scholarly journals Promoting Fave Hotel’s Rungkut Meeting Rooms and Rooms Using a Marketing Booklet

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 139-145
Author(s):  
Alexandra Ricci Pradnya Paramita
Keyword(s):  
Target Market ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Hotel Marketing ◽  
Made In

Fave Hotel Rungkut is a 3 – star hotel, located in Jl. Kaliraya Rungkut No. 23 – 25. Fave Hotel Rungkut has 175 total rooms with 169 standar rooms and 6 suite rooms. They also offer 4 medium and 2 large meeting rooms.  Their main competitors are Cleo Business Hotel, Zest Hotel Jemursari, and Amaris Magarejo. The main problem that Fave Hotel Rungkut is facing is the decline of upselling rooms and meeting rooms in September – November 2018. To solve the problem, I made a marketing booklet to help sales team sell the products of Fave Hotel Rungkut. A marketing booklet is made in English and Indonesia in order to make their local and foreign customers understand. This marketing booklet will be useful and helpful for sales and marketing team to promote or show their products to their target market. Keywords: Promotion, Hotel, Marketing Booklet

scholarly journals Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 346-351
Author(s):  
Yoko Amirudin
Keyword(s):  
Positive Feedback ◽  
Motion Pictures ◽  
Coffee Shop ◽  
Meeting Room ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
Selling Point ◽  
Potential Customers

Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution of the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rarther than just a brochure. The unique selling points that will be highlighthed is to focus on the private meeting room and its other supporting facilities such as the lunch, the rooms, and the ambience. By having this video, the sales and marketing team will be easier to promote the hotel more effectively to its potential customers. Keywords: promotion, branding, unique selling point (USP), promotional video

Estimating, Planning, and Forecasting

2020 ◽  
pp. 25-51
Keyword(s):  
Sales Force ◽  
Market Size ◽  
Quota System ◽  
Smooth Flow ◽  
Sales Team ◽  
Sales And Marketing ◽  
Potential Market ◽  
Marketing Team ◽  
Relative Potential ◽  
Budgeting Process

Sales happens only where there is a potential market for the product. There are various ways of estimating the market size. One organization in India has made an estimate of the relative potential of the geographical units in the country. In addition, they have estimated the degree of media exposure of these units as well as the concentration of purchasing power of the population of those areas. The sales and marketing team can draw up their strategies based on these three indices. Similar estimates are available in many countries of the world. The sales team has to also understand the economic structures of the market and then go through the budgeting process. This budgeting process or the sales and marketing plans are very crucial to the organization as this is the blueprint for the progress of the organization. In order to ensure the smooth functioning of the organization, sales forecasting has to be done. This process ensures proper coordination of multiple functions within the organization – and ensures smooth flow of products from manufacturing to the market. The sales team has to make this forecast on the basis of their territories and the quota of sales allocated to them. Territories are formulated to ensure better administration of the field sales force and the quota system helps the sales team to work towards a goal.

scholarly journals Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun

2020 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Priscila Triviana Dewi
Keyword(s):  
Data Collection ◽  
Marketing Mix ◽  
Product Price ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Hotel Service ◽  
Consumer Perspective ◽  
Marketing Activities ◽  
Conference Center ◽  
Hotel Marketing

This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.

scholarly journals SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT

2021 ◽  
Vol 5 (1) ◽  
pp. 8-13
Author(s):  
Km Tri Sutrisna Agustia
Keyword(s):  
Data Collection ◽  
Target Market ◽  
Semiotic Analysis ◽  
Exact Match ◽  
Qualitative Design ◽  
Part Segmentation ◽  
The Relationship ◽  
Hotel Marketing

