scholarly journals MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE

2021 ◽  
Vol 31 (6) ◽  
pp. 963-969
Author(s):  
Yu.G. Kuzmenko ◽  
Munther Amin Almandeel ◽  
D.V. Stukalov
Keyword(s):  
Critical Role ◽  
Marketing Mix ◽  
Electronic Trade ◽  
Business World ◽  
Active Involvement ◽  
Strategic Approach ◽  
Electronic Marketing ◽  
Traditional Marketing ◽  
Marketing Costs ◽  
The Impact

The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.

Investigating the relevance of the traditional marketing mix across different stages of change: Empirical evidence from household recycling

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paul Blaise Issock Issock ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Empirical Evidence ◽  
Behaviour Change ◽  
Social Marketing ◽  
Stages Of Change ◽  
Marketing Mix ◽  
Target Audience ◽  
Household Waste ◽  
Content Type ◽  
Traditional Marketing ◽  
The Impact

Purpose This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to the ongoing debate about the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households. Design/methodology/approach This study follows a quantitative method, relying on a survey of 699 heads of households in South Africa. Multigroup analysis and structural equation modelling were applied to test the impact of stages of changes on the potential effect of marketing mix elements on the intention to recycle household waste. Findings The results established that although the traditional marketing mix elements have a marginal effect on the intention to recycle household waste, further analyses revealed that this impact of the marketing mix is contingent on the stage of change in which the target audience is found. Thus, the findings indicated that the marketing mix elements significantly influence the intention to recycle when the target audience is at the contemplation and preparation phases. Originality/value Whilst both critics and proponents of the adoption of the traditional marketing mix in social marketing initiatives have provided relevant arguments, the debate had remained largely theoretical. This study discusses the limitations of the traditional marketing mix in behaviour change programmes and the need for a segmented approach based on the stages of behaviour change when using the 4Ps. However, given the hegemony of the 4Ps in the social marketing literature, this study sheds light on the appropriate “Ps” to activate to influence recycling behavioural intention at different stages of change.

scholarly journals Analyzing and Selecting a Suitable Media for Online Marketing

2017 ◽  
Vol 6 (2) ◽  
pp. 178
Author(s):  
Hysni TERZIU
Keyword(s):  
Information Technologies ◽  
Active Role ◽  
Electronic Media ◽  
Online Marketing ◽  
Communication Tool ◽  
Electronic Trade ◽  
Research Fields ◽  
The World ◽  
Electronic Marketing ◽  
Traditional Marketing

During the last years, the letter “E” has increased its importance not only in the world of information and communication technology (ICT), virtual businesses, and internet surfing but also in other sectors. It has become an important component for a considerable number of research fields such as in electronic marketing, electronic business, electronic finances, electronic trade, electronic distance learning, and electronic markets among others. The revolution in ICT has changed not only our lives but also the ways how people do business. Recently, it is noted that an increasing number of touristic operators use internet and other electronic media to achieve their marketing efforts by giving in this way priority to electronic marketing as a new philosophy and phenomena. Online marketing has as an aim to provide value to customers by using information technologies. It offers additions instruments to traditional marketing. Continues changes in online trade have a direct impact not only in instruments but also in the objectives and aims that require new tools and the usage of new strategies in order to be achieved. These factors (tools, objectives, aims and strategies) can be used to distinguish the instruments of online marketing from those of traditional marketing. To achieve this goal, traditional marketers use a variety of marketing variables including: price, advertising, distribution, product to satisfy actual and potential customers. Today, many organizations are spending more time and money to create online presence, creating of websites. In traditional marketing, the customer's role has been very passive, but today we can say that the world wide web uses the hypermedia concept which provides a more active role to the visitor of the web. Hypermedia means a variety of media content that can be accessed through hyperlinks and that can be used to conduct online marketing and to provide competitive advantages to the new economy. Studies suggest that technological advances have created new communication models and marketing channels that cause the greater impacts on marketing practices (e.g. the acceptance of electronic media as a living communication tool). This paper tries to present the concepts of Online Marketing and particular attention is provided to the manner on how to analyze which Kosovar or regional media on the Internet has greater visibility and what needs to be done to get the right attention of potential clients of our business.

scholarly journals Utilization of electronic marketing and economic determinants to improve income of dairy cattle farmer in Boyolali, Central Java - Indonesia

