scholarly journals Promoting the Diamond Suite and President Suite of Rich Palace Hotel Using a Promotional Video

K ta Kita ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 286-291
Author(s):  
Poh Vania Lokita
Keyword(s):  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
The Right

The main problem that Rich Palace Hotel is currently facing is the Diamond suites and Platinum President suites are not selling very well. The occupancy of both rooms are very low which is only 5%-8% per month. Therefore,making a promotionaltool with videoformwould be the right solution tosolve the problem.  By watching promotionalvideo customers will know more about Diamond suites and President suites,  because promotional video contains information that can increase customers awareness of the The Diamond suite and President suite. It canalso become the tool for the sales and marketing team to offer both rooms in order to increase the occupancy level. The video will show about the benefits of staying in Diamond Suites or Platinum President Suites compared to staying at the Deluxe room.       

scholarly journals Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 346-351
Author(s):  
Yoko Amirudin
Keyword(s):  
Positive Feedback ◽  
Motion Pictures ◽  
Coffee Shop ◽  
Meeting Room ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
Selling Point ◽  
Potential Customers

Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution of the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rarther than just a brochure. The unique selling points that will be highlighthed is to focus on the private meeting room and its other supporting facilities such as the lunch, the rooms, and the ambience. By having this video, the sales and marketing team will be easier to promote the hotel more effectively to its potential customers. Keywords: promotion, branding, unique selling point (USP), promotional video

scholarly journals Promoting Fave Hotel’s Rungkut Meeting Rooms and Rooms Using a Marketing Booklet

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 139-145
Author(s):  
Alexandra Ricci Pradnya Paramita
Keyword(s):  
Target Market ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Hotel Marketing ◽  
Made In

Fave Hotel Rungkut is a 3 – star hotel, located in Jl. Kaliraya Rungkut No. 23 – 25. Fave Hotel Rungkut has 175 total rooms with 169 standar rooms and 6 suite rooms. They also offer 4 medium and 2 large meeting rooms.  Their main competitors are Cleo Business Hotel, Zest Hotel Jemursari, and Amaris Magarejo. The main problem that Fave Hotel Rungkut is facing is the decline of upselling rooms and meeting rooms in September – November 2018. To solve the problem, I made a marketing booklet to help sales team sell the products of Fave Hotel Rungkut. A marketing booklet is made in English and Indonesia in order to make their local and foreign customers understand. This marketing booklet will be useful and helpful for sales and marketing team to promote or show their products to their target market. Keywords: Promotion, Hotel, Marketing Booklet

scholarly journals GENERIC PRESCRIPTION IN INDIA – A REVIEW

2020 ◽  
pp. 20-24
Author(s):  
VIGNESH M ◽  
GANESH GNK
Keyword(s):  
Generic Drugs ◽  
Data Integrity ◽  
Successful Outcome ◽  
Current Trends ◽  
The People ◽  
Sales And Marketing ◽  
Generic Medications ◽  
Regulatory Bodies ◽  
Branded Drugs ◽  
The Right

In India, a Generic drug plays a major role where most of the people afford and depend on it, due to the budget-friendly and easily available widely. However, some of the pharmaceutical manufacturer’s license was terminated due to the unsold or banned products of branded drugs, which are manufactured in USFDA as small plants, were manufactured in India without the approval. There were many misconceptions with the manufacturers, for following the right strategy to bring generic medications, clearing data integrity issues, sales, and marketing aspects of drugs for the successful outcome. India has also been subject to increasing inspections by global regulatory bodies in recent times. There has been an increase in enforcement actions taken by regulatory bodies for cases related to data integrity. From this review, it concluded that what are the current trends involved in the generic drugs and their category based on the license, impact, and issues involved and also provides the recommendations to be followed to prevent further issues in the future.

Estimating, Planning, and Forecasting

2020 ◽  
pp. 25-51
Keyword(s):  
Sales Force ◽  
Market Size ◽  
Quota System ◽  
Smooth Flow ◽  
Sales Team ◽  
Sales And Marketing ◽  
Potential Market ◽  
Marketing Team ◽  
Relative Potential ◽  
Budgeting Process

Sales happens only where there is a potential market for the product. There are various ways of estimating the market size. One organization in India has made an estimate of the relative potential of the geographical units in the country. In addition, they have estimated the degree of media exposure of these units as well as the concentration of purchasing power of the population of those areas. The sales and marketing team can draw up their strategies based on these three indices. Similar estimates are available in many countries of the world. The sales team has to also understand the economic structures of the market and then go through the budgeting process. This budgeting process or the sales and marketing plans are very crucial to the organization as this is the blueprint for the progress of the organization. In order to ensure the smooth functioning of the organization, sales forecasting has to be done. This process ensures proper coordination of multiple functions within the organization – and ensures smooth flow of products from manufacturing to the market. The sales team has to make this forecast on the basis of their territories and the quota of sales allocated to them. Territories are formulated to ensure better administration of the field sales force and the quota system helps the sales team to work towards a goal.

Industry news

Circuit World ◽  
1983 ◽  
Vol 10 (1) ◽  
pp. 56-80
Keyword(s):  
Metal Finishing ◽  
Sales And Marketing ◽  
Marketing Team

Electroloid Limited, the Aylesbury based manufacturer of metal finishing plant and equipment, have announced two new appointments to their sales and marketing team.

scholarly journals Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta

2019 ◽  
Vol 10 (2) ◽  
pp. 120-128
Author(s):  
Septi Fahmi Choiris ◽  
Adestya Ayu Armeilia
Keyword(s):  
Market Share ◽  
Research Result ◽  
Occupancy Rate ◽  
Operational Strategies ◽  
Market Expansion ◽  
Large Target ◽  
Sales And Marketing ◽  
Key Informant ◽  
Main Target ◽  
Marketing Team

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

scholarly journals Increasing the Brand Awareness of Sans Power’s Consumers in its Marketing Booklet

K ta Kita ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 91-95
Author(s):  
Claudia Marselina
Keyword(s):  
Brand Awareness ◽  
Solar Panels ◽  
Solar Water ◽  
Trading Company ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Solar Pump ◽  
Selling Point ◽  
Energy Products ◽  
Water Pumps

This paper aims at overcoming the problem faced by Sans Power by creating a marketing booklet as the solution. Sans Power is a trading company selling solar-energy products, like solar water pumps and solar panels. It offers a variety of solar water pumps based on the function, which are Submersible Solar Pump, Surface Solar Pump, and Solar Pool Pump. The main problem Sans Power is currently facing is the salespeople find it hard to explain to its customers and prospects about the uniqueness of buying Sans Power’s products. Therefore, a marketing booklet emphasizing the uniqueness of the products would be a solution. The marketing booklet will become the tool for the sales and marketing team to offer the unique benefits the customers can get. It will also make customers know more about Sans Power’s products and services, which can attract them increasing the sales. Keywords: promotion, promotional tool, marketing booklet, brand, brand awareness, unique selling point.

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