Intramural Sport Marketing: An Examination of Effectiveness, Participant Motives, and Demographic Differences

2014 ◽  
Vol 38 (2) ◽  
pp. 175-187 ◽  
Author(s):  
Joseph Ciuffo ◽  
James E. Johnson ◽  
Daniel R. Tracy
Keyword(s):  
Professional Sports ◽  
Sport Marketing ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Demographic Differences ◽  
Intramural Sports ◽  
Marketing Resources ◽  
Intramural Sport ◽  
Targeted Marketing ◽  
Participation Motives

Intramural sports exist as a relevant entity in the recruitment and retention of college students (Byl, 2002). The popularity of intramural sport has caused university recreational departments to increase intramural opportunities, thus increasing the need for more targeted marketing efforts. However, marketing strategies for intramural sport are not as refined, funded, or as thoroughly researched as strategies found within intercollegiate and professional sports (Schneider, Stier, Kampf, Wilding, & Haines, 2007). Therefore, in the current study, we examined the effectiveness of 10 intramural marketing techniques in relation to four participation motives and demographic characteristics for 208 intramural participants. Results revealed promotional items as the most effective marketing technique, whereas social media was the least effective. Regarding gender, men were more motivated by discounts, and women participated more for fitness. Our results could aid intramural sports coordinators to better use their marketing resources in relation to participant motives and avoid erroneous spending on ineffective methods.

A Student Perspective of Intramural Sport Risk Management Procedures

2005 ◽  
Vol 29 (1) ◽  
pp. 22-32 ◽  
Author(s):  
John Miller ◽  
Frank R. Veltri ◽  
Andy Gillentine
Keyword(s):  
Risk Management ◽  
Standard Of Care ◽  
Management Plan ◽  
Management Program ◽  
Risk Management Plan ◽  
Student Perspective ◽  
Intramural Sports ◽  
Emergency Procedures ◽  
Management Procedures ◽  
Intramural Sport

One of the best ways for an intramural sports program to ensure that an ordinary and reasonable standard of care is adhered to, as well as guarding against litigation, is communication of a risk management program. While having a risk management plan has been widely stressed, no previous research has been conducted from a participant's viewpoint. Thus, the purpose of this study was to determine the effectiveness of university intramural risk management plans from the participant's perception. The primary results of this study indicate that the majority of the intramural sport participants responded that they had never: a) noticed an intramural supervisor being present while the activity was taking place; b) been informed about the potential for participant injury; c) noticed signage relating to emergency procedures at the area of the activity; d) knew of a risk management plan for intramural sports; d) noticed emergency equipment at the site of the activity; and e) been informed about the possession of First Aid/CPR certification or equivalent by the supervisor.

scholarly journals Community Pharmacy Marketing: Strategies for Success

2011 ◽  
Vol 2 (3) ◽  
Author(s):  
Kristina D. Wood ◽  
Megan Offenberger ◽  
Bella H. Mehta ◽  
Jennifer L. Rodis
Keyword(s):  
Target Population ◽  
Outpatient Setting ◽  
Marketing Strategies ◽  
Community Pharmacies ◽  
Management Service ◽  
Clinical Services ◽  
Anticoagulation Management ◽  
Care Community ◽  
The Ohio State University ◽  
Targeted Marketing

Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services. This article discusses The Ohio State University College of Pharmacy Clinical Partners Program's (Clinical Partners) experiences in marketing clinical services to patients, barriers encountered through these experiences, and presents suggestions for future marketing of services. Experience: Clinical Partners developed two targeted marketing projects and evaluated impact on patient enrollment in services. In January 2008, the pharmacy ran a series of radio advertisements, newspaper print advertisements, and face to face marketing in the community with the focus of each being patient care services. During this project five individuals expressed interest in Clinical Partners' services. Four indicated that they heard about Clinical Partners through the radio ad and one through the pharmacy website, though none chose to enroll in services. In 2009 Clinical Partners focused on marketing MTM in the form of a comprehensive medication review to current patients already enrolled in its anticoagulation management service. Following a three month period, 6 patients (8%) of the 71 patients receiving the marketing intervention chose to enroll in MTM. Four additional patients have enrolled in MTM since conclusion of the project. Discussion: These projects and a review of available literature revealed barriers that pharmacies encounter when marketing clinical services to patients in an outpatient setting including patients' unawareness of the role a pharmacist can play outside dispensing medications, patients' belief they do not need clinical services, and patients' unwillingness to pay a pharmacist out of pocket for services. Future Implications: To overcome these identified challenges, community pharmacies should consider integration of marketing techniques such as tailoring marketing to a target population, forming and utilizing relationships with patients, and looking to past marketing successes in developing marketing plans. Pharmacists should also be adventurous in exploring new ways to promote pharmacy clinical services to find creative solutions to barriers encountered. As community pharmacies continue to grow the realm of clinical services offered to patients, it is important also to develop and implement marketing strategies to support the services and expansion of the profession so that these services can be embraced by patients and the health care community.   Type: Idea paper

scholarly journals What Role Does Type of Sponsorship Play in Early Integration Outcomes? Syrian Refugees Resettled in Six Canadian Cities

Refuge ◽  
2019 ◽  
Vol 35 (2) ◽  
pp. 36-52 ◽  
Author(s):  
Michaela Hynie ◽  
Susan McGrath ◽  
Jonathan Bridekirk ◽  
Anna Oda ◽  
Nicole Ives ◽  
...  
Keyword(s):  
Social Networks ◽  
British Columbia ◽  
Longitudinal Research ◽  
Demographic Characteristics ◽  
Syrian Refugees ◽  
Demographic Differences ◽  
Early Integration ◽  
Sociodemographic Differences ◽  
The Impact

There is little longitudinal research that directly compares the effectiveness of Canada’s Government-Assisted Refugee (GAR) and Privately Sponsored Refugee (PSR) Programs that takes into account possible socio-demographic differences between them. This article reports findings from 1,921 newly arrived adult Syrian refugees in British Columbia, Ontario, and Quebec. GARs and PSRs differed widely on several demographic characteristics, including length of time displaced. Furthermore, PSRs sponsored by Groups of 5 resembled GARs more than other PSR sponsorship types on many of these characteristics. PSRs also had broader social networks than GARs. Sociodemographic differences and city of residence influenced integration outcomes, emphasizing the importance of considering differences between refugee groups when comparing the impact of these programs.

Predicting Browsers and Purchasers of Hotel Websites

2012 ◽  
Vol 54 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Edmond H. C. Wu ◽  
Rob Law ◽  
Brianda Jiang
Keyword(s):  
Data Mining ◽  
Hong Kong ◽  
Predictive Power ◽  
Decision Rules ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Weight Of Evidence ◽  
Marketing Resources ◽  
Hotel Websites ◽  
Analytical Power

A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining. The WOE approach allows analysts to identify and transform the variables with the most predictive power regarding the likelihood of tourists’ online preferences and decisions. The study found that just over one-third of the respondents browsed hotel-related websites, and about half of those browsers had booked a room on those sites. Browsers in Hong Kong tended to be young, well educated, and well traveled. Those who used the hotel websites for purchases were, of course, part of the browser group, and were likewise relatively well educated. However, one unexpected variable set off those who used the websites for a hotel purchase, the length of their most recent trip. One possible reason is that long-haul tourists want to be sure of their accommodations, or this may reflect hotels’ free-night offers. The convenient use of model-based customer segmentation and decision rules would help hospitality practitioners effectively manage their marketing resources and activities, and enhance information-based marketing strategies to attract target customers.

