scholarly journals The role and importance of value-based segmentation on the cohort of millennials: Case study Serbia

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 43-57
Author(s):  
Tatjana Mamula-Nikolić ◽  
Nenad Perić ◽  
Stefan Alimpić
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Population Structure ◽  
Generation Y ◽  
National Sample ◽  
Urban Rural ◽  
Research Findings ◽  
The Subject ◽  
Representative National Sample

The paper deals with the value-based segmentation conducted on Millennials generation in Serbia. It presents the research findings of the five segments of the Serbian Millennials according to their values and life style. The subject of defining the set of segments was processed by conducting a cluster and factor analysis on the representative national sample of Millennials in Serbia. Once the cluster analysis discovered the segments, the next step was to understand the essence of the clusters or segments. The sample is consisted of 1000 respondents, reflecting the population structure of the Serbian generation Y according to gender, age, region and type of settlement (urban / rural). The analysis showed some quite interesting and in some parts contradictory results. The results of this survey are relevant for sociologists, strategists, communications professionals and managers who are interested in this generation of voters, consumers, employees, leaders and entrepreneurs.

Investigation of Smartphone Use Addiction in Generation Y

2020 ◽  
pp. 190-205
Author(s):  
Zeynep Güvenç Salabğir ◽  
Süphan Nasır
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Social Network ◽  
Social Networking ◽  
Generation Y ◽  
Online Survey ◽  
Smartphone Addiction ◽  
Five Dimensions ◽  
Digital World ◽  
Smartphone Use

In recent years, rapidly developing of communication technology, increasing of internet and social networking applications usage have led to an increase in the level of smartphones dependence. Transformation of smartphone use from habit to addiction and spread of this addiction especially among young adults emphasize seriousness of the matter. In this context, the main purpose of this research is the investigation of smartphone use and addiction in Generation Y that are a part of the digital world. An online survey was conducted with 887 respondents who own a smartphone from Turkey. Five dimensions of smartphone addiction were extracted from the factor analysis, namely tolerance, accompany/fellowship, withdrawal, social network dependence, and health problems. In order to classify smartphone addiction groups, K-means cluster analysis was used on the extracted factors. Four groups named “nonaddicts,” “heavy addicts,” “realistic addicts,” and “emotional addicts” were determined.

scholarly journals Analysis of the tourists' motivation for staying in cities: The case study of the City of Belgrade

2021 ◽  
Vol 57 (45) ◽  
pp. 51-65
Author(s):  
Milena Podovac
Keyword(s):  
Factor Analysis ◽  
Urban Tourism ◽  
Primary Data ◽  
Survey Method ◽  
Future Research ◽  
Sociodemographic Characteristics ◽  
Research Findings ◽  
The City ◽  
Descriptive Statistical Analysis

This paper presents the results of research on the tourists' motivation for staying in the City of Belgrade. The purpose of this paper is to identify the motives for which tourists usually stay in Belgrade and to examine the existence of statistically significant differences between the motives of tourists depending on their sociodemographic characteristics (gender, age, education and origin). The research sample included 250 respondents who had stayed in Belgrade. Belgrade is the most visited destination of urban tourism thanks to the quality and diversity of tourist offer, which can satisfy different motives of tourists. In order to collect primary data, a survey method was applied while descriptive statistical analysis, t-test of independent samples and one-factor analysis of variance (ANOVA) were used to process the collected data. The research findings indicate that the largest number of respondents stayed in Belgrade due to: business reasons, scientific conferences, visits to relatives and/or friends, sightseeing of the city and nightlife. Based on the theoretical analysis and results of empirical research, the recommendations for future research were also presented in the paper.

scholarly journals Analisis Motivasi Kuliah sambil Bekerja pada Mahasiswa PGSD FKIP Universitas Widya Gama Mahakam Samarinda

2020 ◽  
Vol 14 (2) ◽  
pp. 153-157
Author(s):  
Siska Oktaviani ◽  
Ahmad Syafi Adha
Keyword(s):  
Tuition Fees ◽  
Case Study Approach ◽  
Work Activities ◽  
Analysis Techniques ◽  
Study Approach ◽  
Collection Data ◽  
Research Findings ◽  
The Subject ◽  
The Cost

