scholarly journals Sponsorship sales is not only a sport, but an institutional business as well: evidence from two professional football clubs in Latin-America.

2020 ◽  
Vol 26 (2) ◽  
pp. 82
Author(s):  
José Francisco Navarro Picado

The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning behaviors, and other organizational characteristics on the efforts made by sport clubs signing sponsorship contracts. An exploratory comparison of two professional football clubs, playing in the First Division, of Costa Rica and Chile was performed. Using a narrative methodology, the Costa Rican team was analyzed through observation during a two-year collaboration period, and the Chilean team was analyzed through in-depth interviews and an analysis of the historical literature. The analysis revealed that organizational behaviors impact the clubs’ amount of sponsorship contracts and multi-season contracts. It also revealed that institutionalization and legitimacy work as a first latter in the relationship, and that by themselves it should be considered a marketing tool. Additionally, it was observed that both learning behaviors and resource seeking strategies contribute to successfully sign sponsorship contracts, but a baseline level of legitimacy and institutionalization should exist. Drawing on Institutional Theory, Ecology, and Organizational Learning a clear role model was evidenced within the ecosystem of two professional football clubs, each on a different Latin American country. These behaviors, which up to our knowledge has never being analyzed before, yielded and sustained legitimacy, while showing a direct effect on sponsorship single-season and multi-season contracts.

2021 ◽  
Vol 6 (2) ◽  
pp. 184-195
Author(s):  
Sobol Eduard ◽  
Svatyev Andrii

Introduction. Indicators of financial and economic support and migration of football players create preconditions for the formation of a highly competitive sports environment in professional football clubs and in the Ukrainian Premier League. The aim of the study is to analyze the quantitative indicators of migration of football players in the Ukrainian Premier League in relation to the financial and economic support of professional football clubs and to systematize the results. Materials and methods: analysis and generalization of data of scientific and methodical literature sources and the Internet, pedagogical observations, content analysis of materials of official sites of professional football clubs of the Ukrainian Premier League, official sites of the Ukrainian Football Association and the Ukrainian Premier League, methods of mathematical statistics. Results. The relationship between the financial value of Ukrainian athletes and migrant footballers, who are declared in the competition of the Ukrainian Premier League of the season 2021-2022, is analyzed. Conclusions. Analysis of the financial value of professional football clubs of the Ukrainian Premier League in relation to the migration of football players allows us to state that the leaders of the sports rating are the most financially capable teams: «Shakhtar» (Donetsk) and «Dynamo» (Kyiv), with a total the transfer value of the players is € 179,700,000 and € 136,100,000 respectively. The average cost of a migrant player in the leading professional football clubs of the Ukrainian Premier League «Shakhtar» (Donetsk) is 8,800,000 €, «Dynamo» (Kyiv) ‒ 3,420,000 €. Analysis of the transfer value of domestic athletes and migrant footballers in the application letters of the Ukrainian Premier League shows the absence of direct and inverse linear relationships, which suggests the presence of complex multilevel dependencies that require processing by more complex mathematical and statistical methods and preliminary grouping of available experimental data


2020 ◽  
Vol 12 (20) ◽  
pp. 8638
Author(s):  
Hyunwoong Pyun ◽  
Jeeyoon Kim ◽  
Torsten Schlesinger ◽  
Luca Matto

Hosting sport events is costly, but the positive impact of hosting sport events has not been studied well. We consider the promotion of physical activity, known as the trickle-down effect, to be a new dimension of this kind of impact. Using exogenous variations in promotion and relegation in the Bundesliga 1, we test the effect of the presence of a Bundesliga 1 club on local non-profit football club membership. Using German city-level annual non-profit sport club membership data from the metropolitan Rhine-Ruhr, we group cities with experience of either promotion or relegation as treatment cities and other cities as the comparison group. Difference-in-difference analyses show that promotion (using a strict definition of promotion) of local professional football clubs increases non-profit football club membership by 14% while relegation does not affect membership. The presence of Bundesliga 1 clubs in a city increases non-profit football club membership by 11%. Falsification tests support the idea that the impact of promotion on membership results in a net increase in membership.


1986 ◽  
Vol 15 (2) ◽  
pp. 193-220 ◽  
Author(s):  
Margarita Hidalgo

ABSTRACTThis paper documents attitudes toward English, Spanish, and Spanish-English Code-switching in Juarez, Mexico, the oldest and largest city along the Mexican–U.S. border. It refutes the finding of related work which has shown two distinct orientations – integrative and instrumental – toward English as a foreign and as a second language, but supports various assumptions regarding the relationship between attitudes and use and the impact of the local milieu on language attitudes. It also explores attitudes toward correctness and sentiments of language loyalty, and highlights the influence of language loyalty on perceptions of Spanish-English Code-switching. Eighty-five Juarez residents were interviewed. (Language attitudes, so-ciolinguistics, Hispanic linguistics, border studies, ethnic studies, Latin American studies)


2021 ◽  
Vol 12 (26) ◽  
pp. 73-82
Author(s):  
Sandra Milena Torres-Cano ◽  
Diego Andrés Correa-Mejía

Corporate Governance is a mechanism that seeks to strengthen the control bodies and their efforts, by combining principles and techniques to invigorate the value of companies and generate confidence in investors and all Stakeholders. This research seeks to analyze the impact of corporate governance on the values of companies that belong to the Latin American Integrated Market (MILA). The financial statements of the 97 companies from the years 2012 to 2018 were analyzed using a statistical panel data model to establish the relationship between the corporate governance variables and the financial performance variables. Lastly, it is concluded that non-economic mechanisms such as the implementation of adequate control policies positively influence the value of companies and generate support for investors.


