scholarly journals PERSUASIVE POWER AS REFLECTED BY RHETORICAL STYLES IN POLITICAL SPEECHES: A COMPARATIVE STUDY OF BARRACK OBAMA AND JOHN MCCAIN

Author(s):  
Famala Eka Sanhadi Rahayu ◽  
Susilo Susilo ◽  
Sunardi Sunardi

This study investigated about persuasive power and rhetorical style in Barrack Obama’s and John McCain’s speeches to answer two problems: how Barrack Obama’s and John McCain’s political speeches conveyed persuasive power as reflected in their rhetorical styles and what the differences of Barrack Obama’s political speeches from John McCain’s speeches are in terms of: persuasive power of the message conveyed and the rhetorical style from eighteen speeches during Presidential Election Campaign of United States in 2008. The researcher used rhetorical criticism as the technique in analyzing the data. The data of the present study were sentences which were considered to have persuasive power that were created by using rhetorical style. Having analyzed the data, the researcher revealed the following findings: (1) The researcher found that both Obama and John McCain used rhetorical style to convey the meaning in their speeches. Yet, they produced the rhetorical style differently in case of the time they brought into the speeches; Obama brought the future but McCain brought the past; (2) Obama had more persuasive power in his speech comparing with John McCain since he produced more frequent and more various rhetorical style.

2020 ◽  
pp. 000276422097506
Author(s):  
Camilo Prado-Román ◽  
Raúl Gómez-Martínez ◽  
Carmen Orden-Cruz

The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this method, we conducted the study for two countries: the United States of America and Canada. To this end, we analysed which candidate had the most Google searches in the months leading up to the polling day. In this article, we have taken into account the past four elections in the United States and the past five in Canada, since Google first published its search statistics in 2004. The results show that this method has predicted the real winner in all the elections held since 2004 and highlights that it is necessary to monitor the next elections for the presidency of the United States in November 2020 and to have more accurate information on the future results.


Author(s):  
P. Y. Feldman ◽  
N. S. Danyuk ◽  
Y. S. Senokop

This article provides an applied analysis of the social network technologies used by Western IT-companies to exert a direct or indirect influence on political processes. The study focuses on a set of tools that were employed to shape the media landscape during the 2020 presidential election campaign in the United States. Overall, the empirical observations suggest that the largest networking services (such as Facebook, Twitter, Google, YouTube, etc.) more or less contributed to the success of the Democratic candidate.Having studied the relevant U.S. experience, the authors identify a set of manipulative techniques used by social network administrators to form specific electoral attitudes among users. These include blocking accounts; setting up search algorithms to produce pre-programmed results; labeling ideologically objectionable materials as “fake”, “untrustworthy”, “manipulative” and “potentially dangerous”; automatically recommending certain materials for viewing; and removing or pessimizing unwanted content.Seeking to expand their own audience, social networks flood the media space with so-called “partisan” content, which is vigorously welcomed by one part of society and just as vigorously rejected by another. This leads to polarization and radicalization of the masses. The most destructive consequences of this process can be witnessed in the United States, where Democrat and Republican supporters become not just political opponents but real antagonists.Social media, search engines and news aggregators, developing their capacity as political actors, pave the way to a qualitative change in the established electoral practices. The greatest concern is the ability of IT-companies to manipulate the political consciousness and behavior of citizens during crucial election campaigns. Considering this circumstance, the authors raise a question about the need to regulate the political and communication processes unfolding on the Internet platforms.


2017 ◽  
Vol 45 (4) ◽  
pp. 648-672 ◽  
Author(s):  
Anthony J. Nownes

Here, I report the results of two randomized, posttest only, control group, survey experiments in which respondents were exposed to factual information about celebrity support for Hillary Clinton during the 2016 presidential election campaign. Based on previous research, I hypothesize that celebrity endorsements will affect the emotions of enthusiasm, anger, and anxiety vis-à-vis Secretary Clinton. My results provide support for the general notion that celebrity endorsements can affect voter emotions. Specifically, I find that celebrity endorsements profoundly decreased the negative emotions of anger and anxiety vis-à-vis Secretary Clinton. My research suggests that a broad range of stimuli may affect voter emotions, which in turn affect political attitudes and behavior.


2009 ◽  
Vol 7 (4) ◽  
pp. 901-910
Author(s):  
Robert E. Goodin ◽  
James Mahmud Rice

Judging from Gallup Polls in the United States, the United Kingdom, and Australia, opinion often changes during an election campaign. Come election day itself, however, opinion often reverts back nearer to where it was before the campaign began. That that happens even in Australia, where voting is compulsory and turnout is near-universal, suggests that differential turnout among those who have and have not been influenced by the campaign is not the whole story. Inspection of individual-level panel data from 1987 and 2005 British General Elections confirms that between 3 and 5 percent of voters switch voting intentions during the campaign, only to switch back toward their original intentions on election day. One explanation, we suggest, is that people become more responsible when stepping into the poll booth: when voting they reflect back on the government's whole time in office, rather than just responding (as when talking to pollsters) to the noise of the past few days' campaigning. Inspection of Gallup Polls for UK snap elections suggests that this effect is even stronger in elections that were in that sense unanticipated.


2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.


2018 ◽  
Vol 6 (4) ◽  
pp. 53-61 ◽  
Author(s):  
Anne-Kathrin Weber

Martha Nussbaum’s political theory of compassion offers an extensive and compelling study of the potential of employing compassionate emotions in the political realm to further social justice and societal “love”. In this article, two pitfalls of Nussbaum’s affirming theory of a politics of compassion are highlighted: the problem of a dual-level hierarchisation and the “magic” of feeling compassion that potentially removes the subject of compassion from reality. I will argue that Hannah Arendt’s thoughts on pity provide substantial challenges to a democratic theory of compassion in this respect. Following these theoretical reflections, I will turn to Hillary Clinton’s 2016 US-American presidential election campaign, to her video ads “Love and Kindness” in particular, in order to provide fitting illustrations from current realpolitik for these specific pitfalls of the political employment of compassionate emotions.


Significance At the same time, the June 18 presidential election campaign is beginning, with top judge Ibrahim Raisi registering as a favoured candidate. Heading a high-profile anti-corruption campaign, Raisi has been a strong advocate of Supreme Leader Ali Khamenei’s ‘resistance economy’ policy to undermine sanctions by supporting domestic production. Impacts Effective legislation to manage conflicts of interest, including of officials’ family members, will likely remain blocked. Local business interests that would benefit from more global links may have a strong voice even under a conservative government. The Islamic Revolution Guard Corps will keep a firm grip on the infrastructure sector.


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