scholarly journals Perceptual Attributes of Human-Like Animal Stickers as Nonverbal Cues Encoding Social Expressions in Virtual Communication

2021 ◽  
Author(s):  
Xiaoming Jiang
Keyword(s):  
Social Media ◽  
Interpersonal Sensitivity ◽  
Nonverbal Cues ◽  
Virtual Communication ◽  
Social Meanings ◽  
Human Likeness ◽  
The Given ◽  
Intended Expression

Communicative expression is a cross-species phenomenon. We investigated the perceptual attributes of social expressions encoded in human-like animal stickers commonly used as nonverbal communicative tools on social media (e.g. WeChat). One hundred and twenty animal stickers which varied in 12 categories of social expressions (serving pragmatic or emotional functions), 5 animal kinds (cats, dogs, ducks, rabbits, pigs) and 2 presented forms (real animal vs. cartoon animal) were presented to social media users, who were asked to rate on the human likeness, the cuteness, the expressiveness and the matchness of each intended expression against the given label. The data shows that the kind of animal that is expected to best encode a certain expression is modulated by its presented forms. The “cuteness” stereotype towards a certain kind of animal is sometimes violated as a function of the presented forms. Moreover, user’s gender, interpersonal sensitivity and attitudes towards the ethic use of animals modulated various perceptual attributes. These findings highlight the factors underlying the decoding of social meanings in human-like animal stickers as nonverbal cues in virtual communication.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

scholarly journals Perang Tagar Di Ruang Virtual Diskursus Politik Capres Pasca Debat Putaran Kedua

2020 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Ana Fitriana P ◽  
Ema Ema ◽  
Fardiah Oktariani Lubis
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Political Discourse ◽  
Virtual Space ◽  
The Political ◽  
Virtual Communication ◽  
Presidential Candidates ◽  
Subject Pronouns ◽  
Source Of Information

This study aims to uncover the political discourse of the Presidential Candidates after the second round of debates, Jokowi VS Prabowo in virtual space. The background of the political discourse of the 2019 Presidential Election debate in the virtual space gave rise to various responses and sentiments among the supporters. After the Presidential Election debate, the hashtag war between #BohongLagiJokowi and # 02GagapUnicorn on social media Twitter became the main discussion. The aim is to disperse the power, ideology, and interests behind the presidential political discourse through the Fairclough Critical Discourse Analysis. The research method uses qualitative methods to parse the problem in research, using critical thinking as a basis for research. The results showed the tweet of Prabowo supporters trying to show stunts through language. The use of subject pronouns such as the word Mukidi to dwarf the subject, also uses the hashtags #DeletJokowi, #UnistallJokowi, and #BohongLagiJokowi as symbols of virtual communication. In contrast, the tweet of Jokowi's supporters sent a stuttering sentiment because they didn't understand the e-comer business. Hashtag # 02GagapUnicorn as a virtual symbol for organizing texts. In the order of messo or the production of text, the two supporters make a virtual symbol through the hashtag to become a topic of discussion on Twitter. In the situational or macro aspects are influenced by the post-truth phenomenon that is vague information whose source is unclear, have an impact on the inclusion of opinions on the assassination of certain characters. The advice, wise social media, understand and thoroughly source of information, is not affected by the use of certain metaphors, and at the stage of text, production needs to pay attention to the effects that will impact on the influence of social psychology of each supporter.Penelitian ini bertujuan untuk mengungkap diskursus politik Capres pasca debat putaran kedua, Jokowi VS Prabowo di ruang virtual. Dilatarbelakangi oleh lanskap diskursus politik debat Pilpres 2019 di ruang virtual yang menimbulkan berbagai tanggapan dan sentimen di antara kedua kubu pendukung. Pasca debat Pilpres perang tagar antara #BohongLagiJokowi dan #02GagapUnicorn di Twitter menjadi pembahasan utama. Tujuannya untuk membongkar kuasa, ideologi dan kepentingan di balik wacana politik Pilpres melalui analisis wacana kritis Fairclough. Metode penelitian menggunakan metode kualitatif untuk mengurai masalah dalam penelitian, dengan menggunakan pemikiran kritis sebagai dasar pijakan penelitian. Hasil penelitian menunjukan tweet warganet pendukung Prabowo berusaha menunjukkan pengkerdilan melalui Bahasa. Penggunaan kata ganti subjek seperti kata Mukidi untuk mengkerdilkan subjek, juga menggunakan tagar #DeletJokowi, #UninstallJokowi dan #BohongLagiJokowi sebagai simbol komunikasi virtual. Namun sebaliknya, tweet warganet pendukung Jokowi membuat sentimen dengan kata-kata gagap karena tidak memahami bisnis milenial (e-commerce). Tagar #02GagapUnicorn sebagai simbol virtual untuk pengorganisasin teks, sedangkan di tahapan produksi teks (messo) kedua pendukung membuat simbol virtual melalui tagar (#) untuk menjadi tren topik pembahasan di Twitter. Pada aspek situasional (makro) dipengaruhi oleh fenomena post-truth yaitu informasi-informasi samar yang tidak jelas sumbernya, berdampak terhadap penggiringan opini terhadap pembunuhan karakter tertentu. Sarannya, bijak bermedia sosial, pahami dan teliti sumber informasinya, tidak terpengaruh terhadap penggunaaan metafora tertentu, serta pada tahap produksi teks perlu memperhatikan efeknya yang akan berdampak pada pengaruh psikologi sosial masing-masing pendukung. 