This research is done to know the motivation of what is behind the students run a lecture activity that requires science as a form of responsibility as a student and in addition also undergoes work activities that are working on a task to get wages or satisfaction. In this study, researchers used qualitative research with a case study approach, where researchers investigated carefully a program, event, activity, process, or group of individuals. The subject of this study is the students of the PGSD FKIP UWGM from the 2016 to 2019 class who are undergoing college activities while working. To obtain the necessary data in this study conducted various techniques such as observation, interviews, and documentation. Data analysis techniques conducted include data collection, data reduction, data presentation, and conclusion. Research findings show that the motivation of students to run a lecture while working because students ' desire to be independent and change their life for the better, by gaining a high education but they must fight the matter by working so that their needs are the cost of living, tuition fees, and other expenses can be fulfilled without having to ask with parents. And try to balance both activities in order to run well and support each other.

scholarly journals How to Gain Success in SME? A Case Study of a region in the Czech Republic.

2007 ◽  
Vol 2 (1) ◽  
pp. 41-47 ◽  
Author(s):  
Jarmila Sebestova ◽  
Zaneta Rylkova ◽  
Marek Smysl
Keyword(s):  
Economic Development ◽  
Factor Analysis ◽  
Czech Republic ◽  
Its Region ◽  
The Czech Republic ◽  
Endogenous Factors ◽  
Northeast Region ◽  
Research Findings

How to Gain Success in SME? A Case Study of a region in the Czech Republic.Small and medium sized entrepreneurship (SME) is often considered a contemporary phenomenon. Why have so many authors dedicated their work to this field? The main reason is that SME influences society and contributes to the economic development of its region. This analysis emphasizes endogenous factors for success. The situation in the Moravia-Silesian Region (the northeast region of the Czech Republic) in which we applied factor analysis on a research sample supported our hypothesis. Moreover, we used VRIO analysis to clearly interpret our research findings.

GIS-Based Quantitative Classification of Neighborhood Types for Zhongshan City, China

2011 ◽  
Vol 368-373 ◽  
pp. 1794-1797
Author(s):  
Yuan Li ◽  
Yi Zhang
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Quantitative Classification ◽  
And Cluster Analysis ◽  
Major Factors ◽  
Neighborhood Type ◽  
Type Classification

In this paper, we propose a GIS-based method that combines factor analysis and cluster analysis to quantitatively classify neighborhoods type for Zhangshan City, China. First, the possible measures for neighborhood type classification are reviewed. Then, ten measures are chosen for the case study. Factor analysis is adopted to generate five major factors and cluster analysis is used to identify six neighborhood types.

scholarly journals Analysis of Factors Affecting Consumers in UHT Milk Consumption: The Case Study of Erzurum

2018 ◽  
Vol 6 (10) ◽  
pp. 1485
Author(s):  
Ahmet Semih Uzundumlu ◽  
Avni Birinci ◽  
Seval Kurtoğlu
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Consumer Preferences ◽  
Primary Data ◽  
Milk Consumption ◽  
Factor Scores ◽  
Factors Affecting ◽  
Uht Milk ◽  
Main Factors

The primary purpose of this study was to determine factors influencing consumer preferences for UHT milk consumption in Erzurum province. The primary data used in this research was derived from Palandoken, Yakutiye and Aziziye districts of Erzurum province in 2010. The factor analysis was used to find out the factors affecting consumer preferences for UHT milk and to reduce these factors. As for the segmentation of consumers and bringing out the profile of each segment, cluster analysis was used. According to the results, 95.00% of households consumed UHT milk. 18 factors that are affecting the consumption of UHT milk were reduced to five main factors with factor analysis. The factor scores which determined with factor analysis were divided into three clusters by cluster analysis. UHT milk for consumers entering the first cluster has because of homogenous and packaging as well as intrinsic and extrinsic properties for advertising and price advantage is preferred. UHT milk for consumers entering the second cluster has ease of preparation and transportation, and confidential properties are preferred by reason. On the contrary, consumers entering the third cluster prefer to UHT milk for a good diet product.

