An integrated model for using social media applications in non-profit organizations

2022 ◽  
Vol 63 ◽  
pp. 102452
Author(s):  
Hanaa Albanna ◽  
Ali Abdallah Alalwan ◽  
Mostafa Al-Emran
Keyword(s):  
Social Media ◽  
Integrated Model ◽  
Non Profit ◽  
Non Profit Organizations ◽  
Media Applications

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

The Role of Social Media for Knowledge Dissemination in Medical Tourism

2017 ◽  
pp. 132-161
Author(s):  
Anita Medhekar
Keyword(s):  
Social Media ◽  
Medical Tourism ◽  
Healthcare Providers ◽  
Knowledge Dissemination ◽  
Non Profit ◽  
Public Health Communication ◽  
Related Information ◽  
Grass Root ◽  
Use Of Social Media ◽  
Media Applications

The use of social media for information dissemination for education, environmental movement, natural disasters, emergency, election campaign, grass root movements, non-profit organisations, public health communication, and marketing for health promotion, e-governance, and political revolutions is well known. The economic significance of the health and medical tourism sector in the global healthcare business should not be underestimated. Internet is playing a leading role as a platform for the dissemination of medical tourism business information. In this century, more and more actual and potential tourists are accessing the internet and social media applications to find and disseminate factual information regarding medical tourism facilitators, destinations, super-speciality hospitals, specialist doctors and nurses, quality and accreditation, accommodation facility, cost, waiting period for surgery and sharing their positive and negative experiences to inform potential medical tourists. Healthcare providers and medical tourists acquire information, create, collaborate, communicate and disseminate healthcare and medical tourism related information through the Word-of-Social-Media (WoSM) tools such as FaceBook, Flickr, Twitter, Blogs, Forums, YouTube patient testimonials, Google Plus, LinkedIn, Photo and video sharing, Alexa and mobile applications. Therefore social media has a great potential as an information source and a knowledge dissemination tool for tourism industry to network and create clusters locally and globally, to exploit new innovative technologies for interaction and collaboration between the healthcare providers as well as the medical tourists. The main contribution of this chapter is to explore and discuss the role and use of social media applications for knowledge dissemination by hospitals and the medical tourists in the global business of medical tourism in India.

Drivers of Twitter as a strategic communication tool for non-profit organizations

2016 ◽  
Vol 26 (5) ◽  
pp. 1052-1071 ◽  
Author(s):  
María del Mar Gálvez-Rodríguez ◽  
Carmen Caba-Pérez ◽  
Manuel López-Godoy
Keyword(s):  
Social Media ◽  
Online Community ◽  
Strategic Communication ◽  
Communication Strategy ◽  
Network Activity ◽  
Communication Tool ◽  
Content Type ◽  
Non Profit ◽  
Stakeholder Relationships ◽  
Non Profit Organizations

Purpose In view of the increased impact of social media, non-profit organizations (NPOs) should review their management model for stakeholder relationships. The purpose of this paper is to analyze the influence of factors on the use of Twitter by NPOs as a mechanism for disclosing information and dialogue with their stakeholders, and in particular: “donor dependence,” “fundraising expenses,” “organizational age,” “organizational size,” “online community size,” “network activity” and “board size.” Design/methodology/approach A content analysis of Twitter use as a strategic communication tool was conducted and a multivariable linear regression analysis was performed. Findings Smaller organizations and those with a larger online community are the most interested in implementing Twitter as a one or two-way communication strategy. Likewise, the NPOs with the highest degree of donor dependence strive most in the use of contents of Twitter as one-way communication mechanism. Social implications This study contributes to a better understanding of social media implementation in the NPO sector and advances the identification of the main causes that motivate NPOs to improve their accountability through social media. Originality/value The paper’s subject is relatively innovative due to the scarce studies focussing on social media used by NPOs. In spite of the advantages offered by Twitter, few studies have specifically addressed NPOs’ current use of this platform, and fewer still have analyzed the factors that motivate them to use this tool.

scholarly journals Social Media Marketing for User Engagement: Evidence from Bosnia and Herzegovina

2021 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Ensar Mekić ◽  
Minela Zerdo-Puljić
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Bosnia And Herzegovina ◽  
Real Data ◽  
Social Media Marketing ◽  
User Engagement ◽  
Non Profit ◽  
The Real ◽  
Social Media Platforms ◽  
Non Profit Organizations

Internet enabled the emergence of social media platforms, opened new markets and changed the way businesses and organizations operate, communicate with their target audience, promote their activities and achievements. Non-profit organizations worldwide use social media platforms and strive to increase user engagement and the number of reactions to achieve their goals. Although in Bosnia and Herzegovina, non-profit organizations use social media platforms, there is no empirical evidence of their success in increasing user engagement and the number of reactions. This study investigates which social media factors have an influence on user engagement, particularly on the number of reactions on Facebook posts. The real data from the period of 15 months were collected from a Facebook business profile of a non-profit organization from Bosnia and Herzegovina. SPSS and Excel were used to analyze the data. According to the research results, the period of publishing and the number of photos have an effect on the number of reactions on Facebook posts, while the amount of text and the day of publishing do not have an effect on the number of reactions.

scholarly journals Pelaksanaan Fungsi Hubungan Masyarakat dan Publisitas pada Organisasi Non-Profit

2019 ◽  
Vol 15 (1) ◽  
pp. 15-27
Author(s):  
Voettie Wisataone
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Community Care ◽  
Marketing Strategies ◽  
Non Profit ◽  
Good Image ◽  
Non Profit Organizations

