Faktor–faktor Gaya Pembuatan Keputusan dalam Pembelian Barangan di Kalangan Pengguna

2012 ◽  
Author(s):  
Siti Aisyah Panatik @ Abdul Rahman
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Key Words ◽  
Quality Factor ◽  
Descriptive Study ◽  
Survey Method ◽  
Significant Difference ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Dominant Influence

Kajian ini bertujuan untuk melihat faktor–faktor yang mempengaruhi gaya pembuatan keputusan serta perbezaan gaya pembuatan keputusan pengguna dalam membeli sesuatu barangan berdasarkan jantina dan etnik. Terdapat lapan faktor utama yang dikaji iaitu faktor kekeliruan terhadap pilihan yang banyak, tabiat setia kepada jenama, gerak hati, kesedaran kepada fesyen terkini, kesempurnaan kualiti, kesedaran kepada harga, rekreasi, dan kesedaran kepada jenama. Kajian deskriptif ini berdasarkan kaedah tinjauan dengan menggunakan 480 orang pengguna yang membeli–belah di tiga pasaraya terbesar di Johor Bahru (Pasaraya Giant di Plentong dan Tampoi serta Carefour). Dapatan kajian menunjukkan bahawa faktor kesempurnaan merupakan faktor yang paling tinggi mempengaruhi gaya pembuatan keputusan pembelian barangan di kalangan pengguna. Manakala tidak terdapat perbezaan yang signifikan dalam gaya pembuatan keputusan pengguna berdasarkan jantina. Kajian ini juga menunjukkan terdapat perbezaan signifikan gaya pembuatan keputusan dalam pembelian barangan berdasarkan etnik Melayu, Cina dan India. Kata kunci: Gaya pembuatan keputusan, tingkah laku pengguna, pengguna The purpose of this study is to determine the factors that influence decision–making style among consumers as well as to identify consumers’ decision–making style differences based on gender and ethnics. Eight factors which influence decision making style among consumers were investigated such as confusion caused by too many choices, loyalty to brand, impulsiveness, novelty fashion consciousness, perfect quality, price conscious, recreational and brand conciousness. This descriptive study used a survey method which involved 480 consumers of three supermarkets in Johor Bahru (Giant at Plentong and Tampoi, and Carrefour). Results indicated that the perfect quality factor was the dominant influence on decision–making styles among respondents and that there is no difference of decision–making style based on gender. However, there is a significant difference of decision–making styles based on Malay, Chinese, and Indian ethnicity. Key words: Decision-making style, consumer behavior, consumer

scholarly journals Investigation of Prospective Kickboxing Coaches’ Self-Esteem in Decision Making and Decision Making Styles

2019 ◽  
Vol 7 (5) ◽  
pp. 32
Author(s):  
Eyyup Nacar
Keyword(s):  
Decision Making ◽  
Prospective Teachers ◽  
Personal Information ◽  
Self Esteem ◽  
Point Of View ◽  
The Self ◽  
Significant Difference ◽  
Decision Making Styles ◽  
The Face ◽  
Level Of Significance

Decision refers to the act of choosing the most appropriate type of action possible according to present possibilities and conditions in order to achieve an aim. Decision making covers all cognitive and behavioral effort for choosing and preferring in the face of various situations and events. Starting from this point of view, in our study, it was aimed to investigate prospective kickboxing students’ self-esteem in decision making and decision making styles.The study included 62 voluntary prospective coaches, who participated in a kickboxing coaching in the city center of Elazığ in 2017. In order to obtain personal information from the participant prospective coaches in the study, a personal information form (age, gender, years of doing sports) was formed. In order to investigate the self-esteem in decision making and decision making styles of prospective kickboxing coaches, the Melbourne Decision Making Questionnaire, which was originally developed by Mann et al., (1998) and adapted into Turkish by Deniz (2004), was utilized. The obtained data were evaluated by using SPSS statistics package software and the level of significance was regarded as p<0.05.As a result of the study, according to participants’ variables of age, gender and years of doing sports, the comparison of prospective teachers’ decision making and decision making style mean scores did not constitute a statistically significant difference. The self-esteem levels of coaches in decision making were observed to be significantly high.

scholarly journals The Analysis of the Relation Between Preschool Teachers’ Decision Making and Attachment Styles

