scholarly journals Research on Advertising Marketing in E-sports Competition in China

2021 ◽  
Vol 235 ◽  
pp. 03040
Author(s):  
Xi Guo
Keyword(s):  
Social Marketing ◽  
Rapid Development ◽  
Advertising Strategies ◽  
Exhibition Industry ◽  
League Of Legends

With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing. This article is to discuss the advertising marketing in e-sports competition in China and the prospect of the market, especially the advertising strategies used by major brands and the example of League of Legends. It is claimed that it is the era of digitization and precision now. Only by sufficient researching, reasonable technology and conducting social marketing, precision marketing and personalized marketing, can advertising marketing be fully developed. Several suggestions have been put forward in this article.

scholarly journals Research on Effect Evaluation of Online Advertisement Based on Resampling Method

2020 ◽  
Vol 2020 ◽  
pp. 1-15
Author(s):  
Heyong Wang ◽  
Canxin Lin
Keyword(s):  
Online Advertising ◽  
Rapid Development ◽  
Evaluation Index ◽  
Effect Evaluation ◽  
Advertising Effect ◽  
Advertising Strategies ◽  
Resampling Method ◽  
Online Advertisements ◽  
Online Advertisement ◽  
C5.0 Decision Tree

With the rapid development of the Internet, the online advertising market has become larger and larger. Online advertisers often execute their advertising strategies based on the effect of online advertisements, so it is necessary to evaluate the advertising effect because it determines whether advertisers can display effective advertisements continually and remove ineffective advertisements timely. In practical scenarios, the quantity of ineffective online advertisements is always larger than that of effective online advertisements. The imbalanced distribution of them will bring serious bias to the evaluation models. We propose an improved undersampling method based on clustering (termed UBOC) to overcome the data imbalance. It can balance the advertising data into a more suitable data distribution. In addition, we adopt a new evaluation index for the effect evaluation of online advertisements based on C5.0 decision tree. Experimental results indicate the excellent performance of UBOC and the practical application of evaluation index for online advertisements. They can provide an effective evaluation of online advertisements and achieve the early removal of ineffective advertisements for advertisers, which will greatly increase the revenue brought by advertisements.

scholarly journals Research on the Connotation and Operation Mechanism of Smart Exhibition

2021 ◽  
Vol 235 ◽  
pp. 03058
Author(s):  
Gan Li
Keyword(s):  
Information Technology ◽  
Rapid Development ◽  
Theoretical Research ◽  
Current Development ◽  
Experience Economy ◽  
New Normal ◽  
Operation Mechanism ◽  
Development Status ◽  
Starting Point ◽  
Exhibition Industry

The current development of China’s convention and exhibition economy is showing a new normal, under the background of the rapid development of information technology and the era of experience economy, the transformation and upgrading of the convention and exhibition industry will inevitably develop in the direction of informatization and intelligence, that is “smart exhibition”. This article takes the theoretical research related to the development status of smart exhibition as the starting point, studies and analyzes the connotation, elements and structure of smart exhibition, discusses the basic framework of smart exhibition, reveals the operation mechanism of smart exhibition, and forms some basic viewpoints and theories about smart exhibition.

A new tool for rapid development of electron microscopy negatives and micrographs: Initial impressions of the MOHR/PRO-8 processor

1992 ◽  
Vol 50 (2) ◽  
pp. 972-973
Author(s):  
James C. Long
Keyword(s):  
Electron Microscopy ◽  
Processing Time ◽  
Rapid Development ◽  
Processing Times ◽  
Initial Impressions ◽  
Transport Method

Over the years, many techniques and products have been developed to reduce the amount of time spent in a darkroom processing electron microscopy negatives and micrographs. One of the latest tools, effective in this effort, is the Mohr/Pro-8 film and rc paper processor.At the time of writing, a unit has been recently installed in the photographic facilities of the Electron Microscopy Center at Texas A&M University. It is being evaluated for use with TEM sheet film, SEM sheet film, 35mm roll film (B&W), and rc paper.Originally designed for use in the phototypesetting industry, this processor has only recently been introduced to the field of electron microscopy.The unit is a tabletop model, approximately 1.5 × 1.5 × 2.0 ft, and uses a roller transport method of processing. It has an adjustable processing time of 2 to 6.5 minutes, dry-to-dry. The installed unit has an extended processing switch, enabling processing times of 8 to 14 minutes to be selected.

