The present article focuses on the transformation of style and sense of Ukrainian art in the 1930s, in the context of the “Zhovten” Association designers’ creativity. Ideological pressure became determinant in the work of Ukrainian artists. Period of repressions led to decay of art in general, and dramatic reduction in style directions. Industrialization in the USSR, carried out in the 1930s, and measures to accelerate the development of industry were the main themes imposed on artists. Ideologically biased theoretical foundations of the new artistic style typical for the 1930s were clearly manifested in the declaration of the “Zhovten” Association. The ranks of this association, founded in 1930, included some former members of the Association of Revolutionary Art of Ukraine and the Association of Contemporary Artists of Ukraine. The theory spelled out in the declaration of unification was significantly ahead of its practical implementation, the artists themselves gradually switched to new forms and content in their works, without breaking ties with the national and European school. The “Zhovten” Association became a true litmus test of those phenomena that dominated in the art of the Stalin era. At the same time, it crossed out all the achievements of the associations-predecessors, creating a version of the all-Union ideologically engaged associations in Ukraine. A sharp change took place in the artistic environment when the question of form ceased to be a vital topic. The attention was focused on the content of artworks. The ostentatious elated mood of works of art hid the realities of the time like a screen. It camouflaged serious constraint in artistic statements, offering the only “correct” chartered way forward that made it impossible for any artist to make their own graphic statements. A tangible ideological pressure prompted the artists to abandon their creative originality, and strive for maximum realism. They added cliché images to their works: portraits of ideologists, workers, flags, Soviet symbols, and the like. At the same time, the authors lost their creative identities, and their artworks were deprived of any artistic value.