The price of defence: toxins, visual signals and oxidative state in an aposematic butterfly

In a variety of aposematic species, the conspicuousness of an individual's warning signal and the quantity of its chemical defence are positively correlated. This apparent honest signalling in aposematism is predicted by resource competition models which assume that the production and maintenance of aposematic defences compete for access to antioxidant molecules that have dual functions as pigments directly responsible for colouration and in protecting against oxidative lipid damage. Here we study a model aposematic system - the monarch butterfly (Danaus plexippus) and make use of the variable phytochemistry of its larval host-plant, milkweeds (Asclepiadaceae), to manipulate the concentration of sequestered cardenolides. We test two fundamental assumptions of resource competition models: that (1) the possession of secondary defences is associated with costs in the form of oxidative lipid damage and reduced antioxidant defences; and (2) that oxidative damage or decreases in antioxidant defences can reduce the capacity of individuals to produce aposematic displays. Monarch caterpillars that sequestered the highest concentrations of cardenolides exhibited higher levels of oxidative lipid damage as adults. The relationship between warning signals, cardenolide concentrations and oxidative damage differed between the sexes. In male monarchs conspicuousness was explained by an interaction between oxidative damage and sequestration: as males sequester more cardenolides, those with high levels of oxidative damage become less conspicuous, while those that sequester lower levels of cardenolides equally invest in conspicuous with increasing oxidative damage. There was no significant effect of oxidative damage or concentration of sequestered cardenolides on female conspicuousness. Our results demonstrate physiological linkage between the production of coloration and protection from autotoxicity, that warning signals can be honest indicators of defensive capability, and that the relationships are different between the sexes.

The content and structure of reputation domains across human societies: a view from the evolutionary social sciences

Reputations are an essential feature of human sociality and the evolution of cooperation and group living. Much scholarship has focused on reputations, yet typically on a narrow range of domains (e.g. prosociality and aggressiveness), usually in isolation. Humans can develop reputations, however, from any collective information. We conducted exploratory analyses on the content, distribution and structure of reputation domain diversity across cultures, using the Human Relations Area Files ethnographic database. After coding ethnographic texts on reputations from 153 cultures, we used hierarchical modelling, cluster analysis and text analysis to provide an empirical view of reputation domains across societies. Findings suggest: (i) reputational domains vary cross-culturally, yet reputations for cultural conformity, prosociality, social status and neural capital are widespread; (ii) reputation domains are more variable for males than females; and (iii) particular reputation domains are interrelated, demonstrating a structure consistent with dimensions of human uniqueness. We label these features: cultural group unity , dominance , neural capital , sexuality , social and material success and supernatural healing . We highlight the need for future research on the evolution of cooperation and human sociality to consider a wider range of reputation domains, as well as their social, ecological and gender-specific variability. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Parochial cooperation and the emergence of signalling norms

Why do people adorn themselves with elaborate body piercings or tattoos, wear obstructing garbs, engage in life-threatening competitions and other wasteful and harmful but socially stipulated practices? Norms of cooperation and coordination, which promote the efficient attainment of collective benefits, can be explained by theories of collective action. However, social norms prescribing wasteful and harmful behaviours have eluded such explanations. We argue that signalling theory constitutes the basis for the understanding of the emergence of such norms, which we call signalling norms. Signalling norms emerge as a result of the uncertainty about who is a friend and who is a foe. The need to overcome this uncertainty arises when different groups compete for scarce resources and individuals must be able to identify, trust and cooperate with their fellow group members. After reviewing the mechanisms that explain the emergence of cooperation and coordination norms, we introduce the notion of signalling norms as markers of group distinction. We argue that adherence to signalling norms constitutes a commitment promoting parochial cooperation rather than a quality-revealing signal facilitating partner choice. We formalize our argument in a game-theoretic model that allows us to specify the boundary conditions for the emergence of signalling norms. Our paper concludes with a discussion of potential applications of our model and a comparison of signalling norms with related concepts. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Honesty and dishonesty in gossip strategies: a fitness interdependence analysis

Gossip, or sharing information about absent others, has been identified as an effective solution to free rider problems in situations with conflicting interests. Yet, the information transmitted via gossip can be biased, because gossipers may send dishonest information about others for personal gains. Such dishonest gossip makes reputation-based cooperation more difficult to evolve. But when are people likely to share honest or dishonest gossip? We build formal models to provide the theoretical foundation for individuals' gossip strategies, taking into account the gossiper's fitness interdependence with the receiver and the target. Our models across four different games suggest a very simple rule: when there is a perfect match (mismatch) between fitness interdependence and the effect of honest gossip, the gossiper should always be honest (dishonest); however, in the case of a partial match, the gossiper should make a choice based on their fitness interdependence with the receiver and the target and the marginal cost/benefit in terms of pay-off differences caused by possible choices of the receiver and the target in the game. Moreover, gossipers can use this simple rule to make optimal decisions even under noise. We discuss empirical examples that support the predictions of our model and potential extensions. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Networks of reliable reputations and cooperation: a review

Reputation has been shown to provide an informal solution to the problem of cooperation in human societies. After reviewing models that connect reputations and cooperation, we address how reputation results from information exchange embedded in a social network that changes endogenously itself. Theoretical studies highlight that network topologies have different effects on the extent of cooperation, since they can foster or hinder the flow of reputational information. Subsequently, we review models and empirical studies that intend to grasp the coevolution of reputations, cooperation and social networks. We identify open questions in the literature concerning how networks affect the accuracy of reputations, the honesty of shared information and the spread of reputational information. Certain network topologies may facilitate biased beliefs and intergroup competition or in-group identity formation that could lead to high cooperation within but conflicts between different subgroups of a network. Our review covers theoretical, experimental and field studies across various disciplines that target these questions and could explain how the dynamics of interactions and reputations help or prevent the establishment and sustainability of cooperation in small- and large-scale societies. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Gossip and competitive altruism support cooperation in a Public Good game

