tbk.Perusahaan sebagai entitas yang melakukan bisnis dalam memproduksi dan menjual produknya terhadap konsumen, tidak terlepas dari lingkungan sekitar perusahaan berada.  Hal ini dikarenakan perusahaan akan memproduksi produk yang akan dijual untuk profitabilitas yang diinginkan dan mempengaruhi lingkungan sekitar, maka perusahaan pun dituntut untuk melakukan creating shared value, yang berdampak pada masalah keberlanjutan usahanya.  Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris persepsi pelanggan tentang manfaat kegiatan creating shared value dan keberlanjutan usaha PT Unilever Indonesia Tbk terhadap produk yang dibeli. Populasi yang akan dijadikan sampel adalah pelanggan produk Unilever di Jakarta Barat yang dipilih secara acak, yang memiliki peluang yang sama untuk dipilih menjadi sampel. Sampel penelitian sebanyak 30 sampel. Pelanggan telah merespon dengan baik manfaat kegiatan creating shared value bagi pelanggannya sendiri serta berdampak positif bagi perusahaan karena akan bermanfaat bagi keberlanjutan PT Unilever Indonesia Tbk. Hasil dari persepsi pelanggan terhadap manfaat kegiatan creating shared value lebih tinggi persentase setujunya terletak pada produk yang mudah dicari karena memiliki sistem logistik yang baik dan keunggulan kompetitif atas inovasi produk Unilever. Sampel yang diambil hanya dari Jakarta Barat, sehingga hasilnya tidak bisa dijadikan generalisasi untuk semua pelanggan produk Unilever di Indonesia. Penelitian ini diharapkan dapat meningkatkan reputasi perusahaan atas manfaat kegiatan creating shared value dan dampaknya terhadap keberlanjutan usaha PT Unilever Indonesia Tbk.

scholarly journals Creating Shared Value: the Fundamental Ontology of Establishing and Movement in Business

2016 ◽  
Vol 9 (5) ◽  
pp. 112
Author(s):  
Nishchapat Nittapaipapon ◽  
Thithit Atchattabhan
Keyword(s):  
Competitive Advantage ◽  
Empirical Evidence ◽  
Value Creation ◽  
Social Value ◽  
Shared Value ◽  
Fundamental Ontology ◽  
Business Operation ◽  
Creating Shared Value ◽  
Business Creation ◽  
Social Value Creation

<p>The creation of CSV concept of Porter and Kramer (2011) has uncovered in empirical evidence to both of academic and business practical which a concept prominently manifested currently and future of business prospect. The anticipation and challenge manipulating have become meaningful and sophisticated hence; this article aims to explore a new aspect of CSV as the fundamental ontology of business creation and examine the movement in the business founded on the opportunity to create social value. The resulting proposes creating shared value (CSV) indeed defined as the fundamental of business procreation where business can express manifesting to establish the competitive advantage particularly the transformation changed reciprocated to social value. The three case studies enlighten the significant of focused strategy and the adaptability direction of business needed to engage shareholder anticipation which seems to be crucial for social value creation. In addition, manipulation of CSV-single value focused strategy deals with business operation and social value creation as a favorable arrangement.</p>

scholarly journals Effects of Strategy Characteristics for Sustainable Competitive Advantage in Sharing Economy Businesses on Creating Shared Value and Performance

2020 ◽  
Vol 12 (4) ◽  
pp. 1397 ◽  
Author(s):  
Sungmin Kang ◽  
Youn Kue Na
Keyword(s):  
Competitive Advantage ◽  
Sharing Economy ◽  
Shared Value ◽  
Sustainable Competitive Advantage ◽  
Value Network ◽  
Strategic Resources ◽  
Strategic Innovation ◽  
Creating Shared Value ◽  
And Performance ◽  
The Relationship

This study aimed to identify strategy characteristics for sustainable competitive advantage in businesses utilizing the sharing economy (SE) and to investigate whether such strategy characteristics are related to creating shared value (CSV) and performance. A total of 631 participants who had used goods and services of SE businesses were selected as the unit of analysis in reference to the components of business-to-peer (B2P) and peer-to-peer (P2P) SE business models. Reliability, validity, and goodness-of-fit tests and path analysis were performed using SPSS and AMOS statistical packages. The following results were obtained. First, regarding the relationship between strategy characteristics for sustainable competitive advantage and “social congruence,” which is related to creating shared value, this variable was significantly influenced by “value network” in the B2P model and “strategic innovation” and “strategic resources” in the P2P model. Second, regarding relationship with the aforementioned strategy characteristics and “value of information sharing,” the latter variable was significantly influenced by “moment of truth,” “strategic innovation,” and “value network” in the B2P model, and “moment of truth,” “strategic resources,” and “value network” in the P2P model. Third, regarding the relationship among variables related to CSV and their contribution to performance, “social value congruence” was affected by “value of information sharing,” and these variables had significant effects on “value of participation” in both models. Only “value of participation” made a significant contribution to “performance.”

scholarly journals Corporate Social Responsibility and Pro-Peace Practices in Colombia