Surface/interface nanoengineering for rechargeable Zn–air batteries

2020 ◽  
Vol 13 (4) ◽  
pp. 1132-1153 ◽  
Author(s):  
Tianpei Zhou ◽  
Nan Zhang ◽  
Changzheng Wu ◽  
Yi Xie
Keyword(s):  
High Performance ◽  
Rapid Development

Surface/interface nanoengineering of electrocatalysts and air electrodes will promote the rapid development of high-performance rechargeable Zn–air batteries.

Clinical aspects of reactive oxygen and nitrogen species

2004 ◽  
Vol 71 ◽  
pp. 121-133 ◽  
Author(s):  
Ascan Warnholtz ◽  
Maria Wendt ◽  
Michael August ◽  
Thomas Münzel
Keyword(s):  
Oxidative Stress ◽  
Reactive Oxygen Species ◽  
Risk Factor ◽  
Endothelial Dysfunction ◽  
Vascular Tissue ◽  
Rapid Development ◽  
Reactive Oxygen ◽  
Clinical Aspects ◽  
No Production ◽  
Oxygen Species

Endothelial dysfunction in the setting of cardiovascular risk factors, such as hypercholesterolaemia, hypertension, diabetes mellitus and chronic smoking, as well as in the setting of heart failure, has been shown to be at least partly dependent on the production of reactive oxygen species in endothelial and/or smooth muscle cells and the adventitia, and the subsequent decrease in vascular bioavailability of NO. Superoxide-producing enzymes involved in increased oxidative stress within vascular tissue include NAD(P)H-oxidase, xanthine oxidase and endothelial nitric oxide synthase in an uncoupled state. Recent studies indicate that endothelial dysfunction of peripheral and coronary resistance and conductance vessels represents a strong and independent risk factor for future cardiovascular events. Ways to reduce endothelial dysfunction include risk-factor modification and treatment with substances that have been shown to reduce oxidative stress and, simultaneously, to stimulate endothelial NO production, such as inhibitors of angiotensin-converting enzyme or the statins. In contrast, in conditions where increased production of reactive oxygen species, such as superoxide, in vascular tissue is established, treatment with NO, e.g. via administration of nitroglycerin, results in a rapid development of endothelial dysfunction, which may worsen the prognosis in patients with established coronary artery disease.

Small Group Research in Europe

2002 ◽  
Vol 7 (4) ◽  
pp. 265-274 ◽  
Author(s):  
Francisco Gil Rodríguez ◽  
Carlos María Alcover de la Hera
Keyword(s):  
Social Psychology ◽  
Work Teams ◽  
Rapid Development ◽  
Spanish History ◽  
Organizational Contexts ◽  
Scarce Resources ◽  
Long Period ◽  
Group Research ◽  
Important Field ◽  
Scientific Results

After a long period of scarce resources and a long delay in new scientific results suffered as a consequence of recent Spanish history, research concerning groups has experienced a rapid development over the last 15 years of the 20th century—the result of the late but then clear institutionalization of psychology into university structure. Although most research has been carried out at the very heart of social psychology and along the traditional lines of the field, a significant growth in the study of groups and work teams in organizational contexts can now be highlighted, coinciding with the tendency detected internationally during the last years. Beyond the normalization of group research in Spain, it is necessary to point out its excessive dependency in both theory and methodology on models and tools elaborated throughout North America and Europe. The present review closes with the proposal of creating a European formative curriculum for group psychologists in order to unify and promote research within this active and important field of psychology.

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

Sign in / Sign up

Export Citation Format

Share Document