Consumer buying behaviour through Online shopping application in fast moving Consumer goods

The institutionalization of e-marketing strategies, their adoption, and implementation hinges on the customers' perceptions of the critical success factors that the literature identifies in terms of an online competitive advantage, online shopping infrastructure development, online customer relationship, and online shopping risk. To assess the critical success factors, a sample of 300 customers of the fast-moving consumer goods retailers throughout the provinces of Zimbabwe participated in this study. The results indicated that customers' province of residence, their education and computer literacy levels are significantly associated with the critical success factors (CSFs) of e-marketing adoption and implementation. However, the study found that gender does not significantly affect the e-marketing CSFs. It is suggested that the demographic characteristics, related to education, computer literacy levels, and the province of residence are the strategic criteria for niche market segmentation and development that the fast-moving consumer goods retailers need to leverage for the successful adoption and implementation of e-marketing.

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Packaging as a promotional tool for fast moving consumer goods

Corporate Ownership and Control ◽

10.22495/cocv12i4c6p3 ◽

2015 ◽

Vol 12 (4) ◽

pp. 639-646

Author(s):

Jeevarathnam Parthasarathy Govender

Keyword(s):

Consumer Goods ◽

Fast Moving ◽

Marketing Mix ◽

Consumer Perceptions ◽

Cross Sectional ◽

Significant Relationships ◽

Fast Moving Consumer Goods ◽

Convenience Sampling ◽

Self Service ◽

Buying Behaviour

Packaging is beginning to play a more prominent role in the marketing mix in the context of increased competition, the move towards self-service in the retail environment and changes in the buying behaviour of consumers. The aim of this paper, therefore, is to examine consumer perceptions of packaging in the fast moving consumer goods sector. The research constituted a quantitative, cross-sectional and descriptive study. 400 respondents were chosen based on convenience sampling using mall-intercept surveys. The results, overall, suggest that consumers generally perceive packaging to be an effective promotional tool. It emerged that there were no significant relationships between the biographical variables of gender, age and educational level and perceptions of packaging. Recommendations are made as to how marketers can approach packaging as an element of the marketing mix.

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OUT OF HOME ADVERTISING AND CONSUMER BUYING BEHAVIOUR OF SELECTED FAST MOVING CONSUMER GOODS IN LAGOS STATE, NIGERIA

International Journal of Innovative Research in Social Sciences and Strategic Management Techniques ◽

10.48028/iiprds/ijirsssmt.v8.i1.05 ◽

2021 ◽

Vol 8 (1) ◽

pp. 58-69

Author(s):

Ulaikere Aihumenki – Okhai ◽

◽

Thomas Egwuonwu ◽

Keyword(s):

Consumer Goods ◽

Fast Moving ◽

Sampling Technique ◽

Developed Countries ◽

Fast Moving Consumer Goods ◽

Lagos State ◽

Buying Behaviour ◽

Almost All ◽

Positive Effect ◽

Structured Questionnaire

Fast Moving Consumer Goods are products that are required by almost all users in their day today life. The advertisements for these products need more attention in terms of creating responsiveness among the consumers for their purchase decision. However, consumers are bombarded with lots of information through multiple media like newspapers, magazines and internet but remain engaged from time to time hence lack time to update themselves. This has made it difficult for advertisers to trap consumers hence resort to outdoor messages to reach the target people. Extant studies on the out of home advertising have attempted to elucidate on the challenges of advertising and the attendant supposed solutions, conversely, most of the extant research focus more on developed countries than developing countries such as Nigeria. Hence, this study examined the effect of Out-of-Home Advertising on consumer buying behaviour of selected fast moving consumer goods in Lagos State, Nigeria. Survey research design was adopted for the study. The population of the study consists of individuals living in Lagos State with total number of 2,556,300 and with the sample size of 520 derived from Taro Yamane method. Data was collected using self – administered structured questionnaire and validated for a response rate of 93.4%. Cronbach Alpha reliability for major constructs had an average of 0.80. Random sampling technique was used. The data collected was analysed using simple linear regression. Findings revealed that there is a strong positive and significant relationship between Out-of-Home Advertising and consumer buying behaviour(β= 0.834; R2= 0.695; t(520) = 33.225; p>0.05). The study concludes that Out-of-Home Advertising has significant and positive effect on consumer buying behaviour and recommends that the study findings led to the recommendations that producers of fast moving consumer goods should focus more on out of home advertising such as use of billboards as opposed to other forms of media like T.V and Radio to help boost consumption and sale of their products. The study also recommends marketers of FMCGs to enhance the knowledge and awareness of consumers with regard to existence and location of billboards.

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Buying Behaviour and Preferences of Consumers with Reference to Fmcg Goods in North Coastal Andhra Pradesh

Regular issue - International Journal of Management and Humanities ◽

10.35940/ijmh.g0715.044820 ◽

2020 ◽

Vol 4 (8) ◽

pp. 5-15

Keyword(s):

Consumer Goods ◽

Brand Loyalty ◽

Fast Moving ◽

Andhra Pradesh ◽

Consumer Preferences ◽

Secondary Data ◽

The North ◽

Rural And Urban ◽

Fast Moving Consumer Goods ◽

Buying Behaviour

The world has become a village and many MNCs have entered Indian operations as it is an attractive destiny for the burgeoning middle class with its increase in disposable income. This competition opened the new doors and ways to face the challenges encountering from FMCG Markets. There are many studies that analyse the consumer brand loyalty towards FMCG products, consumer buying behaviour and brand loyalty of the fast moving consumer goods in the rural markets, the contribution of FMCG goodsin economy of country, factors influencing demand of FMCG goodsamong people. Also there are studies that analyses the purchase behaviour of the male and female separately towards the FMCG goods. But no study has been done on buying behaviour of consumers in FMCG sector in the North Coastal Districts of Andhra Pradesh. Hence this Research Paper concentrated on North Coastal Andhra Pradesh Consumers and their buying behavior. The study of consumer preferences towards fast moving consumer goods relates to the buying preferences of FMCG products based on product attributes, price, quality etc. Before finalizing on the questionnaire a pilot study was carried out. This was to primarily check on the accuracy of the questions used in the survey. Field survey was carried out. This questionnaire was administered to 150 respondents. This Article is done with help of both sources like primary and secondary data. Articleconnected with the three districts of North Coastal Andhra Pradesh and consumers were selected both from rural and urban locations in each district.

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New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic

International Journal of Accounting & Finance in Asia Pasific ◽

10.32535/ijafap.v4i2.1119 ◽

2021 ◽

Vol 4 (2) ◽

pp. 118-128

Author(s):

Rupesh Sinha ◽

Rajesh Kumar Nair ◽

Veena Naik ◽

Varsha Ganatra ◽

Prarthana Singri ◽

...

Keyword(s):

Consumer Goods ◽

Fast Moving ◽

Online Shopping ◽

Rapid Change ◽

Positive Change ◽

Market Environment ◽

Factors Influencing ◽

The World ◽

Fast Moving Consumer Goods ◽

Buying In

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.

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