2017 ◽  
Vol 33 (58) ◽  
pp. 30-44
Author(s):  
Jesús Perdomo-Ortiz ◽  
Lida Esperanza Villa Castaño ◽  
Sebastián Dueñas Ocampo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Shared Value ◽  
Business Sustainability ◽  
Management Models ◽  
Post Conflict ◽  
Creating Shared Value ◽  
Corporate Social

This paper explores the thesis associating the adoption of Corporate Social Responsibility models with implementing Pro-Peace practices in scenarios of conflict and post-conflict. This work is carried out under qualitative focus and exploratory scope. Four interviews were applied to large companies who have adopted Corporate Social Responsibility models and two interviews to Associations promoting Corporate Social Responsibility in Colombia. Evidence supporting this thesis was found and its understanding was dug into when considering that Corporate Social Responsibility, as a concept, has migrated towards Creating Shared Value and Business Sustainability. This study bears the limitations associated to determining a theoretical sample and the bias of selection it implies. From this research is derived that if companies in Colombia wish to promote Pro-Peace practices, they must become involved in management models based on Corporate Social Responsibility.

The impact of the co-operative ethos on the creation of shared value: a case study of Lincolnshire Co-operative Society

2016 ◽  
Author(s):  
Phil Considine ◽  
Martin Hingley
Keyword(s):  
Competitive Advantage ◽  
Social Conditions ◽  
Shared Value ◽  
Case Study Approach ◽  
Study Approach ◽  
Creating Shared Value ◽  
East Midlands ◽  
The Uk ◽  
The Impact

This chapter examines the ways that a co-operative creates shared value for the community that it serves and works to define the concept of ‘Co-operative Advantage’ in a context where competitive advantage is more commonly discussed. It uses a case study approach, based on research conducted between 2008 and 2013 with the Lincolnshire Co-operative Society, in the East Midlands of the UK. The chapter details the co-operative’s approach, and contrasts it with that of a standard investor owned firm (IOF) model. It suggests that the co-operative identity and practices are effective in creating shared value, enhancing the co-operative’s competitiveness while simultaneously advancing the economic and social conditions in the wider community.

Explicating a sustainability-based view of sustainable competitive advantage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulrich Lichtenthaler
Keyword(s):  
Competitive Advantage ◽  
Conceptual Framework ◽  
Shared Value ◽  
Sustainable Competitive Advantage ◽  
Bottom Line ◽  
Ecosystem Research ◽  
Content Type ◽  
Creating Shared Value ◽  
Sustainability Research ◽  
Development Goals

PurposeThis paper is a step toward a sustainability-based view of firm performance, which focuses on how companies may achieve and maintain a competitive advantage in a circular economy that is increasingly dominated by sustainability.Design/methodology/approachThis is a conceptual research paper, which provides a coherent basis for the diverse literature about sustainability, corporate social responsibility, creating shared value, shared value innovation, sustainable design and the United Nations’ Sustainable Development Goals.FindingsThe paper complements extant reviews and dynamic frameworks, such as the natural resource-based view and the innovation-based approach, to understand how firms may profit from sustainability in their business ecosystems with multiple stakeholders concerning the triple bottom line beyond financial performance. A firm’s sustainability architecture at multiple organizational levels includes interdependent components reflecting environmental, social and economic sustainability, which enable firms to achieve more value and/or do less harm. The intertemporal renewal of this architecture and its interdependencies with non-sustainability components highlight the dynamics of sustainability transformations for understanding the sustainability–performance relationship.Originality/valueThis paper contributes to sustainability research by developing a conceptual framework, which may be a basis for integrating the variety of management-related sustainability research. It further adds to research into competitive advantage by clarifying how firms may profit from sustainability. Moreover, the conceptual framework contributes to business ecosystem research because it considers internal factors in an organization as well as external factors in a firm’s environment. Finally, this paper offers new insights into strategy dynamics because the intertemporal perspective of changing a firm’s sustainability architecture underscores the need for continuous sustainability transformations.

scholarly journals The Effects of Creating Shared Value on the Hotel Performance

2019 ◽  
Vol 11 (6) ◽  
pp. 1784 ◽  
Author(s):  
Manuel Fernández-Gámez ◽  
A. Gutiérrez-Ruiz ◽  
Rafael Becerra-Vicario ◽  
Daniel Ruiz-Palomo
Keyword(s):  
Financial Performance ◽  
Empirical Evidence ◽  
Current Literature ◽  
Social Benefits ◽  
Substantial Contribution ◽  
Shared Value ◽  
Economic Achievement ◽  
Creating Shared Value ◽  
Hotel Performance ◽  
Shed Light

The current literature on sustainable practices shows that social missions and economic achievement can be compatible. However, very few studies have offered a quantitative perspective on this relationship. This study presents the first empirical evidence of the effects of the creating shared value (CSV) principle on the performance of companies. Using a sample of Spanish hotels, the results suggest that companies that apply CSV achieve higher financial performance. These findings represent a substantial contribution to the literature and shed light on how to efficiently implement CSV practices to simultaneously achieve economic and social benefits.

Brand Extension : Impact of Creating Shared Value

2018 ◽  
Vol 33 (1) ◽  
pp. 45-63 ◽  
Author(s):  
Chulhee Na ◽  
Joon Seok Kim ◽  
Seong Yong Park
Keyword(s):  
Brand Extension ◽  
Shared Value ◽  
Creating Shared Value
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