2021 ◽  
Vol 14 (9) ◽  
pp. 1
Author(s):  
Duygu Yalman Polatlar ◽  
Muhammet Ü. Öztabak
Keyword(s):  
Decision Making ◽  
Classroom Management ◽  
Attachment Styles ◽  
Quantitative Research ◽  
Preschool Teachers ◽  
Income Level ◽  
Survey Method ◽  
Significant Relation ◽  
Quantitative Research Methods ◽  
Decision Making Styles

The aim of this study is to analyze the relation between preschool teachers&rsquo; decision making styles and attachment styles in the context of classroom management. Correlational Survey Method, which is one of the quantitative research methods, has been used in the study. The universe of the study comprises preschool teachers working in state and private schools in the European part of İstanbul. The sample of the study, which is 380 preschool teachers, has been selected through random selection. The data of the study have been collected through Teacher Information Form, Melbourne Decision Making Questionnaire I-II and Relationship Scale. Considering the relation between decision making styles and attachment styles as a result of the study, no significant relation has been found between vigilance decision making and attachment styles. There is weak and very weak relation between buck-passing, procrastination and hypervigilance decision making styles and fearful, preoccupied and dismissing attachment styles. A significant relation has been observed between decision making styles and income level and fathers&rsquo; educational level. A significant relation has been noted between attachment styles and income level. There is no significant relation between other variables (sex, age, level of education) and the two styles.

scholarly journals Time Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products

2017 ◽  
Vol 33 (2) ◽  
Author(s):  
Tung Dao
Keyword(s):  
Decision Making ◽  
Future Orientation ◽  
Individual Characteristics ◽  
Time Orientation ◽  
Time Perspectives ◽  
The Past ◽  
Significant Relationships ◽  
Significant Difference ◽  
Decision Making Styles ◽  
The Relationship

This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making style, but no significant difference found between decision-making styles. Key words:     Time Orientation, Decision Making Styles (DMS), Vietnamese Customers, Audiovisual products.

Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers

2019 ◽  
Vol 36 (7) ◽  
pp. 948-961 ◽  
Author(s):  
Tajamul Islam ◽  
Uma Chandrasekaran
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Negative Relationship ◽  
Consumer Decision Making ◽  
Content Type ◽  
Mediating Role ◽  
Decision Making Styles ◽  
Consumer Values ◽  
Fashion Consciousness ◽  
The Relationship

Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

General decision making style: evidence from India

2015 ◽  
Vol 4 (1) ◽  
pp. 85-109 ◽  
Author(s):  
Neha Verma ◽  
Santosh Rangnekar
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Factor Structure ◽  
Survey Method ◽  
Voluntary Participation ◽  
Content Type ◽  
Education Experience ◽  
Confirmatory Factor ◽  
Decision Making Styles ◽  
Practical Implications

Purpose – The purpose of this paper is to examine applicability of the general decision-making style (GDMS) inventory in India, using a sample of managers. In addition the authors identify various decision-making styles (DMS) of Indian managers and explore their association with respondents’ gender, age, education, experience level, annual income, sector, industry and organizational output. Design/methodology/approach – The sample consisted responses of 500 Indian managers from public (13 percent) and private (87 percent) sector organizations. The data were analyzed using exploratory factor analysis, confirmatory factor analysis, correlation analysis, regression analysis, independent sample t-tests and ANOVA. Findings – All decision-making sub scales (rational, intuitive, dependent, avoidant and spontaneous) had satisfactory reliabilities and internal consistencies. Results obtained factor structure that confirmed the original five-factor structure of GDMS. There were also mutual correlations among the styles. Moreover, there were significant differences in the DMS across respondents’ profile variables. Research limitations/implications – This research is based upon survey method and voluntary participation. Hence one can question generalization of findings to larger samples. Practical implications – Results provide insights into DMS of the Indian managers. Organizations may use GDMS as a selection tool, respondents may hone their DMS. Originality/value – A majority of researchers use survey without evaluating validity of the instruments in the selected context and sample. This research contributed to the literature and practice by testing validation of the GDMS inventory in India.

scholarly journals Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

2017 ◽  
Vol 9 (1) ◽  
pp. 46
Author(s):  
Banu Kulter Demirgunes ◽  
Bulent Ozsacmaci
Keyword(s):  
Decision Making ◽  
Food Product ◽  
Food Products ◽  
Lower Price ◽  
Store Brand ◽  
Consumer Decision Making ◽  
National Brand ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Brand Choices

