New addition to Siemens technical sales and marketing team

2000 ◽  
Vol 12 (2) ◽  
Keyword(s):  
Sales And Marketing ◽  
Marketing Team

scholarly journals Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 346-351
Author(s):  
Yoko Amirudin
Keyword(s):  
Positive Feedback ◽  
Motion Pictures ◽  
Coffee Shop ◽  
Meeting Room ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
Selling Point ◽  
Potential Customers

Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution of the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rarther than just a brochure. The unique selling points that will be highlighthed is to focus on the private meeting room and its other supporting facilities such as the lunch, the rooms, and the ambience. By having this video, the sales and marketing team will be easier to promote the hotel more effectively to its potential customers. Keywords: promotion, branding, unique selling point (USP), promotional video

scholarly journals Promoting Fave Hotel’s Rungkut Meeting Rooms and Rooms Using a Marketing Booklet

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 139-145
Author(s):  
Alexandra Ricci Pradnya Paramita
Keyword(s):  
Target Market ◽  
Sales Team ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Hotel Marketing ◽  
Made In

Fave Hotel Rungkut is a 3 – star hotel, located in Jl. Kaliraya Rungkut No. 23 – 25. Fave Hotel Rungkut has 175 total rooms with 169 standar rooms and 6 suite rooms. They also offer 4 medium and 2 large meeting rooms.  Their main competitors are Cleo Business Hotel, Zest Hotel Jemursari, and Amaris Magarejo. The main problem that Fave Hotel Rungkut is facing is the decline of upselling rooms and meeting rooms in September – November 2018. To solve the problem, I made a marketing booklet to help sales team sell the products of Fave Hotel Rungkut. A marketing booklet is made in English and Indonesia in order to make their local and foreign customers understand. This marketing booklet will be useful and helpful for sales and marketing team to promote or show their products to their target market. Keywords: Promotion, Hotel, Marketing Booklet

scholarly journals Promoting the Diamond Suite and President Suite of Rich Palace Hotel Using a Promotional Video

K ta Kita ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 286-291
Author(s):  
Poh Vania Lokita
Keyword(s):  
Sales And Marketing ◽  
Marketing Team ◽  
Promotional Video ◽  
The Right

The main problem that Rich Palace Hotel is currently facing is the Diamond suites and Platinum President suites are not selling very well. The occupancy of both rooms are very low which is only 5%-8% per month. Therefore,making a promotionaltool with videoformwould be the right solution tosolve the problem.  By watching promotionalvideo customers will know more about Diamond suites and President suites,  because promotional video contains information that can increase customers awareness of the The Diamond suite and President suite. It canalso become the tool for the sales and marketing team to offer both rooms in order to increase the occupancy level. The video will show about the benefits of staying in Diamond Suites or Platinum President Suites compared to staying at the Deluxe room.       

Estimating, Planning, and Forecasting

2020 ◽  
pp. 25-51
Keyword(s):  
Sales Force ◽  
Market Size ◽  
Quota System ◽  
Smooth Flow ◽  
Sales Team ◽  
Sales And Marketing ◽  
Potential Market ◽  
Marketing Team ◽  
Relative Potential ◽  
Budgeting Process

Sales happens only where there is a potential market for the product. There are various ways of estimating the market size. One organization in India has made an estimate of the relative potential of the geographical units in the country. In addition, they have estimated the degree of media exposure of these units as well as the concentration of purchasing power of the population of those areas. The sales and marketing team can draw up their strategies based on these three indices. Similar estimates are available in many countries of the world. The sales team has to also understand the economic structures of the market and then go through the budgeting process. This budgeting process or the sales and marketing plans are very crucial to the organization as this is the blueprint for the progress of the organization. In order to ensure the smooth functioning of the organization, sales forecasting has to be done. This process ensures proper coordination of multiple functions within the organization – and ensures smooth flow of products from manufacturing to the market. The sales team has to make this forecast on the basis of their territories and the quota of sales allocated to them. Territories are formulated to ensure better administration of the field sales force and the quota system helps the sales team to work towards a goal.

Industry news

Circuit World ◽  
1983 ◽  
Vol 10 (1) ◽  
pp. 56-80
Keyword(s):  
Metal Finishing ◽  
Sales And Marketing ◽  
Marketing Team

Electroloid Limited, the Aylesbury based manufacturer of metal finishing plant and equipment, have announced two new appointments to their sales and marketing team.

scholarly journals Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta

2019 ◽  
Vol 10 (2) ◽  
pp. 120-128
Author(s):  
Septi Fahmi Choiris ◽  
Adestya Ayu Armeilia
Keyword(s):  
Market Share ◽  
Research Result ◽  
Occupancy Rate ◽  
Operational Strategies ◽  
Market Expansion ◽  
Large Target ◽  
Sales And Marketing ◽  
Key Informant ◽  
Main Target ◽  
Marketing Team

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

scholarly journals Increasing the Brand Awareness of Sans Power’s Consumers in its Marketing Booklet

K ta Kita ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 91-95
Author(s):  
Claudia Marselina
Keyword(s):  
Brand Awareness ◽  
Solar Panels ◽  
Solar Water ◽  
Trading Company ◽  
Sales And Marketing ◽  
Marketing Team ◽  
Solar Pump ◽  
Selling Point ◽  
Energy Products ◽  
Water Pumps

This paper aims at overcoming the problem faced by Sans Power by creating a marketing booklet as the solution. Sans Power is a trading company selling solar-energy products, like solar water pumps and solar panels. It offers a variety of solar water pumps based on the function, which are Submersible Solar Pump, Surface Solar Pump, and Solar Pool Pump. The main problem Sans Power is currently facing is the salespeople find it hard to explain to its customers and prospects about the uniqueness of buying Sans Power’s products. Therefore, a marketing booklet emphasizing the uniqueness of the products would be a solution. The marketing booklet will become the tool for the sales and marketing team to offer the unique benefits the customers can get. It will also make customers know more about Sans Power’s products and services, which can attract them increasing the sales. Keywords: promotion, promotional tool, marketing booklet, brand, brand awareness, unique selling point.

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG

2019 ◽  
Vol 3 (2) ◽  
pp. 96-110
Author(s):  
Dian Candra Fatihah ◽  
Dewi Rani Desmawati
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Sales And Marketing ◽  
Strong Relation

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

Knowledge as a Revenue Driver, Not a Cost Centre: the LexisNexis GLP and How to Use Market Intelligence to Make Knowledge a Vital Growth Engine for Law Firms

2020 ◽  
Vol 20 (4) ◽  
pp. 213-218
Author(s):  
Christopher O'Connor
Keyword(s):  
Quantitative Measure ◽  
Law Firms ◽  
Legal Services ◽  
Market Intelligence ◽  
Link Type ◽  
Marketing Team ◽  
Virtual Conference ◽  
The Uk ◽  
Individual Metrics ◽  
Legal Product

AbstractThis article by the LexisNexis Segment Marketing team explains the approach, methodology and findings of the LexisNexis Gross Legal Product (GLP) report, first presented at the BIALL's Virtual Conference in June 2020. The GLP is a quantitative measure of underlying demand for legal services in the UK, comprised of 250 individual metrics which serve as proxies for legal activity. The article outlines the methodology and sources used to build the GLP; headline findings for Q2 2020 YTD; and provides suggestions for how firm leaders and knowledge professionals could use the information in their work. The GLP Q2 model found that demand for legal activity has declined by 7% since the start of 2020.

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