scholarly journals Domestic Nature-Based Tourism: A Case Study of Norway

2012 ◽  
Vol 17 (6) ◽  
pp. 733-745 ◽  
Author(s):  
Nina K Prebensen ◽  
Aaron Tkaczynski
Keyword(s):  
Cluster Analysis ◽  
Future Research ◽  
Behavioral Characteristics ◽  
Theoretical Construct ◽  
Online Questionnaire ◽  
Research Opportunities ◽  
Domestic Tourism ◽  
Research Findings ◽  
Attractive Market

Domestic tourism represents an attractive market for most countries, in particular for high-cost countries such as Norway. based on this market's notable size and financial potential, tourism marketers are aiming to attract residents to experience their country's tourism offerings. by identifying the characteristics of domestic tourists such as their preference for nature-based activities, tourism marketers can segment these tourists and target them accordingly. The present study puts forward preferences as a theoretical construct in order to outline preferred nature-based activities in addition to demographic, geographic, and behavioral characteristics as the basis to study variety within domestic nature-based tourism. A total of 1,201 Norwegian residents who exhibit an interest in nature-based vacations in Norway participated in an online questionnaire and were segmented using two-step cluster analysis. The results revealed four valid domestic nature-based activity clusters that differ based on several profiling characteristics. based on the research findings, several theoretical contributions and recommendations for tourism marketers are provided. Future research opportunities and the limitations of the research are also outlined.

scholarly journals A MODEL PROPOSAL REGARDING ANTECEDENTS AND OUTCOMES OF UNLEARNING: CASE STUDY OF AN R&D FIRM FROM TURKEY

2020 ◽  
Vol 8 (5) ◽  
pp. 4300-4332
Author(s):  
Özlem Yaşar UĞURLU ◽  
Duygu KIZILDAĞ ◽  
Cenk TUFAN
Keyword(s):  
Organisational Learning ◽  
Positive Outcomes ◽  
Learning Organisation ◽  
Case Study Method ◽  
Structured Interviews ◽  
Business World ◽  
Innovative Company ◽  
Research Findings ◽  
The Subject

In the literature, the subject of unlearning is discussed less than organisational learning and learning organisation. Thinking the dynamics of today’s economy and the business world, having an unlearning ability is especially important for firms that focus on innovation and sustainable development. This research aims to explore the process of unlearning in an innovative company with a high capability of R&D, to determine the type of unlearning and its antecedents affecting the unlearning process, and also to find the positive outcomes of unlearning for the company and to establish a model as a result of these findings. In line with the purpose of the research, this investigation was undertaken by using the case study method and doing semi-structured interviews with company officials in an R&D company that offers advanced technological products and services to the defence, environment and energy industries in Turkey. According to the research findings, it is seen that company A can unlearn and the processes related to unlearning. When the findings obtained in terms of the unlearning process and its sub-dimensions are combined, it is noteworthy that the company sees unlearning at the centre of development and improvement. A model was proposed through the findings.       

Professional Stress among Junior Commissioned Officers and Non Commissioned Officers of Indian Military Intelligence – A Case Study

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 133-145
Author(s):  
Dr. S. S. Nirmala ◽  
Dr. N. Kogila ◽  
T. Porkodi
Keyword(s):  
Factor Analysis ◽  
Correlation Matrix ◽  
Null Hypothesis ◽  
Primary Data ◽  
Questionnaire Data ◽  
Military Intelligence ◽  
Sphericity Test ◽  
Professional Stress ◽  
Structured Questionnaire

The present study is focusing on the professional stress on organisation among the Junior Commissioned Officers (JCOs) and Non-Commissioned Officers (NCOs) of Indian Military Intelligence. 384 samples of Military Intelligence personnel will be taken for this study. Sources of data is Primary data include a structured questionnaire. Data was collected through structured questionnaire and measure through Likert’s scale, using KMO measure of sampling adequacy, Cronbach’s alpha for checking internal consistency, Bartlett sphericity test for testing the null hypothesis and various factor analysis including Eigenvalues, Extract square Sum loading, variance percent and Accumulation percent values relative comparison and Correlation matrix will be used as tools to arrive at desired results and statistical interpretations. The hypotheses put for test and the resultant values at 0.01 and 0.05 (for different factors) clearly indicated that there is an existence of association between different level of cadres and professional stress among personnel of Indian Military Intelligence. The authority who can formulate the rules and regulations and binding them on the lower cadres and professions to accept and adopt.

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