2020 ◽  
Vol 45 (3) ◽  
pp. 243-249
Author(s):  
A. Setiadi ◽  
S. I. Santoso ◽  
M. Mukson ◽  
S. Nurfadillah ◽  
K. Prayoga
Keyword(s):  
Simple Random Sampling ◽  
Production Costs ◽  
Electronic Market ◽  
Dairy Farmers ◽  
Market Prices ◽  
Economic Determinants ◽  
Central Java ◽  
Electronic Marketing ◽  
Marketing Costs ◽  
The Impact

This study aimed to analyze the impact of electronic marketing utilization and to determine the economic determinants to increase the income of small dairy farmers in Boyolali, Central Java, Indonesia. A survey of 80 dairy farmers from the Cepogo District, Boyolali was determined by simple random sampling. The results showed that the average milk production was 8.3 liters/head/day, the revenue of IDR 3,824,000 per month, production costs of IDR 2,105,000 per month, and income of IDR 1,719,000 per month. Furthermore, by using electronics marketing, farmers could sell 40% of their products to coffee shops and generate revenue of IDR 5,411,500, production costs of IDR 2,705,000 and income of IDR 2,706,500. The utilization of the electronic marketing could increase R/C from 2.1 to 2.43. Economic factors that influence income are market prices, transportation and communication costs, marketing costs and distance traveled. Based on the results of the study it can be concluded that the use of the electronic market can expand the market, increase milk prices and ultimately will increase income

scholarly journals A framework for Tourism electronic marketing in Jordan.

2020 ◽  
Vol 1 (1) ◽  
pp. 40-49
Author(s):  
Abdulbaset Hasouneh ◽  
Hasan Abu Alzeat
Keyword(s):  
Content Analysis ◽  
Marketing Mix ◽  
Demographic Variables ◽  
Decision Makers ◽  
Analysis Method ◽  
Online Payment ◽  
Content Analysis Method ◽  
Electronic Marketing ◽  
The Impact

This study aimed to explore the impact of the electronic marketing mix on tourist attitudes towards tourism in Jordan. The paper conveyed interviews with tourists who had visited Jordan. The researcher used a set of questions to measure the attitudes of tourists towards tourism in Jordan, how the elements of e-marketing affect those attitudes. The researcher designed the interview using the method of the open-ended questions. A total of 48 tourists interviewed, their answers interpreted using the content analysis method. The results revealed that the elements of the marketing mix affect the attitudes to a large extent. The accuracy of the information, price, online payment, website, and personal preferences affect the trends of the tourists. The results revealed that the demographic variables do not represent any difference in these attitudes. The discussion presented and the recommendations introduced to decision-makers.  

scholarly journals (The impact of electronic marketing on the elements of the marketing mix of the banking service (study of banks in the city of Karak: أثر التسويق الالكتروني على عناصر المزيج التسويقي للخدمة المصرفية (دراسة للمصارف في مدينة الكرك )

2017 ◽  
Vol 1 (7) ◽  
Author(s):  
Tayseer Ali Khalaf Al Momani
Keyword(s):  
Marketing Mix ◽  
Modern Technology ◽  
Banking Services ◽  
Banking Service ◽  
Electronic Marketing ◽  
Marketing Operations ◽  
Use Of The Internet ◽  
The Impact ◽  
The City

E-marketing is one of basic contemporary concepts, which has managed during the last few years of the current millennium to jump in all efforts and marketing and various activities to contemporary trends in line with the current era and its variables. The objective of the study is to reveal the role of e-marketing in influencing the elements of the marketing mix of the banking service by using various tools and advanced means and modern technology in the implementation of marketing operations and activities, especially with regard to marketing communications and information technology and the delivery of products as well as the completion of marketing operations through multiple means, making priority to market banking services to various parties through these means. The importance of the study comes from the role of marketing in banking particularly in electronic marketing in achieving the bank's marketing goals through the use of the Internet. The researcher depends on one major hypothesis aims primarily at knowing the impact of electronic marketing on the elements of marketing mix of banking services in commercial banks in Karak, and this study is a theoretical one in which the researcher depends on inductive and deductive methods. One of the most important results of this study that current banking service does not work according to modern trends in electronic marketing, such as the use of computers and other technologies in the production and design of banking services. One of the most important recommendations is the use of electronic devices and equipment in producing, designing and presenting banking services of the sample study as well as the use of electronic marketing techniques in this field because of its positive and enriched impact.

