scholarly journals Age-based Marketing Practices and Young People as Economic Actors in the Mobile Telephony Market in Provincial Vietnam

2021 ◽  
Vol 25 (1) ◽  
pp. 23-31
Author(s):  
Roy Huijsman
Keyword(s):  
Decision Making ◽  
Young People ◽  
Mobile Phone ◽  
Marketing Strategies ◽  
Mobile Telephony ◽  
Economic Factors ◽  
Multiple Relationships ◽  
Mobile Media ◽  
Economic Decision Making ◽  
Childhood And Youth

In this article, I conduct an analysis of age-based marketing strategies employed by network providers and present insights obtained from mobile phone history interviews with young people in provincial Vietnam. From these data I argue that young people are a perpetual demographic market frontier in the commercialized mobile media landscape of Southeast Asia. I indicate how network providers contribute to shaping contemporary childhood and youth with their age-based marketing strategies. However, young people’s navigation of the commercial terrain of competing network providers is not determined by commercial forces solely but is also informed by various non-economic factors. This article finds that an appreciation of young people as consumers in the mobile phone era requires appreciating the powerful influence of network providers as well as the multiple relationships in which their economic decision-making is embedded.

On mobile communication and youth “deviance”: Beyond moral, media and mobile panics

2013 ◽  
Vol 1 (1) ◽  
pp. 96-101 ◽  
Author(s):  
Sun Sun Lim
Keyword(s):  
Young People ◽  
Mobile Phone ◽  
Mobile Communication ◽  
Mobile Communications ◽  
Criminal Activity ◽  
Spatial Interactions ◽  
Moral Panics ◽  
Mobile Media ◽  
Media And Communication

Cautionary voices have pointed to the apparent dangers that mobile media and communication pose for young people in the form of “deviant” activities such as sexting and mobile phone-facilitated bullying and criminal activity. Such incidents have ignited moral panics about the proliferation of mobile media because they are seen to facilitate emergent social/spatial interactions that are either unprecedented, or occurring on a scale not hitherto witnessed. While labelling concerns about youth deviance that is, in some measure, enabled or facilitated by mobile communications as “moral panics” is unproductive, it would be equally myopic to disregard the risks that mobile media can pose for youths in certain circumstances. This article critically examines the panic discourse surrounding youths and mobile media before reviewing research that suggests how mobile media can present risks for youths in particular contexts and milieus.

scholarly journals The influence of promotional activities on the economic decision making

2016 ◽  
Vol 13 (3) ◽  
pp. 4613
Author(s):  
Aslı Öztopcu ◽  
Nuran Karaağaoğlu
Keyword(s):  
Decision Making ◽  
Economic Thought ◽  
Marketing Strategies ◽  
Cognitive Factors ◽  
Rational Behavior ◽  
Social Emotional ◽  
Economic Decision ◽  
Economic Decisions ◽  
Economic Decision Making ◽  
Decision Making Behavior

Behavioral economics is one of the sub-disciplines discussed through the process of economic thought. It studies the economic decisions of the individuals under the influence of social, emotional and cognitive factors. According to the rational behavior theory in economics, it is discussed that, the individuals may show irrational behaviors in spite of the expectation of rational behaviors. Economics is a human focused social science. The studies held, illustrate that the human behaviors have to be evaluated with the psychological factors. The purpose of this study is to investigate the influence of sales efforts of the drug firms on the economic decision making. The data gathered by the questionnaire show that the marketing strategies influence the decision making behavior of individuals. 

News Gone Mobile

2021 ◽  
pp. 1-15
Author(s):  
Ran Wei ◽  
Ven-hwei Lo
Keyword(s):  
Social Change ◽  
Comparative Analysis ◽  
Mobile Phone ◽  
Mobile Telephony ◽  
Asian Countries ◽  
Mobile Media ◽  
Global Context ◽  
News Consumption ◽  
Positive Social Change ◽  
The Cross

Accessing news from the ubiquitous mobile phone accelerated following the debut of the iPhone in 2007. As news has become more readily available than ever, the mobile phone serves as a popular gateway to access and consume it. Asian countries are at the forefront of adopting the mobile phone, where consumption of mobile news is on the rise. This chapter outlines diffusion trends in mobile telephony and increased consumption of mobile news, thus situating the cross-societal comparative analysis of mobile news consumption in Asia in a digital and global context. The focus of study is defined, and the promise of emerging mobile media to bring about positive social change is proposed.

scholarly journals Intercultural Differences in the Purchase and Information Behaviour of Young Consumers

Organizacija ◽  
2012 ◽  
Vol 45 (1) ◽  
pp. 14-23 ◽  
Author(s):  
Beno Klemenčič ◽  
Gabrijel Devetak ◽  
Darko Števančec
Keyword(s):  
Decision Making ◽  
Young People ◽  
The United States ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Design Quality ◽  
Marketing Environment ◽  
Information Behaviour ◽  
Young Consumers ◽  
Intercultural Differences

Intercultural Differences in the Purchase and Information Behaviour of Young ConsumersPressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young consumers when choosing clothes. We found out about the meaning of individual clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality, etc.). Consumers receive and look for information at different sources (radio commercials, TV commercials and shows, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to find out to what measure individual sources influence the purchase decision of an individual. We studied young people aged from 15 to 24 in the countries of the EU (Slovenia, Austria and Germany) and the United States of America. We especially focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing industry for forming their marketing strategies. On the sample of 440 young people who took part in the survey we found out that intercultural differences exist regarding the influence of individual information sources and regarding the factors of purchase decision making. Considering the stated we propose companies operating in global markets on both continents to prepare differentiated marketing strategies.

Economic decision making under conditions of extreme time pressure and option overload: an eye-tracking study

2008 ◽  
Author(s):  
Elena Reutskaja ◽  
Johannes Pulst-Korenberg ◽  
Rosemarie Nagel ◽  
Colin F. Camerer ◽  
Antonio Rangel
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Time Pressure ◽  
Economic Decision ◽  
Economic Decision Making

RAISE IT UP!! Youth Arts and Awareness

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Natasha Thomas-Jackson
Keyword(s):  
Decision Making ◽  
Social Justice ◽  
Young People ◽  
Social Transformation ◽  
Family Members ◽  
Community Leaders ◽  
Youth Engagement ◽  
Literary Arts ◽  
Systemic Oppression ◽  
Creative Self

RAISE IT UP! Youth Arts and Awareness (RIU) is an organization that promotes youth engagement, expression, and empowerment through the use of performance and literary arts and social justice activism. We envision a world where youth are fully recognized, valued, and supported as artist-activists and emerging thought leaders, working to create a world that is just, intersectional, and inclusive. Two fundamental tenets shape RIU’s policies, practices, and pedagogy. The first is that creative self-expression and culture making are powerful tools for personal and social transformation. The second is that social justice is truly possible only if and when we are willing to have transparent and authentic conversations about the oppression children experience at the hands of the adults in their lives. We are committed to amplifying youth voices and leadership and building cross-generational solidarity among people of all ages, particularly those impacted by marginalization. Though RIU is focused on and driven by the youth, a large part of our work includes helping adult family members, educators, and community leaders understand the ways in which systemic oppression shapes our perceptions of and interactions with the young people in our homes, neighborhoods, institutions, and decision-making bodies.

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