Author(s):  
V. Reikin

The purpose of the study is the analysis of financial and economic aspects and assessment of current trends and prospects for the development of professional football industry as an independent academic field. In this article the following general scientific and applied methods were used: analysis and comparison — to determine the main trends in the development of top professional football clubs in the context of globalization; generalization — to establish the influence of institutional factors on the economic results of football clubs activity; expert assessments — to determine the market value of players in the global transfer market; abstract and logical methods — for theoretical generalization of the obtained results, forecasting the prospects for the development of European professional football and formulating conclusions of the study.  The article deals with the analysis of financial and economic results of  European football top clubs functioning in the pre-crisis period (before COVID-19). The author emphasizes the dualistic origins of modern professional football, which combines sports and commercial components. It is analyzed the impact of «Bosman case» and the rules of «financial fair play» on the professional football industry development in the context of globalization. The sources and structure of football top clubs income are also analyzed. The main focus is on European football, where current trends are most clearly manifested. The source of information was the annual reports of audit firms, specialized analytical laboratories and FIFA data. As a result of globalization processes, the author predicts the creation of full-fledged «SuperLeague» championship of top clubs with the greatest financial opportunities, as well as the appearence of polycentrism phenomenon in the world football industry. The forecast scenarios of  football industry perspectives, formulated by the author, to substantiate the financial and economic aspects of clubs and players transfer market functioning, can be used in practice to assess the potential and formulate strategies for professional football leagues and clubs.


1993 ◽  
Vol 87 (2) ◽  
pp. 393-407 ◽  
Author(s):  
Karen L. Remmer

The process of political democratization in Latin America during the 1980s created a rare opportunity to explore the political economy of elections outside of the North Atlantic basin. Using interrupted time-series analysis, I explore the impact of elections on macroeconomic performance in eight Latin American nations. The findings indicate that macroeconomic performance has fluctuated with the electoral calendar but that contrary to the traditional business cycle literature, as well as the conventional wisdom about Latin America, competitive elections have enhanced, rather than undermined, the capacity of political leaders to address outstanding problems of macroeconomic management. The analysis suggests that the relationship between democracy and economics is captured more adequately by a “political capital” model than by its traditional theoretical alternative.


Author(s):  
Angélica Ramos ◽  
Elizabeth Torres Ramos ◽  
Abigail Alonso Reyes ◽  
Laura Segundo Gil

El estudio cuantitativo de diseño descriptivo-correlacional se realizó a partir de datos recolectados en la investigación anual 2020 de la Red de Estudios Latinoamericanos en Administración y Negocios (Relayn) de una muestra de 401 directivos de micro y pequeñas empresas de los municipios de Atlautla, Ozumba y Amecameca Estado México, con el objetivo de ponderar su exposición al riesgo de ataques cibernéticos medido a través de la relación entre la incorporación tecnológica y la implementación de software de seguridad informática con la intención de inferir su impacto en la continuidad de negocio. Se encontró una relación directa entre las variables de estudio, con r = 0.725. AbstractThis quantitative research of descriptive-correlational design was performed with data recollected during the annual investigation of Latin American Studies Network in Business and Administration (Relayn) in 2020 from a sample consisting of 401 micro and small business directors from the municipality of Atlautla, Ozumba and Amecameca, Mexico State with the objective of weighing vulnerability of cybernetic attacks measured  by the relationship between incorporation of technology and implementation of computer security software with the intention of inferring the impact it has on a businesses continuity. A direct relationship was found among study variables, with r = 0.725.


2019 ◽  
Vol 27 (2) ◽  
pp. 122-140 ◽  
Author(s):  
Armando Borda Reyes ◽  
William Newburry ◽  
Jorge Carneiro ◽  
Carlos Cordova

Purpose This paper aims to use Latin America as a laboratory to better understand the relationship between inward foreign direct investment (IFDI) and outward foreign direct investment (OFDI) (both in total as well as in regional flows) and also examine the moderating effect of trade openness on that relationship. Latin America is an ideal study context for this purpose because of the relative homogeneity of its countries, which reduces confounding effects and increases comparability. Design/methodology/approach This paper uses longitudinal panel regression models with moderation effects. Secondary data were gathered on IFDI (per country and per country-sector), OFDI (total per country and region-targeted per country) and on trade openness from 11 Latin American countries. Findings IFDI in natural resources is positively associated with OFDI in both overall total flows and regional flows. The effect of IFDI in manufacturing has a consistent negative effect on total OFDI. IFDI in services has positive effects on total OFDI. Additionally, trade openness moderates positively the relationship between total IFDI and both total OFDI and regional OFDI. As a consequence, the authors found evidence suggesting that the relation between IFDI and OFDI in Latin America is positively moderated by trade openness. Originality/value The authors explored the nature of the impact of IFDI on the capacity of the recipient country to compete abroad as expressed by its OFDI flows. Specifically, they elucidated whether trade openness can be considered a suitable mechanism for home country firms to leverage potential spillovers provided by foreign entrants.


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