scholarly journals New business models for advertisers: The video games sector in Spain. Advergaming Vs Ingame Advertising

2016 ◽  
Vol 14 (2) ◽  
pp. 256 ◽  
Author(s):  
Ana Sebastián Morillas ◽  
Marian Núñez Cansado ◽  
Daniel Muñoz Sastre
Keyword(s):  
Qualitative Research ◽  
Video Games ◽  
Case Studies ◽  
Research Methodology ◽  
Business Models ◽  
Brand Awareness ◽  
Qualitative Research Methodology ◽  
New Business ◽  
Depth Interviews ◽  
New Business Models

The article aims the advertising efficiency video games have in Spain, which is of the<br />utmost importance considering results from latest studies on effectiveness. Video games<br />have become one of the most valuable platforms used by advertisers when looking for<br />new ways to reinforce brand awareness. This study seeks to explain the reasons why<br />brands are using the advergaming and ingame advertising in order to have their advertising<br />messages being effectively reached by the target audience. The topic proposed<br />in this paper deploys a qualitative research methodology focused on a bibliographic<br />review, in-depth interviews and the analysis of several case studies. Results obtained by<br />this research may help companies to develop effective marketing and communication<br />strategies.

How do Australian-based tourism stakeholders perceive the readiness of the aviation industry to handle increasing numbers of baby boomers flying

2020 ◽  
Author(s):  
John Ayoub
Keyword(s):  
Qualitative Research ◽  
Competitive Advantage ◽  
Baby Boomers ◽  
Research Methodology ◽  
Dynamic Capabilities ◽  
Baby Boomer ◽  
Civil Aviation ◽  
Aviation Industry ◽  
Qualitative Research Methodology ◽  
Depth Interviews

<p>This paper investigates the perceptions of various tourism industries’ stakeholders regarding the readiness of the airlines to handle growing numbers of baby boomer air travellers; within an Australian context. A qualitative research methodology was applied, extracting data from 32 in-depth interviews. The views of the stakeholders in regard to the readiness of the civil aviation industry to handle the increasing numbers of baby boomers flying were complex, varied and fragmented; and were compared to existing literature. It provides a categorisation of issues on which further quantitative or stakeholder research could be based in which airlines may improve their competitive advantage by developing dynamic capabilities to meet the demands of baby boomers.</p><p><br></p> <p><b>The research was conducted with the approval of Southern Cross University HREC.</b></p>

scholarly journals Factor Affecting Innovation Performance of Manufacturing Firms

2020 ◽  
Vol 11 (3) ◽  
pp. 85-100
Author(s):  
Sanjay Dhir ◽  
Swati Dhir
Keyword(s):  
Qualitative Research ◽  
Intellectual Property ◽  
Case Studies ◽  
Research Methodology ◽  
Manufacturing Firms ◽  
Knowledge Based ◽  
Research Article ◽  
Knowledge Based Economy ◽  
Qualitative Research Methodology ◽  
The Impact

In the knowledge-based economy, creation, management, and dissemination of knowledge in an organized way will certainly enhance the innovative practices of companies in any country. This article has tried to explore the impact of various factors on innovation. Following a qualitative research methodology, the article has come up with 8 propositions and tried to build up the arguments in the real company's context in India by 3 case studies. The research has been able to provide necessary evidence of particular companies and tried to build arguments for the suggested propositions. The findings of the research article will certainly help academicians and practitioners to emphasize the intellectual property related laws of any country to enhance the innovation quotient of any country.

scholarly journals Navigating the Crises of COVID-19: Human Resource Professionals Battle Against the Pandemic

2021 ◽  
pp. 232209372110180
Author(s):  
Arosha S. Adikaram ◽  
H. P. S. Priyankara ◽  
N. P. G. S. I. Irani Naotunna
Keyword(s):  
Qualitative Research ◽  
Human Resource ◽  
Research Methodology ◽  
Human Resource Professionals ◽  
Qualitative Research Methodology ◽  
The Future ◽  
Five Phases ◽  
Depth Interviews

This article aims to examine the experiences of human resource professionals (HRPs) in managing crises posed by the COVID-19 pandemic. Employing qualitative research methodology, in-depth interviews with 24 HRPs of different industries were carried out. The findings indicate how the HRPs have navigated through five phases of the crisis as (a) anticipatory; (b) crisis; (c) adjustment; (d) rebounding; (e) continuance or reverting to old ways, struggling with many decisions and actions. The periods that companies took to navigate these different stages and the success of how they faced the crises posed by the pandemic mainly depend on factors such as the level of preparedness, nature of the industry, availability of resources, and role of the HRPs. The learning from the experiences of the HRPs and the phases they have navigated through will help to successfully manage similar crises in the future.

scholarly journals Tourist guides and free tours: A controversial relationship

2021 ◽  
pp. 146879762110160
Author(s):  
Rosario Navalón-García ◽  
Carmen Mínguez
Keyword(s):  
Qualitative Methodology ◽  
Business Models ◽  
Sharing Economy ◽  
Point Of View ◽  
Collaborative Consumption ◽  
New Business ◽  
Guided Tours ◽  
Depth Interviews ◽  
Tourist Guides ◽  
New Business Models

