scholarly journals Linguistic creativity of the avant-garde: language functions in literary and advertising discourses

2021 ◽  
Vol 12 (4) ◽  
pp. 7-36
Author(s):  
Olga V. Sokolova ◽  
Vladimir V. Feshchenko
Keyword(s):  
Combined Effect ◽  
Literary Discourse ◽  
Focus Attention ◽  
Avant Garde ◽  
Discursive Analysis ◽  
Language Functions ◽  
Russian Literary ◽  
Poetic Function ◽  
Different Levels

The article departs from two non-referential functions of language — the poetic (expres­sive) and conative (appellative) functions — described by many linguists starting from Ro­man Jakobson and Karl Bühler. Their combined effect is shown using examples of linguistic techniques from the two types of discourse — the Russian literary avant-garde and the avant-garde advertising-propagandа — outreach. A discursive analysis of Russian literary (experi­mental) and advertising (avant-garde) texts is carried out from the standpoint of the theory of linguistic creativity. For each of the working subcorpora (artistic and advertising discourses of the 1910—1930s), the authors distinguish macro-discursive, micro-discursive and inter-discursive parameters that affect linguistic innovations at different levels — from phonologi­cal to pragmatic. It is concluded that the strategy of delayed, de-automated perception is im­plemented in the experimental literary discourse. It is achieved by focusing the message on its own form (the implementation of the poetic function). In the avant-garde advertising, the message should be as clear as possible in its form and should be easily perceived by an ad­dressee (the implementation of the conative function) not to focus attention on the text but rather on the action that the reader is expected to perform on the object of reference.

scholarly journals Literary Discourse as a Cognitive Dialogue About «Language as the House of Spirit»

2021 ◽  
Vol 3 (2) ◽  
pp. 33-42
Author(s):  
Yu. V. Mironova ◽  
T. I. Sokolskaya
Keyword(s):  
Literary Work ◽  
Modern Human ◽  
Literary Discourse ◽  
Human Beings ◽  
Textual Space ◽  
Level 3 ◽  
Spiritual Energy ◽  
Literary Work Of Art ◽  
Level 2 ◽  
Different Levels

The article is focused on the diversity of literary discourse which is viewed through the prism of “the internal life of the text” and is considered as a dialogue within “the life and power” of the language. As an object of interdisciplinary scientific research literary discourse is perceived as a complex metalinguistic phenomenon, which is inherently dialogic in its character and able to generate certain reality in which modern human beings live and act. In the triad “discourse – language – language personality” the median marker is viewed as “the house of being” (M. Heidegger), “the spirit of the nation” (W. Humboldt), which allows for the understanding of flickering ideas standing behind the creativity of a modern poet.This paper provides the interpretation of the linguistic dynamics of textual space as one of the possible methods of understanding “the life and power” of the text, which helps to objectively represent the notion of “language as the house of spirit” and the spirituality of modern poetry.The purpose of the article is to study the discourse of a literary work of art as a cognitive dialogue about “language as the house of spirit” and reveal the dynamics of “the spirit” within “the soul of the text”. It should be underlined that the multidimensional character of literary discourse provides for several levels in studying a literary text:Level 1: “the text and the reality”;Level 2: “the text and the language”;Level 3: “the author and the text”;Level 4: “the reader and the text”.The research is based on the analysis of the poetic essays by Tamara Sokolskaya – “The Honesuckle” and “Poetic Ariozo. G#HF#E”.The methods employed in the paper include modeling and interpretation of the linguistic dynamics of the textual space, contrastive and synergetic analysis of the “life and power” of the text and the method of conceptual analysis.The findings of the research comprise the following the results:1. Literary discourse is specific in its multidimensional character and the variety of expressed ideas, which sets it apart from other types of discourse;2. This multidimensional character of literary discourse reveals the complexity of the spiritual life of the author of the text.3. The synergy in the dynamics of textual units demonstrates spiritual content of modern poetry which exists at different levels of consciousness.4. Literary discourse serves as the material realization of the spiritual energy of a person.5. Literary discourse should be viewed as a cognitive dialogue about “language as the house of spirit” which reveals “the dialectic of the spirit” of the author and the dynamics of “the life and power” of the text as a multicultural language code representing the spiritual energy of the nation.

