scholarly journals Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

2017 ◽  
Vol 9 (1) ◽  
pp. 46
Author(s):  
Banu Kulter Demirgunes ◽  
Bulent Ozsacmaci
Keyword(s):  
Decision Making ◽  
Food Product ◽  
Food Products ◽  
Lower Price ◽  
Store Brand ◽  
Consumer Decision Making ◽  
National Brand ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Brand Choices

It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects of consumers’ decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall’s (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers’ national and store brand choices on food products. The empirical analysis is based on data obtained from consumers living in Kırşehir, a city in Turkey. Questionnaires are handed over to customers of retail stores both selling national and their own brands. The sample consists of 400 customers. The data is gathered by using convenience sampling and face-to-face survey methods. Multiple regression analysis is used to test some hypotheses of the research and to compare consumers’ national and store brand choices in the context of their decision-making styles. Besides, independent samples t-test and one way ANOVA are also used to see whether national and store brand choices significantly differs in demographic characteristics. The results of the study reveal that lower price seeking, habituation/brand loyalty, recreation consciousness and impulsiveness/carelessness have significant effects on the choice of store brand food product, whereas novelty/fashion consciousness, confused by over choice and value seeking have statistically significant effects on consumers’ choices of national brand food products. Lower price seeking is found to have the strongest effect on consumers’ store brand choices, whereas novelty fashion consciousness has the strongest effect on national brand food product choice. Besides, both store and national brand food product choices differ according to gender and income level. 

Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers

2019 ◽  
Vol 36 (7) ◽  
pp. 948-961 ◽  
Author(s):  
Tajamul Islam ◽  
Uma Chandrasekaran
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Negative Relationship ◽  
Consumer Decision Making ◽  
Content Type ◽  
Mediating Role ◽  
Decision Making Styles ◽  
Consumer Values ◽  
Fashion Consciousness ◽  
The Relationship

Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

Antecedents of food-related consumer decision-making styles

2014 ◽  
Vol 116 (3) ◽  
pp. 431-450 ◽  
Author(s):  
Ivan-Damir Anić ◽  
Suncana Piri Rajh ◽  
Edo Rajh
Keyword(s):  
Decision Making ◽  
Food Product ◽  
Demographic Variables ◽  
Consumer Decision Making ◽  
Regression Analyses ◽  
Consumer Decision ◽  
Content Type ◽  
Price Consciousness ◽  
Phone Survey ◽  
Decision Making Styles

Purpose – This study aims to examine the impacts of demographic variables (gender, age, income, education) and food product involvement (FPI) on food-related consumer decision-making styles (CDMS). Design/methodology/approach – Original Sproles and Kendall's CSI instrument (1986) was applied in the food-product context. Data were collected using consumer phone survey. Eight separate regression analyses were conducted to test hypotheses. In each model independent variables were socio-demographic variables and FPI, while dependent variables were eight food-related CDMS. Findings – Regression analyses indicate that each of food-related CDMS are affected by different antecedent variables. Perfectionism, high-quality consciousness was affected by gender, age, income and FPI; Brand consciousness by age, income and FPI; Novelty consciousness by FPI; Recreational, hedonistic shopping consciousness by gender, age and FPI; Price consciousness by age, education and income; Impulsiveness by age, education and income; Confusion by overchoice by education and FPI, and Brand loyalty by education, income and FPI. Originality/value – The study applies modified Sproles and Kendall's CSI instrument (1986) in the food product context. The present study also provides a more definitive conclusion about the relationships between demographics, FPI and food-related CDMS. The analysis determined how demographics and FPI affect food-related CDMS.

Consumer style inventory and intent to social shop online for apparel using social networking sites

2014 ◽  
Vol 18 (3) ◽  
pp. 301-320 ◽  
Author(s):  
Ju-Young M. Kang ◽  
Kim K.P. Johnson ◽  
Juanjuan Wu
Keyword(s):  
Decision Making ◽  
Social Networking ◽  
Social Networking Sites ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Social Shopping ◽  
Decision Making Styles ◽  
Opinion Seeking ◽  
Fashion Consciousness