Dewasa ini, tidak hanya organisasi profit yang menjalankan berbagai macam strategi pemasaran untuk menjaring konsumen. Organisasi non-profit pun juga melakukan berbagai strategi pemasaran agar tetap eksis, sehingga dapat mendatangkan sejumlah donatur. Salah satu strategi pemasaran yang digunakan adalah dengan menjalankan fungsi hubungan masyarakat (humas) dan publisitas. Pos Keadilan Peduli Umat (PKPU) menjalankan fungsi humas dan publisitas, meskipun secara struktur tidak memiliki devisi humas. Peran fungsi humas dan publisitas dijalankan oleh bidang kemitraan. Hasil wawancara dan observasi menunjukkan bahwa fungsi humas dan publisitas yang dijalankan oleh PKPU Yogyakarta, antara lain; persconference, publikasi melalui media sosial, dan bekerjasama dengan media radio. Sasaran dari program tersebut adalah para donatur dan masyarakat secara luas. Tujuannya adalah agar dapat membangun citra yang baik, sehingga donatur dan masyarakat dapat berdonasi melalui PKPU Yogyakarta. Kata kunci : Fungsi Humas dan Publisitas, PKPU Yogyakarta, Organisasi Non-Profit  Abstract: Implementation of Public Relations and Publicity Functions in Non-Profit Organizations. Today, not only profit organizations run various kinds of marketing strategies to attract consumers. Non-profit organizations also carry out various marketing strategies in order to continue to exist, so that they can bring in a number of donors. One of the marketing strategies used is to carry out public relations and publicity functions. The Community Care Justice Post (PKPU) carries out public relations and publicity functions, even though structurally there is no public relations division. The role of public relations and publicity functions is carried out by the partnership sector. The results of interviews and observations indicate that the functions of public relations and publicity run by PKPU Yogyakarta, among others; persconference, publication through social media, and collaborating with radio media. The objectives of the program are donors and the community at large. The aim is to build a good image, so donors and the community can donate through PKPU Yogyakarta. Keywords: Function of Public Relations and Publicity, PKPU Yogyakarta, Non-Profit Organizations

scholarly journals A new model to explore non-profit social media use for advocacy and civic engagement

First Monday ◽  
2015 ◽  
Author(s):  
David Chapman ◽  
Katrina Miller-Stevens ◽  
John C Morris ◽  
Brendan O'Hallarn
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Media Use ◽  
Non Profit ◽  
New Model ◽  
The Public ◽  
Social Media Platforms ◽  
Non Profit Organizations ◽  
Use Of Social Media

Non-profit organizations are actively using social media platforms as a way to deliver information to end users, yet little is known of the internal processes these organizations follow to implement this tool. We present a case study of one non-profit organization, Blue Star Families, Inc., that is actively engaged in advocacy and civic engagement. We offer a new model to explore non-profit organizations’ use of social media platforms by building on previous models and frameworks developed to explore the use of social media in the public, private, and non-profit sectors.

Every Task its Tool, Every Tool its Task: Social Media Use in Canadian Non-Profit Organizations

2016 ◽  
Author(s):  
Dinesh Rathi ◽  
Lisa Given ◽  
Eric Forcier ◽  
Sarah Vela
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Online Survey ◽  
Non Profit ◽  
Médias Sociaux ◽  
Social Media Platforms ◽  
Non Profit Organizations ◽  
Use Of Social Media ◽  
Medias Sociaux ◽  
Insight Into

This paper presents emerging results of a national online survey of Canadian Non-Profit Organizations (NPOs) on their perception and use of social media, and their role for the purpose of Knowledge Management (KM). Based on results from the first 320 respondents spanning across local and provincial boundaries, these findings provide insight into what social media platforms are preferred by these organizations, what tasks they are used for and the tasks for which these tools are considered most effective.Cet article présente les résultats d’une enquête nationale effectuée en ligne auprès des organismes canadiens sans but lucratif (OSBL), les interrogeant sur leur compréhension et leur utilisation des médias sociaux, et le rôle de ceux-ci dans la gestion des connaissances. Sur la base des données obtenues auprès des 320 premiers répondants, se situant par-delà les frontières locales et provinciales, ces résultats permettent de comprendre quelles sont les plates-formes de médias sociaux préférées par ces OSBL, pour quelles tâches elles sont utilisées et pour quelles tâches ces outils sont considérés comme les plus efficaces.

Tools of Engagement for Knowledge Management: Using Social Media to Capture Non-Profit Organizations' Stories

2014 ◽  
Author(s):  
Eric Forcier ◽  
Dinesh Rathi ◽  
Lisa Given
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Information Sources ◽  
Qualitative Interviews ◽  
Non Profit ◽  
Médias Sociaux ◽  
Non Profit Organizations ◽  
Medias Sociaux

Presents results from qualitative interviews with individuals working in non-profit organizations near Edmonton, Alberta. The findings point to the importance of stories as information sources used within the organizations, with social media playing a key role in capturing those stories and engaging with the community.Seront présentés les derniers résultats d'entrevues qualitatives auprès d'individus travaillant pour une organisation à but non lucratif près d'Edmonton, en Alberta. Les résultats démontrent l'importance de l'histoire comme source d'information importante au sein des organisations et les médias sociaux jouent un rôle clé dans la capture de ces histoires et l'engagement avec la communauté.

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