SINESTESIA, ARTE, CULTURA E TECNOLOGIA: IMPACTOS NA SOCIEDADE
The present work seeks to demonstrate that the phenomenon "synesthesia", as a multisensory phenomenon, with a wide variety of occurrences, is present in people's daily lives and is increasingly related to our way of living, enjoying goods and services, producing, creating, with support in supporting technological innovations o four time. These findings help us to conceive synesthesia as a phenomenon that affects society because it is inherent to human life, due to the creative capacity to solve elementary issues. The work is also a bibliographic survey that also seeks to understand how this phenomenon is related to culture, a dynamic concept that places the human being as an agent that transforms reality, among other aspects. To this end, we use the ideas ofsome important researchers on the subject as theoretical support to, by establishing reflections on them, to favor the understanding of the hybrid society in which we live, valuing Art as anessential activity.