Purpose – The purpose of this paper are to examine: first, whether the consumer style inventory (CSI) consumer decision-making styles were related to opinion seeking using electronic word of mouth (eWOM) in social networking sites (SNSs) and attitudes toward online social shopping using SNSs; and second, whether opinion seeking in SNSs and attitudes mediated the links between decision-making styles and intent to social shop online for apparel using SNSs. Design/methodology/approach – The conceptual foundation was based on Engel, Kollat, and Blackwell's model. In total, 304 college students who are SNS users provided usable responses. Structural equation modeling was employed to test the proposed model and research hypotheses. Findings – Among the CSI consumer decision-making styles, novelty/fashion consciousness decision-making style was the most important antecedent of opinion seeking using eWOM. The brand consciousness decision-making style was the most important antecedent of favorable attitudes. Novelty/fashion consciousness, brand consciousness, and price consciousness decision-making styles had indirect effects on intent to social shop online for apparel using SNS, mediated by both opinion seeking and favorable attitudes. Originality/value – This study contributes to further theoretical understanding of the types of consumers that are drawn to eWOM and their online social shopping behaviors for apparel using SNSs. By identifying individual consumer characteristics, this study can provide retailers with an initial profile of consumers who shop apparel using SNSs. Retailers can use this information to further develop the design of their social shopping sites using SNSs to meet the needs of their customers.

Faktor–faktor Gaya Pembuatan Keputusan dalam Pembelian Barangan di Kalangan Pengguna

2012 ◽  
Author(s):  
Siti Aisyah Panatik @ Abdul Rahman
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Key Words ◽  
Quality Factor ◽  
Descriptive Study ◽  
Survey Method ◽  
Significant Difference ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Dominant Influence

Kajian ini bertujuan untuk melihat faktor–faktor yang mempengaruhi gaya pembuatan keputusan serta perbezaan gaya pembuatan keputusan pengguna dalam membeli sesuatu barangan berdasarkan jantina dan etnik. Terdapat lapan faktor utama yang dikaji iaitu faktor kekeliruan terhadap pilihan yang banyak, tabiat setia kepada jenama, gerak hati, kesedaran kepada fesyen terkini, kesempurnaan kualiti, kesedaran kepada harga, rekreasi, dan kesedaran kepada jenama. Kajian deskriptif ini berdasarkan kaedah tinjauan dengan menggunakan 480 orang pengguna yang membeli–belah di tiga pasaraya terbesar di Johor Bahru (Pasaraya Giant di Plentong dan Tampoi serta Carefour). Dapatan kajian menunjukkan bahawa faktor kesempurnaan merupakan faktor yang paling tinggi mempengaruhi gaya pembuatan keputusan pembelian barangan di kalangan pengguna. Manakala tidak terdapat perbezaan yang signifikan dalam gaya pembuatan keputusan pengguna berdasarkan jantina. Kajian ini juga menunjukkan terdapat perbezaan signifikan gaya pembuatan keputusan dalam pembelian barangan berdasarkan etnik Melayu, Cina dan India. Kata kunci: Gaya pembuatan keputusan, tingkah laku pengguna, pengguna The purpose of this study is to determine the factors that influence decision–making style among consumers as well as to identify consumers’ decision–making style differences based on gender and ethnics. Eight factors which influence decision making style among consumers were investigated such as confusion caused by too many choices, loyalty to brand, impulsiveness, novelty fashion consciousness, perfect quality, price conscious, recreational and brand conciousness. This descriptive study used a survey method which involved 480 consumers of three supermarkets in Johor Bahru (Giant at Plentong and Tampoi, and Carrefour). Results indicated that the perfect quality factor was the dominant influence on decision–making styles among respondents and that there is no difference of decision–making style based on gender. However, there is a significant difference of decision–making styles based on Malay, Chinese, and Indian ethnicity. Key words: Decision-making style, consumer behavior, consumer

Analysis Social Media Based Brand Communities and Consumer Behavior

2018 ◽  
Vol 14 (1) ◽  
pp. 37-53 ◽  
Author(s):  
Monireh Hosseini ◽  
Afsoon Ghalamkari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Consumer Decision Making ◽  
Business Managers ◽  
Analysis Software ◽  
Brand Communities ◽  
User Comments ◽  
Decision Making Styles

In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method known as netnography in conjunction with MAXQDA data analysis software. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on Instagram. This study consists of two parts. First, the researchers analyse the content of user comments to explore the consumer's brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of posts of brands was coded in order to examine creative social media strategies used by these brands and measure their efficiency. Results offer valuable guidelines to brands with regards to consumer behaviour on social media.

Sign in / Sign up

Export Citation Format

Share Document