scholarly journals Karen Donders / Hallvard Moe (Eds.) (2011): Exporting the Public Value Test. The Regulation of Public Broadcasters‘ New Media Services Across Europe. Göteborg: Nordicom

2012 ◽  
Vol 60 (3) ◽  
pp. 454-456 ◽  
Author(s):  
Roberto Suárez Candel
Keyword(s):  
New Media ◽  
Public Value ◽  
The Public ◽  
Media Services

Big Data and the Economics of TV Broadcasting. Where is the Public Value?

MedienJournal ◽  
2017 ◽  
Vol 41 (3) ◽  
pp. 15-28 ◽  
Author(s):  
Paul Clemens Murschetz
Keyword(s):  
Big Data ◽  
Public Value ◽  
The Public ◽  
Tv Broadcasting

Der vorliegende Beitrag untersucht Potenziale und Risiken von Big Data für das Leitmedium Fernsehen. Er nimmt dabei eine betont kritisch-normative Perspektive aus Sicht der Medienökonomie ein und analysiert diese anhand des Beispiels Konvergenzfernsehen. Eine der vielen Dimensionen von Big Data ist nämlich die Analyse des Nutzungsverhaltens einer Vielzahl von Konsumenten. Big Data-Dienste verwenden die Analyseergebnisse nicht nur dazu, individuelle Filmempfehlungen zu geben, sondern entscheiden vielmehr darüber, welche Inhalte überhaupt in das Portfolio eines Anbieters aufgenommen bzw. produziert werden. Auch wenn diese Dienste zu einer Optimierung von TV-Vermarktung führen, ist bis heute umstritten, inwiefern Big Data auch Mehrwert für Nutzer generiert. Auf der Sollseite stehen Überwachung, die Frageder Individualisierung und Rationalisierung des Konsums und generell die Kommodifizierung des Mediums.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Controling and governance of audiovisual media services in Poland

2017 ◽  
pp. 213-221
Author(s):  
Oksana Zvozdetska
Keyword(s):  
Mass Media ◽  
New Media ◽  
State Policy ◽  
Electronic Media ◽  
Advisory Council ◽  
High Expectations ◽  
Audiovisual Media ◽  
Media Regulation ◽  
Radio Broadcasting ◽  
Media Services

The paper attempts to outline the Polish National Broadcasting Council’s establishing and evaluating its activities. The author observes that after 1989, one of the most essential achievements of the Polish media market was the creation of the National Broadcasting Council (Krajowa Rada Radiofonii i Telewizji KRRiT), that laid the foundations for a new media landscape in Poland. In a broader perspective, despite being criticized, the National Broadcasting Council is to meet high expectations for the electronic media regulation, its impact on state policy in implementing cultural and educational tasks by the Polish community broadcasters. Concurrently, making mistakes and handling criticism was partly caused by the Council politicization bias, a large executive subordination that doesn’t comply both with the Law “On Television and Radio Broadcasting” and European practice. Notable, the success of community broadcasters, who value interaction with viewers and listeners, should be a model for audiovisual sector to emulate. Keywords: Mass Media, the National Broadcasting Council, Advisory Council, audiovisual sector

ADVERTISING IN THE CONTEXT OF EMPATHY

2018 ◽  
Vol 28 (1) ◽  
pp. 201-207
Author(s):  
Kamen Kirilov
Keyword(s):  
New Media ◽  
Personal Communication ◽  
New Paradigm ◽  
Consumer Sovereignty ◽  
Advertising Industry ◽  
The Public ◽  
Effective Contact ◽  
Human Ability ◽  
Asymmetric Pattern ◽  
Broad Variety