The phenomenon of misinterpretation and the mismatch of the desired meaning in a hotel advertisement gives significant losses to hoteliers in Bali. The purpose of this study is to understand the meaning contained in a hotel promotion advertisement. This study aims to align the problem of conveying meaning in promotional advertisements that are often not understood by tourist targets so that there is a misunderstanding between the wishes of the hotel marketing and the needs of the tourists themselves. This study analyzes (1) ads part segmentation, (2) describes the relationship between signs in the form of markers and signs in hotel advertisements, (3) describes and provides an overview of suggestions regarding the role of the proper meaning in hospitality advertisements. The design of this study uses a qualitative design collected from study subjects in the form of hotel advertisements collected from promotional advertisements (brochures or websites) of hotels in Bali. The objects in this study are in the form of words, phrases, sentences, and images in the advertisements. The study stage begins with data collection on hotel advertisements regarding the advertisements being promoted. Then a picture of the proper meaning of promotional advertising based on semiotics will be drawn up. The results achieved are the connection between symbols and meanings used in a hotel promotion advertisement. Semiotic science variables can be added in the design of a hotel advertisement so that it provides an illustration of the suitability between the application of semiotics and hotel marketing practices as outlined in the advertisement. The exact match between the desires and the meaning to be conveyed can be developed properly to avoid misunderstandings between the hotel and the target market. Keywords: advertising; Bali; hospitality; promotion; semiotics

Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing

2017 ◽  
pp. 1-16
Author(s):  
Mohanbir Sawhney
Keyword(s):  
Social Media ◽  
Traditional Approach ◽  
Social Media Marketing ◽  
Target Market ◽  
Value Proposition ◽  
Product Launches ◽  
Marketing Team ◽  
Media Habits ◽  
Edge Router ◽  
Learn Approach

This case focuses on Cisco Systems' innovative probe-and-learn approach to using social media to launch its ASR 1000 Series Edge Router. The company had decided to eschew traditional print and TV media in marketing the new product and had decided instead to focus its efforts entirely on digital marketing and social media to attract the attention of its target market. The case discusses Cisco's bold plan to launch the ASR 1000 Series “virtually, visually, and virally” and the digital tactics employed by the Cisco Systems marketing team to accomplish this ambitious goal. Business marketers normally adopt a more serious and traditional approach to marketing its products but in this case Cisco had decided to buck that trend by exploring digital tools and social gaming avenues which its target client—the technical community—were increasingly frequenting. Cisco's challenge lay in whether this new approach and resultant value proposition would resonate with its technical audience and give the ASR 1000 Router the kind of publicity it needed to have. The case is set at a time when social media was burgeoning as a promising way to engage consumers more deeply with brands and products, but marketers were still experimenting with the tools and tactics of social media for marketing.Understand the relevance of social media for product launches as a function of contextual factors such as nature of product, media habits, and company credibility. Learn about the applicability of social media for business marketers in terms of its uniqueness, advantages and challenges. Recognize the relationship between campaign objectives and the value proposition for the product. Understand the evolution of social media marketing from a probe-and-learn approach to a strategy-driven process. The initial test and learn approach must be enhanced and become more strategic in the future.

scholarly journals STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Katrina Katrin ◽  
Zon Vanel
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Study Approach ◽  
Sales Team ◽  
Marketing Team

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

scholarly journals Promoting the Diamond Suite and President Suite of Rich Palace Hotel Using a Promotional Video

K ta Kita ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 286-291
Author(s):  
Poh Vania Lokita
Keyword(s):  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
The Right

The main problem that Rich Palace Hotel is currently facing is the Diamond suites and Platinum President suites are not selling very well. The occupancy of both rooms are very low which is only 5%-8% per month. Therefore,making a promotionaltool with videoformwould be the right solution tosolve the problem.  By watching promotionalvideo customers will know more about Diamond suites and President suites,  because promotional video contains information that can increase customers awareness of the The Diamond suite and President suite. It canalso become the tool for the sales and marketing team to offer both rooms in order to increase the occupancy level. The video will show about the benefits of staying in Diamond Suites or Platinum President Suites compared to staying at the Deluxe room.       

Industry news

Circuit World ◽  
1983 ◽  
Vol 10 (1) ◽  
pp. 56-80
Keyword(s):  
Metal Finishing ◽  
Sales And Marketing ◽  
Marketing Team

Electroloid Limited, the Aylesbury based manufacturer of metal finishing plant and equipment, have announced two new appointments to their sales and marketing team.

Sign in / Sign up

Export Citation Format

Share Document