scholarly journals Analysis of Digital Self-Presentation Practices and Profiles of Spanish Adolescents on Instagram and TikTok

2022 ◽  
Vol 11 (1) ◽  
pp. 49
Author(s):  
María José Hernández-Serrano ◽  
Barbara Jones ◽  
Paula Renés-Arellano ◽  
Rosalynn A. Campos Ortuño

This study analyses self-presentation practices and profiles among Spanish teenagers on Instagram and TikTok. Both of these online spaces prioritise and promote visual publications, are structured to allow feedback on self-presentation, and offer the user filters both to control self-image and to target specific audiences. Three research questions guided the methodological process for the twofold analysis of self-presentation practices on social networks: an exploratory factor analysis to identify latent factors among these practices; and a descriptive analysis of the profiles identified by gender and age. Results indicate that adolescents’ self-presentation practices were related to three different factors: social validation; authenticity; and image control. One of the most outstanding results is that self-presentation practices could be less guided by social feedback, since the number of followers or likes was irrelevant for most adolescents, and that adolescents increasingly tend to be guided by innovative predispositions of truthfulness. In turn, conclusions suggest that teens need to be equipped with suitable self-representation practices for safe and sustainable identity narratives on social networks, since the global COVID-19 pandemic has exponentially increased both the usage and the time spent on social networking sites, enlarging the availability of spaces for adolescents to express themselves and build their identities through different self-representation practices.

2020 ◽  
Vol 8 (2) ◽  
pp. 129-145
Author(s):  
Fernan Talamayan

Social networking sites have become increasingly relevant in the study of democracy and culture in recent years. This study explores the interconnectedness of social networks, the imposition of state control, and management of social behavior by comparing various literature on the operation of repression in Thai and Philippine cyberspaces. It examines the overt and covert policing of daily interactions in digital environments and unpacks governmental technologies’ disciplinary mechanisms following Michel Foucault’s notion of government and biopolitical power. Subjugation in the context of social networks merits analysis for it sheds light on the practice of active and passive self-censorship—the former driven by the pursuit of a moral self-image and the latter by state-sponsored fear. In tracing various points of convergence and divergence in the practice of cyber control in Thailand and the Philippines, the study found newer domains of regulation of social behavior applicable to today’s democracies.


Author(s):  
Azza Abdel-Azim Mohamed Ahmed

This study explored the strategies of self-presentation (ingratiation, supplication, and enhancement) among United Arab Emirates users (n = 230) of popular social networking sites (SNS). The size of social networks, degree of network connectivity, and perceptions of self-presentation success were examined. The results indicated a significant positive correlation between the frequency of SNS use and ingratiation and enhancement strategies. Greater diversity of online friends among the respondents was positively associated with the perception of online self-presentation success. Males and females differed in the size of the online social network they interacted with, diversity of online friends, and preferred self-presentation strategies. However, no significant gender differences were found in the levels of network connectivity and perceptions of self-presentation success.


Author(s):  
Vavilova A.S.

