scholarly journals Audience responses and the context of political speeches

2016 ◽  
Vol 4 (2) ◽  
pp. 601-622 ◽  
Author(s):  
Hyangmi Choi ◽  
Peter Bull ◽  
Darren Reed
Keyword(s):  
Presidential Election ◽  
Cultural Dimensions ◽  
Election Campaign ◽  
Audience Response ◽  
Electoral Success ◽  
Campaign Speeches ◽  
Audience Interaction ◽  
Audience Responses ◽  
Political Speeches ◽  
Audience Behavior

Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential election, presidential election campaign speeches, and presidential inauguration speeches in the Korean presidential election of 2012. We found that audience response forms and behavior were distinctive according to the three speech contexts: in-group partisan leadership, competitive, and formal contexts. However, there was no relationship between the affiliative response rate and electoral success in the election. The function of the audience response is popularity and support of a speaker in acceptance and election campaign speeches, while it is conformity to social norms in inauguration speeches.

scholarly journals Order in disorder

2017 ◽  
Vol 8 (4) ◽  
pp. 520-541
Author(s):  
Sarah Ledoux ◽  
Peter Bull
Keyword(s):  
Presidential Elections ◽  
Political Rhetoric ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Cross Cultural Differences ◽  
Audience Interaction ◽  
Audience Responses ◽  
Political Speeches ◽  
Political Oratory ◽  
Nicolas Sarkozy

Abstract Recent research has established that Japanese political oratory and audience behaviour (Bull & Feldman 2011; Feldman & Bull 2012) are fundamentally different to those found in British political speeches (Heritage & Greatbatch 1986). To further develop these cross-cultural analyses of political rhetoric, speaker-audience interaction was analysed in ten speeches by the two second-round candidates in the 2012 French presidential elections (François Hollande; Nicolas Sarkozy). Analogous to British speeches, French speeches were characterised by “implicit” affiliative response invitations and asynchronous speaker-audience interaction, in contrast to Japanese “explicit” invitations and synchrony. These results were interpreted in terms of Hofstede’s (2001) individualism-collectivism cultural dimensions. Dissimilarities in audience responses between the two candidates were also identified and discussed. The analysis of cross-cultural differences continues to reveal the intricate differences between societies, and ensures academic understanding on rhetoric is not boxed into crude universal rules.

scholarly journals “Stirring it up!” Emotionality in audience responses to political speeches

2021 ◽  
Vol 25 (3) ◽  
pp. 611-627
Author(s):  
Peter Bull ◽  
Maurice Waddle
Keyword(s):  
Rhetorical Devices ◽  
Is Research ◽  
Group Identities ◽  
Audience Interaction ◽  
Audience Responses ◽  
Powerful Stimulus ◽  
Political Speeches ◽  
Speech Research ◽  
Outgroup Derogation ◽  
Influential Theory

Speaker-audience interaction in political speeches has been conceptualised as a form of dialogue between speaker and audience. Of particular importance is research pioneered by Atkinson (e.g., 1983, 1984a, 1984b) on the analysis of rhetorical devices utilised by politicians to invite audience applause. Atkinson was not concerned with emotionalisation in political speech-making, rather with how applause was invited in relation to group identities through ingroup praise and/or outgroup derogation. However, his theory has provided important insights into how speakers invite audience responses, and a powerful stimulus for associated research. The purpose of this article is to address the shortfall of emotionalisation research within the realm of political speeches. We begin with an account of Atkinsons influential theory of rhetoric, followed by a relevant critique. The focus then turns to our main aim, namely, how key findings from previous speech research can be interpreted in terms of emotionalisation. Specifically, the focus is on audience responses to the words of political speakers, and how different forms of response may reflect audience emotionality. It is proposed that both duration and frequency of invited affiliative audience responses may indicate more positive emotional audience responses, while uninvited interruptive audience applause and booing may provide notable clues to issues on which audiences have strong feelings. It is concluded that there is strong evidence that both invited and uninvited audience responses may provide important clues to emotionalisation - both positive and negative - in political speeches.

scholarly journals Claps and claptrap: The analysis of speaker-audience interaction in political speeches

2016 ◽  
Vol 4 (1) ◽  
pp. 473-492 ◽  
Author(s):  
Peter Bull
Keyword(s):  
Cross Cultural ◽  
Audience Research ◽  
Cultural Perspective ◽  
Cross Cultural Differences ◽  
Audio Recordings ◽  
Audience Interaction ◽  
The Usa ◽  
Audience Responses ◽  
Political Speeches ◽  
Video And Audio

Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience responses, such as laughter, cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical devices, in particular, delivery, speech content, and uninvited applause. Although these analyses are based primarily on British speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective, it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies.

scholarly journals PERSUASIVE POWER AS REFLECTED BY RHETORICAL STYLES IN POLITICAL SPEECHES: A COMPARATIVE STUDY OF BARRACK OBAMA AND JOHN MCCAIN

