Sistem Pendukung Keputusan Penentuan Strategi Pemasaran Barang dengan Metode Analytic Hierarchy Process

Untuk dapat memenangkan persaingan pasar, perusahaan menggunakan strategi pemasaran yang tepat agar dapat bertahan dan memenangkan pasar. Perusahaan yang baru berkembang perlu menyusun aturan layanan pemasaran untuk keberlanjutan perusahaan yang mampu bersaing secara mutu maupun kualitas. Sebagai perusahaan e-commerce yang baru berkembang PT. Prisma Mas Semesta memerlukan strategi pemasaran yang mampu membantu pengambil keputusan agar dapat memperkenalkan produk maupun jasa pada masyarakat. Metode yang digunakan untuk menganalisis penentuan strategi pemasaran barang menerapkan metode Analytic Hierarchy Process. Data penelitan dikumpulkan dari perusahaan penjualan barang online PT. Prisma Mas Semesta website duniadapur.co.id. Dalam menentukan strategi pemasaran barang terdapat 6 kelompok kriteria yaitu Managerial Capabilities, Customer Linking Capabilities, Market Innovation Capabilities, Human Resource Assets, Capabilities In Product Distribution, dan Reputational Assets. Berdasarkan perhitungan metode AHP, nilai Eigen kriteria dan alternatif diperoleh hasil perangkingan yaitu Differentiation Strategy memiliki nilai preferensi 0.59 sebagai Ranking 1, Cost Leadership Strategy memiliki nilai preferensi 0. 274 sebagai Ranking 2, dan Market Segmentation Strategies nilai preferensi sebesar 0.136 sebagai Ranking 3. Dapat disimpulkan bahwa alternatif yang berada di peringkat atas adalah Cost Leadership Strategy dengan nilai 0.59. Dalam strategi ini Dunia Dapur berusaha menekan biaya produksi, sehingga laba bersih dapat menguntungkan yang akan meningkatkan angka penjualan dan market share.

International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-commerce

For better export marketing strategies (EMS), companies mobilize their internal resources, which are managerial commitment, firm experience, and product uniqueness. However, Small businesses with constrained resources cannot be well explained with this view. So, more research on how small business come up with EMS have been called for. To explain how resource-restricted firms which rely heavely on entrepreneur, this study adopted the concept of dynamic managerial capabilities (DMCs) and resource versatility to better explain small business exports. We analyzed small businesses in Mongolia with qualitative research methods, including interviews with entrepreneurs and support organizations, site visits, and group discussions. We suggest international dynamic marketing capabilities (IDMCs), which are entrepreneurial orientation, networking capability, and versatile dynamic capability for small business. Theoretical and managerial implications are discussed.

PELATIHAN ANALISIS USAHA BUMDESA DESA BANJARSARI KABUPATEN PURWOREJO

ABSTRAKBadan Usaha Milik Desa (BUMDesa) dibentuk dengan maksud dan tujuan meningkatkan perekonomian desa dengan cara mengelola potensi produkstif desa sesuai dengan kebutuhan masyarakatnya. BUMDesa diharapkan mampu menjadi penggerak utama ekonomi desa sekaligus mempercepat pemerataan pembangunan di desa. Oleh sebab itu, upaya serius perlu dilakukan oleh pengurus BUMDesa dan Pemerintah Desa agar pengurusan BUMDesa berjalan dengan efektif, efisien, professional, dan mandiri. Melalui mekanisme self help dan member-based, BUMDesa membuka peluang partisipasi masyarakat desa secara keseluruhan dalam mendayagunakan potensi produktif desa. Akan tetapi, pengurus bersama dengan Pemerintah Desa juga perlu menciptakan aturan main bersama dengan stakeholders lainnya agar usaha BUMDesa tidak dikuasai oleh kelompok tertentu di tingkat desa. Sebagai salah satu BUMDesa yang ada di Kabupaten Purworejo, BUMDesa Banjarsari baru mempunyai satu jenis usaha, yaitu penyewaan Gedung. Akan tetapi, pengurusan Gedung sebagai asset produktif milik BUMDesa belum dilakukan dengan baik sebab kemampuan manajerial pengurus BUMDesa Desa Banjarsari Kecamatan Purwodadi belum memadai. Pengurus BUMDesa belum melakukan analisis usaha maupun analisis keuangan dalam menjalankan usahanya tersebut. Kondisi tersebut memotivasiTim pengabdian masyarakaat untuk memberikan pelatihan analisis usaha serta penyusunan laporan keuangan agar usaha yang dikelola BUMDesa Desa Banjarsari dapat berjalan dengan baik, menghasilkan keuntungan, dan berkelanjutan. Pelatihan yang diberikan diharapkan memperkuat kapasitas kelembagaan BUMDesa Desa Banjarsari. Hasil kegiatan pelatihan menunjukkan bahwa pengurus BUMDesa sangat bersemangat dalam mengikuti pelatihan. Hal ini diketahui selama sesi diskusi dan tanya jawab. Peserta yang merupakan pengurus BUMDesa bahkan mengharapkan agar kegiatan pelatihan semacam ini diberikan secara terjadwal dan terprogram agar pengurus benar-benar paham dan kemudian percaya diri dalam mengelola usaha BUMDesanya. Kesimpulan yang diambil di akhir sesi pelatihan, BUMDesa Banjarsari perlu diberikan pendampingan, pelatihan, dan transfer Ipteks pengurusan BUMDesa secara berkesinambungan serta menjalin kemitraan dengan pelaku bisnis lain agar bisnisnya lebih cepat berkembang. Kata kunci: BUMDesa; pengurusan badan usaha; analisis usaha; laporan keuangan ABSTRACTVillage-Owned Enterprises (VOEs) were formed to improve the village economy by managing the productive potential of the village by the needs of the community. Therefore, serious efforts need to be made by the VOEs administrators and the Village Government so that the administrators of VOEs run effectively, efficiently, professionally, and independently. Through self-help and member-based mechanisms, VOEs open opportunities for the participation of the village community as a whole in utilizing the productive potential of the village. However, the administrators along with the Village Government also need to create rules of the game together with other stakeholders so that the VOEs business is not controlled by certain groups at the village level. As one of the VOEs in Purworejo Regency, the VOEs Banjarsari just has one type of business, namely building rentals. However, the management of the building as a productive asset belonging to VOEs has not been carried out properly because the managerial capabilities of the VOEs administrators, Banjarsari Village, Purwodadi District are not yet adequate. The VOEs administrators have not conducted a business analysis or financial analysis in running the business. The condition motivates the community service team of Universitas Muhammadiyah Purworejo to provide training in business analysis and preparation of financial reports for the administrators so that they can run the business well, generate profits, and be sustainable. The training provided is expected to strengthen the institutional capacity of the Banjarsari village-owned enterprise. The results showed that they were very enthusiastic about participating in the training as well as they expect more that such training activities are provided on a scheduled and programmed basis so that they get better to understand and also be confident in managing the business. The findings show that administrators need to be provided with assistance, training, and transfer of science and technology to manage VOE on an ongoing basis and establish partnerships with other business actors so that the business will be able to grow faster. Keywords: village-owned enterprises; business entity management; business analysis; financial reports

