scholarly journals Rhetorical and Persuasive Strategies Employed by Imran Khan in his Victory Speech: A Socio-Political Discourse Analysis

2020 ◽  
Vol 10 (2) ◽  
pp. 349
Author(s):  
Unaiza Saeed ◽  
Muhammad Zammad Aslam ◽  
Abdulrehman Khan ◽  
Mahnoor Khan ◽  
Maria Atiq ◽  
...  

This study aims to explore the rhetorical and persuasive strategies employed by a political leader to propagate his ideology using language. It intends to critically analyze the victory speech of Pakistani Premier Imran Khan (IK)—the Chairman of Pakistan Tehreek-e-Insaf (PTI)—which he delivered at the Prime Minister House, Islamabad, after being elected as the 22nd Premier of Pakistan in 2018. The researchers attempt to unveil and analyze critically the strategies that worked behind this speech to persuade the audience. Different linguistic tools used for projecting and achieving political power have been identified and scrutinized. The qualitative analysis of the speech is based on theory of Aristotle’s Rhetoric; Ethos, Pathos, Logos and other persuasive strategies like use of personal pronoun, predication strategy, and positive self-presentation and negative others-presentation employed by IK, and further to study how language carries the power of transforming the perception and political views of people. The findings suggest that political discourse is intentionally crafted to communicate and persuade people about specific ideologies located in the discourse in an implicit way and IK uses the Aristotelian rhetorical model comprising of rhetoric, predication strategy, and self-presentation and negative Others-presentation strategy to persuade his audience to follow his hidden agendas.

2015 ◽  
Vol 13 ◽  
pp. 109
Author(s):  
Raquel Sánchez Ruiz

This paper analyses evaluative adjectives in George Ridpath’s political writings during the War of the Spanish Succession (1710-1713), in a corpus which comprises two journals, four years and 291 numbers, with the purpose of examining how this author used language as a weapon to shape and manipulate Great Britain’s public opinion during the Stuart period. For that, I have employed Wilson’s approach to Political Discourse Analysis (2001) and van Dijk’s polarisation (1999) as well as Allan and Burridge’s understanding of euphemism and dysphemism (1991). The results permit to value Ridpath’s contribution as a very influential but controversial pamphleteer who wrote about the War of the Spanish Succession within Great Britain’s context.


2019 ◽  
Vol 97 (4) ◽  
pp. 133-151
Author(s):  
Goranka Rocco

The article illustrates and compares some of the persuasive strategies of the political and entre­preneurial discourse on labour market flexibilization in different contexts: within the political discourse on labour market reforms and on socio-democratic/leftist basic values, and within the entrepreneurial communication and self-presentation (job advertisements, annual relations, per­sonnel manager guides).


2005 ◽  
Vol 4 (1) ◽  
pp. 65-91 ◽  
Author(s):  
Teun A. van Dijk

In this paper we examine some of the properties of the speeches by former Prime Minister José María Aznar held in Spanish parliament in 2003 legitimating his support of the USA and the threatening war against Iraq. The theoretical framework for the analysis is a multidisciplinary CDA approach relating discursive, cognitive and sociopolitical aspects of parliamentary debates. It is argued that speeches in parliament should not only be defined in terms of their textual properties, but also in terms of a contextual analysis. Besides an analysis of the usual properties of ideological and political discourse, such as positive self-presentation and negative other-presentation and other rhetoric devices, special attention is paid to political implicatures defined as inferences based on general and particular political knowledge as well as on the context models of Aznar’s speeches.


2002 ◽  
Vol V (II) ◽  
pp. 11-21
Author(s):  
Tahir Mahmood ◽  
Muhammad Ahsan Bhatti ◽  
Muqarrab Akbar

This study is basically an analysis using political discourse, with an angle to investigate the appeals in political rhetoric. This study uses Aristotle's model for persuasion and to find out the ethos, logos and pathos elements in the speeches of Pakistani prime minister Imran Khan. This study is presenting the analysis of Imran Khan's first three speeches on the panic situation of the spread of corona-virus. The study reveals that there is a sizeable use of logos and pathos in the speeches on Covid19. Using pathos in the speeches, there is the use of different appeals, i.e. fear, nationhood, hope and religion. There is significant use of fear and religious appeal in the category of pathos, while the use of logical appeal was also in ample size.


2017 ◽  
Vol 3 ◽  
pp. 74-86
Author(s):  
Lucyna Harmon

The paper outlines the method of political discourse analysis proposed by I. Fairclough & N. Fairclough (2012), who point to argumentative and deliberative nature of political discourse as practical reasoning that aims to decide a problem-solving action in a given situation. The novelty of this approach is explained through references to its established alternatives as focused on representation and power relations. The above mentioned method is applied to the British PM campaign candidacy speech by Andrea Leadsom to test how it works in the case of this type of political discourse which is different from the one originally examined. On this occasion, the meaning of the term ‘discourse’ is illustrated through the practical necessity of involving in the analyses the extra-linguistic and intertextual context.


2018 ◽  
Author(s):  
Dikky fradana

In this paper  political discourse is defined  through the base of european, Russian, American review. The hypothesis is gender identification on communicative behavior which is dictated by the choice of Unequivocal and equivocal speech marker presenting on the base of model of description in concord of taking into account gender aspect. The model geometrically has eight parameters : contact emotionally, communicative self-presentation theatrical nature, thematic orientation, politeness, tolerance, communicative leadership, agency, power-control. This paper used political discourse analysis, critical discourse analysis quantitive and qualitative analysis as method in investigation.


Author(s):  
Anna Mikhailovna Oleshkova

The paper discusses the possibilities of using vari-ous methods (discourse analysis, content analysis, event analysis, ethnographic methods) to study the formation and development of quasi-political dis-course. The nature of modern media discourse is due to the possibility of politicizing almost any event, which is often accompanied by a scathing response of the actors of media communication. The modality of their statements tends to be nega-tive, which testifies opposing political views and polarization of in- and out-groups. Quasi-political discourse is the response to political and near-political issues that are socially relevant, or seem to be such for the actors of media communication. Newspeak is an essential marker of quasi-political discourse, serving as a way to understand and con-struct political and quasi-political narratives. The analysis of newspeak enables the researcher to study broader phenomena, such as ideology, ma-nipulation and power. The paper proposes the framework for newspeak analysis, based on the var-ious methods; singles out features of quasi-political discourse and applies those methods to comments concerning current events that appear on social media.


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