An integrated perspective on alliance management

2004 ◽  
Vol 4 (2) ◽  
pp. 83-94 ◽  
Author(s):  
Geert Duysters ◽  
Koen Heimeriks ◽  
Jan Jurriëns
Keyword(s):  
Academic Research ◽  
Combined Effect ◽  
Levels Of Analysis ◽  
Firm Level ◽  
The Past ◽  
Alliance Management ◽  
Management Literature ◽  
Different Levels

Alliance management has been on the agenda of management scholars and corporations for many years now. In spite of the growing attention that the academic and management literature has paid to many aspects of alliance management, track records of alliances are still poor. It can therefore be argued that the academic and management literature has been unable to unveil the secret ingredients of alliance success. In the past decades, academic research has identified three main levels of analysis in the field of alliances i.e. the dyadic perspective, the firm level and the network level. With a few exceptions the current body of literature discusses these three main levels of alliance management in isolation of each other. The combined effect of these different levels of alliance management has been largely neglected. In order to fill this void we argue that successful alliance management requires a profound understanding of all three levels of alliance management and their interaction. From this perspective, the contributions made by the different streams of alliance research are not autonomous, but are inherently interrelated.

scholarly journals The Revival of the Russian Literary Avant-Garde: The Thaw Generation and beyond

2002 ◽  
Vol 46 (4) ◽  
pp. 792
Author(s):  
Rosina Neginsky ◽  
Irene Kolchinsky
Keyword(s):  
Avant Garde ◽  
Russian Literary

scholarly journals RUSSIAN LITERARY MODERNISM AND ITS INFLUENCE ON BULGARIAN LITERATURE

2020 ◽  
Vol 58 ◽  
pp. 203-224
Author(s):  
Magdalena Kostova-Panayotova ◽  
Keyword(s):  
20Th Century ◽  
Literary Modernism ◽  
Avant Garde ◽  
Russian Symbolism ◽  
Fiction Writers ◽  
Russian Literary ◽  
Russian Modernism ◽  
The One ◽  
The Impact ◽  
European Form

The paper discusses to what extent major currents and representatives of Russian modernism and the Avant-garde had influenced the works of prominent representatives of 20th-century Bulgarian literature such as L. Stoyanov, Liliev, Debelyanov, Trayanov, Sirak Skitnik, and many others. In addition to addressing the influence of Russian symbolism on Bulgarian writers, the article examines the impact of Acmeism on the work of El. Bagryanа and At. Dalchev; the one of Imaginism on the work of Bulgarian modernists from the 1920s such as Slavcho Krasinski, Geo Milev and others. The intertwining of features of the poetics from different avant-garde currents, both in the works of individual authors and in the works of a single writer appeared as a typical phenomenon in the life of the Bulgarian avant-garde. Such poets as N. Furnadzhiev, A. Raztsvetnikov, N. Marangozov and others, and fiction writers as Ch. Mutafov, A. Karaliychev, A. Strashimirov, J. Yovkov, repeatedly experienced the influence of contradictory modernist and avant-garde currents, however, in their works they managed to add the “European form” to the “Bulgarian content”. The study also involves Bulgarian avant-garde journals such as Crescendo, Libra/Vezni, etc. This paper argues that by going against the rules, the avant-garde writers created a productive artistic method, a kind of alternative classic.

scholarly journals A LANGUAGE FUNCTION: THE ANALYSIS OF CONATIVE FUNCTION IN MEGHAN MARKLE’S SPEECH

ETNOLINGUAL ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 43
Author(s):  
Fauzi Usrya Kanaza
Keyword(s):  
Qualitative Method ◽  
Language Function ◽  
Language Functions ◽  
Poetic Function ◽  
The One ◽  
Referential Function

