scholarly journals ONLINE SHOPPING ORIENTATION AND PURCHASE BEHAVIOR FOR HIGH-TOUCH PRODUCTS

2015 ◽  
Vol 6 (2) ◽  
pp. 187-202 ◽  
Author(s):  
Nai-Hua Chen
Keyword(s):  
Online Shopping ◽  
Purchase Behavior ◽  
Shopping Orientation

Drivers and Barriers to Online Shopping

2005 ◽  
pp. 45-66 ◽  
Author(s):  
Francesca D. Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Risk Perceptions ◽  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Review Of The Literature ◽  
Product Characteristics ◽  
Related Factors ◽  
Online Retail ◽  
Specific Product ◽  
Shopping Orientation

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.

Drivers and Barriers to Online Shopping

2011 ◽  
pp. 1701-1715
Author(s):  
Francesca Dall’Olmo Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Risk Perceptions ◽  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Review Of The Literature ◽  
Product Characteristics ◽  
Related Factors ◽  
Online Retail ◽  
Specific Product ◽  
Shopping Orientation

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

2018 ◽  
Vol 10 (12) ◽  
pp. 4603 ◽  
Author(s):  
Han Yu ◽  
Rong Zhang ◽  
Bin Liu
Keyword(s):  
Information Technology ◽  
Online Shopping ◽  
Well Being ◽  
Purchase Behavior ◽  
Full Bloom ◽  
Logistics Industry ◽  
Intention To Participate ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

The development of online shopping carnivals (OSCs) is in full bloom due to the support of logistics industry and information technology. More and more people are keen to participate in them. This study contributes to literature by exploring the role of motivational factors (based on utilitarian and hedonic shopping values dimension) of the intention to participate in the actual purchase behavior of consumers and their shopping well-being in OSC. A model is developed and tested to explain consumers’ shopping process in the context of OSC. Results show that hedonic shopping values are primarily influenced by entertainment construct, and utilitarian shopping values are positively related to monetary saving, selection, and convenience. Furthermore, the correlation between hedonic shopping value and intention to participate is higher than that between utilitarian shopping value and intention to participate. The findings indicate that intention to participate in OSC exerts a stronger influence on shopping well-being than the effect on actual purchases.

Trust in Online Shopping Behavior

2012 ◽  
pp. 456-465
Author(s):  
Yongqiang Sun ◽  
Nan Wang
Keyword(s):  
Information Disclosure ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Future Research ◽  
Privacy Concern ◽  
Big Picture ◽  
Research Findings ◽  
Online Shopping Behavior ◽  
Post Purchase

Trust, which dominates the research on online shopping behavior, is relevant to various consumer behaviors across different online shopping stages. To provide a big picture of the research on trust in the online shopping context, this chapter reviews the literature on this topic and summarizes the major research findings. Specifically, trust-related behaviors are identified according to the three online shopping stages: information adoption and information disclosure behavior at the pre-purchase stage, product purchase behavior at the purchase stage, and relational behavior such as electronic word-of-mouth (eWOM) and re-purchase at the post-purchase stage. The research topics relevant to these behaviors, including recommendation agent, information credibility, privacy concern, trust building and transfer process, and relationship marketing in the online shopping context are detailed. The future research directions such as location-based services, trust and distrust, and trust repair are also highlighted.

Analysis Online Shopping Behavior of Consumer Using Decision Tree

2011 ◽  
Vol 271-273 ◽  
pp. 891-894 ◽  
Author(s):  
Lei Yue Yao ◽  
Jian Ying Xiong
Keyword(s):  
Decision Tree ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Monetary Model ◽  
Decision Variables ◽  
Demonstration Experiment ◽  
Online Shopping Behavior ◽  
Decision Making Model ◽  
C5.0 Decision Tree

Trading failure is the main reason for a dispute of C2C e-commerce. So predict the behavior of transactions can assist buyers and sellers negotiated transactions, helps to reduce transaction disputes. Separate the success and failure purchase record, then establish decision-making model through the C5.0 decision tree and RFM(Recency, Frequency, Monetary) model on consumer purchase behavior data, quantify the importance of the decision variables, the demonstration experiment shows the prediction accuracy is more than 80%.

scholarly journals Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior

2021 ◽  
Vol 257 ◽  
pp. 02074
Author(s):  
Xi Sun
Keyword(s):  
Consumer Satisfaction ◽  
Online Shopping ◽  
Purchase Behavior ◽  
Fast Speed ◽  
Shopping Experience ◽  
Repeat Purchase ◽  
Purchase Rate ◽  
Repeat Purchase Behavior ◽  
The Relationship ◽  
Easy Operation

Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.

scholarly journals Online Shopping and its Impact on Customer Satisfaction Considering the Role of Respondents Trust and Gender Influence

2019 ◽  
Vol 8 (2S4) ◽  
pp. 314-319
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Social Presence ◽  
Online Shopping ◽  
Purchase Behavior ◽  
Market Place ◽  
Demographic Feature ◽  
Gender Influence ◽  
Online Shoppers ◽  
And Gender

As like any market place, the success of online shopping depends mainly on customer satisfaction and many other factors that will also increase customers’ loyalty towards the channel. This study is mainly done to categorize various such factors that affect the consumer behavior for online shopping. The factors of trust, privacy, convenience, social presence, demographic features like gender where deeply studied for their influence on the consumer behavior. The data collected was over 170 respondents made relevance in identifying the key factors contributing for the behavioral change in online shoppers. The effect of factors like vendor reputation, adequate communication, norms, web designing is also studied. The results indicated that it is necessary to target online buyers with a safer and secured mode of transactions for their re purchase behavior towards the channel. Study also focuses on the demographic feature of gender which says that men are more comfortable and happy with online shopping in India. Hence forth the target segment for the emerging strategies of online shopping would be women.

Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis

2019 ◽  
pp. 097215091988012
Author(s):  
Packiaraj Thangavel ◽  
Pramod Pathak ◽  
Bibhas Chandra
Keyword(s):  
Online Shopping ◽  
Demographic Data ◽  
Cohort Analysis ◽  
Factor Loading ◽  
Consumer Decision Making ◽  
Generational Cohort ◽  
Chi Square ◽  
Wide Range ◽  
Shopping Orientation ◽  
Chi Square Analysis

The media and consumer research groups have been keeping the Millennials in spotlight for many years now; perhaps it is time to turn some of the attention on Gen Z, which began its foray into mainstream consumption. This exploratory study examines the shopping orientation of Gen Z online shoppers using the generational cohort theory (GCT) as a framework and provides insights to e-retailers to understand how this generation approaches the online shopping. The penetration of Internet and accelerated growth of online shopping have enthused the e-retailers to offer a wide range of goods at greater efficiency than the traditional players. By cluster analysis (K-means) of nine online shopping orientation factors (two were eliminated prior due to low factor loading scores), four segments were identified: (a) ‘Economic-quality seekers’, (b) ‘Convenience shoppers’, (c) ‘Deal hunting-convenience seekers’ and (d) ‘Brand and quality conscious shoppers’, and the study profiled each segment based on the demographic data through chi-square analysis. Finally, implications for online retailers and marketing practitioners are enumerated towards the end of the article.

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