The article is devoted to the actual problem of personality Self-presentation in social networks among adults and adolescents.Purpose of the article is an empirical study of self-presentation psychological features in social networks and highlighting the differences in the use of virtual self-presentation strategies between adults and adolescents.Methods. To achieve this purpose theoretical methods were used: analysis, synthesis, classification, generalization and systematization; empirical methods: Scale for measuring tactics of Self-presentation Tactics Scale (S. Lee, B. Quigley) and the author’s questionnaire Self-presentation in social networks; statistical methods: T-Student’s criterion and hierarchical cluster analysis.Results. The study of self-presentation strategies in social networks involved two groups of subjects - adolescents (30 subjects aged 11–16 years) and adults (30 subjects aged 21–30 years) with different experiences of using social networks.There are three dominant motives that motivate respondents to use social networks: interest, friends and the desire to show themselves. The leading motive for adolescents is communication with friends, and for adults the characteristic motive is interest and desire to show themselves. The differences between the strategies of virtual Self-presentation in adults and adolescents are analyzed. There are statistically significant differences in the following strategies: avoidance; attractive behavior; self-aggrandizement; self-humiliation and force.Using hierarchical cluster analysis, groups of social networks users of adults and adolescents were singled out according to the parameter of using virtual Self-presentation tactics. Among adults, there are three user groups: 1) ideals-users, who want to present themselves as leaders; 2) users, who partially want to live the lives of others; 3) users, who want to assert themselves in the virtual world. There are also three groups of adolescents who use social networks: 1) users, who want to be liked and get social approval; 2) users aimed at Self-affirmation and 3) users, who need support.Conclusions. It was found that in the conditions of active informatization there are different motives for using social networks in adults and adolescents. Differences in the choice of self-presentation strategies by adults and adolescents in social networks are identified and the types of users are selected according to the choice of the dominant strategy of virtual self-presentation.Key words: self-presentation, adult and adolescence, social networks, self-image, self-presentation strategies, self-expression. Стаття присвячена актуальній проблемі самопрезентації особистості у соціальних мережах серед дорослих та підлітків.Мета статті – емпіричне вивчення психологічних особливостей самопрезентації у соціальних мережах та виокремлення відмінностей у використанні стратегій віртуальної самопрезентації у дорослих та підлітків.Методи. Для реалізації поставленої мети використовувались теоретичні методи: аналіз, синтез, класифікація, узагальнення та систематизація; емпіричні методи: «Шкала виміру тактик самопрезентації» (С. Лі, Б. Куіглі) та авторська анкета «Самопрезентація особистості в соціальних мережах»; статистичні методи: критерій Т-Стьюдента та ієрархічний кластерний аналіз.Результати. У дослідженні стратегій віртуальної самопрезентації взяли участь дві групи досліджуваних – підлітки (30 досліджуваних віком 11–16 років) та дорослі (30 досліджуваних віком 21–30 років) з різним досвідом користування соціальними мережами. Виділено три домінуючі мотиви, що спонукають досліджуваних користуватися соціальними мережами: цікавість, друзі та бажання показати себе. Серед підлітків провідним мотивом є спілкування з друзями, а для дорослих характерні мотиви цікавості та бажання показати себе. Проаналізовано відмінності стратегій віртуальної самопрезентації у дорослих та підлітків. Виявлено статистично значущі відмінності за такими стратегіями: ухилення; атрактивна поведінка; самозвеличення; самоприниження та силовий вплив.За допомогою ієрархічного кластерного аналізу виокремлено групи користувачів соціальних мереж дорослих та підлітків за параметром використання тактик віртуальної самопрезентації. Серед дорослих встановлено три групи користувачів: 1) «користувачі-ідеали», які прагнуть презентувати себе як лідерів; 2) користувачі, які частково прагнуть жити життям інших; 3) користувачі, які прагнуть самоствердитись у віртуальному світі. Серед підлітків-користувачів соціальних мереж також виявлено три групи: 1) користувачі, які прагнуть сподобатись і отримати соціальне схвалення; 2) користувачі, спрямовані на самоствердження та 3) користувачі, які прагнуть підтримки.Висновки. З’ясовано, що в умовах активної інформатизації існують відмінні мотиви користування соціальними мережами у дорослих та підлітків. Визначено відмінності у виборі стратегій самопрезентації дорослими та підлітками у соціальних мережах та виокремлено типи користувачів за вибором домінуючої стратегії віртуальної самопрезентації.Ключові слова: самопрезентація, дорослий та підлітковий вік, соціальні мережі, Я-образ, страте-гії самопрезентації, самовираження.