Like other tourism subsectors, guided tours have been affected by the emergence of the sharing economy. Although this subsector of tourism is not as well known, it constitutes an interesting scenario for studying these new business models and it is also generating debate. This article analyses the uniqueness of the tourist guide services provided through online platforms under the name of free tours. The study includes a bibliographical revision and it is carried out from a qualitative methodology based on a survey conducted among tourist guide professionals and in-depth interviews. The study analyses the point of view of professionals in the guiding sector from 11 European cities subject to common regulations. It aims to determine how they are affected by the free tours as well as to assess their relationship with this new activity, a complex relationship with many controversial elements in terms of labour, tax and organisation. It will be shown that the free tours respond to the trends of contemporary society but are not an expression of the collaborative consumption among equals, but rather an effective marketing strategy.

scholarly journals How do Australian-based tourism stakeholders perceive the readiness of the aviation industry to handle increasing numbers of baby boomers flying

2020 ◽  
Author(s):  
John Ayoub
Keyword(s):  
Qualitative Research ◽  
Competitive Advantage ◽  
Baby Boomers ◽  
Research Methodology ◽  
Dynamic Capabilities ◽  
Baby Boomer ◽  
Civil Aviation ◽  
Aviation Industry ◽  
Qualitative Research Methodology ◽  
Depth Interviews

<p>This paper investigates the perceptions of various tourism industries’ stakeholders regarding the readiness of the airlines to handle growing numbers of baby boomer air travellers; within an Australian context. A qualitative research methodology was applied, extracting data from 32 in-depth interviews. The views of the stakeholders in regard to the readiness of the civil aviation industry to handle the increasing numbers of baby boomers flying were complex, varied and fragmented; and were compared to existing literature. It provides a categorisation of issues on which further quantitative or stakeholder research could be based in which airlines may improve their competitive advantage by developing dynamic capabilities to meet the demands of baby boomers.</p><p><br></p> <p><b>The research was conducted with the approval of Southern Cross University HREC.</b></p>

scholarly journals Patterns of Circular Transition: What Is the Circular Economy Maturity of Belgian Ports?

2020 ◽  
Vol 12 (21) ◽  
pp. 9269
Author(s):  
Elvira Haezendonck ◽  
Karel Van den Berghe
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Transition Process ◽  
Port Authorities ◽  
Lack Of Information ◽  
New Business ◽  
Lock In ◽  
Depth Interviews ◽  
New Business Models ◽  
Insight Into

Large seaport hubs in Northwestern Europe are aiming to develop as circular hotspots and are striving to become first movers in the circular economy (CE) transition. In order to facilitate their transition, it is therefore relevant to unravel potential patterns of the circular transition that ports are currently undertaking. In this paper, we explore the CE patterns of five Belgian seaports. Based on recent (strategy) documents from port authorities and on in-depth interviews with local port executives, the circular initiatives of these ports are mapped, based on their spatial characteristics and transition focus. The set of initiatives per port indicates its maturity level in terms of transition towards a circular approach. For most studied seaports, an energy recovery focus based on industrial symbiosis initiatives seems to dominate the first stages in the transition process. Most initiatives are not (yet) financially sustainable, and there is a lack of information on potential new business models that ports can adopt in view of a sustainable transition. The analysis of CE patterns in this paper contributes to how ports lift themselves out of the linear lock-in, as it demonstrates that ports may walk a different path and at a diverging speed in their CE transition, but also that the Belgian ports so far have focused too little on their cargo orchestrating role in that change process. Moreover, it offers a first insight into how integrated and sustainable the ports’ CE initiatives currently are.

Psychosocial Aspects of Cybercrime Victimization in Pakistan

2021 ◽  
pp. 192-211
Author(s):  
Tansif Ur Rehman
Keyword(s):  
Qualitative Research ◽  
Case Studies ◽  
Private Information ◽  
Research Methodology ◽  
Family Members ◽  
Psychosocial Aspects ◽  
Government Officials ◽  
Current State ◽  
The Family ◽  
Qualitative Research Methodology

This research assess and analyzes cybercrime's current state concerning the encompassing psychosocial context of victimization in Pakistan. This research discusses, explains, and interprets the determinants behind the psychosocial aspects of cybercrime victimization and combines the factors incorporated with the causes, patterns, and nature of psychosocial dilemmas in the Pakistani context. Qualitative research methodology by using purposive sampling is adopted, and five case studies are taken. This research is explanatory in its very nature. Unfortunately, Pakistan possesses an ideal environment for the growth of cybercrime. Women register 70% of the cybercrime cases, and more than 60% of crimes are Facebook related. Government officials were involved in leaking the private information of the victims. Most cases are filed against family members, and such cases get dropped even before a trial, as male members of the family represent females. Patriarchy reigns in its real sense as women comparatively have nominal opportunities in Pakistan.

The evolution of characters business models in Japan: Duffy, Hello Kitty, and Kumamon

2015 ◽  
Vol 31 (4) ◽  
pp. 34-37 ◽  
Author(s):  
Kazuhito Isomura ◽  
Kazunori Suzuki ◽  
Katsuyuki Tochimoto
Keyword(s):  
Case Studies ◽  
Customer Loyalty ◽  
Open Innovation ◽  
Design Methodology ◽  
Business Models ◽  
Content Type ◽  
New Business ◽  
New Business Models

Purpose – This paper aims to clarify how to develop characters business models by utilizing new business concepts. Design/methodology/approach – The paper examines three cases in Japan to innovate characters business models: Duffy, Hello Kitty and Kumamon. Findings – The paper suggests that utilizing experience-based promotions, open innovation and a royalty-free strategy enhances customer loyalty to characters, expands customer targets and encourages autonomous collaboration of stakeholders. Originality/value – These case studies clarify how new business models aim to increase customer loyalty to characters and widen customer targets beyond generation, industry and country.

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