The Laryngeal Epithelium in Reflux

2011 ◽  
Vol 21 (3) ◽  
pp. 112-117 ◽  
Author(s):  
Elizabeth Erickson-Levendoski ◽  
Mahalakshmi Sivasankar
Keyword(s):  
Laryngopharyngeal Reflux ◽  
Critical Role ◽  
Structure And Function ◽  
Laryngeal Disease ◽  
Health And Disease ◽  
And Function ◽  
The Impact

The epithelium plays a critical role in the maintenance of laryngeal health. This is evident in that laryngeal disease may result when the integrity of the epithelium is compromised by insults such as laryngopharyngeal reflux. In this article, we will review the structure and function of the laryngeal epithelium and summarize the impact of laryngopharyngeal reflux on the epithelium. Research investigating the ramifications of reflux on the epithelium has improved our understanding of laryngeal disease associated with laryngopharyngeal reflux. It further highlights the need for continued research on the laryngeal epithelium in health and disease.

scholarly journals The lung–gut axis during viral respiratory infections: the impact of gut dysbiosis on secondary disease outcomes

2021 ◽  
Author(s):  
Valentin Sencio ◽  
Marina Gomes Machado ◽  
François Trottein
Keyword(s):  
Gut Microbiota ◽  
Bacterial Infections ◽  
Respiratory Infections ◽  
Critical Role ◽  
Good Health ◽  
Disease Outcomes ◽  
And Function ◽  
Viral Respiratory Infections ◽  
The Impact ◽  
Viral Respiratory

AbstractBacteria that colonize the human gastrointestinal tract are essential for good health. The gut microbiota has a critical role in pulmonary immunity and host’s defense against viral respiratory infections. The gut microbiota’s composition and function can be profoundly affected in many disease settings, including acute infections, and these changes can aggravate the severity of the disease. Here, we discuss mechanisms by which the gut microbiota arms the lung to control viral respiratory infections. We summarize the impact of viral respiratory infections on the gut microbiota and discuss the potential mechanisms leading to alterations of gut microbiota’s composition and functions. We also discuss the effects of gut microbial imbalance on disease outcomes, including gastrointestinal disorders and secondary bacterial infections. Lastly, we discuss the potential role of the lung–gut axis in coronavirus disease 2019.

scholarly journals Methionine Diet Evoked Hyperhomocysteinemia Causes Hippocampal Alterations, Metabolomics Plasma Changes and Behavioral Pattern in Wild Type Rats

2021 ◽  
Vol 22 (9) ◽  
pp. 4961
Author(s):  
Maria Kovalska ◽  
Eva Baranovicova ◽  
Dagmar Kalenska ◽  
Anna Tomascova ◽  
Marian Adamkov ◽  
...  
Keyword(s):  
Morphological Changes ◽  
Brain Area ◽  
Critical Role ◽  
Cerebrovascular Diseases ◽  
Behavioral Pattern ◽  
Cell Physiology ◽  
Male Wistar Rats ◽  
High Level ◽  
Hippocampal Alterations ◽  
The Impact

L-methionine, an essential amino acid, plays a critical role in cell physiology. High intake and/or dysregulation in methionine (Met) metabolism results in accumulation of its intermediate(s) or breakdown products in plasma, including homocysteine (Hcy). High level of Hcy in plasma, hyperhomocysteinemia (hHcy), is considered to be an independent risk factor for cerebrovascular diseases, stroke and dementias. To evoke a mild hHcy in adult male Wistar rats we used an enriched Met diet at a dose of 2 g/kg of animal weight/day in duration of 4 weeks. The study contributes to the exploration of the impact of Met enriched diet inducing mild hHcy on nervous tissue by detecting the histo-morphological, metabolomic and behavioural alterations. We found an altered plasma metabolomic profile, modified spatial and learning memory acquisition as well as remarkable histo-morphological changes such as a decrease in neurons’ vitality, alterations in the morphology of neurons in the selective vulnerable hippocampal CA 1 area of animals treated with Met enriched diet. Results of these approaches suggest that the mild hHcy alters plasma metabolome and behavioural and histo-morphological patterns in rats, likely due to the potential Met induced changes in “methylation index” of hippocampal brain area, which eventually aggravates the noxious effect of high methionine intake.