Author(s):  
Azza Abdel-Azim M. Ahmed

This study explored the strategies of self-presentation (ingratiation, supplication, and enhancement) among United Arab Emirates users (n=230) of popular social networking sites (SNS). The size of social networks, degree of network connectivity, and perceptions of self-presentation success were examined. The results indicated a significant positive correlation between the frequency of SNS use and ingratiation and enhancement strategies. Greater diversity of online friends among the respondents was positively associated with the perception of online self-presentation success. Males and females differed in the size of the online social network they interacted with, diversity of online friends, and preferred self-presentation strategies. However, no significant gender differences were found in the levels of network connectivity and perceptions of self-presentation success.


2021 ◽  
pp. 026540752110522
Author(s):  
Jesse Fox ◽  
Jessica R. Frampton ◽  
Elizabeth Jones ◽  
Kathryn Lookadoo

Social media users post an endless stream of life updates, commentary, and other content. This online self-presentation constitutes a narrative that can be examined as a shared account. In this study, we tested the applicability of Duck’s model of relational dissolution (Duck, 1982; Rollie & Duck, 2006) to participants’ personal and public accounts of their romantic breakups on social networking sites (also referred to as social network sites). We adopted mixed methods (content analysis, survey, and interview) to examine emerging adults’ ( N = 97) account-making during romantic relationship dissolution and the role of social media, specifically Facebook, in the process. Over 3500 posts and comments from before and after users’ breakups were quantitatively and qualitatively content analyzed. Synthesizing these three data sources revealed patterns regarding users’ selective self-presentation in masspersonal channels. Their dissolution accounts were shaped by perceptions of Facebook’s social affordances, such as the visibility and persistence of posts, comments, and relational artifacts; social feedback (e.g., comments and “likes” from the online social network, usually for social support); conversational control (e.g., blocking and defriending); and network association, which created a diverse imagined audience and context collapse. Findings suggest that some of Duck’s relational dissolution model manifests on social media, particularly social, gravedressing, and resurrection processes. Users consider and capitalize on perceived affordances of computer-mediated communication channels to construct, curate, or avoid public accounts of their breakups. Our study also provides a methodological framework for investigating user experiences and selective self-presentation on social media over time synthesizing quantitative and qualitative methods.


2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110101
Author(s):  
Zoe Hurley

Social media intersects across physical spaces, digital infrastructures, and social subjectivities in terms of what is being called the “postdigital,” in an increasingly merging offline/online world. But what precisely does it mean to be “postdigital” if you are an Arab woman or social actor in the Global South? How does access to social networking sites, while increasing visibilities, also provide potential for increased agency? This study is concerned with the extent to which Arab women’s self-presentation practices on Instagram could be considered as empowering, or otherwise, within the postdigital condition. First, the study takes Instagram as a case to develop a theoretical framework for considering social media as a tertiary artifact, involving material, routine-symbolic, and conceptual affordances. Second, it applies the artifact framework to explore a corpus of self-presentations by five Arab women influencers. Feminist postdigital theorizing offers unique contributions to problematizing normative, ethnocentric, and neoliberal conceptions of Arab women’s empowerment. The application of the novel framework leads to an interpretative discussion of Arab women’s influencing practices across merging offline/online and transnational boundaries. Overall, the critical perspective begins to reimagine Arab women’s empowerment, not simply as individualized or material processes, but as agencies that are interwoven within the commercialized and conceptual dynamics of visual social media.


2016 ◽  
Vol 20 (1) ◽  
pp. 50-67 ◽  
Author(s):  
Mary Helen Millham ◽  
David Atkin

Online social networks are designed to encourage disclosure while also having the ability to disrupt existing privacy boundaries. This study assesses those individuals who are the most active online: “Digital Natives.” The specific focus includes participants’ privacy beliefs; how valuable they believe their personal, private information to be; and what risks they perceive in terms of disclosing this information in a fairly anonymous online setting. A model incorporating these concepts was tested in the context of communication privacy management theory. Study findings suggest that attitudinal measures were stronger predictors of privacy behaviors than were social locators. In particular, support was found for a model positing that if an individual placed a higher premium on their personal, private information, they would then be less inclined to disclose such information while visiting online social networking sites.


Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.


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