DEMAND FACTORS OF DEVELOPMENT OF THE ORGANIC FOOD MARKET – A REVIEW OF POLISH RESEARCH

The purpose of this paper is to identify the progress made in research on demand factors of development of the Polish organic food market in 2004-2018, to present the strengths and weaknesses of relevant research and identify cognitive gaps in this respect. The review is restricted to Polish literature because of the particularities of the domestic organic food market which reflect its immaturity. The analysis focused on the last fifteen years (2004–2018). The papers were retrieved from the Web of Science Core Collection, Scopus, Google Scholar and BazEkon, basing on four keywords: demand for organic food; purchasing behavior of organic food consumers; availability of organic food; and organic food prices. The article presents a review of research from 107 publications. The review of research findings suggests that progress has been made in the identification of key demand factors of development of the organic food market. Some development barriers (high prices, limited availability of the product range) were not removed in the study period. The weakness of the relevant research is the insufficient use of complex statistical methods.

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A Theoretical Framework on the Determinants of Food Purchasing Behavior of the Elderly: A Bibliometric Review with Scientific Mapping in Web of Science

Foods ◽

10.3390/foods10030688 ◽

2021 ◽

Vol 10 (3) ◽

pp. 688

Author(s):

Khaled Alhammadi ◽

Luna Santos-Roldán ◽

Luis Javier Cabeza-Ramírez

Keyword(s):

Elderly Population ◽

Web Of Science ◽

The Elderly ◽

Purchasing Behavior ◽

Food Purchasing ◽

The Past ◽

Bibliometric Review ◽

Food Market ◽

The Common ◽

Elderly Consumers

The past few years have seen significant demographic changes in most regions, including an increased elderly population. Subsequently, elderly citizens comprise an important market segment of consumers, with the food industry one of the most affected areas in this context. However, food market managers previously believed that elderly consumers’ needs were stereotyped in nature. The lack of focus on this sector, therefore, left elderly consumers as an untapped market, without realizing the financial independence of this segment regarding their nutrition. This research will attempt to provide the key determinant factors on elderly consumers’ behavior related to food. For that purpose, a complete literature review of more than 123 papers regarding these concepts has been carried out. Once analyzed, we highlight the common insights to give clear guidance for supermarket managers and food manufacturers to have a better knowledge of the reasons behind elderly people’s food acquisitions.

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The Influence of the Term ‘Organic’ on Organic Food Purchasing Behavior

Procedia - Social and Behavioral Sciences ◽

10.1016/j.sbspro.2013.06.493 ◽

2013 ◽

Vol 81 ◽

pp. 660-671 ◽

Cited By ~ 18

Author(s):

Vega-Zamora Manuela ◽

Parras-Rosa Manuel ◽

M. Murgado-Armenteros Eva ◽

Torres-Ruiz Francisco José

Keyword(s):

Organic Food ◽

Purchasing Behavior ◽

Food Purchasing

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A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia

Economic Themes ◽

10.1515/ethemes-2015-0007 ◽

2015 ◽

Vol 53 (1) ◽

pp. 102-118 ◽

Cited By ~ 4

Author(s):

Semir Vehapi

Keyword(s):

Food Production ◽

Production Systems ◽

Organic Food ◽

Consumer Motivation ◽

Food Purchasing ◽

National Market ◽

Food Market ◽

Per Capita ◽

Selection Of ◽

Marketing Approach

AbstractThe organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.

