Search and Destroy
This chapter discusses the impact of the 1960 CBS documentary The Violent World of Sam Huff, which treated professional football as a painful workplace, and NFL Films’ subsequent reshaping of that story to celebrate the sport’s spectacular aspects, ignore its physical toll, and mute individual players’ ability to capitalize on their images. In the hands of Ed and Steve Sabol, professional football, rather than any individual player, was the product on display. NFL Films rendered the sport’s violence impersonal, a matter of technique, and its focus on the skill and expertise necessary to play muted the notion of football as a job. By 1967, thanks to NFL Films, football looked and sounded different on TV than it had in 1957, and it meant different things.