Discussion on marketing strategies for medical facilities under the new environment

2017 ◽  
Vol 23 (3) ◽  
Author(s):  
Yulan Zheng

Abstract: After entering the 21st century, the economic and scientific and technological levels of China show a tendency of rapid rise. On account of it, medical level is also developing, and the requirements for medical institutes and equipments have become stricter. In recent years, the medical facility market in China is facing a complicated environment, and many traditional medical facilities have been gradually replaced. Medical marketing plays a crucial role in improving the position of Chinese medical facilities in the industry. In the perspective of the current new environment, this study investigated the marketing strategies of Chinese medical facilities, aiming to provide a reference for their positive development in the new environment.

2017 ◽  
Vol 70 (11-12) ◽  
pp. 365-370 ◽  
Author(s):  
Budimka Novakovic ◽  
Maja Milanovic ◽  
Milica Atanackovic-Krstonosic ◽  
Branislava Srdjenovic-Conic ◽  
Neda Gavaric ◽  
...  

The roles of the pharmacist were transformed throughout the history and modern pharmacist as we know now beside providing products and playing in optimization of medicines has a crucial role in ensuring the efficacy and safety of applied drugs. A better life quality, global health and safety is the major goal of the 21st century and to achieve that great span of roles pharmacy profession involves now. The paper highlighted new roles of the pharmacist today in order to better understand the transition of the pharmacy profession.


2008 ◽  
Vol 8 (6) ◽  
pp. 20223-20237 ◽  
Author(s):  
F. Li ◽  
R. S. Stolarski ◽  
P. A. Newman

Abstract. Vertical and latitudinal changes in the stratospheric ozone in the post-chlorofluorocarbon (CFC) era are investigated using simulations of the recent past and the 21st century with a coupled chemistry-climate model. Model results reveal that, in the 2060s when the stratospheric halogen loading is projected to return to its 1980 values, the extratropical column ozone is significantly higher than that in 1975–1984, but the tropical column ozone does not recover to 1980 values. Upper and lower stratospheric ozone changes in the post-CFC era have very different patterns. Above 15 hPa ozone increases almost latitudinally uniformly by 6 Dobson Unit (DU), whereas below 15 hPa ozone decreases in the tropics by 8 DU and increases in the extratropics by up to 16 DU. The upper stratospheric ozone increase is a photochemical response to greenhouse gas induced strong cooling, and the lower stratospheric ozone changes are consistent with enhanced mean advective transport due to a stronger Brewer-Dobson circulation. The model results suggest that the strengthening of the Brewer-Dobson circulation plays a crucial role in ozone recovery and ozone distributions in the post-CFC era.


Author(s):  
Łukasz Wróblewski ◽  
Marcin Lis

In the 21st Century, it is possible to observe a pattern of numerous changes in the sphere of functioning of the cultural institutions also in cities divided by a border. These trends include globalization of culture, development of cultural industries and creative industries, rapid technical and technological growth, occurrence of new cultural management concepts and marketing strategies. Therefore, this chapter presents models of marketing strategies that can be applied in cities divided by a border. Based on individual interviews with 40 experts, four model marketing strategies are proposed which can be used by managers of cultural institutions in cities such as Cieszyn-Czech Cieszyn. Proposed strategies are in relation to specified target markets - residents of a city divided by a border. The practical application aspect of this chapter is evident in the indication of the direction future marketing efforts of cultural institutions should take to improve their market position.


Author(s):  
Brady Wagoner

Within the course of a day people perform innumerable feats of memory. They are involved in remembering when they search for their keys, find their way through a city, reminisce on episodes from their past, or join in commemorations such as independence days and religious rituals. Culture plays a crucial role in all of these mnemonic activities. Memories come into being and take form through both a set of internalized cultural conventions, specific to the society in question, as well as a particular setting therein (e.g., therapy, court of law or church). Furthermore, culture has arguably shaped how memory is understood and the uses it has been put to, as can be seen in how the concept has differed across history and societies. But what is culture and how does it operate? Although culture has been variably understood throughout history and even by researchers in the early 21st century, there is consensus that it is something that is taken over from society, rather than being innate, and transmitted across generations with modifications. In psychology it is typically operationalized in two ways: In cross-cultural psychology it is something one belongs in (usually a national group) as a function of language, traditions, and geo-political borders, while in cultural psychology it is approached as a psychological tool that shapes and enables memory. Taking account of culture provides an opening to investigate memory socialization, setting specificity, and collective remembering.