scholarly journals NLRP7 Promotes Choriocarcinoma Growth and Progression through the Establishment of an Immunosuppressive Microenvironment

Cancers ◽  
2021 ◽  
Vol 13 (12) ◽  
pp. 2999
Author(s):  
Deborah Reynaud ◽  
Roland Abi Nahed ◽  
Nicolas Lemaitre ◽  
Pierre-Adrien Bolze ◽  
Wael Traboulsi ◽  
...  
Keyword(s):  
Immune Response ◽  
Tumor Cells ◽  
Major Gene ◽  
Critical Role ◽  
Orthotopic Model ◽  
Independent Manner ◽  
Maternal Immune Response ◽  
The Impact

The inflammatory gene NLRP7 is the major gene responsible for recurrent complete hydatidiform moles (CHM), an abnormal pregnancy that can develop into gestational choriocarcinoma (CC). However, the role of NLRP7 in the development and immune tolerance of CC has not been investigated. Three approaches were employed to define the role of NLRP7 in CC development: (i) a clinical study that analyzed human placenta and sera collected from women with normal pregnancies, CHM or CC; (ii) an in vitro study that investigated the impact of NLRP7 knockdown on tumor growth and organization; and (iii) an in vivo study that used two CC mouse models, including an orthotopic model. NLRP7 and circulating inflammatory cytokines were upregulated in tumor cells and in CHM and CC. In tumor cells, NLRP7 functions in an inflammasome-independent manner and promoted their proliferation and 3D organization. Gravid mice placentas injected with CC cells invalidated for NLRP7, exhibited higher maternal immune response, developed smaller tumors, and displayed less metastases. Our data characterized the critical role of NLRP7 in CC and provided evidence of its contribution to the development of an immunosuppressive maternal microenvironment that not only downregulates the maternal immune response but also fosters the growth and progression of CC.

scholarly journals Training may enhance early childhood educators’ self-efficacy to lead physical activity in childcare

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Brianne A. Bruijns ◽  
Andrew M. Johnson ◽  
Jennifer D. Irwin ◽  
Shauna M. Burke ◽  
Molly Driediger ◽  
...  
Keyword(s):  
Physical Activity ◽  
Early Childhood ◽  
Self Efficacy ◽  
Critical Role ◽  
Early Childhood Educators ◽  
Outdoor Play ◽  
Future Research ◽  
Intervention Component ◽  
Space Extension ◽  
The Impact

Abstract Background Early childhood educators (ECEs) play a critical role in promoting physical activity (PA) among preschoolers in childcare; thus, PA-related training for ECEs is essential. The Supporting PA in the Childcare Environment (SPACE) intervention incorporated: 1. shorter, more frequent outdoor play sessions; 2. provision of portable play equipment; and, PA training for ECEs. An extension of the SPACE intervention (the SPACE-Extension) incorporated only the shorter, more frequent outdoor play periods component of the original SPACE intervention. The purpose of this study was to explore the individual impact of these interventions on ECEs’ PA-related self-efficacy and knowledge. Methods ECEs from the SPACE (n = 83) and SPACE-Extension (n = 31) were administered surveys at all intervention time-points to assess: self-efficacy to engage preschoolers in PA (n = 6 items; scale 0 to 100); self-efficacy to implement the intervention (n = 6 items); and, knowledge of preschooler-specific PA and screen-viewing guidelines (n = 2 items). A linear mixed effects model was used to analyze the impact of each intervention on ECEs’ self-efficacy and knowledge and controlled for multiple comparison bias. Results The SPACE intervention significantly impacted ECEs’ self-efficacy to engage preschoolers in PA for 180 min/day (main effect), and when outdoor playtime was not an option (interaction effect). Further, the interaction model for ECEs’ knowledge of the total PA guideline for preschoolers approached significance when compared to the main effects model. Participants within the SPACE-Extension did not demonstrate any significant changes in self-efficacy or knowledge variables. Conclusions Findings from this study highlight the benefit of ECE training in PA with regard to fostering their PA-related self-efficacy and knowledge. Future research should explore the impact of PA training for ECEs uniquely in order to determine if this intervention component, alone, can produce meaningful changes in children’s PA behaviours at childcare.

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