This paper examines the types of language functions used in the utterances and the one which is dominantly used in Meghan Markle’s speech. By applying qualitative method, the researcher analyze the utterance produced by Meghan Markle as the speaker, was delivering her speech. The researcher uses the five function of language proposed by Jakobson, they are referential function, conative function, emotive function, poetic function, and phatic function. The results show that there are five types of language functions used in Meghan Markle’s speech. The first most dominant function used is conative function (32%) which is found in 6 utterances. The second most dominant function is emotive function (26%) which is found in 5 utterances. Then referential function was found in 4 utterances (21%), phatic is found in 3 utterances (16%), while poetic function is found in 1 utterance only (5%). In addition, metalingual function is not used at all. Thus, it can be concluded that as the speaker, Meghan Markle wants to wants to influence her addressee through her utterances.Key word: Language, language function, speech

scholarly journals Postmodernist Play within Different Text Levels in There But For The by Ali Smith

2019 ◽  
Vol 21 (1) ◽  
pp. 232-241
Author(s):  
G. I. Lushnikova ◽  
T. Iu. Osadchaia
Keyword(s):  
Literary Work ◽  
Literary Discourse ◽  
The Novel ◽  
Modern Fiction ◽  
Discourse Strategies ◽  
Narrative Temporality ◽  
Play Elements ◽  
The Impact ◽  
Internal Speech ◽  
Different Levels

Postmodern play is one of the important characteristics of modern fiction; it often acts as a text-forming element of the literary work. Literary play is manifested within different text levels and literary discourse strategies: the narrative, composition, imagery, diction, narrative temporality and modality, the technique of metanarrative. The present paper features the poetics of play within different text levels and literary discourse strategies in the novel by contemporary Scottish writer Ali Smith "There But For The". At the level of the novel’s narrative, the play manifests itself in the confusion of reality and fantasy, imagination and actual memory in the characters' internal speech. At the level of composition, the author plays with the readers, giving them an opportunity to find some "key" that will connect the four chapters of the novel and the prologue; the characters and connections between them are sometimes also a mystery. Within the literary strategy of temporality, the following play elements are presented: the contrast between serious reasoning about Time and humorous comments and thematically related pieces of poetry; nonlinear narration; description of events which take place in different time periods in a short context. Within the literary strategy of modality, we can trace the author’s play with the reader and the effect of defeated expectancy. The technique of metanarrative also contains elements of the play: the literary and stylistic means used in the novel are explained both in a serious and a joking manner. The diction of the novel is characterized by usage of stylistic devices of different language levels, their function being that of the play: oxymoron, zeugma, chiasm, holophrasis, different types of morphological repetition, and pun. The results of the study suggest that the introduction of elements of a play into the novel at its different levels makes a sharp contrast with the existential themes of the work. Such a contrast greatly enhances the impact of this novel on the reader and requires further study. 

scholarly journals PHYSIOLOGICAL ADAPTATION OF MIGRANT WORKERS TO THE LABOR PROCESS AND THE SOCIAL AND PSYCHOLOGICAL CONDITIONS OF THE ENVIRONMENT

2018 ◽  
pp. 4-6
Author(s):  
М. Khodzhiev ◽  
L.V. Prokopenko ◽  
M.A. Fesenko
Keyword(s):  
Social Support ◽  
Migrant Workers ◽  
Physical Stress ◽  
Combined Effect ◽  
Labor Process ◽  
Physiological Adaptation ◽  
Psychological Conditions ◽  
The Social ◽  
Different Levels

There were established physiological criteria of adaptation of migrant workers in relation to different levels of the neuron-emotional and physical stress under their combined effect and the social and psychological conditions of the environment, for the development of medical and social support of migrant workers.

scholarly journals Communicative particles as means of representing actual information in literary discourse in English, Spanish and Russian