2016 ◽  
Vol 16 (1) ◽  
pp. 79 ◽  
Author(s):  
Daniella Ryding ◽  
Gianpaolo Vignali ◽  
Myriam Caratù ◽  
Yen Yin Wang ◽  
Robin Carey

Author(s):  
Lauren Allen Wendling

This article discusses faculty engaged teaching and research as an imperative function of the academic institution in the 21st century.  Reflecting on Ernest Boyer’s Scholarship Reconsidered, this article traces the history of the public nature of higher education and its role within institutions today and discusses the crucial role of promotion and tenure in advancing the engaged work of faculty.


Author(s):  
Hiroaki Eto ◽  
Sena Shimomoto ◽  
Sachio Togawa ◽  
Morikazu Yamamoto ◽  
Shintaro Miyasawa ◽  
...  

Abstract The Great East Japan Earthquake that occurred in Japan in 2011, an innumerable number of buildings in the coastal part of the east side of Japan suffered catastrophic damage, and medical facilities in coastal areas have become dysfunctional because of the significant damage incurred due to the tsunami. And land routes are not passable, but there are records of support activities utilizing water areas such as sea and river networks being extremely effective in such disaster conditions. Therefore, as one of the effective methods of medical support in the affected area immediately after the disaster, a Floating Medical Support System (hereafter Medi-float) on big disaster that can be accessed from the water area was proposed. In the near future, the area along the Arakawa River is expected to be seriously damaged by the earthquake directly under the Tokyo metropolitan area. Therefore, by installing a Medi-float that can perform medical support activities from the water area to the land without being damaged by an earthquake, since Medi-float performs medical support activities in cooperation with medical facilities on land area, preventable death is reduced. In previous studies, a procedure to estimate the facilities scale and select a suitable site for Medi-float practically based on GIS data such as the number of collapsed buildings in the target area, distribution of injured people due to the earthquake were presented. However, even if Medi-float is installed in the target area, it cannot be denied that there is a shortage of medical facilities. In consideration of smooth transportation outside the region and cooperation with surrounding medical facilities, it is hoped that a concrete and realistic medical support system by Medi-float will be established. Therefore, in this study, in order to grasp the time it takes for the injured to be transported to the medical facility and the congestion status of the medical facility, the target area was divided into 250m meshes and a time-series simulation was performed. Specifically, the distribution of injured people during a disaster was calculated on a mesh basis from the number of buildings collapsed and the number of fires. And the transport time of the injured people is calculated from the distance between each mesh and the medical facility, the movement of the injured people in consideration of the congestion status of the medical facility was simulated, necessity of cooperation between medical facilities and wide area transportation was clarified, the effect of Medi-float, which is active in the disaster area, was also evaluated.


Author(s):  
Salih Usun ◽  
Sevki Komur

The main aim of this descriptive study is to review the marketing strategies and applications of English Language Teaching (ELT) programs via distance education. The study, firstly, introduces the role of English as a global language in the 21st century and the importance of marketing of English Language Teaching (ELT) programs, examines using ways of distance education and distance teacher training in ELT, and finally, presents the some sample of websites on marketing ELT programs and products via e-Learning.


2000 ◽  
Vol 24 (1) ◽  
pp. 24-29 ◽  
Author(s):  
Richard M. Lerner ◽  
Celia B. Fisher ◽  
Richard A. Weinberg

Applied developmental science (ADS) is scholarship that seeks to advance the integration of developmental research with actions that promote positive development and/or enhance the life chances of vulnerable children, youth, young and old adults, and their families. The ADS perspective challenges the validity of decontextualised knowledge and the legitimacy of isolating scholarship from the pressing human problems of our world. This orientation emphasises the importance of scholar/university-community partnerships as an essential means of fostering bidirectional relationships between research and practice, wherein developmental research both guides and is guided by the outcomes of social interventions.


1990 ◽  
Vol 7 (3) ◽  
pp. 213-237 ◽  
Author(s):  
Joe Maguire

This paper examines the figurational dynamics and cultural significance of the emergence of American football on the landscape of English sports culture. To do this, it is necessary to place this development within the context of the more general debate concerning the Americanization of British culture. It is also necessary to examine how such changes in sports culture are intertwined with broader cultural changes. The substantive section focuses on the network of interdependencies involved in the making of American football in England in the 1980s. Attention is paid to the crucial role played by the marketing strategies of the NFL, Anheuser-Busch, and a British television company in promoting the game of American football in English society. An attempt is made to highlight the interweaving of interests of media and multinational corporations in the creation of a market not simply for the game of American football but also for the merchandising, sponsorship, and endorsement operations associated with it. The paper concludes with a consideration of Americanization, sport, and cultural change.


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