scholarly journals Relaciones públicas y tecnología: la interactividad como punto de encuentro entre las ONG y sus públicos / Public relations and technology: interactivity as a meeting point between NGOs and their audiences

2021 ◽  
Vol XI (21) ◽  
pp. 49-68
Author(s):  
Quintana-Pujalte Andrea-Leticia ◽  
Keyword(s):  
Public Relations ◽  
Web Design ◽  
Symbolic Capital ◽  
Development Cooperation ◽  
Singular Element ◽  
Academic Field ◽  
Call To Action ◽  
Political Actors ◽  
Corporate Websites ◽  
First Contact

This study focuses on the perceptible interactivity processes in the corporate websites of non-traditional political actors of enormous importance in increasingly unequal societies: non-governmental organizations. To carry out this study, another similar research is taken as a reference on the methodological matter (Caprioti et al, 2016; Smolak and Castillo, 2017). In the first part of the article, we make a theoretical review about how interactivity gets to establish as an issue for public relations scholars. This is a subject that has been being studied for almost twenty years in the academic field. Then, in the methodology section, to analyze the interactivity level of these websites, a sample of seven NGOs dedicated to Development Cooperation that operate in Spain is selected. These NGOs have the greatest annual budget, and we decided to pick only the ones that do not have a religious basis. The Spanish NGOs that enter on that category are: Oxfam Intermon; Plan Internacional España; Educo; Cruz Roja Española; Save The Children España; Acción contra el Hambre y Ayuda en Acción. We carry out a content analysis is that aims to identify the expression of two categories, Information Presentation Tools and Virtual Visitor Resources. To carry out the methodology, we use a model created by the studies mentioned above. Based on the detection of these categories on each NGO website, the level of interactivity offered by these entities is analyzed, and the type of relationship they establish with their audiences is interpreted from the spaces for participation and interactivity that they promote. The analysis is complemented with the study of the "call to action" present on each web page, as a singular element of web design that aims to establish a privileged contact with the public. Among the results, we can say that several NGOs are using the same tools to get in contact with their audiences. Also, they implement different kinds of digital spaces to get more interactivity with their stakeholders. Nevertheless, we also identified that the first contact that they offer from their websites is asking for money, which might be a problem for them as non-traditional political actors who depends on their capacity of influence in the political system. This action may have an impact on the way people think about them, and the symbolic capital of these entities may be at stake. The research concludes that the NGOs that are part of the study offer high levels of interactivity on their corporate websites, however, the first contact they offer from the call to action of the web pages aims to request financial contributions, which would negatively impact in generating a long-term bond between these NGOs and their audiences. With this first contact, they are communicating that their stakeholders are just money givers, and not citizens how are committed to changing the odds of unequal situations. These results are a contribution to the existing scientific literature about public relations and interactivity on the NGOs, and invite a critical reflection on the actions of digital communication from NGOs for development, non-traditional political actors of enormous importance in the current context.

scholarly journals PRHOLO

2016 ◽  
pp. 162-187 ◽  
Author(s):  
João Rodrigues ◽  
Ricardo Alves ◽  
Luís Sousa ◽  
Aldric Negrier ◽  
Jânio Monteiro ◽  
...  
Keyword(s):  
Public Relations ◽  
Marketing Strategies ◽  
Sound Sources ◽  
Heat Map ◽  
Interaction Models ◽  
The Right ◽  
Globalized World ◽  
First Contact ◽  
Tracking And Recognition

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client's attention, making the first contact between the clients and the company's products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users' gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.

scholarly journals La cooperación solidaria como metodología de aprendizaje: un caso en la universidad / The International Development Cooperation in the Universal Human Rights System: Human Rights as a Frame for Understanding the International Development Cooperation

2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Marta Estrada Guillén ◽  
Diego Monferrer Tirado ◽  
Juan Carlos Fandos
Keyword(s):  
Human Rights ◽  
Public Relations ◽  
International Development ◽  
Development Cooperation ◽  
Social Awareness ◽  
Transmission Of Knowledge ◽  
Universal Human Rights ◽  
Promotional Campaign ◽  
The University ◽  
International Development Cooperation

ABSTRACTThe subjects of Management (Bachelor of Business Administration) and Promotion (Bachelor of Advertising and Public Relations) perform charity market promotional campaign organized by the students of nursery and primary public school in Castellón (Spain). The objetives and competences defined in the project were successfully achieved, improving teamwork, communication, critical capacity and social awareness of the university. The cooperative methodology significantly increased motivation to effectively manage the transmission of knowledge from classroon to society.RESUMENLas asignaturas dirección comercial (licenciatura de administración y dirección de empresas) y promoción comercial (licenciatura de publicidad y relaciones públicas) realizan la campaña promocional del mercadillo solidario organizado por los alumnos de infantil y primaria de un colegio público en la localidad de Castellón (España). los objetivos y competencias definidas en este proyecto fueron alcanzados de forma satisfactoria, mejorando el trabajo en grupo, la comunicación, la capacidad critica y la concienciación social de los universitarios. la metodología cooperativa incrementó notablemente la motivación al aconseguir gestionar de manera eficaz la transmisión del conocimiento de las aulas a la sociedad.

