scholarly journals Social networks as an instrument of PSYOP in foreign policy: challenge for the national security

2021 ◽  
pp. 10-28
Author(s):  
Oleg Igorevich Odnoral
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Foreign Policy ◽  
Public Opinion ◽  
Comparative Analysis ◽  
National Security ◽  
Political Realism ◽  
Online Platform ◽  
Scientific Analysis ◽  
Golden Shield Project

The object of this research is the process of creating political discourse, setting the “agenda” via social media as foreign policy instrument and a threat to national security of the country. The article explores the role of the online platform in shaping public opinion and discourse in political interests. The subject of this research is the social media (social networks, video and image hosting services, blogs, etc.) Particular attention is given to structurization of the concept of social media, social networks as the instruments that form social reality and affect public opinion. Emphasis is placed on the technical aspects of the types of social networks, control, thereof. Comparative analysis is conducted on the practice of using Internet resources in China, and experience of creating the Golden Shield Project. The scientific novelty of consists in the cross-scientific analysis on the basis of the interpretive pattern of social constructionism, what distinguishes this work from the vast majority of similar research of dedicated to the use of social media as an instrument of political technologies and PSYOP. Being a cross-scientific analysis at the intersection of IT (information technology), international relations (political science), and social psychology, the study leans on the theoretical concepts of political realism and neorealism, psychological constructivism and behavioral psychology. The author underlines the importance of comprehensive approach towards leveling the potential threats of using social media as an instrument of PSYOP. First and foremost, it pertains to the development of a coherent all-encompassing system with ideological and value foundation for creating the discourse. The article describes the relevant approaches towards the “sovereign Internet"; carries out comparative analysis of the Chinese experience and Russian ineffective initiatives, such as blocking separately resources, shortage of public-private partnership in the IT sector (by analogy with the extremely successful experience of China in this sphere). The author offers a general frame of possible steps on ensuring national security in the online platform of social media.

Modeling Rumors in Twitter

2016 ◽  
Vol 3 (4) ◽  
pp. 46-67 ◽  
Author(s):  
Rhythm Walia ◽  
M.P.S. Bhatia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Analysis ◽  
State Of The Art ◽  
Viral Marketing ◽  
Daily Lives ◽  
The Past ◽  
Depth Analysis ◽  
Analysis Of Results ◽  
Effective Channel

With the advent of web 2.0 and anonymous free Internet services available to almost everyone, social media has gained immense popularity in disseminating information. It has become an effective channel for advertising and viral marketing. People rely on social networks for news, communication and it has become an integral part of our daily lives. But due to the limited accountability of users, it is often misused for the spread of rumors. Such rumor diffusion hampers the credibility of social media and may spread social panic. Analyzing rumors in social media has gained immense attention from the researchers in the past decade. In this paper the authors provide a survey of work in rumor analysis, which will serve as a stepping-stone for new researchers. They organized the study of rumors into four categories and discussed state of the art papers in each with an in-depth analysis of results of different models used and a comparative analysis between approaches used by different authors.

Media, Public Opinion, and Foreign Policy in the Age of Social Media

2019 ◽  
Vol 81 (2) ◽  
pp. 747-756 ◽  
Author(s):  
Matthew A. Baum ◽  
Philip B. K. Potter
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Public Opinion

scholarly journals India's New Public Diplomacy

Asian Survey ◽  
2012 ◽  
Vol 52 (6) ◽  
pp. 1089-1110 ◽  
Author(s):  
Ian Hall
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Public Opinion ◽  
Soft Power ◽  
Policy Making ◽  
Public Diplomacy ◽  
The Past ◽  
New Approaches ◽  
New Public

Abstract Over the past decade, India has invested significant resources in public diplomacy, using traditional and new approaches to build and leverage its soft power. This article examines the reasons for this investment, the various forms of public diplomacy India employs, and the effectiveness of its efforts to shape public opinion. It finds that Indian investment in public diplomacy is partly a response to concerns about the perceived growth of Chinese soft power and partly a function of changed beliefs in the foreign policy-making elite about the uses of new social media. It also finds that India's new public diplomacy seems to have met with some––albeit patchy––success in augmenting its soft power.

scholarly journals Specific features of using social media in presidential campaigns in 2016 and 2020 in the USA: a comparative analysis

2021 ◽  
Vol 5 (3) ◽  
pp. 172-180
Author(s):  
D. Klyuchevskiy
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Analysis ◽  
Presidential Election ◽  
Political Process ◽  
The United States ◽  
Political Marketing ◽  
Theoretical Contribution ◽  
The Us

The purpose of this article is to analyze the experience of using social networks as a political marketing tool in the US presidential elections. This article partially touches upon the global topic of marketization and digitalization of both the political process in general and at the level of the US presidential election. The paper highlights the changing role of social media as a policy tool, which today has become not only a tool for distributing content, but also one of the tools for analyzing data from the electorate. The author explores the possibilities of social networks, their strengths and weaknesses and development prospects in the field of political marketing. The work touches upon the role of social networks in the formation of «Electronic Democracy», their impact on the candidate's image and the relationship with the personalization of politics in the United States. The main method in the article is comparative analysis. The result was the definition of the role, key features of the mentioned social networks in the field of modern politics. A certain theoretical contribution is seen in the argumentation of the following observations: the speed of interaction between the candidate and the voter through social networks has increased, in addition, the area of image-making has been partially «digitalized». It was revealed that technologies of information influence on American voters, which positively influenced the results of the 2016 presidential election for the Republican candidate, lowered D. Trump's ratings during the 2020 elections.