Preparing supply chain for the next disruption beyond COVID-19: managerial antecedents of supply chain resilience

PurposeCOVID-19 once again showed the importance of building resilience in supply chains. Extant research on supply chain resilience management has successfully identified a set of organizational antecedents that contribute to supply chain resilience. However, little is known about the mechanisms by which these antecedents are developed within a firm. Drawing on the dynamic managerial capabilities theory, the current study aims to investigate the critical role that supply chain managers play in developing the organizational antecedents. Specifically, this study shows that supply chain managers' social capital, human capital and cognition are instrumental to the development of three organizational supply chain resilience antecedents: visibility, responsiveness and flexibility, which subsequently enhance the firm's supply chain resilience.Design/methodology/approachThe authors employ survey data collected from 598 manufacturing firms in Australia, and Hayes and Preacher's (2014) parallel multiple mediator model to empirically test the hypotheses.FindingsThe findings of the study establish that supply chain managers' social capital, human capital and cognition indeed have implications for developing supply chain resilience. Furthermore, the mediators through which managers' social capital, human capital and cognition improve supply chain resilience are identified in the current study.Originality/valueThe study contributes to the extant literature on supply chain resilience, investigating the role that supply chain managers play in developing the resilience of their firm.

How to Enhance Sustainability through Technology Usage: An Analysis of Managerial Capabilities and Gender in the Tourism Sector

New technologies are enabling not only ever-increasing levels of production efficiency but also socially and environmentally sustainable development. Although sustainability is a multi-disciplinary and multi-sectoral concept, many studies have shown that technology is a significant component. However, both sustainability and the impact of technology use on sustainability ultimately depend on one crucial element: people. Therefore, in this article, as well as analysing the impact of technology use on the sustainability of an organisation, we examine two additional factors that may influence its sustainability: gender and managerial capabilities. Specifically, this paper aims to study the effects of technology on sustainability, focusing on the social dimension of sustainability and on an analysis of how gender and managerial capabilities moderate said relationship. To do so, we carried out a regression analysis on a sample of 195 Spanish hotels with between 3 and 5 stars. The results indicate that managerial capabilities are essential for harnessing technology and that women and men take advantage of its possibilities in different ways.

