Financial marketing as a tool for customer loyalty in national banking

This research studies financial marketing as a tool for customer loyalty in national banking, conducting a bibliographic review that reveals the importance of these elements, since its main purpose is to propose strategies that allow not only the positioning of the brands, but to attract customers to offer the multiple services that a bank can offer. The results support the facts and allowed the verification of the hypothesis, highlighting that financial marketing is known andapplied by most banking institutions and that this marketing is centralized to launch general strategies applicable throughout the Ecuadorian territory, loyalty is managed by the same departments as they go hand in hand with customer service, services offered, benefits, among other motivations. Keywords: Marketing, Financial Marketing, Loyalty, Clients, National Banking. References [1]J. Madura, «Marheting Financiero y Empresas,» Florida Atlantic University, p. 253, 2021. [2]A. Bouzada, «Respuesta de los bancos locales a la caída de las tasas internacionales a partir del año 2008,» Universidadde la República de Uruguay, 2020. [3]O. Mehecha, «Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente,» RevistaVenezolana de Gerencia, vol. 24, nº 88, 2019. [4]E. Núñez, «El Marketing Financiero: Evolución de las entidades Bancarias,» Organización de Empresas, Marketingy Sociología, 2015. [5]C. Rodríguez, «Análisis De Las Estrategias De Fidelización Como Apoyo A Las Principales Entidades PrestadorasDe Servicios Financieros En Colombia,» Universidad Militar de Nueva Granada, p. 20, 2017. [6]V. Mesén, «Fidelización de clientes: concepto y perspectiva contable,» Tec Empresarial, 2017. [7]C. Mertzanis, «Marketing Financial Services and Products in Different Cultural Environments,» Risk and ContingencyManagement, Enero 2017. [8]D. Bapat, «Marketing of Financial Services,» Biztantra Publications, Agodto 2014. [9]A. Meidan, «Marketing Financial Services,» Sheffield University, Management SchoolUK, 1996. [10]E. Ehrlich and D. Fanelli, «The Financial Services Marketing Handbook,» John Wiley & Sons, Inc., Hoboken, NewJersey, 2012. [11]A. Ahmad and N. Raja, «Determinants of Customer Loyalty: A Review and Future Directions,» Australian Journal ofBasic and Applied Sciences , Julio 2018.

Literature review on software metrics and a New Proposal

The use of metrics is important in software development activities as they make it possible to check quality, identify failures and other benefits. The objective of this paper is to propose a new software metric based on a bibliometric study and a literature review on software metrics. The bibliometric research was carried out in the Scopus and Web of Science databases to identify the distribution of articles by year of publication, the main authors, affiliation, country, the most common languages, the types of documents, journals with more publications, areas of knowledge, and the keyword clusters. Twenty-three articles were subsequently selected for reading to compose the literature review. The results of the bibliometric research show that (i) there is no defined core of research; (ii) there is a fluctuation of the number of published articles; (iii) the predominant language is English, and the country with the highest index of publications is the United States; (iv) the main area of knowledge is computer science; (v) in relation to affiliation, Florida Atlantic University stands out; (vi) the journal with the largest number of publications is the Journal of Systems and Software. The literature review showed that many software metrics can be used for different purposes, but most of them are related to code, and none are related to acceptance. As such, a support metric for the software acceptance process is proposed to facilitate the delivery phase of the software product, providing security for the customer and cost savings for the developing company.

Addressing the Rapidly Increasing Need for Telemedicine Education for Future Physicians

Introduction: As the COVID-19 pandemic affected the ability to conduct in-person sessions to teach clinical skills, our medical school developed a curriculum to introduce first-year medical students to telemedicine visits, while also reinforcing their history-taking and clinical reasoning skills. Methods: All first-year medical students at Florida Atlantic University went through three sessions on telemedicine that began with a lecture, followed by a standardized patient interaction, then a small group meeting with clinical faculty. We assessed the sessions using survey questions on a 5-point Likert scale and additional narrative feedback. We also assessed students on a telemedicine objective structured clinical examination (OSCE) at the end of the semester and compared results to the previous year’s same case done in person. Results: Students overall found the sessions helpful for refining their history-taking skills and that the knowledge gained would be helpful in their future practices. They felt the online platform was a useful way to interact with patients, but had frustrations with technical difficulties. They also expressed a greater appreciation for the ability to perform an in-person physical examination. Students performed similarly on the OSCE station in person compared to virtual visits (mean score 93% vs 93.75%). Conclusion: Introducing telemedicine during a first-year medical school clinical skills course provides students with opportunities to refine their clinical skills while introducing a skill that will be commonplace in the postpandemic environment. This curriculum could be adopted not only during a time of necessary distance learning, but also continued as in-person education resumes.

Birth across Borders: Migueleña Maternal Experience in Palm Beach County, Florida

Inbal Mazar is an Assistant Professor of Spanish language and culture at Drake University. Living in six countries sparked an appreciation for cultures worldwide. She strives to share this enthusiasm by promoting culture in and out of the classroom and building connections between students with local, national and international communities. She earned a PhD in Comparative Studies (Florida Atlantic University 2015) with a focus on Gender Studies and Sociology and a master’s degree in Spanish (Florida Atlantic University 2008). Her research centers on migration and health from a transnational perspective. She has conducted comparative transnational fieldwork in San Miguel Acatán, a highland hamlet in Huehuetenango, Guatemala and in Palm Beach County, Florida to better understand how migration influences Guatemalan Maya maternal care.

A Somaestética e a filosofia pragmatista de Richard Shusterman: uma entrevista

Richard Shusterman é professor de Filosofia na Florida Atlantic University. Sua filosofia é fortemente influenciada pela obra de William James e John Dewey e o estudo desses autores, somados à sua experiência com Educação Somática e outras práticas corporais, fizeram com que o filósofo desenvolvesse uma nova proposta: a Somaestética. A Somaestética é um campo interdisciplinar dedicado ao estudo das possibilidades e capacidades de percepção e apreciação estética do corpo, ou melhor, do soma. Buscando compreender como sua história se relaciona com o desenvolvimento da sua teoria e quais os rumos que a Somaestética tem tomado, especialmente na sua conexão com as artes, realizamos a entrevista que traduzimos para o português e disponibilizamos a seguir. As duas últimas questões referem-se ao universo do canto, por ser essa a área de estudo na qual nós nos centrávamos naquele momento. No entanto, acreditamos que o comentário do filósofo sobre o assunto pode ser esclarecedor e enriquecedor para questões que estejam para além dessa área específica.

Cheryl A. Rubenberg 1946–2017

Cheryl A. Rubenberg, independent analyst and former associate professor of political science at Florida International University, died on 16 June 2017 at age seventy-one. Born and raised in Pennsylvania, she earned her bachelor's in political science from Hunter College, her master's in international relations from Johns Hopkins University, and her Ph.D. in international relations from the University of Miami (1979). After a year at Florida Atlantic University, she joined the political science faculty at Florida International University. A student who took her class on American government wrote that Professor Rubenberg “changed my life forever” by exposing the business interests that motivate leaders of American government and media.

Professorial Speech and The Fate of Academic Freedom

What is academic freedom? Here’s what it isn’t: a license for professors do whatever they want. Consider the case of James Tracy, a tenured associate professor of communications who was fired by Florida Atlantic University in early 2016. Tracy has repeatedly asserted that the...