Social Identification versus Regionalism in Contemporary Ukraine

2005 ◽  
Vol 33 (3) ◽  
pp. 345-368 ◽  
Author(s):  
Oksana Malanchuk
Keyword(s):  
Ethnic Differences ◽  
Regional Differences ◽  
Geographic Location ◽  
Demographic Characteristics ◽  
Social Identification ◽  
The Other ◽  
Demographic Differences ◽  
Local Populations ◽  
Spheres Of Influence ◽  
Political Economic

Because of the historic separation of western and eastern Ukraine under Polish and Russian spheres of influence, respectively, regional subpopulations have been seen as an important factor in Ukrainian politics. Arel and Wilson argue that the division on the all-important “Russian question” in Ukraine (relations with Russia and with the Russian-speaking minority) is increasingly regional: east and south versus the center and west. Hesli calculated the level of russification and industrialization in the various regions of Ukraine and concluded that both, together with geographic location, although interrelated, have their own bearing on variation in public opinion. Markus, however, has argued that despite economic, political and ethnic differences among Ukraine's regions, these differences pose less of a threat to reform than has sometimes been suggested. She further points out that speculation that the Donbass wants to unite with Russia “stems more from Russian claims to the area than from genuine indigenous sentiment.” Miller and colleagues, on the other hand, dispute the notion of regional differences independent of the socio-demographic characteristics of the local populations, challenging the conventional wisdom that there are regional political cultures that supersede any underlying demographic differences. They argue that national, political, economic and class identities represent the important cleavages in post-communist societies. The regional divide in Ukraine is thus not a foregone conclusion but a factor that bears closer examination.

scholarly journals Leveraging Design Thinking for Pharmaceutical Digital Marketing

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Anothai Ngamvichaikit ◽  
Keyword(s):  
Pharmaceutical Industry ◽  
Digital Media ◽  
Design Thinking ◽  
Medical Information ◽  
Primary Source ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Easy Access ◽  
Drug Marketing ◽  
Targeted Marketing

Worldwide, the time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digital marketing strategies. Developing countries like Thailand still extend existing laws to regulate digital media despite the differences with traditional media, and consumers face the risks of buying drugs illegally and products that overclaim despite stringent pre-approval regulations on drug marketing. This study utilizes design thinking as a human-centric research method to propose appropriate and practical digital marketing guidelines for the pharmaceutical industry, using 53 informants. The problems were that consumers face persuasive risks and the need for reliable sources of drug information. The current regulatory process places a high burden on regulators and the laws that enforce it. However, several new digital strategies such as unbranded information and targeted marketing are not covered by existing laws. Regulations on teleconsultation are also needed, but no legislation currently exists for such activities. And finally, experts have articulated four domains as follows: eRegulations, e-Information sources, and e-Consultation to provide easy access to professionals, and e-Ethics, a supportive mechanism toward ethical drug marketing

scholarly journals Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets

HortScience ◽  
1997 ◽  
Vol 32 (3) ◽  
pp. 510C-510
Author(s):  
Bridget Behe ◽  
Robert Nelson ◽  
Susan Barton ◽  
Charles Hall ◽  
Steve Turner ◽  
...  
Keyword(s):  
Factorial Design ◽  
Orthogonal Array ◽  
Consumer Preferences ◽  
Flower Color ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Photographic Images ◽  
Leaf Variegation ◽  
Purchase Likelihood

Consumers in five U.S. markets evaluated photographs of geranium plants with regard to purchase likelihood. Photographic images were colored electronically to produce uniform geranium plants with five flower colors (pink, white, red, lavender, and blue) and three leaf variegation patterns (dark zone, white zone, and no zonal pattern). Photographs were mounted on cards with five selected price points ranging from ($1.39 to $2.79). We randomly generated an orthogonal array, partial-factorial design for consumers to rate a reduced number of choices. Consumers shopping in cooperating garden centers located in Dallas, Texas; Montgomery, Ala.; Athens, Ga.; Charlotte, N.C.; and Wilmington, Dela., rated 25 photographs on the basis of their likelihood to purchase the plants shown. Conjoint analysis revealed that customers in the Georgia garden center placed the highest proportion of their decision to buy on leaf variegation (29%), while customers in the Alabama outlet placed the most emphasis on price (46% of the decision). Shoppers in Texas valued flower color most highly (58% of their decision to buy). Demographic characteristics and past purchase behavior also varied widely, suggesting diverse marketing strategies for geraniums.