2021 ◽  
Vol 3 (26) ◽  
pp. 125-131
Author(s):  
Aleksandr E. Kuptsov ◽  
◽  
Vladimir N. Babayan ◽  
Keyword(s):  
Word Order ◽  
Speech Act ◽  
Literary Discourse ◽  
Communicative Intent ◽  
Special Place ◽  
Russian Literary ◽  
Speech Situation ◽  
Linguistic Means

This article examines one of the issues of fiction discourse and communicative syntax that has not yet been sufficiently studied, i.e. the role of limiting particles in the communicative and syntactic organization of a sentence in the English, Spanish and Russian literary discourse. These particles are considered with rhetorical means which are of particular importance in literary discourse. Various lexical and syntactic constructions can be used as rhetorical means (for example, word order, lexical repetitions, inversion, etc.), as well as literary figurative forms. It is worth noting that one of the relatively understudied issues of actual syntax remains the question of communicative pragmatic functions of limiting particles, which occupy a special place in the system of linguistic means of expressing the actual division in literary discourse, and their role in the communicative and syntactic organization of a sentence in the English, Spanish and Russian languages. Communicative (actual) division is one the most important aspects of the utterance which marks, according to the particular speech situation and communicative and pragmatic intentions, logical parts of the utterance – theme and rheme, determining the meaning of the utterance as a speech unit.Actual division is seen as an individual speech act, relating to a particular situation and defined by the communicative intent of the speaker, as a phenomenon that is not subject to standardization and generalization. Several methods of actualization are simultaneously involved in forming the communicative (actual) division of a sentence, some of them being the main and others being auxiliary means which can replace, supplement or reinforce each other. Thus, each language has a fairly rich system of communication-oriented means that have received a stable and standardized character, designed specifically for expressing the communicative division of a sentence and providing the speaker (writer) an opportunity to choose the necessary ways of its implementation in accordance with a specific speech situation and the purpose of the utterance.

scholarly journals A. M. REMIZOV’S “THEORY OF RUSSIAN LITERARY STYLE” (1930S‒1950S)

2021 ◽  
Vol 19 (1) ◽  
pp. 347-374
Author(s):  
Alla Gracheva
Keyword(s):  
20Th Century ◽  
Music Teacher ◽  
Russian History ◽  
Unsuccessful Attempt ◽  
Literary Style ◽  
Russian Art ◽  
Avant Garde ◽  
Conceptual Apparatus ◽  
Russian Literary ◽  
The Face

The article analyzes the stages of development of A. M. Remizov’s “theory of Russian literary style” (“teoriya russkogo lada”) in the 1930s–1950s. In the 1930s, the opportunities for the writer to present his aesthetic views in an open journalistic form narrowed down significantly. Remizov was forced to popularize his theory and the name of its “founder” — protopope Avvakum in works devoted to other topics (Knigopisets i shtanba, Po sledam protopopa Avvakuma v SSSR, etc.). In these years, the conceptual apparatus of the theory has taken shape, the semantics of the term “theory of Russian literary style” was detailed. In 1946, Remizov made the last, unsuccessful attempt to publish an introduction to his theory in the form of a manifesto (Na russkiy lad, 1946). The exposition of this theory’s postulates was an indispensable part of most of Remizov’s works of the late 1940s-1950s. Plyashuschiy Demon (The Dancing Demon), an avant-garde book, reveals the ongoing confrontation between the supporters and opponents of the “theory of Russian literary style” up to the 20th century through a historical kaleidoscope of characters from different periods of Russian history. Related novels. i. e. Uchitel muzyki (The Music Teacher) and Podstrizhennymi glazami (By Cropped Eyes) are devoted to examining the mystery of the formation of a writer's personality, and reflect the Russian art life in the 19th-20th centuries and in the first wave of Russian emigration. The writer's emerging personality, the formation of its aesthetic foundation is historically and culturally justified in both books. The writer in question is a follower of “theory of Russian literary style.” This very theme is one of the central topics in Remizov's latest work — his book about himself Litso pisatelya (The Face of a Writer).

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