PRHOLO

2017 ◽  
pp. 156-181
Author(s):  
João Rodrigues ◽  
Ricardo Alves ◽  
Luís Sousa ◽  
Aldric Negrier ◽  
Jânio Monteiro ◽  
...  
Keyword(s):  
Public Relations ◽  
Marketing Strategies ◽  
Sound Sources ◽  
Heat Map ◽  
Interaction Models ◽  
The Right ◽  
Globalized World ◽  
First Contact ◽  
Tracking And Recognition

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client's attention, making the first contact between the clients and the company's products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users' gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.

scholarly journals Fieldwork and Public Archaeology (or: Why Even the Seemingly Clear Connections Should Be Examined?)

2019 ◽  
Vol 14 (3) ◽  
Author(s):  
Tatjana Cvjetićanin
Keyword(s):  
Public Relations ◽  
Professional Community ◽  
Symbolic Capital ◽  
Academic Community ◽  
Public Archaeology ◽  
Social Relevance ◽  
The Public ◽  
The Past ◽  
Political Reality ◽  
The Social

Public archaeology and community archaeology are some of the terms denoting various ways in which archaeologists, convinced that archaeology should not act in isolation, reach out to the public or include it into disciplinary practices. The public is principally educated and enabled to embrace the social relevance of archaeology. Archaeologists are primarily visible in the public as the ones excavating and discovering the past. When we inform the public, educate or include it in our activities, work with or for the public – or when the public is dealing with archaeology on its own – archaeological fieldwork is not only the most recognizable and the most popular image of archaeology, but also undoubtedly the basic area of our activities. In Serbia, the field excavations are perceived as almost the only way of approaching the past, and the field directors, participants in excavations and interpreters of fieldwork are recognized as reliable (and often the only) public faces of the discipline. Authority is generated through discovery, and visibility is the result of popularisation. Public archaeology is mainly understood as public relations, or even as media relations. Collective anxiety, neoliberalism, and the political populism of the moment, all result in the trend of increase in discourse of memory and musealization of society. This contemporary politics of memory is an answer to the current space and time, with accelerated changes and endangered traditional values. Additionally, the new political reality from the 1990s on has dissolved the symbolic capital of the supra-nation, so the establishment of a new collective memory and cultural identity became necessary. The narrative of the “(celestial) people with history” is chosen, on the soil with a special spiritual axis, and the celebration of the unique homogenous nation is embraced. The construction of the new identity is helped by the disciplines dealing with the past, and various institutions –including the archaeological ones – go a step further in “imprinting upon heart and soul” the new cultural/political memory. This step further demonstrates that they recognize the public only in the structures of power. The institutional and ethic crisis is apparent: even in the places where the professional community (including conservators, custodians, academic community, as well as archaeologists) emphatically opposes excavations, they will be conducted nevertheless. More often than not, the sensational, unique or luxurious is emphasized, mainly to secure the social, political and financial support for projects, as well as prestige. The authorized narratives of the past and the pre-packaged heritage corrupt the image of archaeology and contribute to the misconception of the past. The paper treats both the examples of good and bad practice, with the intention to demonstrate that the need to promote must be supplemented by responsibility, and the public archaeology in Serbia broadened by new aims.  

scholarly journals Apprehending public relations as a promotional industry

2017 ◽  
Vol 6 (2) ◽  
pp. 139-155 ◽  
Author(s):  
Melissa Aronczyk ◽  
Lee Edwards ◽  
Anu Kantola
Keyword(s):  
Public Relations ◽  
Social Institutions ◽  
Public Institutions ◽  
Special Issue ◽  
Political Actors ◽  
Essential Tool ◽  
Business Politics ◽  
Media Environments

This special issue examines the growing social and political importance of promotional activities and public relations. For decades, promotional tools have been deployed to foster the aims of various societal agencies, be they corporations, political actors, public institutions, non-governmental organisations (NGOs) or citizen movements. In today’s turbulent political and media environments, promotional practices have become more inventive, coordinated and ubiquitous, crossing transnational borders and circulating across business, politics and social institutions. Public relations is an essential tool in the promotional mix and is increasingly a stand-alone strategy for organisations of all kinds to manage their visibility, legitimacy and relationships with stakeholders. However, its influence and power in the context of an increasingly promotional culture are under-researched. In this introduction, we set out the landscape of promotional culture in which public relations activity takes place and consider how existing research on promotional work may illuminate our knowledge of contemporary public relations work.

