scholarly journals 'Buy national' campaigns and food country of origin labeling: EU legal framework and its relevance for Serbia

2018 ◽  
Vol 65 (3) ◽  
pp. 1289-1302 ◽  
Author(s):  
Tatjana Jovanić ◽  
Maja Cogoljević ◽  
Duško Pejović
2009 ◽  
Vol 38 (3) ◽  
pp. 406-417 ◽  
Author(s):  
Chanjin Chung ◽  
Tong Zhang ◽  
Derrell S. Peel

The study examines the impacts of implementing mandatory country of origin labeling (COOL) on producer and consumer welfare in the U.S. meat industry. The equilibrium displacement model developed in this study includes twenty-nine equations representing retail-, processing-, and farm-level equilibrium conditions for the beef, pork, and chicken industries. Unlike previous studies, the model allows trade between domestic- and foreign-origin products and considers the imperfectly competitive market structure of meat processers. Empirical results show that without a significant increase in domestic meat demand, producers are not expected to benefit from the mandatory COOL implementation. Results of a sensitivity analysis indicate that consumers tend to bear more COOL costs than producers, as the own-price elasticity becomes more inelastic, and that producers’ benefits increase as the elasticity of domestic demand becomes more elastic with respect to the price of imported products. The existence of market power in upstream and downstream markets of processors negatively affects both consumer and producer surplus. One implication of our findings is that U.S. beef and pork producers’ promotion and advertising programs would be successful in expanding domestic demand when the programs make the own-price elasticity of domestic demand more inelastic and the cross-price elasticity of domestic demand more elastic with respect to import price.


2001 ◽  
Vol 33 (1) ◽  
pp. 161-171 ◽  
Author(s):  
Alvin Schupp ◽  
Jeffrey Gillespie

AbstractInterest in mandatory county-of-origin labeling of fresh meats exists at both the state and national levels. A sample of beef handling firms in Louisiana (processors, retailers and restaurants) was surveyed by telephone to identify the characteristics of these firms that would help explain their decision to support or reject the law. A factor supporting the label use was a belief that the label is valuable to buyers. Negative factors were that the firm is a restaurant, is part of a chain or franchise, or has experience handling imported beef, and the belief that labeling merely reflects more government interference in free trade.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yan Zhang ◽  
Shaosheng Jin ◽  
Yu Yvette Zhang ◽  
Xiaohua Yu

PurposeThe purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese consumers' evaluation of imported milk.Design/methodology/approachThis study adopted the Becker–DeGroot–Marschak (BDM) auction mechanism to elicit consumers' willingness to pay (WTP) for milk from different countries (New Zealand, Australia, Germany, France and China). The experiment was conducted with 348 shoppers at supermarkets in three major cities of China (Hangzhou, Wuhan and Shijiazhuang). The study subject was ultrahigh-temperature processing (UHT) milk (200 mL Tetra Pak aseptic brick package).FindingsThe results show that Chinese consumers are willing to pay a premium for UHT milk from New Zealand, Australia, Germany and France compared to domestic milk, and the premiums are 59.4, 58.9, 57.9, and 52.9% respectively. Both microlevel and macrolevel images exert a substantial influence on consumers' WTP, and the microlevel image has a greater impact on consumers' evaluation of milk than the macrolevel image. Particularly, the macropolitical, microtechnology/quality and microdesign/package dimensions have a positive influence on WTP for milk.Originality/valueThis study contributes to the existing literature in introducing the country-of-origin image (COI) construct with different dimensions to get in-depth knowledge about the country-of-origin (COO) effect in food or agricultural economics.


2005 ◽  
Vol 37 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Maria L. Loureiro ◽  
Wendy J. Umberger

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.


2006 ◽  
Vol 28 (2) ◽  
pp. 284-292 ◽  
Author(s):  
Jayson L. Lusk ◽  
Jason Brown ◽  
Tyler Mark ◽  
Idlir Proseku ◽  
Rachel Thompson ◽  
...  

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