scholarly journals The Use of Social Media for New College Student Development Process

2019 ◽  
Vol 1 (2) ◽  
pp. 25
Author(s):  
Alam Asrorul Haq ◽  
Aris Maulana ◽  
Dimas Ramadhana ◽  
Dyanrosa Deboraa ◽  
Prananda Anugrah
Keyword(s):  
Social Media ◽  
College Student ◽  
Student Development ◽  
Development Process ◽  
College Student Development ◽  
Student Response ◽  
State University ◽  
Use Of Social Media ◽  
The Given ◽  
New Student

 This study was conducted to examine how the use of social media to developing a new college student at State University of Malang. This study uses in-depth interviews method were conducted in a manner that has been structured. This method applied to eight new college students to get information from students about the new college student development through social media. All the students in this case, uses social media Whatsapp and Instagram in their development process, only a few students who use LINE and Facebook. This study focuses on three things that is how social media is used to perform a new student development, student response in development through social media and the tendency of students to choose development process through social media or directly development process. The results of this study can be obtained that social media help in the process but the given information must be complete and clear.

Progressive Scrambling for Social Media

2019 ◽  
pp. 2133-2152
Author(s):  
Wei Qi Yan ◽  
Xiaotian Wu ◽  
Feng Liu
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Privacy Preservation ◽  
Research Work ◽  
Visual Surveillance ◽  
Computational Algorithms ◽  
User Profiles ◽  
The Media ◽  
The Given ◽  
Great Step

Despite research work achieving progress in preserving the privacy of user profiles and visual surveillance, correcting problems in social media have not taken a great step. The reason is the lack of effective modelling, computational algorithms, and resultant evaluations in quantitative research. In this article, the authors take social media into consideration and link users together under the umbrella of social networks so as to exploit a way that the potential problems related to media privacy could be solved. The author's contributions are to propose tensor product-based progressive scrambling approaches for privacy preservation of social media and apply our approaches to the given social media which may encapsulate privacy before being viewed so as to achieve the goal of privacy preservation in anonymity, diverse and closeness. These approaches fully preserve the media information of the scrambled image and make sure it is able to be restored. The results show the proposed privacy persevering approaches are effective and have outstanding performance in media privacy preservation.

Investigating the Impact of Social Media on Gen Y Employees' Engagement

2021 ◽  
pp. 1180-1202
Author(s):  
Mohammad Faraz Naim ◽  
Usha Lenka
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
It Industry ◽  
Gen Y ◽  
Relationship Of ◽  
Hr Strategy ◽  
The Impact ◽  
The Given

The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry participated in the survey. Structural equation modeling is used to test the research hypotheses. Findings reveal that social media has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the relationship of HR practices (communication, collaboration; knowledge sharing and recognition) and engagement in Gen Y employees. While the scope of this study is limited to IT industry and results may not generalize to different industries in different regions. Hence, future studies should test the given hypotheses in different industries of different regions. The findings suggest that organizations should incorporate social media into their HR strategy. The study is one of the first to date, to empirically test the effect of social media on Gen Y employee engagement.