scholarly journals Detect Extreme Sentiments on Social Networks using BERT

2021 ◽  
Author(s):  
Muhammad Luqman Jamil ◽  
Sebastião Pais ◽  
João Cordeiro ◽  
Gaël Dias
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Opinion ◽  
Social Network ◽  
Social Networking ◽  
Online Social Networking ◽  
Social Media Data ◽  
Preceding Work ◽  
Unsupervised Approach ◽  
Media Data

Abstract Online social networking platforms allow people to freely express their ideas, opinions, and emotions negatively or positively. Previous studies have examined user’s sentiments on these platforms to study their behaviour in different contexts and purposes. The mechanism of collecting public opinion information has attracted researchers to automatically classify the polarity of public opinions based on the use of concise language in messages, such as tweets, by analyzing social media data. In this paper, we extend the preceding work [1], by proposing an unsupervised approach to automatically detect extreme opinions/posts in social networks. We have evaluated our performance on five different social network and media datasets. In this work, we use the semi-supervised approach BERT to check the accuracy of our classified dataset. The latter task shows that, in these datasets, posts that were previously classified as negative or positive are, in fact, extremely negative or positive in many cases.

Features of the use of digital diplomacy by foreign policy agencies and international organizations

2020 ◽  
pp. 96-105
Author(s):  
O. Karpovich ◽  
G. Troyanskiy
Keyword(s):  
Social Networks ◽  
Human Rights ◽  
Foreign Policy ◽  
Public Opinion ◽  
Mass Media ◽  
International Organizations ◽  
Modern World ◽  
Traditional Methods ◽  
Digital Diplomacy

Along with traditional methods of providing information through mass media (periodicals, television and radio), digital sources are also widely used in the modern world, which, although not officially registered mass media, play no less a role in shaping public opinion. The emergence of personal blogs, «live magazines», Internet sites and social networks opened a new platform and provided new opportunities. There are actors of various sizes, from presidents of major States to Housewives, from businessmen to human rights activists. Foreign policy is one of the most popular topics.

Principal approaches to regulation of social networks

2021 ◽  
pp. 96-101
Author(s):  
Z.M. Chumachenko ◽  
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Significant Influence ◽  
State Regulation ◽  
Traditional Methods ◽  
Scientific Analysis ◽  
The World ◽  
Regulation Of Activity ◽  
Analysis System ◽  
Monitoring Platform

Researched is the phenomena of social networks as in recent years were being inseparable part of modern reality, uniting in various estimations near 4 billion users in the world. As any other mass occasion in society, social networks have significant influence on society and naturally are in zone of special attention of state regulation. The aim of the article is to analyze approaches to regulation of social networks, using in various countries, as well as evaluation of their effectiveness. The research is based on data of sociological researchers of such monitoring platform as agencies Hootsuite, Brand Analitic and Statista. As methodological fundament are being traditional methods of scientific analysis, system and comparative analysis. The novelty of the research connected is with attempt to discuss various approaches of countries of the world to the problem of regulation of activity of social networks, and to mark their actual tendencies, plusses and minuses.

Modeling Rumors in Twitter

2020 ◽  
pp. 192-215
Author(s):  
Rhythm Walia ◽  
M.P.S. Bhatia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Analysis ◽  
Web 2.0 ◽  
Viral Marketing ◽  
Daily Lives ◽  
The Past ◽  
Depth Analysis ◽  
Analysis Of Results ◽  
Effective Channel

With the advent of web 2.0 and anonymous free Internet services available to almost everyone, social media has gained immense popularity in disseminating information. It has become an effective channel for advertising and viral marketing. People rely on social networks for news, communication and it has become an integral part of our daily lives. But due to the limited accountability of users, it is often misused for the spread of rumors. Such rumor diffusion hampers the credibility of social media and may spread social panic. Analyzing rumors in social media has gained immense attention from the researchers in the past decade. In this paper the authors provide a survey of work in rumor analysis, which will serve as a stepping-stone for new researchers. They organized the study of rumors into four categories and discussed state of the art papers in each with an in-depth analysis of results of different models used and a comparative analysis between approaches used by different authors.

scholarly journals Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

2021 ◽  
Vol 17 (2) ◽  
pp. 112-124
Author(s):  
Svitlana Melnychenko ◽  
Anatolii Mazaraki ◽  
Nadiia Vedmid ◽  
Alla Okhrimenko ◽  
Aliona Shtanova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Community ◽  
System Analysis ◽  
Social Media Marketing ◽  
Communication Policy ◽  
Public Attention ◽  
Online Platform ◽  
Global Pandemic ◽  
New Challenges

The global pandemic caused a crisis in the Ukrainian cinema industry. Some entities were closed, but the biggest market players were able to concentrate their efforts on interacting with visitors through social networks, public attention, frequent press mentions and discussions of influencers as synergies of communication policy tools. The purpose of the paper is to make proposals for improving the communication policy of cinema chains under new challenges. Based on a system analysis and indices of activity in social media of ten key Ukrainian cinema chains during the COVID-19 period, the main trends of their behavior and vision of development were determined. Changes were detected in the product strategy. To increase the effectiveness of communication policy, a focus should be on enhanced communications with consumers, especially through the implementation of a content-plan for publications on Facebook and Instagram, including facts from the lives of actors or filmmaking process, uniting followers around the filming theme, interacting, etc. Based on the above, the proposals are made to strengthen communication policy: activating posting frequency, generating more interesting content, and focusing on engaging with the followers. It turned out that such changes affect the key quality efficiency of social media marketing in two cinema chains. Such events rebuild the online community of moviegoers, which fosters loyalty and increases in visitors in the post-pandemic period. In this context, the implementation of online cinema in cooperation with distributors will contribute to formatting an online platform aimed at attracting a larger number of consumers, regardless of external circumstances.

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