It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects of consumers’ decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall’s (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers’ national and store brand choices on food products. The empirical analysis is based on data obtained from consumers living in Kırşehir, a city in Turkey. Questionnaires are handed over to customers of retail stores both selling national and their own brands. The sample consists of 400 customers. The data is gathered by using convenience sampling and face-to-face survey methods. Multiple regression analysis is used to test some hypotheses of the research and to compare consumers’ national and store brand choices in the context of their decision-making styles. Besides, independent samples t-test and one way ANOVA are also used to see whether national and store brand choices significantly differs in demographic characteristics. The results of the study reveal that lower price seeking, habituation/brand loyalty, recreation consciousness and impulsiveness/carelessness have significant effects on the choice of store brand food product, whereas novelty/fashion consciousness, confused by over choice and value seeking have statistically significant effects on consumers’ choices of national brand food products. Lower price seeking is found to have the strongest effect on consumers’ store brand choices, whereas novelty fashion consciousness has the strongest effect on national brand food product choice. Besides, both store and national brand food product choices differ according to gender and income level. 

scholarly journals Emotional Intelligence and Decision Making: A Correlational Study of School Principals

2021 ◽  
Vol VI (III) ◽  
pp. 128-136
Author(s):  
Nazir Haider Shah ◽  
Muhammad Naqeeb ul Khalil Shaheen ◽  
Sobia Yaseen
Keyword(s):  
Decision Making ◽  
Emotional Intelligence ◽  
Secondary School ◽  
School Principals ◽  
Secondary School Principals ◽  
Demographic Data ◽  
Sampling Technique ◽  
Survey Method ◽  
Decision Making Styles ◽  
Private And Public

The objective of the study was to find out the relationship between emotional intelligence and the decision-making of secondary school principals. The current study was descriptive and quantitative in nature, and a survey method was applied to collect the data.All the secondary school principals working in District Haveli and Punch were the population of the study. The instrument used was a self-developed questionnaire to collect the data. The questionnaire was used comprising of three parts. Part A of the questionnaire was used for demographic data, part B was used to measure emotional intelligence, and Part C of the questionnaire was utilized to measure the decision-making styles. The researcher collected data from all secondary school principals of both districts, District Haveli and District Bagh, including private and public school principals, using a universal sampling technique. Data were analyzed through SPSS by using Pearson's correlation analysis. It is inferred that a significant and strong positive relationship exists between emotional intelligence and decision-making styles of principals.

scholarly journals The participation of the secondary school students in the school management's decision-making process (A sample of Beypazarı district)

2014 ◽  
Vol 4 (2) ◽  
pp. 111-126 ◽  
Author(s):  
Elif Gamze Özcan ◽  
Mehmet Şeren
Keyword(s):  
Decision Making ◽  
Secondary School ◽  
Research Group ◽  
Secondary School Students ◽  
Survey Method ◽  
Instructional Decisions ◽  
School Students ◽  
Significant Difference ◽  
Decision Making Processes ◽  
General Demand

The purpose of this study was to reflect on the opinions of secondary school students about their effects on school management's decision-making processes. In this descriptive study, comparative survey method has been used according to sub-purposes which require difference tests. Population of the research was 2883 students who are having education at eight secondary schools in Beypazarı district. Purposive sampling method was used to determine the research group. This research group was 116 students who had been chosen as class representatives by their classmates. The questionnaires were taken to the schools mentioned above in 2008-2009 Academic Year's second term. Arithmetic mean, standard deviation, t test, Kruskal-Wallis H test and Mann-Whitney U tests are used to analyze data. According to the findings of the research, the general state levels are found noteworthy lower than the general demand levels on decision-making processes of school management's for students. In addition to this, students emphasize that they're more effective and willing on decision-making processes when school management takes instructional decisions rather than administrative decisions. It doesn't make any significant difference of the students' gender and the grade they are educated when the effectiveness and willingness are taken into the consideration. Students, who are having education at Anatolian High Schools, specify that they are unable to affect the school management's decision making processes. Also these students demand to affect decision-making processes much more than the other types of schools' students.

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