THE USE OF NEW TECHNOLOGIES AS AN ELEMENT OF CREATING THE IMAGE OF A TOURISM COMPANY ON THE INTERNET

2019 ◽  
Vol 51 ◽  
pp. 105-120
Author(s):  
Krzysztof Borodako ◽  
Michał Rudnicki

Purpose. Analysis of opinions of Polish tourists staying in Krakow regarding the websites of tourist companies offering particular types of services. Method. To collect empirical material, surveys were conducted among Polish tourists staying in Krakow. The analytical part uses methods of analysis of structures and cross-tabulation showing the dependencies of the offer assessment of individual tourism companies on selected characteristics of respondents. Findings. The main conclusions obtained on the basis of the research were confirmation of the dominating role of accommodation and catering facilities in obtaining tourists’ opinions and a high tendency of tourists to share their opinions and memories via social media. Research and conclusions limitations. Among the main limitations that do not allow for the generalisation of results for all tourists in our country we may find the extent of data collection - of local nature. Moreover, the presented results show the online image of Kraków tourism companies perceived only by domestic tourists, which may be important for the objectivity of the obtained results. Practical implications. Among the practical implications, a clear signal should be given to selected tourism providers regarding the need to improve their image (e.g. by improving the visibility and availability of the offer). The obtained research results clearly confirm the necessity to use new technologies in the tourism industry, particularly, social media and mobile technologies, which have become the leading channels of communication and creating the image of companies on the Internet. Originality. Research in the field of evaluation concerning touristy company websites, with such a detailed breakdown into particular types of services, are not encountered in the literature. However, the issue of the image of companies on the Internet is a problem known and developed since the beginning of the 90s of the twentieth century. Type of paper. Research paper.

2019 ◽  
Vol 14 (1) ◽  
pp. 83-96 ◽  
Author(s):  
Jose K Antony ◽  
Joel M Jacob

The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, however, on social media and its role in crisis management are few in spite of a consistent e mphasis on the importance of social media in the tourism industry, specifically, its role in crisis management. This paper provides a review of the current state of affairs and provides a framework to involve social media research in crisis management in tourism.


2020 ◽  
Vol 35 (3) ◽  
pp. 213-229 ◽  
Author(s):  
Richard Rogers

Extreme, anti-establishment actors are being characterized increasingly as ‘dangerous individuals’ by the social media platforms that once aided in making them into ‘Internet celebrities’. These individuals (and sometimes groups) are being ‘deplatformed’ by the leading social media companies such as Facebook, Instagram, Twitter and YouTube for such offences as ‘organised hate’. Deplatforming has prompted debate about ‘liberal big tech’ silencing free speech and taking on the role of editors, but also about the questions of whether it is effective and for whom. The research reported here follows certain of these Internet celebrities to Telegram as well as to a larger alternative social media ecology. It enquires empirically into some of the arguments made concerning whether deplatforming ‘works’ and how the deplatformed use Telegram. It discusses the effects of deplatforming for extreme Internet celebrities, alternative and mainstream social media platforms and the Internet at large. It also touches upon how social media companies’ deplatforming is affecting critical social media research, both into the substance of extreme speech as well as its audiences on mainstream as well as alternative platforms.


Author(s):  
Mahesh K. Joshi ◽  
J.R. Klein

New technologies like artificial intelligence, robotics, machine intelligence, and the Internet of Things are seeing repetitive tasks move away from humans to machines. Humans cannot become machines, but machines can become more human-like. The traditional model of educating workers for the workforce is fast becoming irrelevant. There is a massive need for the retooling of human workers. Humans need to be trained to remain focused in a society which is constantly getting bombarded with information. The two basic elements of physical and mental capacity are slowly being taken over by machines and artificial intelligence. This changes the fundamental role of the global workforce.


