scholarly journals Marketing activity performance: Valuation problem and its resolution

Ekonomika ◽  
2017 ◽  
Vol 63 (3) ◽  
pp. 13-24 ◽  
Author(s):  
Tatyana Yurievna ◽  
Yana Anatolyevna ◽  
Snezana Zivkovic
Keyword(s):  
Marketing Activity ◽  
Activity Performance ◽  
Performance Valuation

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals Impact of Kinanthropometric Differences According to Non-Professional Sports Activity Practiced

2021 ◽  
Vol 11 (11) ◽  
pp. 5063
Author(s):  
Daniel J. Navas Harrison ◽  
Ana María Pérez Pico ◽  
Raquel Mayordomo
Keyword(s):  
Physical Activity ◽  
Body Composition ◽  
Professional Sports ◽  
Whole Body ◽  
Lower Body ◽  
Basketball Players ◽  
Sports Activity ◽  
Sedentary Population ◽  
Activity Performance ◽  
Amateur Athlete

Kinanthropometry allows us to analyze variations in physical dimensions and body composition. This study’s objective was to evaluate the kinanthropometric differences based on physical activity performance, depending on whether the lower body or the whole body is more or less potent and the differences with a sedentary population. We analyzed 131 individuals (74 men and 57 women), with an average age of 22.68 ± 2.98 years. We differentiated three populations: sedentary (n = 63), runners (n = 20), and basketball players (n = 48). Measurements and indices were obtained following the international protocol of the International Society for the Advancement of Kinanthropometry (ISAK). The results show differences between the populations regarding weight, height, wingspan, and certain perimeters, diameters, and morphotypes depending on the predominant training type and the sedentary population. These anthropometric measurements will allow the amateur athlete to compare between seasons or other moments of training, pay attention to their evolution, and assess the possibility of changes in training.

scholarly journals The Influence of Ski Type on Muscle Activity, Performance, and Self-Efficacy in Young Alpine Ski Racers

2021 ◽  
Author(s):  
Heidi B. Nunnikhoven ◽  
Cory Snyder ◽  
Ronald W. Kipp ◽  
Michael J. Decker ◽  
John G. Seifert
Keyword(s):  
Muscle Activity ◽  
Self Efficacy ◽  
Activity Performance ◽  
Ski Racers
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