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Relations between Circular Economic “Principles” and Organic Food Purchasing Behavior in Hungary

Agronomy ◽

10.3390/agronomy10050616 ◽

2020 ◽

Vol 10 (5) ◽

pp. 616 ◽

Cited By ~ 1

Author(s):

Csaba Fogarassy ◽

Kinga Nagy-Pércsi ◽

Sinazo Ajibade ◽

Csaba Gyuricza ◽

Prespa Ymeri

Keyword(s):

Value Chain ◽

Healthy Lifestyle ◽

Sustainable Consumption ◽

Organic Food ◽

Target Group ◽

Food Purchasing ◽

Environmentally Sustainable ◽

Highly Educated ◽

Food Market ◽

The Right

Because of the climate change and emerging need for an environmentally sustainable production system, circular economic characteristics have come to the front in many studies. There are many challenges in this shift toward a circular value chain. Still, it is unquestionable that the analysis of consumers’ behaviour is crucial, because without their engagement, circular systems cannot work correctly. This article aimed to explore the circular characteristics of consumers’ attitude towards food purchasing in Hungary. Factor and cluster analyses were applied for market segmentation. The question to be answered was the following: “Are there any segments in the Hungarian food market that can be aimed at by different marketing tools to promote circular systems?” The hypothesis was that well-defined segments can be separated, garnering more engagement in the circular value chain in Hungary. We could separate two clusters, in which the members’ opinions were in line with the circular economic characteristics. Summing up the features of the different clusters, we can state that the members in cluster 1 (“Information-dependent”) and cluster 3 (“Direct purchasers”) were in the most local dimension; their attitude was the most adequate for the circular economic values. The “Information-dependent” consumer in particular was remarkable from the aspect of this investigation. This study showed that highly educated young people, who are very conscious consumers and live on good incomes, may be the target group for circular innovation. These young consumers usually buy organic food, are confident internet and software users, live in cities, and follow a healthy lifestyle. Finding the right marketing tools to integrate these consumers into more sustainable circular systems effectively and to be committed to the concepts of circular consumption is an essential mission in the future. Collecting from different databases and continuously analysing consumer feedback can be a huge step towards in achieving sustainable consumption and avoiding food waste. The significance of this analysis was that we found a defined segment that represents propensity towards accepting circular economy values and can be the target group of policies integrating circular systems.

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The conceptualization of novel organic food products: a case study of Polish young consumers

British Food Journal ◽

10.1108/bfj-01-2019-0006 ◽

2019 ◽

Vol 121 (8) ◽

pp. 1884-1898 ◽

Cited By ~ 2

Author(s):

Monika Radzyminska ◽

Dominika Jakubowska

Keyword(s):

Organic Food ◽

Food Products ◽

Consumer Survey ◽

Organic Foods ◽

Content Type ◽

Willingness To Buy ◽

Young Consumers ◽

Confectionery Products ◽

Food Market ◽

Cognitive Gaps

Purpose The purpose of this paper is to explore young consumers’ attitudes toward novel organic food products by analyzing their acceptability and perception. Design/methodology/approach A mixed method approach was applied to conceptualize (sensory profiling of organic bakery and confectionery products) and then to evaluate young consumer’s willingness to buy (consumer survey) innovative products: ten variants of rolls and ten variants of shortbread cookies made of certified raw materials originating from bio-farming, enriched with a combination of fresh and dried fruits and vegetables. Product recipes were free of saccharose, sweeteners and chemical pulverizing agents. To evaluate consumer orientation toward novel organic products, 200 consumers from Poland (Warmia and Mazury region) were surveyed regarding their hedonic opinion about these concepts. A Likert-type scale was used in the consumer survey to assess the perception and declared willingness to buy the evaluated products. Findings Research results demonstrate that the young consumers had ambivalent or negative attitudes to sensory attributes of many variants of the organic bakery and confectionery products. This could be explained by the taste of most of the products, which appeared unacceptable to consumers. It has been concluded that the choice of organic foods by young consumers is not strictly related to the concern over their health nor to the awareness of health-related attributes of these food products. Taste turned out to be the key factor affecting consumer attitudes toward organic foods and driving their willingness to buy these products. Originality/value Despite the constant development of research in the area of the organic food market, the current scientific findings still have some cognitive gaps that concern attitudes and expectations of consumers, especially of young consumers, toward new ecological products. This study contributed to the young consumers’ behavior knowledge by analyzing their attitudes toward novel organic bakery and confectionery prototypes produced manually. The empirical findings from this study also have practical potential for organic food market applications. Information of this type is useful in understanding and predicting the demand for certain products, which helps managers develop effective strategies.