Preferential Attachment and Fitness in the Evolution of the Brazilian Film Network

This study analyzes the network evolution, specifically that of the Brazilian film network. It examines two generative mechanisms that lie behind the network evolution: preferential attachment and fitness. The starting point is that preferential attachment and fitness may compete to shape the network evolution. We built a novel dataset with 974 Brazilian feature films released between 1995 and 2017 and used PAFit, a brand-new statistical method, to estimate the joint effects of preferential attachment and fitness on the evolution of the Brazilian film network. This study concludes that the network evolution is shaped by both preferential attachment and fitness. However, in the presence of fitness, the effects of preferential attachment on the network evolution become weaker. This means that the node ability to form ties in the Brazilian film network is mainly explained by its fitness. Besides, the preferential attachment assumes a sub-linear form. Costs, communication and managerial capabilities, and node age explain why nodes are unable to accumulate ties at rates proportional to their degree. Finally, preferential attachment and fitness manifest themselves heterogeneously, depending on either the type or the duration of the network. Preferential attachment drives the cast network evolution, whereas fitness is the main generative mechanism of the crew network. Actors and actresses rely on their status, privilege, and power to obtain future contracts (preferential attachment), whereas technical members are selected on the basis of their talent, skills, and knowledge (fitness). Due to node age or exit, preferential attachment becomes stronger in shorter networks.

Ligação Preferencial e Aptidão na Evolução da Rede de Filmes Brasileiros

This study analyzes the network evolution, specifically that of the Brazilian film network. It examines two generative mechanisms that lie behind the network evolution: preferential attachment and fitness. The starting point is that preferential attachment and fitness may compete to shape the network evolution. We built a novel dataset with 974 Brazilian feature films released between 1995 and 2017 and used PAFit, a brand-new statistical method, to estimate the joint effects of preferential attachment and fitness on the evolution of the Brazilian film network. This study concludes that the network evolution is shaped by both preferential attachment and fitness. However, in the presence of fitness, the effects of preferential attachment on the network evolution become weaker. This means that the node ability to form ties in the Brazilian film network is mainly explained by its fitness. Besides, the preferential attachment assumes a sub-linear form. Costs, communication and managerial capabilities, and node age explain why nodes are unable to accumulate ties at rates proportional to their degree. Finally, preferential attachment and fitness manifest themselves heterogeneously, depending on either the type or the duration of the network. Preferential attachment drives the cast network evolution, whereas fitness is the main generative mechanism of the crew network. Actors and actresses rely on their status, privilege, and power to obtain future contracts (preferential attachment), whereas technical members are selected on the basis of their talent, skills, and knowledge (fitness). Due to node age or exit, preferential attachment becomes stronger in shorter networks.

Value Chains and Industrial Development in South Africa

This chapter focuses on the dynamics of global value chains (GVC) engagement and industrial development in South Africa through two case studies—the automotive and textiles/apparel sectors. The further industrialization and development of South Africa and of the Southern African region will depend heavily on further developing their engagement in GVCs and simultaneously upgrading their capacities into higher valued and more skill and intensive activities. The automotive industry is import and export intensive, offering the potential for technological advancement, increasing skill intensity and upgrading, and positive economic spillovers. Apparel is domestic market oriented, sourcing domestically, regionally in Southern Africa, and from Asia. It is an example of a low technology, labour intensive industry, exhibiting lower levels of managerial capabilities and skills. It is challenged by raising capabilities to meet new value chain requirements and extending the supplier base to increase value addition (and by implication employment) in the economy.

Antecedents to cognitive business model evaluation: a dynamic managerial capabilities perspective

The increasing misalignment between the technological and economic domains in today’s digitalized global economy puts managers under constant pressure to redesign firms’ business models. Business model innovation has thus become a critical managerial challenge to develop and sustain competitive advantages. Building on the dynamic managerial capabilities perspective, we argue that managers are at the heart of strategic change through business model innovation. We hypothesize that decision-making regarding business model innovation is the outcome of how managers cognitively process information. We further reason that while managerial human capital and social capital reinforce each other, they also promote managers’ ability to consciously evaluate options for business model innovation. Our empirical study builds on a sample of firms operating primarily within the Industry 4.0 sector. The results significantly confirm managerial human and social capital as two crucial antecedents to cognitive business model innovation. Contrary to the literature, the data set does not show a significant positive relationship between managerial human and social capital. Our main contributions to the literature are twofold; from a methodological perspective, we are one of the first to construct a multidimensional measurement of dynamic managerial capabilities, while from a theoretical and practical perspective, our findings further underline the relevance of dynamic managerial capabilities for business model innovation. Finally, we discuss theoretical and practical implications and propose future avenues for research.

THE STUDY OF SME’S PERFORMANCE IN FURNITURE CARVING INDUSTRY

The center of SMEs carving furniture in Karduluk village, Sumenep Regency in Madura, East Java which has dynamic and uncertain environment and also high level of competition. Such situation needs adequate managerial capabilities so that SME players can sustain their existence from external competition. In spite of its thriving existence, the industry has some potential problems, which need to be identified The purpose of this research is to determine the effect of the entrepreneurship orientation, the capability of business network towards the performance of SMEs through the commitment of the businessmen. This research employed quantitative analysis, which used AMOS as its method of analysis. Data collection was conducted by distributing questionnaires to 105 craftman who were also managers of craving furniture units. This research found that businessmen orientation affected the performance of carving furniture. Business networking capability affected the performance of carving furniture. Behavioral commitment had a partial mediation impact on entrepreneurship orientation towards the performance of carving furniture. Behavioral commitment had a full mediation impact on entrepreneurship orientation towards the performance of carving furniture.