Conclusion

2021 ◽  
pp. 127-132
Author(s):  
Simone Natale
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Computer Science ◽  
Interface Design ◽  
External World ◽  
The Social ◽  
Social Meanings ◽  
Computer Scientists ◽  
Historical Trajectory

The historical trajectory examined in this book demonstrates that humans’ reactions to machines that are programmed to simulate intelligent behaviors represent a constitutive element of what is commonly called AI. Artificial intelligence technologies are not just designed to interact with human users: they are designed to fit specific characteristics of the ways users perceive and navigate the external world. Communicative AI becomes more effective not only by evolving from a technical standpoint but also by profiting, through the dynamics of banal deception, from the social meanings humans project onto situations and things. In this conclusion, the risks and problems related to AI’s banal deception are explored in relationship with other AI-based technologies such as robotics and social media bots. A call is made for initiating a more serious debate about the role of deception in interface design and computer science. The book concludes with a reflection on the need to develop a critical and skeptical stance in interactions with computing technologies and AI. In order not to be found unprepared for the challenges posed by AI, computer scientists, software developers, designers as well as users have to consider and critically interrogate the potential outcomes of banal deception.

Social Media Use and Potential in Business-to-Business Companies’ Innovation

2013 ◽  
Vol 5 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Hannu Kärkkäinen ◽  
Jari Jussila ◽  
Jaani Väisänen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Innovation Process ◽  
Business Sector ◽  
Social Media Use ◽  
Business Innovation ◽  
Empirical Survey ◽  
Business To Consumer ◽  
The Given ◽  
Business To Business

The use, potential and challenges of social media in innovation have received little attention in the literature, especially from the standpoint of the business-to-business sector. Therefore, this paper focuses on bridging this gap. The purpose of this paper is to study the use and potential of social media in the innovation context, especially from the perspective of business-to-business companies. The paper starts by defining of social media and Web 2.0, and then characterizes social media in business, social media in the business-to-business sector and social media in the business-to-business innovation process. The paper also studies the essential differences between business-to-consumer and business-to-business in the given respects. Finally the authors present and analyze the results of their empirical survey of 110 respondents from Finnish companies. The results suggest that there is a significant gap between the perceived extensive potential of social media and current social media use in innovation in business-to-business companies. They have also identified potentially effective ways to reduce the gap, and clarify the found differences between B2B’s and B2C’s.

scholarly journals Recall of Nonverbal Cues: Exploring a New Definition of Interpersonal Sensitivity

2006 ◽  
Vol 30 (4) ◽  
pp. 141-155 ◽  
Author(s):  
Judith A. Hall ◽  
Nora A. Murphy ◽  
Marianne Schmid Mast
Keyword(s):  
Interpersonal Sensitivity ◽  
Nonverbal Cues ◽  
Definition Of

scholarly journals Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea

2020 ◽  
Vol 12 (10) ◽  
pp. 4052 ◽  
Author(s):  
Seung Yeop Lee ◽  
Sang Woo Lee
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Media Use ◽  
Social Media Use ◽  
Positive Effects ◽  
Use Of Social Media ◽  
The Given

The use of social media, such as social networking sites and instant messaging, in everyday life continues to spread, along with social media use in the workplace. This study examined how using social media like Facebook (social networking sites) and KakaoTalk (instant messaging) at work affects individual job performance. It also analyzed whether social media use has different effects on individual job performance depending on the characteristics of the given task. The results demonstrated that both Facebook and KakaoTalk had linearly positive effects on individual job performance. Moreover, task equivocality had a positive moderating effect on the relationship between KakaoTalk use and job performance. The results may have significant implications for firms reviewing their policies on employees’ social media use. Since using social media such as Facebook and KakaoTalk in the workplace improves job performance, firms may consider encouraging employees toward this practice. In particular, they may consider supporting those employees who perform tasks with high task equivocality in making use of instant messaging platforms.

scholarly journals Detection of Stress Level in Social Media users using Cnn-Fg Model

2019 ◽  
Vol 8 (4) ◽  
pp. 9733-9736
Keyword(s):  
Social Media ◽  
Stress Level ◽  
Social Networking Sites ◽  
Hybrid Approach ◽  
Graph Model ◽  
Factor Graph ◽  
Factor Graph Model ◽  
The Social ◽  
Detection Of Stress ◽  
The Given

Psychological stress has become a common condition in today's world owing to the busy life style and competitive environment. This has led to increase of suicidal rates in the recent years. Lately, there has been a tremendous increase in interactions in the social networking sites. As people are spending long hours in the virtual world it is easier to detect and analyze the stress levels of the social media users. In this paper, we have proposed a hybrid approach which is a combination of Factor Graph (FG) model and Convolutional Neural Network (CNN) to analyze the textual contents in social media users’ tweets and posts to detect the level of stress of a user. The tweets of an individual user are gathered from Twitter platform which is preprocessed and passed to the cross autoencoder embedded CNN Model which outputs user level attributes. These are then input to the Factor Graph model that detects the stressed tweets. A mechanism has been proposed to inform the friends or relatives of the concerned stressed user if the detected stress level is above the given threshold

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