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Does organic means health for consumers? Selected issues of organic food market

British Food Journal ◽

10.1108/bfj-12-2020-1175 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Nina Drejerska ◽

Wioleta Sobczak ◽

Jarosław Gołębiewski ◽

Weronika Aniela Gierula

Keyword(s):

Consumer Demand ◽

Evolutionary Economics ◽

Supply And Demand ◽

Organic Food ◽

Food Retail ◽

Content Type ◽

Food Purchasing ◽

Evolutionary Changes ◽

Included Review ◽

Food Market

PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. The study also takes the existing literature a step further by providing additional insight into adjustment of organic food retail to consumer demand.

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Organic food market in the Czech Republic

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis ◽

10.11118/actaun201361020539 ◽

2013 ◽

Vol 61 (2) ◽

pp. 539-546 ◽

Cited By ~ 7

Author(s):

Iva Živělová ◽

Michaela Crhová

Keyword(s):

Czech Republic ◽

Organic Food ◽

Food Prices ◽

The Czech Republic ◽

Factors Affecting ◽

Limited Partnership ◽

Sales Channels ◽

Healthy Nutrition ◽

Food Market ◽

Retail Chains

The contribution provides partial results of the research focused on organic food, a product from organic farming. The total area of ecologically farmed areas in the Czech Republic permanently increases, however the offer of organic food is insufficient, in particular in view of their structure. Deficiency in organic food is being solved by imports. Distributors play an important role in the organic food market. In the Czech Republic the largest share from them is occupied by retail chains. Their share continues to grow to the detriment of other sales channels. One of the main factors affecting consumers’ interest in organic food is its price. The comparison of organic food prices and prices of conventional food in the selected retail chains, Globus Czech Republic, limited partnership, SPAR Czech business company Pte., Tesco Stores CZ JSC, AHOLD Czech Republic JSC, BILLA Pte., and in organic food and healthy nutrition stores showed significantly higher prices. The smallest difference in prices can be monitored in the milk and milk products. On the contrary, the largest difference is in fruits, vegetables, eggs and jams. However, the consumers’ awareness of organic food quality is at the same time increasing and the consumers are willing to pay for them a higher price.

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Trends in the Development of Organic Farming in Poland and Latvia Compared to the EU

Rural Sustainability Research ◽

10.2478/plua-2020-0001 ◽

2020 ◽

Vol 43 (338) ◽

pp. 1-8

Author(s):

Adam Pawlewicz ◽

Katarzyna Brodzinska ◽

Andra Zvirbule ◽

Dina Popluga

Keyword(s):

Comparative Analysis ◽

Organic Farming ◽

Support System ◽

Organic Food ◽

The Other ◽

Organic Farms ◽

Food Market ◽

The One ◽

The Eu ◽

Made In

AbstractThe development of organic farming is determined by many factors. On the one hand, it is an increase in demand for food produced in this production system, on the other it is a subsidy system for organic farming under the CAP. The purpose of the article is a comparative analysis of the direction of changes in the development of organic farming in Poland and Latvia compared to the EU in the years 2000-2017. Information was analysed on the organic farming i.e. the area of organic crops, the number of certified farms and organic retail sales, based on FIBL data from the years 2000–2017. An analysis of the trend of changes in organic farming in Poland and Latvia indicates that the development of organic farming in both countries has clearly accelerated after their accession to the EU and after covering organic farming by the CAP support system. However, the case of Poland is definitely different from the trend of changes in organic farming in Latvia and in the EU, where both the number of organic farms and their area increased, with the simultaneous development of the organic food market. There are many indications that mistakes were made in the organic farming subsidy system.

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