scholarly journals Self-reported early detection activities for breast cancer in Colombia in 2010: impact of socioeconomic and demographic characteristics

2013 ◽  
Vol 55 (4) ◽  
pp. 368 ◽  
Author(s):  
Anna Font-Gonzalez ◽  
Marion Piñeros ◽  
Esther De Vries
Keyword(s):  
Breast Cancer ◽  
Logistic Regression ◽  
Wealth Index ◽  
Population Based ◽  
Screening Mammography ◽  
Education Level ◽  
Demographic Characteristics ◽  
Demographic Differences ◽  
Health Consultation ◽  
Colombian Women

Objective. To explore which socioeconomic and demographic characteristics influence Colombian women to utilize screening mammography (SMMG). Materials and methods. Data of women aged 40-49 years (n=12 345) and 50-69 years (n=14 771) from the Colombian national survey of demography and health 2010 was analyzed. Risk estimates (odds ratios, OR) of self-reported SMMG use were obtained using logistic regression. Results. Among women aged 50-69 years, high wealth index (OR=4.7; CI95%, 3.9-5.8), affiliation to special or contributory health insurance regime (OR=3.4; CI95% 2.6-4.6 and OR=2.5; CI95% 2.1-3.0 respectively), health consultation in previous year (OR=2.7; CI95% 2.3-3.1), high education level (OR=2.3; CI95% 1.8-2.9) and very good selfreported health (OR=1.5; CI95% 1.1-2.0) positively influenced SMMG utilization. Among women aged 40-49 years, likelihood of having a SMMG was high after a health consultation in the previous year. Conclusions. Socioeconomic and demographic differences in use of SMMG need to be contemplated in screening recommendations before considering an organized population-based programme

Analyzing Consumer Impulse Purchasing Behaviour Using Observational Data

2018 ◽  
Vol 3 (2) ◽  
pp. 16-28 ◽  
Author(s):  
Yuliia Kyrdoda ◽  
George Baltas ◽  
A.Malek Hammami
Keyword(s):  
Principal Component Analysis ◽  
Logistic Regression Model ◽  
Explanatory Power ◽  
Age Groups ◽  
Principal Component ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Purchasing Behavior ◽  
Purchasing Behaviour ◽  
Categorical Principal Component Analysis

This article identifies consumers' impulse purchasing behavior in supermarkets. The study includes an interpretation of the impulse decision relationship with the final purchase and an analysis of the distribution of impulse purchasers' demographic characteristics (age and shoppers' company). SPSS was used to analyze the observed data at a national retail supermarket chain. The logistic regression model was developed in order to identify the explanatory power of the variables. Categorical principal component analysis was employed to analyze the distribution of the variables. Empirical findings indicated that “impulsive decision” has a stronger intensity on “purchase” than “gender” does. Impulsive customers are split into three age groups and two company categories. These results could be used to design marketing strategies in order to increase sales. However, a few limitations occurred during the study such as: observation timing, unicity of location and observers' subjectivity.

Do Children Influence Parents Purchase ? A Study on Holiday Decision

2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Suchita Vishwakarma ◽  
Ranjanabh Chatterjee
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Modern Society ◽  
Demographic Characteristics ◽  
Indian Children ◽  
Demographic Differences ◽  
Economic Changes ◽  
The Difference ◽  
Set Up

This paper attempts to understand the role of Indian children in the modern society, who despite of having undergone multiple socio-economic changes, are still trapped in the patriarchal grip. The paper tries to understand the difference in role of children owing to the cultural and demographic differences. In different cultural set up, children are perceived differently. Hence demographic characteristics of children become a basic parameter to evaluate the consumerism behavior of children. Thus this paper tries to investigate the level of influence that children have on parent’s decision making through the mode of literature review. The paper concludes that there is a difference in level of influence owing to the demographic factors, which in turn is expressed and exerted differently on parents to finally get the purchase done in their favor.

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