When there is an opportunity to gain a positive reputation, individuals are more willing to sacrifice their immediate self-interest. Partner choice creates opportunities for competitive altruism, i.e. individuals compete to be regarded as more generous and to be chosen for future partnerships. Tests of the competitive altruism hypothesis have focused so far on reputation based on direct observation, whereas the role of gossip has not been theoretically and empirically addressed. Partner choice can create an incentive to cooperate and to send truthful messages, but it can also work in the opposite direction. In order to understand the consequences of partner choice on cooperation and gossip, we designed an experimental study in which participants played a sequence of Public Goods games and gossip rounds. In our two treatments, we observed that cooperation increased when there was an opportunity to be selected, but also that cooperators sent more honest messages than defectors, and that this strategy was prevalent in the treatment in which inter-group competition was implemented. We also found evidence that participants detached themselves from the information more often when lying. Taken together, our study fills a theoretical and empirical gap by showing that partner choice increases both cooperation and honesty of gossip. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Are some cultures more mind-minded in their moral judgements than others?

Cross-cultural research on moral reasoning has brought to the fore the question of whether moral judgements always turn on inferences about the mental states of others. Formal legal systems for assigning blame and punishment typically make fine-grained distinctions about mental states, as illustrated by the concept of mens rea , and experimental studies in the USA and elsewhere suggest everyday moral judgements also make use of such distinctions. On the other hand, anthropologists have suggested that some societies have a morality that is disregarding of mental states, and have marshalled ethnographic and experimental evidence in support of this claim. Here, we argue against the claim that some societies are simply less ‘mind-minded’ than others about morality. In place of this cultural main effects hypothesis about the role of mindreading in morality, we propose a contextual variability view in which the role of mental states in moral judgement depends on the context and the reasons for judgement. On this view, which mental states are or are not relevant for a judgement is context-specific, and what appear to be cultural main effects are better explained by culture-by-context interactions. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Is it costly to deceive? People are adept at detecting gossipers' lies but may not reward honesty

The possibility that gossipers may share dishonest reputational information is a key challenge to claims that gossip can shore up cooperation in social groups. It has been suggested that imposing social costs on dishonest gossipers should increase the honesty of these reputational signals. However, at present, there is little evidence of people's willingness to impose costs on dishonest gossipers; there is also little evidence of their ability to detect gossipers' lies in the first place. This paper aims to shed light on people's abilities to detect dishonest gossip and their treatment of those who share it. To do this, we report the results of two trust game studies using the strategy method (study 1) and repeated interactions in the laboratory (study 2). We show that in an environment where gossipers tell spontaneous lies people are more inclined to believe honest than dishonest gossip. We also show that people are more likely to treat favourably gossipers they believe to be honest, but that this does not always result in more favourable treatment for gossipers who were actually honest. We discuss the implications for the potential utility of social sanctions as a tool for securing honesty. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

When does reputation lie? Dynamic feedbacks between costly signals, social capital and social prominence

Performing a dramatic act of religious devotion, creating an art exhibit, or releasing a new product are all examples of public acts that signal quality and contribute to building a reputation. Signalling theory predicts that these public displays can reliably reveal quality. However, data from ethnographic work in South India suggests that more prominent individuals gain more from reputation-building religious acts than more marginalized individuals. To understand this phenomenon, we extend signalling theory to include variation in people’s social prominence or social capital, first with an analytical model and then with an agent-based model. We consider two ways in which social prominence/capital may alter signalling: (i) it impacts observers’ priors, and (ii) it alters the signallers’ pay-offs. These two mechanisms can result in both a ‘reputational shield,’ where low quality individuals are able to ‘pass’ as high quality thanks to their greater social prominence/capital, and a ‘reputational poverty trap,’ where high quality individuals are unable to improve their standing owing to a lack of social prominence/capital. These findings bridge the signalling theory tradition prominent in behavioural ecology, anthropology and economics with the work on status hierarchies in sociology, and shed light on the complex ways in which individuals make inferences about others. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Competitive gossip: the impact of domain, resource value, resource scarcity and coalitions

Those with better reputations often obtain more resources than those with poorer reputations. Consequently, gossip might be an evolved strategy to compete for valuable and scarce material and social resources. Influenced by models of non-human primate competition, we test the hypotheses that gossip: (i) targets aspects of reputation relevant to the domain in which the competition is occurring, (ii) increases when contested resources are more valuable, and (iii) increases when resources are scarcer. We then test hypotheses derived from informational warfare theory, which proposes that coalitions strategically collect, analyse and disseminate gossip. Specifically, we test whether: (iv) coalitions deter negative gossip, and (v) whether they increase expectations of reputational harm to competitors. Using experimental methods in a Mechanical Turk sample ( n = 600), and survey and ego network analysis methods in a sample of California sorority women ( n = 74), we found that gossip content is specific to the context of the competition; that more valuable and scarcer resources cause gossip, particularly negative gossip, to intensify; and that allies deter negative gossip and increase expectations of reputational harm to an adversary. These results support social competition theories of gossip. This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.