Drivers and Barriers to Online Shopping

2005 ◽  
pp. 45-66 ◽  
Author(s):  
Francesca D. Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Risk Perceptions ◽  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Review Of The Literature ◽  
Product Characteristics ◽  
Related Factors ◽  
Online Retail ◽  
Specific Product ◽  
Shopping Orientation

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.

Drivers and Barriers to Online Shopping

2011 ◽  
pp. 1701-1715
Author(s):  
Francesca Dall’Olmo Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Risk Perceptions ◽  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Review Of The Literature ◽  
Product Characteristics ◽  
Related Factors ◽  
Online Retail ◽  
Specific Product ◽  
Shopping Orientation

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India

2011 ◽  
Vol 2 (2) ◽  
pp. 35-64 ◽  
Author(s):  
Sanjay K. Jain ◽  
Manika Jain
Keyword(s):  
Online Shopping ◽  
Product Category ◽  
Security And Privacy ◽  
Primary Data ◽  
Product Characteristics ◽  
Related Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
The Impact ◽  
Shopping Satisfaction

The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured non- disguised questionnaire has been employed for collecting the information from the respondents about their demographics, shopping orientations, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. Past online shopping satisfaction, recreational shopping orientation, education and income emerge as significant factors affecting consumer past online purchases. In respect of future online shopping intentions, only three consumer-related factors viz., past online shopping satisfaction, past online shopping frequency and education, are found as significant predictors. Amongst product characteristics, product expensiveness is found to be negatively related to consumer future online purchase intentions. While consumers appear quite willing to buy services online that are high in their intangible value proposition, they appear somewhat ambivalent in their intentions to buy online the 'frequently purchased products'. Some of the consumer and product characteristics do influence consumer adoption of e-commerce. Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer and product characteristics while designing their e-marketing strategies. As compared to goods, the surveyed respondents have expressed greater willingness to buy services online in future. Services thus appear to be more promising product category for sale through internet channel in future.

scholarly journals Designing and Developing of E-Commerce Website for Unused New Goods Shopping

2020 ◽  
pp. 215-225 ◽  
Author(s):  
Abeer S. Alkhalfan ◽  
Zainab W. Altheeb ◽  
Noor A. Alshamsi ◽  
Heba W. Alothman ◽  
Ibrahim Almarashdeh ◽  
...  
Keyword(s):  
Online Shopping ◽  
Unified Modeling Language ◽  
Business Environment ◽  
The Internet ◽  
Modeling Language ◽  
Specific Product ◽  
Customer Needs ◽  
Unified Modeling ◽  
New Goods ◽  
Virtual Store

According to the fast-changing business environment nowadays, we have to be more effective and faster in responding to customers' needs to make them able to access products instantly. This can be done by designing an E-commerce web website for unused goods, which sells various fashions and goods to the customers. To implement an online shopping website, a virtual store on the Internet is needed which allows customers to seek products and select them from a catalog. The customer needs to fill some fields to order a specific product. The purpose of this paper is designing and implementation of the website of unused goods, which sells various fashions and goods to the customers, the good that will be for sale on the website are new unused goods which the customer couldn’t return to the store they buy from to any reason. The proposed system was developed using the Unified Modeling Language (UML), ASP.NET and Access.

Explaining Young Consumers' Online Purchase Behavior under Risky Conditions

2015 ◽  
Vol 5 (3) ◽  
pp. 65-80
Author(s):  
Zeki Atıl Bulut ◽  
Ali Naci Karabulut ◽  
Tuğba Uçma Uysal ◽  
Ali Çağlar Uzun
Keyword(s):  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Consumer Market ◽  
Online Purchase ◽  
Young Consumers ◽  
The Impact

As the internet becomes a new shopping channel, which threats traditional shopping, it also causes dramatic changes in consumer market. In the light of theories claiming that consumers act with limited rationality and make their preferences with the motive of avoiding loss, the main aim of this study is to measure the impact of loss variables on the consumers' decisions about online shopping in Turkey. The originality of this study is to categorise and analyse loss variables as ‘the ones that happen in the process of shopping' and ‘the ones that happen out of the process of shopping'. Following the literature stating that consumers tend to act irrationally, the study also concludes that consumers tend to be away from the economical rationality at a great extent under the loss conditions. The findings show that any type of loss either physically or mentally related to consumers' shopping has an effect on consumers' irrational behaviors. This study indicates that this effect is higher in the conditions of loss in the process of shopping than out of the process of shopping.

scholarly journals INVESTIGATION OF DIGITAL RETAIL COMPANIES FINANCIAL PERFORMANCE USING MULTIPLE CRITERIA DECISION ANALYSIS / SKAITMENINĖS MAŽMENINĖS PREKYBOS ĮMONIŲ FINANSINĖS VEIKLOS TYRIMAS TAIKANT DAUGIAKRITERIUS SPRENDIMŲ ANALIZĖS METODUS

2019 ◽  
Vol 11 (0) ◽  
pp. 1-9
Author(s):  
Kotryna Urbonavičiūtė ◽  
Nijolė Maknickienė
Keyword(s):  
Decision Analysis ◽  
Financial Performance ◽  
Global Economy ◽  
Online Shopping ◽  
Multiple Criteria ◽  
Multiple Criteria Decision Analysis ◽  
The Internet ◽  
Online Retail ◽  
Online Sales ◽  
Dot Com

Digital retail (online retail or e-commerce) sector is continuously expanding its stake in the global economy each year. According to the statistics, online retail share of the total global retail sales takes approximately 11.9% in 2018 and is expected to reach 17.5% at the end of 2021. The same pattern of rapid growth was noticed more than 18 years ago when a burst of dot-com bubble crashed many of the internet-based online shopping companies. “Growth over profits” mentality and overestimated perception of the magnitude of online sales resulted in a superficial understanding of the business’ financial performance. Because of that, it is highly necessary to analyze and adequately evaluate the financial performance of digital retail companies. Thus, the purpose of this article is to investigate the top 4 digital retail companies’ financial performance by applying multiple criteria decision analysis (MCDA) TOPSIS and SAW methods to demonstrate that sales turnover is not the only and the prime measure to evaluate the successful company’s financial performance.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

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