Globalization, commodity parity, consumer sovereignty, super competition and a broad variety of other factors, including the roll-out of the mass media, the emergence and rapid rise of the new media formats and platforms as well as the exchange of information provided by social networks pose new challenges for the advertising industry. Throughout its 150 years of history, since we have known it as a distinct occupation and practice, advertising shows adaptive sustainability quality and greatly enhance its capacity as features, forms, user approaches and distribution channels. Nevertheless, by its very nature, advertising retains the constant of an asymmetric pattern of communication in which, in nowadays environment, the success of effort is expressed in the formula of understanding others and the willingness they to understand us in return. In practice, beyond the abstract of this formula, the effort of advertisers in the process of creating and planning a certain campaign would be greatly facilitated by putting the basic principles of empathy theory. Numerous experiments and studies of this human ability establish working models to achieve effective contact both at the level of personal communication and in the cases of direct and indirect communication with huge quantity and variety of audiences with specific composition. Synthesized and brought to a universal level of application, the basic principle of empathy is the ability, rather cognitive than emotional, to understand and to feel the feelings of others. The achievements in this psychology field currently apply mainly to psychotherapy, clinical psychiatry, pedagogy and political rhetoric theories and ractices. Experience proves that empathic skills help the communicator for faster, easier, more effective and more properly understood and accordingly more efficient as a moderator. This article provokes a new paradigm for advertisers in communicating with the public - about the content, forms and planning of communication activities of the principles of empathy. The goal of the effort is clear - creating more effective communication and achieving a sustainablecompetitive advantage.

scholarly journals Beyond contact-tracing: The public value of eHealth application in a pandemic

2021 ◽  
pp. 101581
Author(s):  
Paolo Gerli ◽  
Emmanuel Ogiemwonyi Arakpogun ◽  
Ziad Elsahn ◽  
Femi Olan ◽  
Karla Simone Prime
Keyword(s):  
Contact Tracing ◽  
Public Value ◽  
The Public

scholarly journals Social media and sentiment in bioenergy consultation

2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif
Keyword(s):  
Social Media ◽  
New Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Public Consultation ◽  
Short Paper ◽  
Consultation Process ◽  
Content Type ◽  
The Public ◽  
The Uk

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.

Mapping public value processes

2014 ◽  
Vol 27 (4) ◽  
pp. 334-352 ◽  
Author(s):  
John Alford ◽  
Sophie Yates
Keyword(s):  
Public Sector ◽  
Child Nutrition ◽  
Process Mapping ◽  
Public Value ◽  
Public And Private ◽  
Content Type ◽  
The Public ◽  
Public Managers ◽  
Big Picture ◽  
Comprehensive Framework

Purpose – The purpose of this paper is to add to the analytic toolkit of public sector practitioners by outlining a framework called Public Value Process Mapping (PVPM). This approach is designed to be more comprehensive than extant frameworks in either the private or public sectors, encapsulating multiple dimensions of productive processes. Design/methodology/approach – This paper explores the public administration and management literature to identify the major frameworks for visualising complex systems or processes, and a series of dimensions against which they can be compared. It then puts forward a more comprehensive framework – PVPM – and demonstrates its possible use with the example of Indigenous child nutrition in remote Australia. The benefits and limitations of the technique are then considered. Findings – First, extant process mapping frameworks each have some but not all of the features necessary to encompass certain dimensions of generic or public sector processes, such as: service-dominant logic; external as well internal providers; public and private value; and state coercive power. Second, PVPM can encompass the various dimensions more comprehensively, enabling visualisation of both the big picture and the fine detail of public value-creating processes. Third, PVPM has benefits – such as helping unearth opportunities or culprits affecting processes – as well as limitations – such as demonstrating causation and delineating the boundaries of maps. Practical implications – PVPM has a number of uses for policy analysts and public managers: it keeps the focus on outcomes; it can unearth a variety of processes and actors, some of them not immediately obvious; it can help to identify key processes and actors; it can help to identify the “real” culprits behind negative outcomes; and it highlights situations where multiple causes are at work. Originality/value – This approach, which draws on a number of precursors but constitutes a novel technique in the public sector context, enables the identification and to some extent the comprehension of a broader range of causal factors and actors. This heightens the possibility of imagining innovative solutions to difficult public policy issues, and alternative ways of delivering public services.

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