Author(s):  
Lena Nadarevic ◽  
Rolf Reber ◽  
Anne Josephine Helmecke ◽  
Dilara Köse

Abstract To better understand the spread of fake news in the Internet age, it is important to uncover the variables that influence the perceived truth of information. Although previous research identified several reliable predictors of truth judgments—such as source credibility, repeated information exposure, and presentation format—little is known about their simultaneous effects. In a series of four experiments, we investigated how the abovementioned factors jointly affect the perceived truth of statements (Experiments 1 and 2) and simulated social media postings (Experiments 3 and 4). Experiment 1 explored the role of source credibility (high vs. low vs. no source information) and presentation format (with vs. without a picture). In Experiments 2 and 3, we additionally manipulated repeated exposure (yes vs. no). Finally, Experiment 4 examined the role of source credibility (high vs. low) and type of repetition (congruent vs. incongruent vs. no repetition) in further detail. In sum, we found no effect of presentation format on truth judgments, but strong, additive effects of source credibility and repetition. Truth judgments were higher for information presented by credible sources than non-credible sources and information without sources. Moreover, congruent (i.e., verbatim) repetition increased perceived truth whereas semantically incongruent repetition decreased perceived truth, irrespectively of the source. Our findings show that people do not rely on a single judgment cue when evaluating a statement’s truth but take source credibility and their meta-cognitive feelings into account.


2017 ◽  
Vol 73 (3) ◽  
pp. 528-554 ◽  
Author(s):  
Rose Attu ◽  
Melissa Terras

Purpose Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based research, classify it to understand approaches and methods, and provide methodological recommendations for others. Design/methodology/approach Research regarding Tumblr was identified. Following a review of the literature, a classification scheme was adapted and applied, to understand research focus. Papers were quantitatively classified using open coded content analysis of method, subject, approach, and topic. Findings The majority of published work relating to Tumblr concentrates on conceptual issues, followed by aspects of the messages sent. This has evolved over time. Perceived benefits are the platform’s long-form text posts, ability to track tags, and the multimodal nature of the platform. Severe research limitations are caused by the lack of demographic, geo-spatial, and temporal metadata attached to individual posts, the limited Advanced Programming Interface, restricted access to data, and the large amounts of ephemeral posts on the site. Research limitations/implications This study focusses on Tumblr: the applicability of the approach to other media is not considered. The authors focus on published research and conference papers: there will be book content which was not found using the method. Tumblr as a platform has falling user numbers which may be of concern to researchers. Practical implications The authors identify practical barriers to research on the Tumblr platform including lack of metadata and access to big data, explaining why Tumblr is not as popular as Twitter in academic studies. Social implications This paper highlights the breadth of topics covered by social media researchers, which allows us to understand popular online platforms. Originality/value There has not yet been an overarching study to look at the methods and purpose of those who study Tumblr. The authors identify Tumblr-related research papers from the first appearing in 2011 July until 2015 July. The classification derived here provides a framework that can be used to analyse social media research, and in which to position Tumblr-related work, with recommendations on benefits and limitations of the platform for researchers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


2013 ◽  
Vol 17 (4) ◽  
pp. 483-500 ◽  
Author(s):  
Teresa Correa ◽  
Joseph D Straubhaar ◽  
Wenhong Chen ◽  
Jeremiah Spence

Author(s):  
Charlie E. Cabotaje ◽  
Erwin A. Alampay

Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005). In this chapter, two cases from the Philippines are documented and assessed in order to look at online citizen engagement. The first case looks at how people participate in promoting tourism in the Philippines through social media. The second case involves their use of social media for disaster response. Previous studies on ICTs and participation in the Philippines have looked at the role of intermediaries (see Alampay, 2002). Since then, the role of social media, in particular that of Facebook and Twitter, has grown dramatically and at times completely circumvents traditional notions of intermediation. The role of Facebook, in particular, will be highlighted in this chapter, and the authors will analyze its effectiveness, vis-à-vis traditional government channels for communication and delivery of similar services. By looking at these two cases and assessing the abovementioned aspects, it is hoped that the use of social media can be seen as an integral part of e-governance especially in engaging citizens to participate in local and national governance.


Sign in / Sign up

Export Citation Format

Share Document