2018 ◽  
Vol 4 (2) ◽  
pp. 115
Author(s):  
Famala Eka Sanhadi Rahayu ◽  
Susilo Susilo ◽  
Sunardi Sunardi
Keyword(s):  
United States ◽  
Presidential Election ◽  
Rhetorical Criticism ◽  
Election Campaign ◽  
Rhetorical Style ◽  
The Past ◽  
John Mccain ◽  
Persuasive Power ◽  
Political Speeches ◽  
Presidential Election Campaign

This study investigated about persuasive power and rhetorical style in Barrack Obama’s and John McCain’s speeches to answer two problems: how Barrack Obama’s and John McCain’s political speeches conveyed persuasive power as reflected in their rhetorical styles and what the differences of Barrack Obama’s political speeches from John McCain’s speeches are in terms of: persuasive power of the message conveyed and the rhetorical style from eighteen speeches during Presidential Election Campaign of United States in 2008. The researcher used rhetorical criticism as the technique in analyzing the data. The data of the present study were sentences which were considered to have persuasive power that were created by using rhetorical style. Having analyzed the data, the researcher revealed the following findings: (1) The researcher found that both Obama and John McCain used rhetorical style to convey the meaning in their speeches. Yet, they produced the rhetorical style differently in case of the time they brought into the speeches; Obama brought the future but McCain brought the past; (2) Obama had more persuasive power in his speech comparing with John McCain since he produced more frequent and more various rhetorical style.

scholarly journals Audience response systems as a data collection method in organizational research

2009 ◽  
Vol 15 (1) ◽  
pp. 122-131 ◽  
Author(s):  
Matthew W McCarter ◽  
Arran Caza
Keyword(s):  
Data Collection ◽  
Electronic Devices ◽  
Audience Response ◽  
Potential Utility ◽  
Audience Response Systems ◽  
Organizational Research ◽  
Collection Method ◽  
Audience Interaction ◽  
Audience Responses ◽  
Response Systems

AbstractAudience responses systems are electronic devices allowing audience interaction and they are increasingly being used in educational and business settings to enhance various pedagogical and practical processes. This paper discusses how ARS technology may be used as a method of collecting data for research purposes. Specifically, this paper demonstrates ARS technology's potential utility by duplicating findings from two organisational studies, it discusses how ARS technology may be used to address three prevalent data collection problems, and it suggests how ARS technology may provide scholars with increased access to certain organisational settings, as well as greater integration between research and service activities.

scholarly journals Audience response systems as a data collection method in organizational research

2009 ◽  
Vol 15 (1) ◽  
pp. 122-131
Author(s):  
Matthew W McCarter ◽  
Arran Caza
Keyword(s):  
Data Collection ◽  
Electronic Devices ◽  
Audience Response ◽  
Potential Utility ◽  
Audience Response Systems ◽  
Organizational Research ◽  
Collection Method ◽  
Audience Interaction ◽  
Audience Responses ◽  
Response Systems

AbstractAudience responses systems are electronic devices allowing audience interaction and they are increasingly being used in educational and business settings to enhance various pedagogical and practical processes. This paper discusses how ARS technology may be used as a method of collecting data for research purposes. Specifically, this paper demonstrates ARS technology's potential utility by duplicating findings from two organisational studies, it discusses how ARS technology may be used to address three prevalent data collection problems, and it suggests how ARS technology may provide scholars with increased access to certain organisational settings, as well as greater integration between research and service activities.

Celebrity Endorsements and Voter Emotions: Evidence From Two Experiments

2017 ◽  
Vol 45 (4) ◽  
pp. 648-672 ◽  
Author(s):  
Anthony J. Nownes
Keyword(s):  
Presidential Election ◽  
Control Group ◽  
General Notion ◽  
Election Campaign ◽  
Hillary Clinton ◽  
Factual Information ◽  
Celebrity Endorsements ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Presidential Election Campaign

Here, I report the results of two randomized, posttest only, control group, survey experiments in which respondents were exposed to factual information about celebrity support for Hillary Clinton during the 2016 presidential election campaign. Based on previous research, I hypothesize that celebrity endorsements will affect the emotions of enthusiasm, anger, and anxiety vis-à-vis Secretary Clinton. My results provide support for the general notion that celebrity endorsements can affect voter emotions. Specifically, I find that celebrity endorsements profoundly decreased the negative emotions of anger and anxiety vis-à-vis Secretary Clinton. My research suggests that a broad range of stimuli may affect voter emotions, which in turn affect political attitudes and behavior.

scholarly journals Entrepreneurship Narration in Sandiaga Uno’s Instagram (A Study on 2019 Presidential Election Campaign)Entrepreneurship Narration in Sandiaga Uno’s Instagram: A Study on 2019 Presidential Election Campaign)

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Social Media ◽  
Risk Management ◽  
Young People ◽  
Thematic Analysis ◽  
Presidential Election ◽  
Election Campaign ◽  
Presidential Election Campaign

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.

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