Building Cultural Heritage Reference Collections from Social Media through Pooling Strategies: The Case of 2020’s Tensions Over Race and Heritage

2022 ◽  
Vol 15 (1) ◽  
pp. 1-13
Author(s):  
David Otero ◽  
Patricia Martin-Rodilla ◽  
Javier Parapar
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Retrieval ◽  
Cultural Heritage ◽  
Digital Archives ◽  
Retrieval Method ◽  
Left Behind ◽  
Heritage Studies ◽  
Reference Collection ◽  
Pooling Strategies

Social networks constitute a valuable source for documenting heritage constitution processes or obtaining a real-time snapshot of a cultural heritage research topic. Many heritage researchers use social networks as a social thermometer to study these processes, creating, for this purpose, collections that constitute born-digital archives potentially reusable, searchable, and of interest to other researchers or citizens. However, retrieval and archiving techniques used in social networks within heritage studies are still semi-manual, being a time-consuming task and hindering the reproducibility, evaluation, and open-up of the collections created. By combining Information Retrieval strategies with emerging archival techniques, some of these weaknesses can be left behind. Specifically, pooling is a well-known Information Retrieval method to extract a sample of documents from an entire document set (posts in case of social network’s information), obtaining the most complete and unbiased set of relevant documents on a given topic. Using this approach, researchers could create a reference collection while avoiding annotating the entire corpus of documents or posts retrieved. This is especially useful in social media due to the large number of topics treated by the same user or in the same thread or post. We present a platform for applying pooling strategies combined with expert judgment to create cultural heritage reference collections from social networks in a customisable, reproducible, documented, and shareable way. The platform is validated by building a reference collection from a social network about the recent attacks on patrimonial entities motivated by anti-racist protests. This reference collection and the results obtained from its preliminary study are available for use. This real application has allowed us to validate the platform and the pooling strategies for creating reference collections in heritage studies from social networks.

scholarly journals Information Retrieval and Social Media Mining

Information ◽  
2020 ◽  
Vol 11 (12) ◽  
pp. 578
Author(s):  
María N. Moreno-García
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Retrieval ◽  
Web Sites ◽  
Digital Content ◽  
Sources Of Information ◽  
Social Media Mining ◽  
Information Products ◽  
Streaming Services ◽  
Media Mining

The large amount of digital content available through web sites, social networks, streaming services, and other distribution media, allows more and more people to access virtually unlimited sources of information, products, and services [...]

Heritagization of street art as a theatrical performance: The case study of Dolk’s artworks conservation in Bergen, Norway

2020 ◽  
Vol 7 (2-3) ◽  
pp. 133-155
Author(s):  
Laima Nomeikaite
Keyword(s):  
Social Media ◽  
Cultural Studies ◽  
Cultural Heritage ◽  
Social Practices ◽  
Street Art ◽  
Heritage Studies ◽  
Theatrical Performance

In recent years, individual street artworks have been framed as cultural heritage. However, attempts to integrate street artworks and graffiti into formal heritage frameworks have not provided solutions to the philosophical and practical problems associated with their preservation. Rather than focusing on street artworks as passive objects to be conserved, preserved or managed, this research analyses the conservation of Dolk’s street artworks as an example of lively theatrical performance emerging from embodied actions, lived processes and social practices. Applying non-representational theory, heritage studies and cultural studies, the research argues that the conservation of street artworks is not passive, but active – a process in which humans, social media and artworks, themselves, are active, relational and equally important actors contributing to ‘heritagization’. The case illustrates that acts of destruction – as well as social media debates and street art performances that oppose conventional heritage practices and commodification – can serve as stimuli for not only reconsidering the meanings and values of street art but also protecting the rights of city commons.

scholarly journals The influence of social networks on the transformation of the image of archives in the socio-cultural and information space

2021 ◽  
Author(s):  
Maryna Paliienko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Heritage ◽  
Social Activity ◽  
Information Resources ◽  
Information Environment ◽  
The Internet ◽  
Factors Influencing ◽  
National Values ◽  
Informational Environment

The newest tendencies in the development of social networks content related to the popularization and promotion of information about the activities of archival institutions are considered. The level of social activity of Ukrainian archival institutions in the information environment was also analyzed. Information and communicative, presentation, and educational functions of pages created by Ukrainian archives in social networks are characterized. The factors influencing the interaction with the Internet audience are pointed out. The influence of social networks on the dissemination of information about the activity and mission of archives, the perception and evolution of the image of archives in the socio-cultural and informational environment was also determined. The importance of archival information resources presentation on social media for promoting historical and cultural heritage as well as national values and state interests is underlined

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

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