Homecomings From “The Hague”

2018 ◽  
Vol 28 (4) ◽  
pp. 406-422
Author(s):  
Jovana Mihajlović Trbovc
Keyword(s):  
Media Coverage ◽  
International Criminal Tribunal ◽  
Symbolic Capital ◽  
Historical Narratives ◽  
Military Leaders ◽  
Political Actors ◽  
Local Media ◽  
Media Spectacle ◽  
Critical Media ◽  
The One

Based on the analysis of media reporting on the release and return of the International Criminal Tribunal for the former Yugoslavia (ICTY) defendants after the end of their trials or imprisonment, this article focuses on the homecoming celebrations organized for politically prominent defendants. While large celebratory homecomings were vastly covered and discussed by local media, most of the defendants actually returned with no public welcome. This article demonstrates that the homecomings of politically significant returnees became part of a normalized political folklore, in which the convicted individuals are welcomed in the same manner as those acquitted. Nevertheless, this article suggests that these events are not necessarily (or not only) an expression of popular support to wartime “heroes.” Instead, it argues that political actors seek to utilize the occasions of the return of those ICTY defendants who possess symbolic capital as wartime political or military leaders in order to gain political profit. As these homecomings have become an expected political and media spectacle, they are treated by media professionals as such. The local media coverage of the homecoming spectacles reveals that while they are politically potent events, they are also contested: on the one hand by the proponents of competing ethnonational historical narratives and on the other by more critical media outlets that refuse to take them at face value.

scholarly journals Avsluttende oppfordringer

2020 ◽  
pp. 311-318
Author(s):  
Carl Christian Bachke ◽  
Mads Hermansen
Keyword(s):  
Higher Education ◽  
Research Project ◽  
Academic Field ◽  
Call To Action ◽  
Implementing Change ◽  
Quality Of Teaching ◽  
Starting Point ◽  
Career Ladders

In this call-to-action chapter, Roar C. Pettersen’s reflections in chapter 16 serve as a starting point for summarizing some of the general issues in the book that should be of interest not only to docents, but also other actors in the academic field. Seven points are touched on. (1) The poorly defined docent position, and (2) the constant pro and con discussions associated with the position; (3) the didactic competence of the docents as a key to improved quality of teaching; (4) the differing career ladders of professor and docent seen as an advantage or a challenge, and (5) how to galvanize synergy; (6) who within the landscape of higher education is responsible for implementing change; and (7) how to increase recruitment of docents. The editors do not present clear answers or easy solutions. Rather, they openly invite discussion on these issues. At the same time, they envision a climate in which professors and docents join hands in the same research project as a wishful way to bridge the gap between the two positions, and thereby create synergy.

The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look

2020 ◽  
Vol 25 (4) ◽  
pp. 687-701
Author(s):  
Khaled Zamoum ◽  
T. Serra Gorpe
Keyword(s):  
Public Relations ◽  
United Arab Emirates ◽  
Global Perspective ◽  
Current Status ◽  
Local Context ◽  
Content Type ◽  
Academic Field ◽  
The Public ◽  
Challenges And Opportunities ◽  
Public Relations Education

PurposeThe development of teaching public relations in the United Arab Emirates (UAE) is an important topic to uncover because it is related to and to some extent parallel with the development of the UAE and its vital sectors. The purpose of the study is determine the circumstances of the emergence of teaching public relations in the UAE, to investigate public relations education offered in the UAE universities, to discuss the development of public relations education including challenges and opportunities.Design/methodology/approachThe authors conducted 12 semistructured interviews with public relations educators in the UAE universities to understand the importance, development and current status of public relations and education.FindingsThe finding indicates a lot of developments took place in the establishment of public relations programs and its professionalization within a short time span, but more empirical research is needed to address the issues that have been brought up in the study.Research limitations/implicationsThe current research looked at the undergraduate public relations programs, but the status of graduate programs in communication and public relations needs to be investigated. More research in academic field is needed to discuss how the development of the public relations education influenced the public relations practice in UAE.Originality/valueThere is not much research done specifically on the public relations education in the UAE. The study sheds light on understanding the perspective of public relations educators on public relations programs and provides insights on how public relations education can be integrated to the local context without losing the global perspective.

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